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51 | How to create an online course or group program quickly · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  Women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  Arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you
• 0:04
  are
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lott,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
• 0:08
  and
• 0:08
  ICF
• 0:09
  accredited
• 0:09
  coach
• 0:10
  Microphone (Samson Q2U Microphone): and
• 0:10
  Microphone (Samson Q2U Microphone): I
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  Microphone (Samson Q2U Microphone): help
• 0:11
  Microphone (Samson Q2U Microphone): coaches
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  Microphone (Samson Q2U Microphone): to
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  Microphone (Samson Q2U Microphone): build
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  Microphone (Samson Q2U Microphone): brilliant
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  Microphone (Samson Q2U Microphone): businesses.
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  Microphone (Samson Q2U Microphone): I
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  Microphone (Samson Q2U Microphone): know
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  Microphone (Samson Q2U Microphone): that
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  Microphone (Samson Q2U Microphone): when
• 0:15
  Microphone (Samson Q2U Microphone): you
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  Microphone (Samson Q2U Microphone): prepare
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  Microphone (Samson Q2U Microphone): to
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  Microphone (Samson Q2U Microphone): enter
• 0:16
  Microphone (Samson Q2U Microphone): the
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  Microphone (Samson Q2U Microphone): arena,
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  Microphone (Samson Q2U Microphone): there
• 0:17
  Microphone (Samson Q2U Microphone): is
• 0:18
  Microphone (Samson Q2U Microphone): fear,
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  Microphone (Samson Q2U Microphone): self
• 0:18
  Microphone (Samson Q2U Microphone): doubt,
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  Microphone (Samson Q2U Microphone): comparison,
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  Microphone (Samson Q2U Microphone): anxiety,
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  Microphone (Samson Q2U Microphone): uncertainty.
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  Microphone (Samson Q2U Microphone): You
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  Microphone (Samson Q2U Microphone): can
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  Microphone (Samson Q2U Microphone): tend
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  Microphone (Samson Q2U Microphone): to
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  Microphone (Samson Q2U Microphone): armor
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  Microphone (Samson Q2U Microphone): up
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  Microphone (Samson Q2U Microphone): and
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  Microphone (Samson Q2U Microphone): protect
• 0:26
  Microphone (Samson Q2U Microphone): yourself
• 0:26
  Microphone (Samson Q2U Microphone): from
• 0:27
  Microphone (Samson Q2U Microphone): vulnerability.
• 0:29
  Microphone (Samson Q2U Microphone): In
• 0:29
  Microphone (Samson Q2U Microphone): this
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  Microphone (Samson Q2U Microphone): podcast,
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  Microphone (Samson Q2U Microphone): I'll
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  Microphone (Samson Q2U Microphone): be
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  Microphone (Samson Q2U Microphone): sharing
• 0:30
  Microphone (Samson Q2U Microphone): honest,
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  Microphone (Samson Q2U Microphone): not
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  Microphone (Samson Q2U Microphone): hype,
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  Microphone (Samson Q2U Microphone): practical
• 0:32
  Microphone (Samson Q2U Microphone): and
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  Microphone (Samson Q2U Microphone): emotional
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  Microphone (Samson Q2U Microphone): tools
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  Microphone (Samson Q2U Microphone): to
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  Microphone (Samson Q2U Microphone): support
• 0:34
  Microphone (Samson Q2U Microphone): you
• 0:34
  Microphone (Samson Q2U Microphone): to
• 0:34
  Microphone (Samson Q2U Microphone): make
• 0:35
  Microphone (Samson Q2U Microphone): the
• 0:35
  Microphone (Samson Q2U Microphone): difference
• 0:35
  Microphone (Samson Q2U Microphone): that
• 0:35
  Microphone (Samson Q2U Microphone): you
• 0:35
  Microphone (Samson Q2U Microphone): are
• 0:36
  Microphone (Samson Q2U Microphone): here
• 0:36
  Microphone (Samson Q2U Microphone): for.
• 0:37
  Microphone (Samson Q2U Microphone): Dare
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  Microphone (Samson Q2U Microphone): greatly.
• 0:38
  Microphone (Samson Q2U Microphone): You
• 0:38
  Microphone (Samson Q2U Microphone): belong
• 0:39
  Microphone (Samson Q2U Microphone): in
• 0:39
  Microphone (Samson Q2U Microphone): this
• 0:39
  Microphone (Samson Q2U Microphone): arena.
• 0:41
  Hello,
• 0:42
  welcome
• 0:42
  to
• 0:42
  the
• 0:42
  51st
• 0:43
  episode
• 0:44
  women
• 0:44
  in
• 0:44
  the
• 0:44
  coaching
• 0:45
  arena.
• 0:45
  I
• 0:45
  am
• 0:45
  so
• 0:46
  glad
• 0:46
  you
• 0:46
  are
• 0:46
  here.
• 0:47
  Today,
• 0:48
  I'm
• 0:48
  excited
• 0:48
  to
• 0:49
  share
• 0:49
  about
• 0:50
  creating
• 0:51
  an
• 0:51
  online
• 0:51
  course
• 0:52
  or
• 0:52
  group
• 0:52
  program
• 0:53
  quickly.
