Latest / Selling Your Canadian Business / The Deadly Side of Business Exit Nobody Talks About
Transcript
- 0:30SPEAKER_01: So imagine spending, I don't know, 40 years building a multi-million dollar empire.
- 0:35SPEAKER_00: Right.
- 0:36SPEAKER_00: Sacrificing your weekends, your sleep, probably a few relationships along the way.
- 0:40SPEAKER_01: Exactly.
- 0:41SPEAKER_01: And you push through all of that.
- 0:42SPEAKER_01: You finally sign the papers and you cash that ultimate check for your life's work.
- 0:48SPEAKER_00: And then you realize something completely terrifying.
- 0:51SPEAKER_01: Yeah, that is actually the worst day of your life.
- 0:54SPEAKER_01: Today we're looking at why Canada's silver tsunami isn't just this massive transfer of wealth.
- 0:59SPEAKER_00: No, it's really a hidden mental health emergency.
- 1:02SPEAKER_01: It really is.
- 1:02SPEAKER_01: And I want to formally welcome you and thank you for taking the time to join this deep dive today.
- 1:07SPEAKER_01: Whether you are an entrepreneur yourself, maybe an advisor preparing for a client meeting, or just someone naturally curious about the hidden forces shaping our world, well, we are thrilled to have you with us.
- 1:18SPEAKER_00: Absolutely.
- 1:18SPEAKER_00: Because we are witnessing a demographic and financial event that looks like a total triumph on paper, right?
- 1:24SPEAKER_00: But beneath the surface, it is triggering profound psychological crises for the very people who built the backbone of the economy.
- 1:32SPEAKER_01: Our mission today is really to unpack this staggering paradox.
- 1:35SPEAKER_01: I mean, we are examining an event that sounds like the ultimate capitalist dream, baby boomers selling their businesses and just, you know, sailing off into retirement.
- 1:44SPEAKER_00: But the sources we're exploring today reveal a pretty dark reality tied to this transition.
- 1:49SPEAKER_01: Yeah.
- 1:49SPEAKER_00: We really want to understand how rethinking our approach to exit planning can quite literally save lives.
- 1:56SPEAKER_01: So to fully grasp the psychological toll here, I feel like we first have to establish the macroeconomic reality.
- 2:03SPEAKER_01: Can you set the stage for just how big this silver tsunami actually is?
- 2:07SPEAKER_00: Yeah.
- 2:07SPEAKER_00: I mean, we are looking at a fundamental rewiring of Canada's small and medium-sized enterprise sector.
- 2:13SPEAKER_00: The Caladian Federation of Independent Business, or the CFIB, they released a report in 2023.
- 2:19SPEAKER_00: And it showed that 76% of Canadian business owners plan to exit within the next 10 years.
- 2:24SPEAKER_01: Wait, 76%?
- 2:25SPEAKER_01: That is essentially the entire generational cohort of business leaders just heading for the exit simultaneously.
- 2:31SPEAKER_00: It's completely unprecedented.
- 2:32SPEAKER_00: And those individuals hold over$2 trillion in assets.
- 2:36SPEAKER_01: Wow.
- 2:37SPEAKER_01: 2 trillion.
- 2:38SPEAKER_00: Yeah.
- 2:38SPEAKER_00: And a more recent 2026 BDC research report puts a very sharp point on the immediate timeline.
- 2:44SPEAKER_00: By the end of this year alone, over 140,000 owners are actively planning exits.
- 2:50SPEAKER_01: That's just this year.
- 2:51SPEAKER_00: Just this year.
- 2:52SPEAKER_00: You have this massive demographic, mostly folks in their mid-50s to 70s, preparing to transition, and they are taking$300 billion in revenue with them.
- 3:02SPEAKER_01: Aaron Powell But the detail in the research that completely stops you in your tracks is the preparation gap.
- 3:07SPEAKER_01: With trillions of dollars at stake, fewer than 10% of these owners have a formal written succession plan.
- 3:13SPEAKER_00: Aaron Powell Right.
- 3:13SPEAKER_00: Less than one in ten.
- 3:15SPEAKER_01: It's just wild.
- 3:15SPEAKER_00: Aaron Powell The disconnect between the financial magnitude of the event and the lack of structural readiness is well, it's alarming.
- 3:22SPEAKER_00: Running a business is a high-stakes endeavor, right?
