Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Stop Losing Deals: Master the Art of Scheduling Your Next Call
Transcript
- 0:01Hello and welcome. My name is Tavi Shima Aidi.
- 0:04I'm the host of the podcast that I'm making today's recording
- 0:07outside and expect to hear some noise in the background.
- 0:10That's because the neighborhood kids and my kids, of course,
- 0:13they're all running around and playing and having fun.
- 0:16Now, the goal of this podcast is solving business problems.
- 0:18So if you're struggling to get customers, your marketing isn't
- 0:21working, issues with side hustles, something is holding
- 0:24your business back, then this is the show for you.
- 0:27So subscribe on Spotify, YouTube, Apple, or any player of
- 0:30your choice. And if you'd love to connect,
- 0:32you can call SMS or WhatsApp me on 08064662140.
- 0:39Today on the podcast, we're going to look at how to schedule
- 0:41calls, meetings and appointments.
- 0:45Again, today on the podcast, we're going to look at how to
- 0:47schedule calls, meetings and appointments.
- 0:51And the reason why we're going to be doing this, even though
- 0:54this sounds elementary, is because most salespeople, most
- 0:58business owners do a very poor job of this.
- 1:01And it's killing your sales and it's destroying business
- 1:03opportunities for you. It's something that I've
- 1:06realised. It's something that has really
- 1:12been hitting me in the chest this year in particular because,
- 1:18yeah, all I put it, you know, you're coaching for business
- 1:20people. You have clients that you're
- 1:23working with. And then people reach out
- 1:25during, you know, from the podcast and people want to ask
- 1:29me questions and things like that.
- 1:31And some very basic things like, oh, you know what, I'm busy now,
- 1:34so why not get back to me Thursday at 10 AM.
- 1:37You know, just that simple something.
- 1:40You find that there are lots of people who can't do something
- 1:42that simple as scheduling a call, scheduling a meeting,
- 1:47scheduling an appointment. So it's not unusual for me to
- 1:51tell someone I'm in the middle of something right now.
- 1:55Came back, came back to me Friday morning, send me a
- 1:58reminder the day before. You know, it's not uncommon now
- 2:03for me to have that kind of conversation with someone on a
- 2:05Monday and then not hear back from them until next Monday.
- 2:10And, you know, I have some people like, OK, didn't you
- 2:12schedule it? And people are like, what do you
- 2:14mean? So it's becoming clear that lots
- 2:16of people don't know how to schedule a call, schedule a
- 2:21meeting, schedule an appointment.
- 2:23And that is why I'm making today's podcast episode.
- 2:27Now. First of all, let's look at the
- 2:29why. Why is this important?
- 2:33Now, let's pretend that this has nothing to do with me, although
- 2:37the reason why I'm making the podcast is precisely because
- 2:39I've realized that a lot of you don't know how to schedule.
- 2:42But unless you move me from the equation, why should you even
- 2:45bother with scheduling? You should schedule because it's
- 2:52necessary for sales success. Let me just put it that way.
- 2:54Because a lot of us are involved in complex sales and the only
- 2:57way we can close complex sales is if we gain advancements and
- 3:01avoid continuations. Let me repeat.
- 3:04If you want to move your complex sail forward, you're only going
- 3:07to do that if you gain advancements and then you avoid
- 3:10continuations. Continuations are where you have
- 3:13conversations with people and everything seems cool,
- 3:15everything seems fine. You guys are just gisting.
- 3:18Looks like you are becoming friends, but at the end of the
- 3:21call, people who did not agree to anything.
- 3:24Now that's OK when you just want to make friends, but The thing
- 3:29is if you have somewhere that you're going and the reason why
- 3:32you're talking to this person, then continuations are a
- 3:34complete waste of your time. Because if you spend 2-3 hours
- 3:39talking to somebody in a week, you guys don't decide on this is
- 3:42what is the next step. You have just wasted your time.
- 3:46So in order to close deals, what we have to do is we should try
- 3:49and secure advancements. And advancement is when you and
- 3:54the other person who is the other person who is talking
- 3:57right now, you know the potential business partner, the
- 4:01potential customer, the potential stakeholder, the
- 4:03potential whoever. When both of you agree that we
- 4:06are going to do something next to further this business deal or
- 4:10to further this agenda, then that is an advancement and that
- 4:13is how complex business deals are closed.
- 4:18So if you're a Carpenter, you're in a simple business situation,
- 4:20you know there's no need to get involved with scheduling and
- 4:23all, you're just wasting your time.
- 4:24Well, if you're a Carpenter, like your business will improve
- 4:27if you use some of these techniques.
- 4:29But if you don't, maybe you can't say your business is
- 4:31suffering because of that. But for those of you who are
- 4:34involved in the complex, complex sale, you will need to get on
- 4:37board. You say you're a social media
- 4:40manager and you're not scheduling meetings with your
- 4:42clients. You wonder why you didn't close
- 4:44the deal. You've been waiting for them to
- 4:46get back to you. Like who is supposed to get back
- 4:48to you? Are you not the one who is
- 4:49chasing something? You're the person who should be
- 4:52scheduling something and be following up on this thing.
- 4:54Be on top of your game. Don't say if they're interested.
- 4:57They will call me back. That's not how it works.
- 4:59This is a complex sale. There are lots of things that
- 5:03are involved. It's not a simple decision that
- 5:06somebody can just, you know, sleep and wake up and say, well,
- 5:08let's go ahead. You need to be on top of the
- 5:10ball. You need to be scheduling
- 5:12appointments. You need to be scheduling
- 5:13meetings. You need to be scheduling
- 5:15follow-ups. I prefer to call them follow
- 5:16through. By the way, I stay on top of
- 5:19this thing. So the reason why a lot of you
- 5:22are not closing deals is because you are scheduling nothing.
- 5:26And because you schedule nothing, you remember nothing.
- 5:29And if you remember nothing, you won't make any any any calls.
- 5:33You think if the other person is interested, then they'll wake up
- 5:35and then they'll call you. That's precisely the reason why
- 5:37your business is in the situation that it is.
- 5:40If the other guy remembers and calls you back, Oh well and
- 5:42good, then you close the deal. If the other person does
- 5:45remember on call, if they forget your phone number, if their
- 5:47phone gets stolen or if their wife says, oh, I know I better
- 5:51somebody then not say you've lost the deal.