• 0:54
  Because
• 0:55
  I
• 0:55
  am
• 0:55
  on
• 0:55
  the
• 0:55
  Sunday
• 0:56
  where
• 0:56
  my
• 0:57
  five
• 0:57
  day
• 0:57
  challenge
• 0:58
  begins,
• 0:58
  where
• 0:58
  I
• 0:58
  will
• 0:58
  be
• 0:59
  helping
• 0:59
  people
• 0:59
  with
• 1:00
  this.
• 1:00
  So
• 1:00
  it
• 1:00
  was
• 1:00
  the
• 1:00
  perfect
• 1:01
  topic
• 1:01
  for
• 1:02
  today.
• 1:03
  So
• 1:03
  I'm
• 1:03
  going
• 1:04
  to
• 1:04
  break
• 1:04
  this
• 1:04
  episode
• 1:04
  up
• 1:05
  into
• 1:05
  four
• 1:06
  phases.
• 1:07
  So
• 1:08
  firstly
• 1:08
  idea
• 1:09
  creation.
• 1:10
  So,
• 1:10
  what
• 1:11
  do
• 1:11
  you
• 1:11
  want
• 1:11
  to
• 1:11
  create
• 1:12
  a
• 1:12
  course
• 1:13
  or
• 1:13
  program
• 1:14
  on?
• 1:15
  Really
• 1:15
  think
• 1:16
  about
• 1:16
  your
• 1:16
  skills,
• 1:17
  your
• 1:17
  know
• 1:17
  how.
• 1:18
  Also
• 1:18
  what
• 1:18
  problem
• 1:19
  you
• 1:19
  want
• 1:19
  to
• 1:19
  solve
• 1:20
  because.
• 1:21
  We
• 1:21
  don't
• 1:21
  want
• 1:22
  to
• 1:22
  create
• 1:23
  a
• 1:23
  nice
• 1:23
  to
• 1:23
  have
• 1:23
  program.
• 1:24
  We
• 1:24
  need
• 1:24
  to
• 1:24
  create
• 1:25
  a
• 1:25
  must
• 1:26
  have
• 1:26
  program
• 1:27
  that
• 1:27
  people
• 1:27
  are
• 1:28
  eager
• 1:28
  to
• 1:28
  buy.
• 1:30
  You'd
• 1:30
  really
• 1:30
  want
• 1:31
  to
• 1:31
  think
• 1:31
  about
• 1:32
  that
• 1:32
  ideal
• 1:32
  client
• 1:33
  and
• 1:34
  build
• 1:34
  something
• 1:34
  perfectly
• 1:35
  for
• 1:35
  them.
• 1:36
  If
• 1:36
  it's
• 1:36
  not
• 1:37
  too
• 1:37
  strange,
• 1:38
  literally
• 1:38
  print
• 1:38
  out
• 1:39
  a
• 1:39
  photo
• 1:39
  of
• 1:39
  someone
• 1:40
  who
• 1:40
  has
• 1:40
  this
• 1:41
  problem,
• 1:41
  who
• 1:41
  is
• 1:41
  your
• 1:42
  ideal
• 1:42
  client
• 1:43
  and
• 1:43
  in
• 1:43
  everything
• 1:44
  you
• 1:44
  do,
• 1:44
  just
• 1:45
  create
• 1:45
  for
• 1:46
  them.
• 1:47
  Next
• 1:47
  up
• 1:48
  in
• 1:48
  this
• 1:48
  idea
• 1:49
  creation
• 1:49
  mode,
• 1:50
  I
• 1:50
  would
• 1:50
  create
• 1:51
  your
• 1:51
  own
• 1:52
  model.
• 1:52
  So
• 1:53
  think
• 1:53
  about.
• 1:54
  What
• 1:54
  are
• 1:55
  the
• 1:55
  core
• 1:55
  fundamental
• 1:56
  things
• 1:57
  that
• 1:57
  you
• 1:57
  want
• 1:57
  to
• 1:57
  teach?
• 1:58
  And
• 1:58
  how
• 1:58
  can
• 1:58
  you
• 1:59
  break
• 1:59
  that
• 1:59
  down
• 2:00
  in
• 2:00
  a
• 2:00
  way
• 2:00
  that
• 2:01
  is
• 2:01
  your
• 2:01
  signature
• 2:02
  framework?
• 2:04
  You
• 2:04
  want
• 2:04
  to
• 2:05
  make
• 2:05
  it
• 2:05
  unique,
• 2:06
  make
• 2:06
  it
• 2:06
  yours,
• 2:07
  bring
• 2:07
  in
• 2:08
  intellectual
• 2:08
  property
• 2:09
  where
• 2:09
  you
• 2:09
  can.
• 2:10
  So
• 2:10
  if
• 2:11
  you
• 2:11
  think
• 2:11
  about
• 2:11
  rice
• 2:12
  Krispies,
• 2:12
  they
• 2:13
  became
• 2:13
  famous
• 2:14
  because
• 2:14
  they
• 2:14
  coined
• 2:15
  the
• 2:15
  term
• 2:16
  snap,
• 2:16
  crackle
• 2:17
  and
• 2:17
  pop.