- 3:25SPEAKER_00: Absolutely.
- 3:25SPEAKER_00: And an exit is the highest stakes maneuver of all.
- 3:28SPEAKER_00: Yet founders actively avoid planning for it because formalizing a succession plan forces them to confront their own mortality.
- 3:35SPEAKER_00: Trevor Burrus, Jr.
- 3:35SPEAKER_00: Yeah.
- 3:35SPEAKER_01: And their eventual obsolescence.
- 3:37SPEAKER_01: It makes me think of like an astronaut preparing for re-entry into the Earth's atmosphere.
- 3:42SPEAKER_00: Trevor Burrus, Oh, that's a good way to look at it.
- 3:44SPEAKER_01: Right.
- 3:44SPEAKER_01: Like you've spent decades operating in the anti-gravity of high-stakes pressure, surviving entirely on adrenaline.
- 3:51SPEAKER_01: Right.
- 3:51SPEAKER_01: The mission is a success, you're coming home.
- 3:54SPEAKER_01: But if you don't calculate the re-entry angle perfectly before you hit the atmosphere, you don't just land smoothly.
- 4:00SPEAKER_01: You burn up on the way down.
- 4:01SPEAKER_00: Aaron Powell That is the exact mechanism at play here.
- 4:03SPEAKER_00: When a founder hasn't calculated that re-entry angle, you know, when there is no formal plan in place, the damage is catastrophic.
- 4:10SPEAKER_00: Trevor Burrus, Jr.
- 4:11SPEAKER_01: Because it's rushed.
- 4:12SPEAKER_00: Exactly.
- 4:12SPEAKER_00: Financially, it results in rush sales where the business is severely undervalued.
- 4:16SPEAKER_00: Sometimes the doors just close permanently, which devastates local communities and supply chains.
- 4:21SPEAKER_01: Aaron Powell Which is heartbreaking for a legacy.
- 4:22SPEAKER_00: Aaron Powell Totally.
- 4:23SPEAKER_00: In other cases, you see abrupt foreign acquisitions simply because there wasn't a local transition strategy in place.
- 4:30SPEAKER_01: Aaron Powell But you know, a business is rarely just a line item in a diversified portfolio for these founders.
- 4:36SPEAKER_01: I mean, it is their life's work.
- 4:38SPEAKER_00: Trevor Burrus, Jr.: It is an extension of their identity.
- 4:39SPEAKER_01: Trevor Burrus, Jr.: Exactly.
- 4:40SPEAKER_01: So a botched, unplanned exit doesn't just vaporize wealth.
- 4:45SPEAKER_01: It deeply damages the psyche.
- 4:47SPEAKER_00: Aaron Powell Well, we have to look at how the entrepreneurial brain is wired.
- 4:50SPEAKER_00: Entrepreneurs spend decades operating in environments that would frankly hospitalize most people with stress.
- 4:56SPEAKER_01: Yeah, the baseline anxiety is just so high.
- 4:59SPEAKER_01: Trevor Burrus, Jr.
- 4:59SPEAKER_00: Right.
- 4:59SPEAKER_00: They're conditioned to receive dopamine through high-stakes problem solving, overcoming impossible odds, and constant achievement.
- 5:07SPEAKER_00: The stress is literally the fuel that keeps the engine running.
- 5:11SPEAKER_01: Aaron Powell And the BDC data from 2025 actually quantifies that baseline stress.
- 5:16SPEAKER_01: It shows that 36% of business owners report that mental health challenges already interfere with their work on a weekly basis.
- 5:24SPEAKER_00: Aaron Powell Think about that.
- 5:25SPEAKER_00: Over a third.
- 5:26SPEAKER_01: Yeah, they are just white knuckling it while they are actively running the company.
- 5:29SPEAKER_00: Aaron Powell Because the business acts as a masking agent.
- 5:32SPEAKER_00: It provides a container for their anxiety.
- 5:34SPEAKER_01: Right.
- 5:34SPEAKER_00: So when the transaction closes, they hit a psychological cliff.
- 5:37SPEAKER_00: It is a sudden, absolute void.
- 5:39SPEAKER_00: Neurologically, this is akin to acute substance withdrawal.
- 5:43SPEAKER_01: Wow, really?
- 5:44SPEAKER_01: Substance withdrawal?
- 5:45SPEAKER_00: Yes.