- 5:54So this is the reason why scheduling is important.
- 5:57You're involved in the complex sale.
- 5:59Be a professional. Start scheduling things also.
- 6:03Scheduling is important for building trust and it
- 6:05demonstrates professionalism, especially in Nigeria, It sets
- 6:09you apart. How many Nigerian business
- 6:11people do you think are scheduling anything?
- 6:13Nothing. So the moment you take some
- 6:16initiative to say OK Sir, I understand.
- 6:18It looks like these are parameters.
- 6:20You want to achieve this, you want to achieve this.
- 6:21OK, no problem. Give me a moment.
- 6:23Let me discuss with my team. Sir, is it OK if I call you back
- 6:27Friday 10 AM person says yes and then by Thursday, you send him a
- 6:32reminder or you call him saying that?
- 6:34Sir, I hope you don't, hope you don't mind just sending a
- 6:36reminder. Remember, we're supposed to talk
- 6:39tomorrow at 10 AM. By the time you drop the phone,
- 6:42the guy will be like, you know what, this guy is sharp.
- 6:44That is a professional here in Nigeria.
- 6:47This is how you set yourself apart.
- 6:50Other people are sleeping. They're not scheduling anything.
- 6:52The moment you schedule, you're already ahead of everybody else
- 6:55because other people are sleeping.
- 6:57Other people are thinking if the guy is serious, you will call me
- 6:59back. So be a professional.
- 7:02Schedule your calls. It's very simple.
- 7:05Every single phone has Google, Google Calendar or Apple
- 7:10calendar or whatever calendar you want to download.
- 7:13You just put it there. You finish the phone call.
- 7:15You put it there. Open the calendar.
- 7:17You type. Mr. Oyebami, finish phone call
- 7:21today. Agreed.
- 7:22Next meeting Friday, 10 AM. Set a reminder.
- 7:26Set the reminder so that the thing will remind you on
- 7:28Thursday. When the thing reminds you on
- 7:30Thursday, you now send Mr. Ortega by me another text
- 7:33message reminding him about the meeting on Friday.
- 7:35Is that simple? That simple.
- 7:38It's costing you nothing already.
- 7:40You're looking like a professional.
- 7:42Other people are looking like the, you know, anyhow, Anyhow,
- 7:46people, that's why you should schedule.
- 7:50Anyway. Sorry that my blood is boiling.
- 7:53It just amazes me how in 2025, the kind of things that I have
- 7:59to be explaining in 2025, I really don't understand.
- 8:02It's not the kind of thing I should be explaining anyway.
- 8:06So now what are some of the common mistakes that people make
- 8:08when they try to schedule #1 sometimes people are too pushy.
- 8:11You're trying to schedule a meeting.
- 8:12You're trying to schedule a meeting, but you have to calm
- 8:15down 1st on this podcast. When I say being too pushy, what
- 8:19I mean is you've not been able to confirm whether the person is
- 8:22interested in your product or service.
- 8:24You haven't confirmed if they want your product.
- 8:25You haven't confirmed if they need your product.
- 8:27You haven't confirmed if they can, if you if they can afford
- 8:29your product. You've not been able to see
- 8:32whether there's any sense of urgency and you're trying to
- 8:34schedule meeting schedule meeting like calm down.
- 8:36You don't know if they're interested first.
- 8:38The first point of call is to say, oh, Madam, you know, we're
- 8:41talking for like 20 minutes now. And to be honest, man, the way
- 8:44I'm the vibe I'm getting my is as if you're not really
- 8:47interested in da da, da, da da. And my dad might say, oh, you
- 8:50know what? I'm not really interested.
- 8:52Now my son is getting married next month.
- 8:54That is a priority. Now after the wedding, we'll get
- 8:56back to you. At least now you know you so OK,
- 8:59Madam, congratulations. You know, may the union be
- 9:02successful. This is this, that, that, that.
- 9:03OK, no problem. The wedding is next month.
- 9:05I'll be OK, no problem. Next month, February 15th.
- 9:09OK, Ma, can I call you like around that kind?
- 9:11March 7th. Oh, yes, that'd be perfect.
- 9:14OK, thank you. You now schedule it.
- 9:17But if you're there, you're talking and you know you're
- 9:20trying to schedule something, you're meeting resistance.
- 9:23Like don't just keep being a pest.
- 9:25Try and figure out what's going on.
- 9:29Try to figure out if they're still interested.
- 9:30Do they want this thing? Do they need it?
- 9:32Can they afford it? Is there such of urgency?
- 9:36Ask questions when you now know that the interest is still there
- 9:40and it looks like, OK, there's there's room for progress, then
- 9:43you can now schedule something. If you haven't confirmed the
- 9:46fundamentals, whether there's want, need, afford or urgency,
- 9:51then you're being pushy. Another mistake that people make
- 9:53is they give too many options. Some people say, oh, I'm
- 9:56available OK, Ma, I'm available for a meeting.
- 9:59Third week of April is fine. Does that work for you?
- 10:02Third week of April is too vast. Now how can you say I'm
- 10:05available third week of April, 3rd week of April can be I'll be
- 10:09let me see first, then 7th. So third week of April can be
- 10:13anything from April 11th, 12th, 13th, 14th, 15161718.
- 10:19That is too many choices. Narrow something down.
- 10:25OK man, you're travelling now you're going to be back third
- 10:28week in April. OK, no problem.
- 10:30When exactly are you coming back?
- 10:32OK. April 11th.
- 10:34OK, no problem. Let me just give you like 2 days
- 10:35to rest my shit. I'll be OK.
- 10:37Yeah, sure, no problem. So my if I buzz you April 13th,
- 10:40is that fine? Oh, yes, that's good.
- 10:42Does 4:00 PM work for you or 4:00 PM is fine?
- 10:44You know, go and schedule it. Don't be giving people too many
- 10:49options. Narrow things down.
- 10:51At best, give them two or three options.
- 10:54OK, Mark, I'll call you back again.
- 10:57I'm available Thursday, Friday. Does that work for you?
- 10:59Oh yes. Thursday, Friday is fine.
- 11:01OK, No problem man. Should I call you in the morning
- 11:03or in the afternoon? I think I might be busy in the
- 11:06morning, so afternoon will be fine.