• 2:18
  So
• 2:18
  they
• 2:18
  made
• 2:18
  a
• 2:18
  generic
• 2:19
  idea
• 2:19
  of
• 2:20
  a
• 2:20
  rice
• 2:20
  pop.
• 2:21
  Into
• 2:22
  an
• 2:22
  exciting
• 2:23
  concept.
• 2:24
  So
• 2:24
  you
• 2:24
  would
• 2:24
  want
• 2:25
  to
• 2:25
  think
• 2:25
  about
• 2:25
  ways
• 2:26
  of
• 2:26
  doing
• 2:26
  that
• 2:27
  in
• 2:27
  your
• 2:27
  program
• 2:28
  so
• 2:28
  it's
• 2:28
  truly
• 2:29
  unique.
• 2:30
  So
• 2:30
  in
• 2:30
  mine,
• 2:30
  for
• 2:31
  example,
• 2:31
  I
• 2:31
  have
• 2:32
  the
• 2:32
  Lott
• 2:32
  Last
• 2:32
  Minute
• 2:33
  launch
• 2:33
  formula
• 2:34
  which
• 2:34
  is
• 2:34
  kind
• 2:35
  of
• 2:35
  how
• 2:35
  I
• 2:35
  get
• 2:35
  things
• 2:36
  done
• 2:36
  because
• 2:37
  I
• 2:37
  could
• 2:37
  easily
• 2:37
  say
• 2:37
  to
• 2:38
  myself,
• 2:38
  I'm
• 2:38
  not
• 2:38
  ready
• 2:39
  for
• 2:39
  this
• 2:39
  challenge.
• 2:40
  I
• 2:40
  need
• 2:40
  to
• 2:40
  put
• 2:40
  it
• 2:40
  off
• 2:40
  another
• 2:40
  few
• 2:41
  months
• 2:41
  and
• 2:41
  many
• 2:42
  times
• 2:42
  have
• 2:42
  I
• 2:42
  wanted
• 2:43
  to
• 2:43
  do
• 2:43
  that?
• 2:44
  But
• 2:44
  I
• 2:44
  won't
• 2:45
  do
• 2:45
  that
• 2:45
  because
• 2:46
  I
• 2:46
  know
• 2:47
  that
• 2:47
  sometimes
• 2:47
  you
• 2:48
  need
• 2:48
  some
• 2:48
  sort
• 2:49
  of
• 2:49
  pressure
• 2:49
  to
• 2:50
  actually
• 2:50
  make
• 2:51
  the
• 2:51
  thing
• 2:51
  happen.
• 2:52
  And
• 2:53
  I
• 2:53
  see
• 2:53
  in
• 2:54
  people
• 2:54
  I've
• 2:54
  had
• 2:54
  discovery
• 2:55
  calls
• 2:55
  within
• 2:55
  the
• 2:55
  past,
• 2:56
  how
• 2:57
  long
• 2:57
  they
• 2:57
  allow
• 2:57
  themselves
• 2:58
  to
• 2:58
  go
• 2:58
  round
• 2:59
  in
• 2:59
  circles
• 3:00
  on
• 3:00
  something
• 3:01
  that
• 3:01
  could
• 3:02
  just
• 3:02
  be
• 3:02
  a
• 3:02
  split-second
• 3:03
  decision.
• 3:04
  So
• 3:04
  really
• 3:05
  be
• 3:05
  brave
• 3:05
  and
• 3:06
  bring
• 3:06
  in
• 3:06
  your
• 3:07
  unique
• 3:07
  strengths
• 3:09
  into
• 3:09
  your
• 3:09
  program.
• 3:11
  You
• 3:11
  also
• 3:12
  want
• 3:12
  to
• 3:12
  think
• 3:12
  about
• 3:13
  your
• 3:13
  transformation
• 3:14
  statement.
• 3:15
  So
• 3:15
  a
• 3:15
  really
• 3:15
  clear
• 3:16
  statement
• 3:16
  that
• 3:17
  helps
• 3:17
  people
• 3:17
  understand
• 3:18
  why
• 3:18
  they
• 3:19
  are
• 3:19
  buying
• 3:19
  your
• 3:19
  course,
• 3:20
  where
• 3:20
  they
• 3:20
  are
• 3:21
  going
• 3:21
  from
• 3:22
  and
• 3:22
  where
• 3:22
  they
• 3:22
  are
• 3:22
  wanting
• 3:23
  to
• 3:23
  go
• 3:23
  to.
• 3:24
  Next
• 3:25
  up,
• 3:25
  you
• 3:25
  will
• 3:25
  want
• 3:25
  to
• 3:26
  think
• 3:26
  of
• 3:26
  an
• 3:26
  amazing
• 3:27
  course
• 3:27
  name.