- 5:45SPEAKER_00: The adrenaline and cortisol they've been swimming in for 30 years drop off abruptly, and the brain panics, basically searching for the next crisis to solve.
- 5:54SPEAKER_01: Okay, wait.
- 5:55SPEAKER_01: I want to push back on this for a second.
- 5:56SPEAKER_01: Yeah.
- 5:56SPEAKER_01: Because I think a lot of people listening might be a bit confused.
- 5:59SPEAKER_01: Sure.
- 6:00SPEAKER_01: Conventional wisdom argues that selling a business for a huge payout is the absolute dream, right?
- 6:06SPEAKER_01: The finish line everyone wants.
- 6:08SPEAKER_01: You get the massive check, you buy a place down south, you play golf every day.
- 6:12SPEAKER_00: The dream.
- 6:12SPEAKER_01: Yeah, the dream.
- 6:13SPEAKER_01: So why does having total freedom trigger a crisis instead of a celebration?
- 6:18SPEAKER_00: Aaron Powell Because humans and particularly highly driven founders, they are not wired for perpetual leisure.
- 6:25SPEAKER_00: They are wired for utility.
- 6:27SPEAKER_00: Wow, you take it.
- 6:28SPEAKER_00: When the business is sold, they lose the title of founder or CEO.
- 6:32SPEAKER_00: They lose their primary social network, which is often entirely composed of their employees, suppliers, and industry peers.
- 6:38SPEAKER_01: And that makes sense.
- 6:39SPEAKER_00: Yeah.
- 6:39SPEAKER_00: And they lose the external validation of being the ultimate decision maker.
- 6:43SPEAKER_01: So they go from being the focal point of a complex ecosystem, waking up on a Tuesday with the phone ringing off the hook, to feeling entirely irrelevant.
- 6:52SPEAKER_00: Exactly.
- 6:52SPEAKER_00: Imagine that Tuesday morning.
- 6:54SPEAKER_00: The emails stop, the phone goes silent, nobody is looking to you to put out a fire.
- 6:59SPEAKER_01: You aren't the boss anymore.
- 7:00SPEAKER_01: You're just a retiree.
- 7:02SPEAKER_01: And that profound isolation, I mean, it isn't just boredom, it is a rapid unraveling of self-worth.
- 7:08SPEAKER_00: It really is.
- 7:09SPEAKER_00: And when they try to replace that dopamine hit, they often channel it destructively.
- 7:13SPEAKER_01: Like how?
- 7:14SPEAKER_00: Well, they might start micromanaging their family members because they just desperately need someone to direct.
- 7:18SPEAKER_01: Oh, I can totally see that happening.
- 7:20SPEAKER_00: Right.
- 7:20SPEAKER_00: Or they might throw millions into ill-advised angel investments just to feel the thrill of a deal again.
- 7:26SPEAKER_00: Or tragically, they sink into a severe depression.
- 7:29SPEAKER_01: And that unraveling brings us to the most difficult, but perhaps the most crucial data in these sources.
- 7:36SPEAKER_01: This isolation correlates directly to a terrifying public health crisis.
- 7:40SPEAKER_00: Yes.
- 7:41SPEAKER_01: We are talking about literal life and death.
- 7:43SPEAKER_01: The preliminary 2024 data from the Public Health Agency of Canada shows 4,394 deaths by suicide.
- 7:51SPEAKER_00: It's a staggering number.
- 7:52SPEAKER_01: It is.
- 7:53SPEAKER_01: That is roughly 12 to 13 people every single day.
- 7:56SPEAKER_00: And we have to look closely at the demographics behind those numbers.
- 7:59SPEAKER_00: Males account for nearly 75% of those deaths.
- 8:02SPEAKER_00: 75%.
- 8:03SPEAKER_00: Yeah.
- 8:04SPEAKER_00: But the risk doesn't peak in youth, as many people assume.
- 8:07SPEAKER_00: The risk spikes dramatically for older adults.
- 8:10SPEAKER_01: Right.
- 8:10SPEAKER_01: The sources pointed that out.
- 8:12SPEAKER_00: In 2023, the rate for the 55 to 59 age group hit 15.4 per 100,000.
- 8:19SPEAKER_00: Furthermore, preliminary data shows that men aged 80 and over are now the second highest risk group overall.