- 11:08OK man, when you say afternoon, do you mean like 2:00 PM or 3:00
- 11:10PM? No, actually I mean more like
- 11:125:00 PM. OK, no problem, I'll call you
- 11:14Thursday, 5:00 PM. OK.
- 11:17Thank you very much man. You caught the call.
- 11:18You go and schedule it. Make a note, send it.
- 11:21Send Madam a reminder 2 days before that.
- 11:25Simple, schedule something. Stop giving too many options
- 11:32then. I've already said this in the
- 11:35podcast. Let me say this again because
- 11:37some of you didn't hear me. Let me repeat it again so that
- 11:39you hear me. Well, when you schedule a call
- 11:44well and you schedule a call, you do a smooth, you sound like
- 11:47a professional. I'm telling you, you appear, you
- 11:52sound like a true professional. You're standing apart in Nigeria
- 11:57immediately. You did not pay anything extra
- 12:01for nothing. You just sound different.
- 12:06These are some of the things that I discovered in my early
- 12:09career as a wedding photographer.
- 12:11I assumed that people liked me because of my wonderful wedding
- 12:16photography. I assumed that was it.
- 12:18When I started asking people, I started hearing things like, oh,
- 12:20I don't know, I don't like, I just like you.
- 12:23When I started digging down, I started hearing things like oh
- 12:25you're professional, you're on time, you're different, blah,
- 12:30blah, blah. Eventually I was able to figure
- 12:32out that it is all these small, small things that people enjoyed
- 12:35dealing with me. Timelines will stay on point,
- 12:39meetings will be early, delivery schedule will be on point.
- 12:42If there's going to be a delay, I will inform you all these
- 12:45small, small things. If our one bride told me, she
- 12:47said you are the only wedding vendor that I never had to worry
- 12:52about. Now, I would have preferred if
- 12:56they love me for my photography, honestly, I would have preferred
- 12:58it because you know, as an artist, you know, we like you
- 13:00when people like our stuff, but you know, them feeling my
- 13:03professional side, you know, it's good.
- 13:05And I'm telling you from my own personal experience that just
- 13:08doing all these small, small things automatically you stand
- 13:12out. Some people talk about achieving
- 13:15mindshare and all whatnot. This is how you're achieving man
- 13:18share. Sorry, sorry.
- 13:21Forgive me is it makes me angry. You see that in 2025 I still
- 13:26have to be talking about things like this.
- 13:29Then let's look at the how practical tips, practical
- 13:32techniques. I've already spoken about how
- 13:34use your Apple calendar, use your Google Calendar, use your
- 13:38whatever it is you want to do. The tools are plenty.
- 13:40So I'm not going to I'm not going to insist on any
- 13:44particular tool for you. Whatever tool you want to works
- 13:47fine. Funny enough, the lines on these
- 13:49things are being blurred because like I like taking notes on
- 13:52Google Notes and I've noticed that even in Google Notes you
- 13:54can now set reminders. So even in note taking apps now
- 13:57you can't even start setting reminders.
- 14:00So whatever it is that you know you like, just go ahead and do
- 14:04it then. So when should we schedule the
- 14:09call? When should you try and schedule
- 14:12something? The best time to schedule
- 14:14something is as soon as you have wrapped up the agenda for this
- 14:20present call or this present meeting.
- 14:22In other words, if you're talking to Madam Ogadingbay now,
- 14:26she was looking for an architect you were you're trying to toast
- 14:29us so you can become the architect of new house she wants
- 14:31to build in her village. When you schedule the next
- 14:34meeting for your Madam Ogadingbay is now that you are
- 14:37on the call with Madam Ogadingbay or if you went to
- 14:39Madam Ogadingbay's office and you will are talking across the
- 14:43desk, then it is now that you are talking in the office that
- 14:46you will schedule the next call. Too many of you wrap up the call
- 14:54and then you will now start trying to send text message
- 14:56later on to to schedule the appointment.
- 14:59But The thing is our clients are busy.
- 15:01Madam Ogdenbe is busy. You had our attention now you
- 15:04didn't schedule it. Now you're now trying to send
- 15:07text message later on saying, hey Madam, I'm just following
- 15:11up. You know where she did like
- 15:13your. You're wasting her time.
- 15:14Madam Ogdenbe is busy now that you have her attention as you
- 15:17finish this meeting. You're not allowed.
- 15:19OK, Madam Ogdenbe, I understand. These are the specs.
- 15:23I'm going to draw proposals and drawings based on this and this
- 15:26and that and that and that. How soon will you be available
- 15:30for us to go over my proposal? Oh, OK.
- 15:34I'm traveling for my son's wedding.
- 15:36Something, something, something. OK, I'll be back in three weeks.
- 15:38OK, No problem. So my looks like you'll be
- 15:42available first week of June. Yes, by then I should be back.
- 15:45OK, how about I call you Wednesday, Thursday so we can go
- 15:48over these drawings. OK, that's fine.
- 15:50You have agreed it. Now in that meeting, in fact, if
- 15:54Madam Ogdenbe has PA and the PA is there, collect P as number at
- 15:58that meeting apart from sending Madam Ogdenbe reminders, you
- 16:03know. Well, first of all, you send out
- 16:04congratulation message. Oh, Ma, your son is getting
- 16:07married tomorrow. Congratulations by the wedding.
- 16:09Be fruitful. You'll be grandmother, you know,
- 16:10blah, blah, blah. Long life, you know, you know
- 16:12all those greetings. But then you'll also be sending
- 16:15her reminders, you know, welcome back into the country, Ma.
- 16:18Do not forget our meeting in two weeks.
- 16:20Also have P as number be sending PA these messages to PA.
- 16:24What's up? How are you doing now?
- 16:25It's me architect, the guy that came and met with people in the
- 16:27village. Remember Madam said we're going
- 16:30to have meetings, send PA reminder.
- 16:33True. This is how we stay on top of
- 16:35things so we can close the deal. It's no matter of oh, if she's
- 16:40interested, she will call me. Madam Morgan Abbey might be
- 16:43really, really interested. But I wonder if her son says,
- 16:45oh, I went to school with an architect.
- 16:48He's a very good architect, you know, blah, blah, blah.