• 3:29
  This
• 3:29
  is
• 3:30
  something
• 3:30
  I
• 3:30
  find
• 3:30
  super
• 3:31
  tricky,
• 3:32
  but
• 3:32
  it
• 3:32
  makes
• 3:33
  a
• 3:33
  big
• 3:33
  difference
• 3:34
  because
• 3:34
  it
• 3:34
  helps
• 3:34
  people
• 3:35
  to
• 3:35
  feel
• 3:35
  something
• 3:37
  and
• 3:37
  to
• 3:37
  buy
• 3:37
  something
• 3:38
  we
• 3:38
  want
• 3:38
  to
• 3:39
  evoke
• 3:39
  those
• 3:40
  emotions.
• 3:40
  So
• 3:40
  people
• 3:41
  feel
• 3:42
  clear
• 3:42
  about
• 3:42
  what
• 3:43
  they're
• 3:43
  buying
• 3:43
  or
• 3:43
  want
• 3:44
  to
• 3:44
  be
• 3:44
  involved
• 3:45
  in
• 3:45
  some
• 3:45
  way.
• 3:46
  Then
• 3:47
  comes
• 3:47
  the
• 3:47
  question
• 3:47
  of
• 3:48
  price.
• 3:49
  How
• 3:50
  much
• 3:50
  are
• 3:50
  you
• 3:51
  on
• 3:51
  Singh
• 3:51
  to
• 3:52
  charge
• 3:53
  for
• 3:53
  your
• 3:53
  program?
• 3:54
  That
• 3:54
  was
• 3:54
  obviously
• 3:55
  depend
• 3:55
  on
• 3:55
  whether
• 3:55
  there
• 3:56
  is
• 3:56
  any
• 3:56
  support
• 3:57
  or
• 3:57
  whether
• 3:58
  it
• 3:58
  is
• 3:58
  a
• 3:58
  pure
• 3:59
  online
• 3:59
  program
• 4:00
  without
• 4:00
  support,
• 4:00
  which
• 4:01
  are
• 4:01
  usually
• 4:01
  less
• 4:02
  cost.
• 4:03
  And
• 4:04
  you
• 4:04
  also
• 4:04
  want
• 4:04
  to
• 4:05
  test
• 4:05
  it
• 4:05
  with
• 4:05
  the
• 4:05
  market.
• 4:06
  I'm
• 4:06
  helping
• 4:07
  a
• 4:07
  pricing
• 4:07
  coach
• 4:08
  at
• 4:08
  the
• 4:08
  moment,
• 4:08
  create
• 4:09
  his
• 4:09
  online
• 4:10
  course.
• 4:11
  And
• 4:12
  the
• 4:12
  other
• 4:12
  day
• 4:12
  I
• 4:13
  was
• 4:13
  saying
• 4:13
  to
• 4:13
  him
• 4:14
  that
• 4:14
  he
• 4:14
  could
• 4:15
  charge
• 4:15
  for
• 4:16
  his
• 4:16
  first
• 4:16
  round.
• 4:17
  And
• 4:18
  he
• 4:18
  said
• 4:18
  to
• 4:18
  me
• 4:18
  that
• 4:19
  he
• 4:19
  doesn't
• 4:19
  want
• 4:19
  to
• 4:19
  charge
• 4:20
  because
• 4:20
  he
• 4:20
  wants
• 4:21
  to
• 4:21
  be
• 4:21
  able
• 4:21
  to
• 4:22
  do
• 4:22
  a
• 4:22
  pricing
• 4:23
  analogy.
• 4:23
  So
• 4:23
  you
• 4:24
  ask
• 4:24
  people
• 4:24
  at
• 4:24
  the
• 4:24
  beginning.
• 4:25
  What
• 4:25
  are
• 4:26
  they
• 4:26
  wanting
• 4:27
  to
• 4:27
  pay
• 4:27
  and
• 4:28
  you'd
• 4:28
  ask
• 4:28
  them
• 4:28
  at
• 4:28
  the
• 4:28
  end,
• 4:29
  what
• 4:29
  would
• 4:29
  they
• 4:29
  pay
• 4:30
  for
• 4:30
  that
• 4:30
  program?
• 4:31
  And
• 4:31
  he
• 4:32
  has
• 4:32
  a
• 4:32
  specific
• 4:32
  way
• 4:33
  of
• 4:33
  doing
• 4:33
  it
• 4:33
  to
• 4:33
  really
• 4:34
  gauge
• 4:34
  an
• 4:34
  idea
• 4:35
  about
• 4:35
  what
• 4:36
  he
• 4:36
  should
• 4:36
  price
• 4:36
  that
• 4:37
  program
• 4:37
  at.
• 4:38
  So
• 4:38
  that
• 4:38
  was
• 4:38
  a
• 4:38
  super
• 4:39
  interesting
• 4:39
  concept
• 4:40
  for
• 4:40
  me
• 4:40
  to
• 4:41
  learn
• 4:41
  about.
• 4:42
  You'd
• 4:43
  want
• 4:43
  to
• 4:43
  think
• 4:44
  about
• 4:44
  your
• 4:44
  course
• 4:45
  creation
• 4:45
  strategy.
• 4:46
  So
• 4:46
  are
• 4:46
  you
• 4:47
  going
• 4:47
  to
• 4:47
  sell
• 4:47
  it
• 4:48
  first
• 4:48
  and
• 4:48
  then
• 4:48
  create
• 4:49
  it?