- 8:26SPEAKER_01: Those demographics, I mean, men in their late 50s, all the way into their 80s, that maps perfectly onto the silver tsunami cohort.
- 8:33SPEAKER_01: We're looking at the exact same people.
- 8:35SPEAKER_00: The overlap is undeniable.
- 8:38SPEAKER_00: Retired entrepreneurs fit this high-risk profile flawlessly.
- 8:42SPEAKER_01: Because they're used to doing everything themselves.
- 8:44SPEAKER_00: Exactly.
- 8:44SPEAKER_00: They are inherently independent, which historically makes them extremely reluctant to ask for help or admit they are struggling.
- 8:50SPEAKER_01: And they are entering a stage of life where they face physical health declines and the bereavement of losing peers, right?
- 8:57SPEAKER_00: Yes.
- 8:57SPEAKER_00: So when you combine those natural aging factors with the sudden traumatic loss of purpose from selling the business, the psychological toll is immense.
- 9:08SPEAKER_01: What is truly insidious about this, though, is the silence around it.
- 9:11SPEAKER_01: I mean, the business ecosystem is obsessed with workplace wellness when you are producing.
- 9:17SPEAKER_00: Oh, absolutely.
- 9:19SPEAKER_01: We constantly see thought pieces on avoiding burnout or optimizing your morning routine for peak performance.
- 9:26SPEAKER_01: And the financial media loves to glorify the exit, you know, ringing the bell, popping the champagne.
- 9:31SPEAKER_00: Aaron Powell But the day after the sale, the industry turns its back on you.
- 9:34SPEAKER_01: It really does.
- 9:35SPEAKER_01: Why is nobody talking about this?
- 9:37SPEAKER_00: The barrier is a deeply entrenched stigma.
- 9:40SPEAKER_00: Particularly among older generations of men, vulnerability is viewed as a fatal flaw.
- 9:45SPEAKER_00: Right.
- 9:46SPEAKER_00: Society has conditioned them to adopt what we call a utility identity.
- 9:49SPEAKER_00: They are valued purely for what they provide financially and structurally.
- 9:53SPEAKER_01: So when they stop providing, they literally feel useless.
- 9:56SPEAKER_00: Exactly.
- 9:57SPEAKER_01: And the financial success of the exit actually reinforces a bizarre kind of isolation, doesn't it?
- 10:01SPEAKER_01: How so?
- 10:02SPEAKER_01: Well, the external perception is hey, you just sold your company for$10 million.
- 10:06SPEAKER_01: You have absolutely nothing to complain about.
- 10:08SPEAKER_01: The wealth almost invalidates their pain.
- 10:10SPEAKER_00: That is spot on.
- 10:11SPEAKER_00: They feel like they aren't allowed to struggle because they achieved the capitalist dream.
- 10:16SPEAKER_01: Right.
- 10:16SPEAKER_01: So they sit in their beautiful homes feeling entirely empty, assuming they must be the only ones experiencing it because nobody in their peer group talks about the human cost.
- 10:25SPEAKER_00: Exactly.
- 10:26SPEAKER_00: Recognizing that we have a structural blind spot in high net worth wealth management forces us to change our approach.
- 10:34SPEAKER_00: We cannot rely on crisis management.
- 10:36SPEAKER_00: We have to move toward prevention.
- 10:38SPEAKER_01: Okay, so let's shift gears to that prevention because that starts with acknowledging the immediate lifelines available.
- 10:43SPEAKER_00: Yes, very important.
- 10:44SPEAKER_01: For anyone listening who is feeling the weight of this right now, the 988 Suicide Crisis Helpline is a vital resource.
- 10:51SPEAKER_01: It is free, it's available 247 across Canada, and it provides immediate support without judgment.
- 10:57SPEAKER_00: And organizations like the BDC and the Canadian Mental Health Association also have resources tailored specifically for entrepreneurs.
- 11:05SPEAKER_01: Right.
- 11:05SPEAKER_01: But beyond immediate crisis intervention, how do we structurally fix the exit planning process itself?
- 11:12SPEAKER_00: We have to redefine what a successful exit looks like through holistic planning.
- 11:17SPEAKER_00: Traditionally, we spend years engineering the financial mechanics, right?
- 11:20SPEAKER_01: Optimizing tax strategies, leveraging mechanisms like the lifetime capital gains exemption to ensure the founder keeps what they've earned.
- 11:27SPEAKER_00: Exactly.