- 16:49You might be more qualified by the other person.
- 16:51But the very fact that Madam Morgan and Mason said, oh, I
- 16:53know another architect. That's how you, you, you will,
- 16:58you fall out of favor. Schedule things and the time to
- 17:03schedule is now that you are talking with Madam Ogdenbee, now
- 17:06that you're with the client, that's when you schedule.
- 17:09Don't let things drag. Our customers are busy.
- 17:12Stop letting things drag. Don't cut the call now or leave
- 17:16the meeting. Now.
- 17:16You don't start sending e-mail and sending text messages.
- 17:18You try and schedule something. Schedule it now that the person
- 17:21is in front of your face. Now, what are the best days and
- 17:25times to schedule a call? Now, this is my own opinion.
- 17:28All the things that you see on excuse me, all the things you
- 17:31see on Instagram and LinkedIn and everything like that, all
- 17:34those are just, you know, American and UK, whatever you
- 17:37know, the best day of the week is Monday.
- 17:38The best day of the this is this.
- 17:40Don't follow all those people. Don't follow them.
- 17:45Don't follow them. Don't look for a best time.
- 17:47Just ask. Madam will get angry when she's
- 17:49free. It's that simple.
- 17:51The best time will depend on her.
- 17:53If her Mondays and Fridays are very very busy and she's only
- 17:55free Saturday to Sunday, she will tell you and you will
- 17:58schedule it accordingly. If you're a Christian and you're
- 18:01Catholic, she schedules a meeting for Sunday that is no
- 18:04problem. Attend the the Saturday evening
- 18:07mass. It fulfills your Sunday
- 18:08obligation. Then Sunday you'll be free.
- 18:11You go and meet her in the office and people discuss and
- 18:13then you get your money. So stop looking for any perfect
- 18:18day if you follow these American people and be saying the best
- 18:22time to set appointments is Monday at 8:00 or Wednesday at
- 18:2512:00 PM or something. Anyway, if you want to follow
- 18:29the Americans continue well here just ask your clients.
- 18:35Stop trying to guess this thing, just ask now.
- 18:39However, there are some general rules of thumb in some
- 18:44industries. Like I hear that for
- 18:46construction in America that during Monday to Friday,
- 18:50everybody's on site. So anybody who you want to call
- 18:53that is involved in the construction, they don't have
- 18:55their phone with them. So the best time to reach them
- 18:57is Saturday or Sunday. So maybe in, in Nigeria that
- 19:02will also be the case. But to be honest, for all the
- 19:05building sites I've been going to, it always looks as if the
- 19:07foreman, the architect, the, you know, all those people, it looks
- 19:11as if they have their phones all the time.
- 19:12So me, I will still call, it is the foreman who will now tell me
- 19:18that, oh, you know what, this is not a convenient time.
- 19:20How about you call me on weekends when I'm not on site.
- 19:24So if you know some of these general rules, no problem.
- 19:27Like in Nigeria medical doctors, you shouldn't be able to reach
- 19:31them. I think between 9, I think
- 19:33between 9:00 and 4:00 because 9:00 is, you know, consultation.
- 19:39Then like 12-1 is like rounds, medical rounds.
- 19:43You know, they're going to surgery, surgery ward and you
- 19:46know, things like that. So I sort of these things where
- 19:50you and besides, if you're in that industry, you will know the
- 19:53tradition, you will know when doctors are not available.
- 19:56That's if you sell to doctors. So I sort of these things stop
- 19:59guessing, just ask then. Sorry, it's 20 minutes.
- 20:05Looks like it's going to be a long episode.
- 20:06But let me just put everything together then.
- 20:08If people give you objections like just send me an e-mail or I
- 20:11don't have time right now. Whenever you're getting
- 20:14responses like that, it might be a sign that there's a problem.
- 20:17It might, or maybe they're just busy.
- 20:24But if it's a sign of a problem, then actually it's more like
- 20:26people might not be interested. So in this case it might not be
- 20:30a bad idea to try and confirm their interest.
- 20:34But either way, you always affirm and ask questions to try
- 20:37and get to the root cause. So you affirm, affirm.
- 20:41You say, oh sure, I would love to send you an e-mail.
- 20:43What would you like covered in the e-mail that we didn't get to
- 20:46on this call? As the person is talking about
- 20:50the things that you would like covered, you know you will now
- 20:55be able to see how, OK, this current meeting, there's some
- 20:58things that you did not address and you would be better prepared
- 21:03for the next meeting. Then you can also say something
- 21:10like, oh sure, I understand you're busy, Sir.
- 21:12Or understand you're busy. Madam Ogdenbe, when would you
- 21:15like us to reschedule? And then you hear from her.
- 21:19If it's just a matter of genuine busy, you know she will give you
- 21:22a nice time. But remember I said it could be
- 21:25that maybe they're not really interested so you can ask.
- 21:28You said OK, Sir. OK, Sir.
- 21:30OK, Mark, I appreciate that you're busy.
- 21:32Would you like us to reschedule or if this is not a priority
- 21:37right now, should we just drop this matter altogether?
- 21:39I know some of you think is too bold, but go ahead and ask
- 21:46because that is where if Madam Morgan is really really
- 21:50interested. But the problem is her son is
- 21:53getting married soon so her mind is in another space.
- 21:55It is then you will hear that oh OK, well my son is actually
- 21:58getting married blah blah blah blah blah blah, blah blah.
- 22:00And if you can reschedule until a later time.
- 22:04But just in case somebody says, you know what, to be honest, I'm
- 22:07not really that interested right now.
- 22:08Let's just drop it. I know some of you think it's a
- 22:11bad answer, but it actually is a good answer.
- 22:14Let me repeat this. I've said it on the podcast
- 22:15before. Let me repeat it again.
- 22:17When you're talking to customers, there are three
- 22:18possible answers you can get. You can get yes.
- 22:21Yes is good answer because it means money will enter your
- 22:23pocket. You can hear no or you can hear
- 22:25maybe. Some of you think no is a bad
- 22:27answer and that maybe is good. It actually is the other way
- 22:30around. Yes is a very good answer. 1 is
- 22:32entering my pocket. No is a good answer too, because
- 22:36it now means that I can leave this person alone and start
- 22:40chasing another person. No is a very good answer.