• 4:50
  Are
• 4:50
  you
• 4:50
  going
• 4:51
  to
• 4:51
  deliver
• 4:52
  live
• 4:52
  each
• 4:53
  week,
• 4:53
  or
• 4:53
  are
• 4:53
  you
• 4:53
  going
• 4:54
  to
• 4:54
  record
• 4:55
  your
• 4:55
  content
• 4:55
  straight
• 4:56
  up?
• 4:57
  There's
• 4:57
  no
• 4:57
  right
• 4:57
  answer.
• 4:58
  And
• 4:58
  there
• 4:58
  are
• 4:58
  several
• 4:59
  different
• 4:59
  ways
• 4:59
  of
• 4:59
  doing
• 5:00
  it
• 5:00
  and
• 5:00
  the
• 5:00
  right
• 5:01
  way
• 5:01
  you
• 5:01
  will
• 5:01
  be
• 5:01
  the
• 5:01
  right
• 5:02
  way
• 5:02
  for
• 5:02
  you.
• 5:04
  Now
• 5:04
  for
• 5:04
  the
• 5:04
  most
• 5:05
  powerful
• 5:06
  moves
• 5:06
  that
• 5:06
  you
• 5:07
  will
• 5:07
  ever
• 5:07
  make,
• 5:08
  which
• 5:08
  is
• 5:08
  choosing
• 5:09
  your
• 5:09
  launch
• 5:09
  date
• 5:10
  and
• 5:10
  scheduling
• 5:10
  backwards.
• 5:11
  So
• 5:11
  this
• 5:12
  is
• 5:12
  day
• 5:12
  one
• 5:13
  of
• 5:13
  my
• 5:13
  five
• 5:13
  day
• 5:14
  challenge
• 5:14
  that
• 5:14
  I'm
• 5:14
  starting
• 5:15
  tomorrow
• 5:15
  is
• 5:16
  choosing
• 5:16
  those
• 5:16
  dates
• 5:17
  and
• 5:17
  setting
• 5:17
  your
• 5:18
  goal.
• 5:18
  If
• 5:19
  you
• 5:19
  don't
• 5:19
  choose
• 5:19
  a
• 5:19
  date,
• 5:20
  I
• 5:20
  can
• 5:21
  almost
• 5:21
  guarantee
• 5:22
  you
• 5:22
  that
• 5:22
  in
• 5:22
  a
• 5:22
  year's
• 5:23
  time
• 5:23
  we
• 5:23
  will
• 5:24
  meet
• 5:24
  and
• 5:24
  your
• 5:24
  course
• 5:25
  will
• 5:25
  still
• 5:25
  not
• 5:26
  be
• 5:26
  out
• 5:26
  there
• 5:26
  in
• 5:26
  the
• 5:26
  world.
• 5:27
  So
• 5:28
  I
• 5:28
  just
• 5:28
  love
• 5:29
  this
• 5:29
  one
• 5:29
  and
• 5:29
  I
• 5:29
  cannot
• 5:30
  wait
• 5:30
  to
• 5:30
  see
• 5:30
  the
• 5:30
  results
• 5:31
  for
• 5:31
  the
• 5:31
  people
• 5:31
  who
• 5:32
  have
• 5:32
  joined
• 5:32
  the
• 5:32
  challenge.
• 5:34
  Finishing
• 5:34
  up
• 5:34
  this
• 5:35
  phase,
• 5:35
  one
• 5:35
  idea
• 5:36
  creation,
• 5:37
  you'll
• 5:37
  want
• 5:37
  to
• 5:37
  draw
• 5:38
  up
• 5:38
  a
• 5:38
  document
• 5:39
  with
• 5:39
  the
• 5:39
  details
• 5:40
  and
• 5:40
  logistics
• 5:41
  of
• 5:41
  your
• 5:41
  program.
• 5:42
  That
• 5:43
  may
• 5:43
  be
• 5:43
  literally
• 5:44
  a
• 5:44
  word
• 5:44
  document,
• 5:45
  or
• 5:45
  you
• 5:45
  may
• 5:46
  want
• 5:46
  to
• 5:46
  create
• 5:46
  a
• 5:46
  sales
• 5:47
  page,
• 5:47
  which
• 5:48
  usually
• 5:48
  takes
• 5:49
  longer
• 5:49
  and
• 5:50
  sales
• 5:50
  pages
• 5:51
  is
• 5:51
  an
• 5:51
  entire
• 5:51
  training
• 5:52
  in
• 5:52
  itself.
• 5:53
  So
• 5:53
  it's
• 5:53
  not
• 5:53
  something
• 5:54
  I'm
• 5:54
  going
• 5:54
  to
• 5:54
  go
• 5:54
  into
• 5:55
  today
• 5:56
  but
• 5:56
  a
• 5:56
  lot
• 5:57
  of
• 5:57
  sales
• 5:57
  psychology
• 5:58
  will
• 5:58
  go
• 5:58
  into
• 5:59
  this
• 5:59
  document
• 6:00
  to
• 6:00
  really
• 6:01
  help
• 6:01
  people
• 6:01
  to
• 6:02
  see
• 6:02
  that
• 6:02
  this
• 6:02
  is
• 6:03
  the
• 6:03
  right
• 6:03
  next
• 6:03
  move
• 6:04
  for
• 6:04
  them.
