Product-Agnostic Lending: Focusing on What the Customer Needs
The old paradigm in banking involved developing a product and turning to life-stage marketing to sell that product to customers.
But that paradigm is evolving. Financial Institutions are identifying customer needs and providing solutions regardless of what the product is, rather than hawking a product
In this episode, Ted Krus, Director o f Consumer and Indirect Lending at Flagstar Bank explains the strategy behind taking a product-agnostic approach to product development and customer interaction.
We discuss:
- Why a product-agnostic approach makes sense
- How data is a crucial piece for…
The skinny
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