- 22:43Yes and no. They're both good answers.
- 22:46Maybe is a very bad answer because maybe, maybe, maybe is
- 22:50how you can be following somebody and be doing a follow
- 22:52up. Two months, three months, six
- 22:54months, five months, one year. Meanwhile you haven't closed any
- 22:57deal. Maybe is a very bad answer.
- 23:00The best answer you can hear is yes.
- 23:02The second best answer you can hear is no.
- 23:04No is actually good. If somebody tells you no, you
- 23:08know, ending on a nice note. OK, Sir, it was a pleasure
- 23:10talking to you, blah, blah, blah.
- 23:11If priorities ever change, you know, you have my phone number.
- 23:15You know, can I be in touch once in a while?
- 23:16Well, you're sure, young man, you can be in touch once in a
- 23:18while. So.
- 23:18OK, Thank you very much, Sir. And then, you know, you leave
- 23:21once in a while. You drop messages on the gang or
- 23:24Madam. But at least you are now free to
- 23:28be chasing somebody else. Maybe is a very bad answer that
- 23:32maybe maybe maybe you'll be following people up and down
- 23:35doing. And the problem with the maybes
- 23:37is all the maybes become plenty, plenty, plenty.
- 23:39You'll find out that you wake up in a week.
- 23:42You have 10 people to call. The yes was 2, which is good.
- 23:46The no was 2, which is OK. The remaining 6, maybe you'll be
- 23:50following them up and down for like 2 months.
- 23:51You think you're making progress meanwhile nothing.
- 23:56So please, let us stop being afraid of no.
- 24:01Then another question. What is the best time duration
- 24:05for a call? You know, those of you who
- 24:09follow American influencers, you will you will worry about these
- 24:13things. Should I tell them?
- 24:15Oh, Madame Ogdenbe, this is just going to be a 15 minute call.
- 24:17This is going to be a 30 minute call.
- 24:19It's just going to be a 45 minute call.
- 24:22You're worrying yourself too much in America.
- 24:25Yeah, that's part of their culture.
- 24:28But The thing is, over here, every time you're meeting with
- 24:31the client, every time you're talking, Madam Mogadingbi, get
- 24:34into the habit of getting straight to the point and
- 24:36conducting this meeting. To be as short as possible,
- 24:41confirm that she's available for the next meeting.
- 24:43Put it on the calendar. You don't need to tell her this
- 24:45will be a 15 minute meeting. This will be a 5 minute meeting.
- 24:48This will be a 2 hour meeting. You don't need to tell her that
- 24:52for now. For those of you who are
- 24:55involved in really, really, really complex things, like if
- 24:57you guys are negotiating heads of agreement for oil and gas
- 25:00contracts, that kind of thing is different because as a baby
- 25:05lawyer, I was involved in some of those things.
- 25:07Some of those meetings, man, is like 7 hours ago.
- 25:10So that kind of thing. You have to let the client know
- 25:12ahead of time that, you know, boss, if I want to schedule this
- 25:14thing, let it be when you're free.
- 25:16I need like 1233 free so that we can iron this thing out, but not
- 25:21a lot of us are at that stage yet.
- 25:23So for now, you don't need to tell Madam Morgan is a 15 minute
- 25:26call. So let Americans continue to
- 25:29worry about this sort of thing. But in Nigeria, just get into
- 25:32the habit of going straight to the point.
- 25:35Whether you take 5 minutes or 30 minutes and continue to schedule
- 25:39and you won't have any problem. If Madam Morgan this is that
- 25:42you're a time waster, trust me, she will not like taking your
- 25:45meetings. So get into the habit of getting
- 25:50straight to the point. Then another question, Should
- 25:53you use technology to make scheduling easier for you and
- 25:56your prospects? Well, you know, the Americans
- 26:00now, they like doing Calendly, HubSpot, all these things.
- 26:02And I just have started adopting this thing.
- 26:04But I'm telling you on this podcast, look, the culture here
- 26:08is different in Nigeria, in America, Yeah, do that where
- 26:12Nigeria don't, because in Nigeria, the attitude is now you
- 26:17define something. You understand me?
- 26:19You are the person who is looking for something in
- 26:21Nigeria. You can be looking for something
- 26:23then you will now be sending the other person scheduling link.
- 26:26You're the person who think in their mind.
- 26:27OK, you're not ready. Sorry. 1 moment.
- 26:33OK, sorry about that. I was one of the neighborhood
- 26:35kids. I was just looking for my son.
- 26:37You know they're playing police antif.
- 26:38So anyway, what was I so in Niger Now you define something.
- 26:47So if I want to have a deal with Dangote or have a meeting with
- 26:52Dangote, I'm hoping that this will get me like 500 M or maybe
- 26:55one 1 billion, you know, then OK, sorry.
- 27:00One moment. Let me attend to the kids again.
- 27:05OK, Sorry about that. Yeah, like I said, the other
- 27:08kids are looking for my son. You know, everybody's playing
- 27:11the only adult here. So if there's problem, I'm the
- 27:13one that is. That is very free.
- 27:16I was. I know.
- 27:19OK, yes. So using scheduling tools
- 27:21because, you know, we listen to American podcasts, you know,
- 27:24some of us go to American schools, you know, we come back
- 27:27and then we start doing things like, oh, OK, yeah.
- 27:30So are you available next week? OK, I'll send you a calendly
- 27:33link, you know, to schedule the meeting.
- 27:36You'll be feeling cool because when you're in America, that's
- 27:38what you learnt. Now in Nigeria, things are a
- 27:40little bit different in business or in sales.
- 27:47Well, everybody's of equal status, let me put it that way.
- 27:51But this whole dynamic of naive define something, it puts an
- 27:54imbalance in the dynamics in the relationship.
- 27:58So you can be forming big boy, I'm designing, somebody can let
- 28:01Calendly link or HubSpot link. You're the one who is trying to
- 28:04get something. So try and schedule something
- 28:07now that you're face to face with the prospect.
- 28:09So if I want to do business with down with it and I'm hoping to
- 28:12get like 500 M, 800 M from that deal.
- 28:16By the way, if any of you know, even if you don't know down with
- 28:19it, please give down with it. My phone number.