• 6:05
  Okay.
• 6:06
  Now
• 6:06
  you've
• 6:06
  got
• 6:06
  an
• 6:07
  idea.
• 6:07
  You've
• 6:07
  got
• 6:08
  a
• 6:08
  document,
• 6:08
  you've
• 6:08
  got
• 6:09
  a
• 6:09
  price,
• 6:09
  you've
• 6:09
  got
• 6:09
  a
• 6:09
  name.
• 6:10
  You've
• 6:10
  chosen
• 6:10
  your
• 6:11
  days.
• 6:11
  Next
• 6:12
  up,
• 6:12
  you
• 6:12
  need
• 6:12
  to
• 6:12
  validate
• 6:13
  that
• 6:13
  this
• 6:13
  is
• 6:14
  something
• 6:14
  that
• 6:14
  people
• 6:15
  want.
• 6:16
  And
• 6:16
  this
• 6:16
  is
• 6:16
  a
• 6:16
  step
• 6:16
  that
• 6:17
  people
• 6:17
  often
• 6:17
  miss
• 6:18
  because
• 6:18
  they
• 6:18
  are
• 6:19
  excited
• 6:20
  about
• 6:20
  creating
• 6:20
  and
• 6:21
  they
• 6:21
  don't
• 6:21
  want
• 6:21
  to
• 6:21
  get
• 6:22
  into
• 6:23
  speaking
• 6:23
  to
• 6:23
  people
• 6:24
  and
• 6:24
  slowing
• 6:24
  down
• 6:25
  their
• 6:25
  progress.
• 6:25
  But
• 6:26
  the
• 6:26
  problem
• 6:26
  is
• 6:27
  you
• 6:27
  may
• 6:27
  then
• 6:28
  spend
• 6:28
  a
• 6:28
  lot
• 6:28
  of
• 6:28
  time
• 6:29
  creating
• 6:30
  something
• 6:30
  that
• 6:30
  no
• 6:31
  one
• 6:31
  ever
• 6:31
  wants
• 6:32
  and
• 6:32
  we'll
• 6:32
  never
• 6:33
  see
• 6:33
  the
• 6:33
  light
• 6:33
  of
• 6:33
  day.
• 6:34
  I
• 6:35
  spent
• 6:35
  a
• 6:35
  long
• 6:36
  time
• 6:36
  creating
• 6:37
  a
• 6:37
  lot
• 6:37
  of
• 6:37
  programs
• 6:38
  when
• 6:38
  I
• 6:38
  first
• 6:39
  started
• 6:39
  my
• 6:39
  business.
• 6:40
  On
• 6:41
  general
• 6:41
  stuff
• 6:41
  like
• 6:42
  confidence
• 6:43
  and
• 6:43
  sadly,
• 6:44
  no,
• 6:44
  one's
• 6:44
  really
• 6:45
  interested
• 6:46
  in
• 6:46
  general
• 6:46
  confidence.
• 6:47
  They
• 6:47
  are
• 6:47
  interested
• 6:48
  in
• 6:48
  a
• 6:49
  real
• 6:49
  specific
• 6:50
  confidence
• 6:51
  for
• 6:52
  speaking
• 6:52
  up
• 6:52
  in
• 6:53
  meetings,
• 6:53
  confidence
• 6:54
  for
• 6:55
  asserting
• 6:56
  themselves
• 6:56
  with
• 6:56
  their
• 6:56
  partner.
• 6:58
  We
• 6:58
  need
• 6:58
  to
• 6:58
  really
• 6:58
  think
• 6:59
  about
• 6:59
  that
• 6:59
  end
• 7:00
  goal
• 7:00
  and
• 7:01
  if
• 7:01
  I
• 7:01
  had
• 7:01
  of
• 7:02
  known
• 7:02
  what
• 7:02
  I
• 7:02
  know
• 7:02
  now,
• 7:03
  I
• 7:03
  would
• 7:03
  have
• 7:03
  validated
• 7:04
  my
• 7:04
  idea
• 7:05
  and
• 7:05
  then
• 7:05
  I
• 7:05
  may
• 7:05
  have
• 7:06
  learnt
• 7:06
  what
• 7:07
  people
• 7:07
  are
• 7:08
  willing
• 7:08
  to
• 7:08
  pay
• 7:08
  for.
• 7:10
  So
• 7:10
  moving
• 7:10
  onto
• 7:10
  phase
• 7:11
  three
• 7:11
  now
• 7:12
  is
• 7:12
  the
• 7:12
  exciting
• 7:13
  creation
• 7:13
  phase.
• 7:14
  You
• 7:14
  will
• 7:14
  want
• 7:14
  to
• 7:14
  create
• 7:15
  an
• 7:15
  exciting,
• 7:16
  welcome
• 7:16
  video
• 7:17
  that
• 7:17
  makes
• 7:17
  people
• 7:18
  step
• 7:18
  into
• 7:19
  what
• 7:19
  they're
• 7:19
  about
• 7:19
  to
• 7:19
  join,
• 7:20
  to
• 7:20
  help
• 7:20
  them
• 7:20
  get
• 7:21
  excited
• 7:21
  to
• 7:21
  actually
• 7:22
  take
• 7:22
  those
• 7:22
  steps.