- 11:28SPEAKER_00: We meticulously design succession models.
- 11:31SPEAKER_00: We debate the complex interpersonal dynamics of passing a company to family, structuring an employee buyout, or managing the cultural shift of a hybrid model.
- 11:40SPEAKER_01: But getting the financial house in order is only half the battle.
- 11:43SPEAKER_00: Not even half.
- 11:44SPEAKER_01: Right.
- 11:44SPEAKER_01: If a founder spends two years agonizing over tax implications, but zero hours planning what they will do on the first Monday after the sale, they're still going to hit that psychological cliff.
- 11:54SPEAKER_00: Exactly.
- 11:55SPEAKER_00: Those financial and structural elements must be combined with intentional lifestyle design for the post-sale life.
- 12:01SPEAKER_01: Intentional lifestyle design.
- 12:02SPEAKER_00: Right.
- 12:03SPEAKER_00: Getting the wealth management secured creates the mental bandwidth necessary to actually focus on the emotional transition.
- 12:09SPEAKER_01: Let's break down what intentional lifestyle design actually means in practice.
- 12:14SPEAKER_01: Because if I'm a founder, I might think that just means booking a six-month cruise.
- 12:18SPEAKER_00: Well, a cruise is an escape, not a design.
- 12:21SPEAKER_01: That's a great distinction.
- 12:22SPEAKER_00: Intentional lifestyle design is about engineering a new source of flow and purpose.
- 12:27SPEAKER_00: It requires looking at the specific skills that gave the founder energy and finding a new outlet for them.
- 12:34SPEAKER_01: Can you give an example of what that looks like?
- 12:36SPEAKER_00: Sure.
- 12:36SPEAKER_00: Consider a founder who built a highly successful manufacturing plant.
- 12:40SPEAKER_00: They thrive on operations and mentoring young talent.
- 12:43SPEAKER_00: Okay.
- 12:44SPEAKER_00: Post-sale intentional design might mean transitioning into a role teaching skilled trades at a local college, or maybe joining the board of a nonprofit that desperately needs operational efficiency.
- 12:56SPEAKER_01: So they are still using their high-level skills, but the stakes in the stress profile are entirely different.
- 13:01SPEAKER_00: Exactly.
- 13:02SPEAKER_00: They get the fulfillment without the life or death pressure of making payroll.
- 13:06SPEAKER_01: But here is the structural challenge in the industry.
- 13:08SPEAKER_01: If I'm an entrepreneur, I have a sharp tax accountant, a bulldog corporate lawyer, and a seasoned wealth advisor.
- 13:16SPEAKER_01: I rely on them to structure the deal.
- 13:19SPEAKER_00: Right.
- 13:19SPEAKER_01: But they aren't therapists.
- 13:20SPEAKER_01: I'm not going to sit in my lawyer's boardroom and confess that I'm terrified of losing my identity and slipping into depression.
- 13:26SPEAKER_01: So how does a financial planner or a lawyer actually help with the emotional side?
- 13:31SPEAKER_00: You're completely right.
- 13:32SPEAKER_00: They aren't therapists and they shouldn't try to practice therapy.
- 13:35SPEAKER_01: Right.
- 13:35SPEAKER_00: This is where a massive shift in the advisory industry needs to happen.
- 13:39SPEAKER_00: We have to build a bridge between the financial transaction and the emotional transition.
- 13:44SPEAKER_01: And one of the sources we analyzed points to a resource that serves as exactly that bridge.
- 13:49SPEAKER_00: Yes.
- 13:49SPEAKER_00: It's a book titled Selling Your Canadian Business: A Step-by-Step Guide to Maximizing Value and Securing Your Legacy.
- 13:57SPEAKER_01: Now, most business books focus strictly on how to get the highest multiple on your EBITDA.
- 14:01SPEAKER_01: And once the check clears, the book basically ends.
- 14:04SPEAKER_00: But this one goes beyond the transaction to emphasize emotional preparation.
- 14:08SPEAKER_00: It asks the uncomfortable questions before the crisis hits.
- 14:12SPEAKER_01: Questions like, what is your next chapter?
- 14:14SPEAKER_01: Who are you when you don't have this company to define you?
- 14:18SPEAKER_00: Precisely.
- 14:18SPEAKER_00: The author of the book positions it as a vital tool for wealth advisors, tax professionals, business coaches, and accountants.