- 28:21I always put it in the beginning of the podcast and at the end
- 28:24tell down with it that this is correct guy.
- 28:26You know the guy Gabriel, you know, if you if you hook up with
- 28:31him, he will help your business grow.
- 28:32So you should tell down with it that I'm here down with it
- 28:35doesn't know I'm exist. So tell him I'm around.
- 28:38So if I'm now trying to get something from down with you,
- 28:43try and hook up this meeting and I'll tell Dangote that I me in
- 28:47Nigerian parlance who is a nobody, I will send him calendly
- 28:50link. I will wait Tyre for him to
- 28:52respond to my calendar link. Do you guys get where I'm
- 28:56heading? The same thing Madam Ogdeningly,
- 28:59you will go to the same church you want to design her house in
- 29:01the village because you're an architect.
- 29:03If you like be sending her calendly link from now to next
- 29:07year, you will wait tire be sending her Hobbs What link be
- 29:10sending her all those scheduling tools that you've heard from
- 29:13American podcasts or that while you are in America or in the UK
- 29:16you saw the other people use, you will wait tire no BU define
- 29:20something. The thing is very simple.
- 29:24If I'm with Dan with it right now or if I'm with his PA right
- 29:28now, I will schedule something right now while that we are
- 29:31here. If Dangote says he's going to be
- 29:35in Dubai for the next two weeks, but then he's coming back end of
- 29:40August, you know, I'll try and narrow it down or end of August.
- 29:45So Saddam is like on that kind 28th 29 to be around.
- 29:48He said yes, actually my flight lines 29th after August is what
- 29:52last September? OK, so let me say the next
- 29:55September is like next Monday said as September 3rd.
- 29:59So OK. Oh fantastic.
- 30:00So Sir, how about we schedule our next meeting for September,
- 30:05for September, Monday, September 3rd he will say, OK, yeah, that
- 30:09sounds OK. That sounds all right.
- 30:11Now the truth of matter is down with you or Madam Ogdingby or
- 30:15whoever your prospect is will not pull out their phone and
- 30:17schedule something. This is why I keep saying the
- 30:19onus is on you. Now, if Madam Ogdingby or down
- 30:23with you have Pai will also make sure I collect PA phone number
- 30:27at the end of this engagement so I can also be following up with
- 30:29PA as well to make sure that I remain on the calendar.
- 30:32Remember, this is Nigeria. Now you define something.
- 30:35I hope you're listening. Now you define something.
- 30:39If you keep on, you know, calendly link household as you
- 30:43Miss Rd. These tools are good in certain
- 30:46kinds of contexts, but we're in Nigeria now.
- 30:48We haven't gotten to that place yet.
- 30:51When we get there, you can do that.
- 30:53In fact, me, even me small boy, right now I'm nobody, anybody
- 30:58who sends me calendar link. You're wasting your time.
- 31:00You're not serious. We finished talking, so I'll
- 31:02send you calendar link up. So this guy is trying to impress
- 31:05me. He's been listening to American
- 31:06sales postcards. He wants to show that he too he
- 31:08knows what's up. He will send me calendar link.
- 31:10Yeah, no problem. Let him send.
- 31:14So scheduling tools. Yes, for America, for UK,
- 31:17Australia, I have no idea. I don't know what their culture
- 31:19is like there, but in Nigeria we are not at that level yet.
- 31:23If you secure a meeting with one of your Popsy's friend, your
- 31:27father is trying to make an introduction to you for somebody
- 31:30who could be a significant deal or something.
- 31:33When you don't want to look at your father's mate in the face
- 31:35and start telling him, I will send you Calendly link.
- 31:38First of all, how many of them even know what Calendly is?
- 31:43So it's nice to listen to American podcasts, but we should
- 31:46always adapt the knowledge there, you know, to our own
- 31:48local circumstances. So in my own opinion, Calendly,
- 31:51HubSpot, all these things, the time will come, but we are not
- 31:55there yet. It's an American thing.
- 31:56Don't use that in Nigeria right now because of cultural nuances
- 32:02and the slightly uneven status that is involved in business
- 32:05dynamics. Schedule now that the person is
- 32:09in front of you, don't cut the call and then start sending the
- 32:11person calendly link or calendly e-mail or whatever.
- 32:16Don't. Then what are the best practices
- 32:21for sending invitations and reminders?
- 32:23You know, it depends on how far out the meeting is.
- 32:26But as a general rule, I think it's OK to send two reminders
- 32:29and to do one call on the day off.
- 32:31In other words, let's say this is January 1st.
- 32:34We agreed for January 14th. I really think it's OK to text
- 32:37the person some sort of reminder.
- 32:39You know, January 7th, another reminder, maybe January 10th,
- 32:45then maybe you call the person January 13th, you know, to say
- 32:50we're looking forward to the meeting or call the person on
- 32:52the morning of the January 14th to say OK, looking forward to
- 32:55our meeting at 2:00 PMI think that's all right, but it
- 33:00depends. So I can't give any general
- 33:03rules, but for me for short something, when I say short, I
- 33:07mean like within one month, even within one week's off.
- 33:10Generally I'm looking for like 2 touches before the meeting
- 33:14because I want to be sure that the person remembers and that
- 33:17the person is going to show up. Then let's look at the what
- 33:25next? You guys have agreed to the
- 33:28meeting. You will have scheduled the
- 33:30meeting. Now make no mistake, like I
- 33:33said. Now you define something.
- 33:35Madame Ogy Dingby or Dangote or Popsy's friend or whoever it is,
- 33:40the person is not going to schedule nothing in their own
- 33:43calendar. Trust me, they won't.
- 33:46So all the scheduling, all the reminder, all the follow up, all
- 33:50the everything is on you, the business owner, the salesperson.
- 33:54Because like I said, now you define something.
- 33:59So send people an SMS that very day to confirm interest or to
- 34:04add some excitement or whatever, you know.
- 34:08So when we finish that meeting, OK, let's go back to the down
- 34:10with the thing. As soon as down with the agrees
- 34:12and as soon as we leave, assuming I have down with his
- 34:14personal number. Well, I hope I do.
- 34:18I will send a message. Lovely chatting with you today,
- 34:22Chairman. Looking forward to our meeting
- 34:24on so, so, so and so. Have a safe trip on your Dubai
- 34:26trip. I hope your negotiations with
- 34:29the Sultan of Dubai works out well, you know, blah, blah,
- 34:32blah. Best regards.