• 7:24
  When
• 7:24
  you
• 7:24
  are
• 7:24
  creating
• 7:25
  your
• 7:25
  content,
• 7:26
  you'll
• 7:26
  need
• 7:26
  to
• 7:26
  make
• 7:27
  sure
• 7:27
  it's
• 7:27
  really
• 7:27
  short
• 7:28
  and
• 7:28
  formatted
• 7:29
  in
• 7:29
  a
• 7:29
  specific
• 7:30
  way.
• 7:30
  So
• 7:31
  people
• 7:32
  take
• 7:32
  action
• 7:33
  and
• 7:33
  get
• 7:33
  results
• 7:33
  because
• 7:34
  there
• 7:34
  is
• 7:34
  nothing
• 7:34
  more
• 7:34
  depressing
• 7:35
  than
• 7:36
  a
• 7:36
  program
• 7:37
  where
• 7:37
  you
• 7:37
  can
• 7:37
  see
• 7:37
  that
• 7:37
  no,
• 7:38
  one's
• 7:38
  actually
• 7:39
  logging
• 7:39
  in
• 7:39
  and
• 7:39
  no
• 7:40
  one's
• 7:40
  contacting
• 7:41
  you,
• 7:41
  if
• 7:41
  you
• 7:42
  have
• 7:42
  support
• 7:42
  in
• 7:42
  your
• 7:42
  program
• 7:43
  with
• 7:44
  the
• 7:44
  outcome
• 7:44
  of
• 7:45
  that
• 7:45
  task,
• 7:45
  asking
• 7:46
  for
• 7:46
  feedback.
• 7:48
  That's
• 7:48
  something
• 7:48
  I
• 7:48
  do
• 7:49
  in
• 7:49
  my
• 7:49
  program.
• 7:49
  So
• 7:50
  people
• 7:50
  worked
• 7:51
  with
• 7:51
  the
• 7:51
  modules
• 7:51
  in
• 7:51
  their
• 7:52
  own
• 7:52
  time,
• 7:53
  and
• 7:53
  then
• 7:53
  they
• 7:53
  send
• 7:53
  me
• 7:54
  their
• 7:54
  niche
• 7:54
  statement
• 7:55
  or
• 7:55
  whatever
• 7:55
  it
• 7:55
  may
• 7:55
  be,
• 7:56
  and
• 7:56
  we
• 7:56
  chat
• 7:56
  it
• 7:57
  back
• 7:57
  and
• 7:57
  forth.
• 7:57
  So
• 7:58
  at
• 7:58
  each
• 7:58
  stage
• 7:59
  they
• 7:59
  make
• 7:59
  progress.
• 8:00
  They
• 8:00
  can
• 8:00
  tick
• 8:00
  that
• 8:01
  off
• 8:01
  their
• 8:01
  list.
• 8:01
  And
• 8:01
  then
• 8:02
  they're
• 8:02
  excited
• 8:02
  to
• 8:02
  move
• 8:03
  to
• 8:03
  module
• 8:03
  two
• 8:03
  because
• 8:04
  it
• 8:04
  builds
• 8:04
  on
• 8:05
  module
• 8:05
  one.
• 8:06
  At
• 8:07
  this
• 8:07
  creation
• 8:07
  phase,
• 8:08
  you
• 8:08
  may
• 8:08
  be
• 8:08
  deciding
• 8:09
  whether
• 8:09
  you
• 8:10
  are
• 8:10
  going
• 8:10
  to
• 8:10
  create
• 8:10
  it
• 8:11
  all
• 8:11
  in
• 8:11
  one
• 8:11
  hit
• 8:12
  or
• 8:12
  whether
• 8:12
  you
• 8:12
  are
• 8:13
  going
• 8:13
  to
• 8:13
  drip
• 8:14
  out
• 8:14
  the
• 8:14
  content
• 8:15
  week
• 8:15
  on
• 8:15
  week.
• 8:16
  And
• 8:16
  that
• 8:16
  will
• 8:17
  enable
• 8:17
  you
• 8:17
  to
• 8:18
  create
• 8:18
  each
• 8:19
  week
• 8:19
  that
• 8:19
  first
• 8:19
  time,
• 8:20
  because
• 8:20
  it
• 8:20
  is
• 8:20
  going
• 8:21
  to
• 8:21
  take
• 8:21
  a
• 8:21
  really
• 8:22
  long
• 8:22
  time
• 8:23
  to
• 8:23
  create
• 8:23
  this
• 8:23
  content.
• 8:24
  So,
• 8:25
  if
• 8:25
  you
• 8:25
  don't
• 8:26
  drip
• 8:26
  feed
• 8:26
  it,
• 8:26
  you
• 8:27
  could
• 8:27
  be
• 8:27
  there
• 8:28
  six
• 8:29
  months
• 8:29
  in
• 8:30
  still
• 8:30
  not
• 8:31
  selling
• 8:31
  the
• 8:31
  program
• 8:32
  because
• 8:32
  you
• 8:32
  won't
• 8:32
  have
• 8:33
  that
• 8:33
  strong
• 8:33
  deadline
• 8:34
  of
• 8:34
  people
• 8:34
  waiting
• 8:35
  for
• 8:35
  that
• 8:35
  thing
• 8:35
  to
• 8:35
  be
• 8:35
  released.