- 14:26SPEAKER_00: It is an ideal gift for them to give their clients, precisely because the advisor doesn't have to act as a therapist.
- 14:33SPEAKER_01: It operates almost like a Trojan horse, doesn't it?
- 14:35SPEAKER_00: It really does.
- 14:36SPEAKER_01: You hand the client a book that looks like a technical guide on maximizing business value, which totally appeals to their ego and their entrepreneurial drive, but embedded within it is the psychological roadmap they desperately need but would never ask for.
- 14:49SPEAKER_00: It allows the advisor to open the door to a deeply human conversation.
- 14:53SPEAKER_00: Right.
- 14:53SPEAKER_00: An advisor can hand the book to a client and say, Hey, we have the tax strategy locked down, but I want you to read chapter four on emotional readiness before our next quarterly review, because I want to make sure you are set up to actually enjoy this wealth.
- 15:06SPEAKER_01: That simple framing changes everything.
- 15:08SPEAKER_01: It signals to the founder that the advisor actually cares about their long-term well-being and their post-sale life, not just managing their assets.
- 15:17SPEAKER_00: It transforms a transactional vendor relationship into a truly advisory one.
- 15:21SPEAKER_01: Which is huge.
- 15:22SPEAKER_00: Normalizing the struggle before the ink even dries on the contract strips away the stigma.
- 15:28SPEAKER_00: It tells the entrepreneur, look, the emotional reentry is going to be turbulent.
- 15:33SPEAKER_00: It happens to everyone.
- 15:34SPEAKER_00: Here is the manual to navigate it.
- 15:36SPEAKER_01: It provides a vocabulary for the territory they didn't even know they were about to enter.
- 15:40SPEAKER_01: We aren't just managing spreadsheets and revenue multiples.
- 15:43SPEAKER_01: We are managing human lives.
- 15:45SPEAKER_00: We absolutely are.
- 15:46SPEAKER_01: So to synthesize everything we've explored today, Canada's silver tsunami brings an unprecedented wave of financial opportunity with trillions of dollars in motion.
- 15:55SPEAKER_00: But it carries a severe hidden risk.
- 15:58SPEAKER_01: Right.
- 15:58SPEAKER_01: A truly successful exit isn't just closing the deal, avoiding taxes, and walking away.
- 16:03SPEAKER_01: It requires designing a thriving, purposeful next chapter to combat a mental health crisis that is currently hiding in plain sight within the business community.
- 16:12SPEAKER_00: The transaction cannot be viewed as the finish line.
- 16:15SPEAKER_00: It is merely the starting line for an entirely new phase of life.
- 16:19SPEAKER_00: Founders have to train for the psychological transition just as rigorously as they train to build the enterprise in the first place.
- 16:26SPEAKER_01: I want to sincerely thank you, the listener, for spending this time with us.
- 16:30SPEAKER_01: Taking the time to understand the complex human elements behind these massive economic shifts makes us all better leaders, better advisors, and honestly better friends to the founders in our lives who might be silently struggling.
- 16:44SPEAKER_00: Shedding light on these hidden dynamics is the only way we begin to change the culture around business exits.
- 16:49SPEAKER_00: We have to start talking about it out in the open to preserve not just the wealth, but the actual lives of the people who built it.
- 16:56SPEAKER_01: I also want to explicitly thank Shaughnessy Group for providing the vital insights and the foundational research that fueled this deep dive today.
- 17:03SPEAKER_01: Their work in exposing this unspoken crisis is incredibly important.
- 17:07SPEAKER_00: It truly is.
- 17:08SPEAKER_01: If you want to dive deeper into these resources or find tools to help navigate these transitions, whether you are planning your own exit or advising clients through theirs, visit their website at shaughnessy.group.
- 17:20SPEAKER_01: That's right, just type Shaughnessy.
- 17:22SPEAKER_01: Crump directly into your browser.
- 17:24SPEAKER_00: And I want to leave you with one final thought to mull over as you go about your day.
- 17:29SPEAKER_00: If an entrepreneur spends their entire life building a legacy for their family and community, who do they become when there is nothing left to build?
- 17:37SPEAKER_01: That is the ultimate question for anyone who defines themselves by their work.
- 17:41SPEAKER_00: Perhaps the most important startup any founder will ever launch is the person they become the day after they sell.