- 34:33You know, chairs as in that kind of message, you should be
- 34:37sending these kind of messages immediately.
- 34:38You're done with the conversation.
- 34:41Register in people's minds and register on people's phones.
- 34:45Hope you guys are listening because some of you don't even
- 34:49send this basic message. So the next time you're calling
- 34:51to remind them or the next time you're sending a text message to
- 34:54remind them in like two or three weeks time, you know, half the
- 34:57time they've already forgotten. Who is this?
- 34:59Who is this strange number? But at least if you send this
- 35:02immediate number now, whether they remember or not, by the
- 35:05time the second message comes in, they will now see, oh, call
- 35:08history. This is somebody that I've been
- 35:09yawning with before. This is not a message that just
- 35:14came out of nowhere. So send a simple text message to
- 35:17confirm and that you're looking forward to the prospects.
- 35:21Also let them know in the message how you intend to follow
- 35:25up. So I always tell people, lovely
- 35:29chatting with you. Looking forward to our meeting
- 35:31on the 14th. Would it be OK if I call you if
- 35:36I send you a reminder on the 7th?
- 35:38If I send you on the 7th? Oh yeah, sure, sure, sure.
- 35:41That's fine when I was on the 7th or when I send a reminder on
- 35:44the 7th. I'm not being an irritant
- 35:46because I already told the person already telegraphed it
- 35:51during our last meeting. Not only did I say it face to
- 35:53face or say it over the call, I also put it in a text message.
- 35:57So I'm not being impressed. Then go and create an agenda for
- 36:04this meeting. Create the agenda now that The
- 36:08thing is still fresh in your head.
- 36:10Store that agenda on your phone. Store it in your calendar
- 36:16reminder app, or store it under the person's name.
- 36:20You cannot wait until the day of the meeting before you now start
- 36:23deciding that. Oh, OK, what am I going to
- 36:26discuss about with Chairman Dan Gothi?
- 36:29Or what am I going to discuss with Madame Morgan?
- 36:34You're human. You forget, but if you prepare
- 36:36the agenda that immediately all you have to do just open your
- 36:39phone, open the calendar, something or check order their
- 36:44name and contact. You will see it meeting December
- 36:4823rd. Agenda 12345, you say?
- 36:51Oh, OK, everything will now rush to your head, brah.
- 36:53Good. In fact, that can even be one of
- 36:56the follow up items. Hello, Madame Morgan Denby.
- 37:00Welcome. I saw the Instagram photos.
- 37:02Your son's wedding was beautiful.
- 37:04God bless their family. Blah, blah, blah, blah, blah.
- 37:07She'll respond. Oh, thank you very much, my
- 37:09dear. We thank God.
- 37:09We thank God. Oh, by the way, Ma, we haven't
- 37:13forgotten our meetings. So, so, so and so.
- 37:15Oh, yes, yes, yes. No problem.
- 37:16Well, I've prepared an agenda. I'll send it to you 2 days
- 37:20before the meeting starts. OK.
- 37:21No problem. Thank you very much.
- 37:22My son may end the conversation there.
- 37:25Then the two days before, just like you said, you send the
- 37:28agenda ahead of time. Of course, like I said, if Madam
- 37:31Mogading, they showed up with PA, please make sure you
- 37:34collected P as phone number. You are sending PA all these
- 37:37things as well so that you remain firmly on the calendar
- 37:42for this meeting. So this is what you do
- 37:46afterwards. These are the post scheduling
- 37:48actions. Now, the part that some of you
- 37:51might be concerned about, unfortunately sometimes you go
- 37:54through all these people don't show.
- 37:57So it's possible that Dangote lands and is looking forward to
- 38:00our meeting, but then the president calls him and says,
- 38:02Aluko, where are you doing now? So I just landed Abuja, so I beg
- 38:06show, show, show, show. We have something that we're
- 38:08discussing and then now what it takes off.
- 38:09Of course, the president calls down to you think that is going
- 38:12to prioritize my own meeting? These things happen.
- 38:16Same thing with Missus Rogan and Beto.
- 38:19Something can come up, they can call me.
- 38:22So Madam Ogadembe in the village that this happening, this
- 38:24happening, or maybe Madam Ogadembe has been pursuing some
- 38:27political something and they have people say we're having
- 38:30caucus meeting come and show up. So for lots of reasons we don't
- 38:34know, people don't show up for meetings.
- 38:38It happens. However, you have no control
- 38:41over this. All you do is just stick to your
- 38:42process. You've done all the reminders
- 38:45show up for the meeting on time. You agree for 10:00 ten o'clock
- 38:49you haven't seen the person. It might be rude to calm and I'm
- 38:52getting by herself. So call PA by time is like 10 O
- 38:555/10/10 as just like APA. What's up now offer your PA can
- 39:01PA one saw you and let you know. Oh sorry, you know this is what
- 39:05happened then you now start trying to reschedule.
- 39:10Too many of you go for a meeting, the person doesn't show
- 39:12up. You wait for one hour and then
- 39:14you leave and then you're now angry.
- 39:16No, that's not how it's done. Shut up, show up on time.
- 39:22When it's time and nobody's calling, maybe send text
- 39:24message. If I what I do is by the time I
- 39:27get to the venue, I always send a message, try and I arrive
- 39:29there earlier. So I get there and I send a
- 39:32message. I say hello chairman, I have
- 39:36been house on free time, so I got to the meeting early.
- 39:40I'll be chilling and waiting at so so so and so for 10:00
- 39:43meeting. You know, whenever you're close
- 39:45to the venue, just let me know. At least I sent something like
- 39:49that. So mentally the other person
- 39:52will register that. Oh, OK, this guy on the ground
- 39:54like he's around. So if they don't show, that's
- 40:01it. You know, don't be annoyed.
- 40:02It's just one of these things. It's the cost of doing business.
- 40:06Some people show up, some people don't show up.
- 40:08Send me a message, send another message, send somebody message.
- 40:11You know by if you guys agree for 10:00.
- 40:14By 10:10 you haven't seen somebody, 10:15 you haven't seen
- 40:17somebody call, you know, send a message.
- 40:20If there's need to reschedule, you reschedule.
- 40:21If they are running late, they will let you know.
- 40:23You know, you wait and hopefully you will do the business and
- 40:27everything should go on OK. If you're trying to reschedule
- 40:30and then people goes to you after that, then you never know.
- 40:34Maybe they're not being, they were never interested in the
- 40:36first place. You never know.
- 40:39But either way, that's the point where I send a breakup message
- 40:41to confirm interest. That was how I'll send a message
- 40:43like oh, Madame Ogadenbee, how do I put it now?
- 40:47OK Madam, after we missed that, no, how do I put it So 1 moment,
- 40:54OK, let me just freeze down. So I'll say, oh, Madam
- 40:58Ogadenbee, after I failed December 1st meeting, I tried
- 41:02reaching out severely and I haven't gotten a response from
- 41:04either you or your PA. I'm going to assume that maybe
- 41:09priorities have changed on your end.
- 41:10And perhaps you know how I put it, OK, I'm going to go assume
- 41:14that, assume that maybe priorities have changed on your
- 41:16end. You know, question mark or leave
- 41:18it like that question mark, and now just send it like that.
- 41:22There's some people who now respond and say, oh, my dear,
- 41:25I'm sorry, this is what came up. This is what came up.
- 41:27And then the conversation resumes.
- 41:31But if somebody even goes to you after that one, then for me
- 41:35personally, I just take it, OK, it's one of those things that
- 41:38wasn't meant to be. And then I wrap it up and I
- 41:40remove my mind from there. Maybe once in a while I'll send
- 41:44the person, you know, the usual messages, happy Christmas, happy
- 41:48New year, you know, all those kind messages.
- 41:51And then maybe value add messages.
- 41:54I'll make another podcast episode about that.
- 41:56But honestly, my mind will not be there again because you know,
- 42:00I followed my process. I scheduled the meeting.
- 42:02I tried to, that one didn't hold.
- 42:04I tried to shut down another one.
- 42:05That one didn't hold. I sent the break up message.
- 42:08You know, I used to be interested.
- 42:09Our priorities still the same. They ignored that one.
- 42:12Honestly, there's nothing I can do again.
- 42:13I'm not going to go to my number with the miss house and start
- 42:15knocking on her door now. I'm not going to do that and you
- 42:20shouldn't either. Don't be desperate, don't worry,
- 42:23go to make your way. It happens.
- 42:26Then in case you're scheduling the meeting and the meeting is
- 42:30far, let's say, you know, like I said, now that let's say
- 42:32Download is travelling to Dubai, he's going to be away for two
- 42:35months, then what are ways, OK, let's say Madam or getting away,
- 42:39OK, because download, it does, it's too big.
- 42:43Not everybody can relate to that.
- 42:46Don't mind me, I can't really. I don't have any friends who
- 42:48have billionaires. I'm just running my mouth, don't
- 42:49mind me. So let's say Madam or getting
- 42:51away is traveling for two months actually.
- 42:54So what are the things that you can do to keep the prospect, the
- 42:57person you're chasing? What can you do to keep them
- 42:59engaged, maybe even excited about the upcoming event?
- 43:03So This is why I say prepare an agenda.
- 43:05Setting the agenda ahead of time could be a way of keeping people
- 43:08engaged. Some people will even see the
- 43:10agenda and might even start texting you back and forth on
- 43:12specific things that actually is beautiful.
- 43:15If you send the agenda and they start texting you on one or two
- 43:17things, My guy, babe, continue be texting.
- 43:21Continue anything that is moving the agenda is is nice either
- 43:26testing on the agenda continue to converse on the agenda
- 43:28because you agreed December 1st doesn't mean you have to wait
- 43:31till December 1st. If you agreed December 1st, you
- 43:34sent her the message now is September 23rd and she starts to
- 43:37engage you continue to engage anything you can do to move the
- 43:41deal forward anything. Then of course there's also
- 43:46value added stuff that you can do that you can send from from a
- 43:49professional points of view. So like in my own case, if there
- 43:56are specific techniques, specific problems that we've
- 43:59discussed and you know, there are interesting articles or
- 44:03resources that the person might want to see dealing with those
- 44:06problems. You know, I send people those
- 44:09things once in a while. It's just a well remaining top
- 44:11of mind. You know, they're just there,
- 44:13they're just chilling. And so.
- 44:14Oh, OK, I send a message. Oh, boss, Madam, we're getting
- 44:17based on our conversation of blah, blah, blah ahead of our
- 44:20meeting, I just came across these resources.
- 44:21I thought it's something that you might like to have a look at
- 44:24send, she said on WhatsApp. I'm remaining top of mind and
- 44:28this is one way that we engage people.
- 44:30Anyway, 45 minute episode. I'm terribly sorry.
- 44:33I know I promised you guys I wasn't going to do anything more
- 44:35than 15 minutes, 20 minutes. But it's all just on my chest
- 44:41and I just, I just needed to vomit it because I find that I'm
- 44:45having to teach so many people how to schedule.
- 44:47So these are plenty of ideas around scheduling.
- 44:50So please take dressing. It is very, very important.
- 44:53It is vital for your business. And these are the ways that we
- 44:56close the deal. Small, small, small.
- 44:58I hope you guys are seeing that the reason why people are losing
- 45:01some big deals is not because your father's people are chasing
- 45:04you in the village. It is not a spiritual attack.
- 45:06You don't know how to schedule. That is why things are falling
- 45:09apart. You don't know how to schedule.
- 45:12You do not know how to get advancements in a business deal.
- 45:16You don't know how to move things forward one step at a
- 45:18time. So it is not your father's
- 45:21people. Yes, your father's people don't
- 45:23like you. They hate you.
- 45:24They want to see your downfall. But honestly, their spiritual
- 45:28attack has never reached you yet because you you're doing a good
- 45:30job of spawning your business by yourself.
- 45:32Learn how to schedule, please. You'll make a huge difference.
- 45:38All right, so that's it and that's all.
- 45:39Remember, if you'd love to connect, you can call SMS or
- 45:42WhatsApp me on 08064662140. Thank you very much for your
- 45:47time and attention. I'll catch you next time.
- 45:49Same place in your headphones or in your speakers.