• 8:36
  So
• 8:37
  I
• 8:37
  find
• 8:37
  the
• 8:38
  week
• 8:39
  on
• 8:39
  week
• 8:39
  drip
• 8:39
  feeding
• 8:40
  helps
• 8:41
  me
• 8:41
  to
• 8:41
  create
• 8:41
  the
• 8:41
  content
• 8:42
  cause
• 8:42
  then
• 8:42
  I
• 8:43
  know
• 8:43
  people
• 8:43
  are
• 8:43
  waiting
• 8:43
  for
• 8:44
  it,
• 8:44
  so
• 8:44
  I
• 8:44
  need
• 8:44
  to
• 8:44
  get
• 8:45
  on
• 8:45
  and
• 8:45
  create
• 8:45
  it.
• 8:46
  Yes,
• 8:47
  I
• 8:47
  would
• 8:47
  absolutely
• 8:48
  love
• 8:48
  to
• 8:48
  do
• 8:48
  it
• 8:49
  all
• 8:49
  in
• 8:49
  one
• 8:49
  go,
• 8:50
  but
• 8:50
  usually
• 8:50
  it
• 8:50
  doesn't
• 8:51
  quite
• 8:51
  work
• 8:51
  out.
• 8:52
  Although
• 8:52
  I
• 8:52
  am
• 8:52
  very
• 8:53
  excited
• 8:53
  that
• 8:54
  I
• 8:54
  have
• 8:54
  booked
• 8:54
  a
• 8:54
  four
• 8:55
  night
• 8:55
  break
• 8:56
  away
• 8:56
  by
• 8:57
  myself
• 8:58
  in
• 8:58
  Brighton
• 8:59
  the
• 8:59
  week
• 8:59
  after
• 9:00
  my
• 9:00
  challenge,
• 9:00
  where
• 9:01
  I
• 9:01
  am
• 9:01
  going
• 9:01
  to
• 9:01
  put
• 9:02
  my
• 9:02
  head
• 9:02
  down
• 9:02
  and
• 9:03
  create
• 9:03
  as
• 9:03
  much
• 9:04
  as
• 9:04
  I
• 9:04
  can.
• 9:05
  So
• 9:06
  even
• 9:06
  though
• 9:06
  the
• 9:06
  program
• 9:07
  will
• 9:07
  release
• 9:08
  week
• 9:08
  on
• 9:08
  week
• 9:09
  because
• 9:09
  I've
• 9:09
  done
• 9:10
  research
• 9:10
  and
• 9:10
  that's
• 9:10
  what
• 9:11
  people
• 9:11
  actually
• 9:11
  want
• 9:12
  so
• 9:12
  they
• 9:12
  don't
• 9:12
  feel
• 9:13
  overwhelmed.
• 9:13
  And
• 9:14
  so
• 9:14
  they
• 9:14
  feel
• 9:14
  like
• 9:15
  they
• 9:15
  are
• 9:15
  up
• 9:15
  to
• 9:15
  date
• 9:16
  with
• 9:16
  that
• 9:16
  task.
• 9:17
  Okay.
• 9:18
  We
• 9:18
  are
• 9:18
  in
• 9:18
  phase
• 9:19
  four.
• 9:19
  So
• 9:19
  this
• 9:19
  is
• 9:19
  the
• 9:20
  phase
• 9:20
  I
• 9:20
  am
• 9:20
  in
• 9:21
  with
• 9:21
  my
• 9:21
  program
• 9:22
  Elevate
• 9:23
  at
• 9:23
  the
• 9:23
  moment,
• 9:23
  which
• 9:24
  is
• 9:24
  going
• 9:24
  to
• 9:24
  help
• 9:24
  people
• 9:25
  to
• 9:25
  master
• 9:26
  online
• 9:27
  courses
• 9:27
  and
• 9:28
  group
• 9:28
  programs.
• 9:29
  There
• 9:29
  is
• 9:29
  so
• 9:30
  much
• 9:30
  involved
• 9:31
  in
• 9:31
  this
• 9:31
  launch
• 9:31
  phase.
• 9:32
  I
• 9:32
  have
• 9:32
  been
• 9:33
  working
• 9:33
  super
• 9:34
  hard
• 9:34
  for
• 9:34
  weeks
• 9:35
  on
• 9:35
  my
• 9:36
  launch
• 9:36
  for
• 9:36
  this
• 9:36
  program.
• 9:37
  You
• 9:38
  will
• 9:38
  really
• 9:38
  want
• 9:38
  to
• 9:38
  ramp
• 9:39
  up
• 9:39
  your
• 9:39
  visibility.
• 9:41
  You'll
• 9:41
  want
• 9:41
  to
• 9:41
  know
• 9:42
  your
• 9:42
  numbers.
• 9:42
  It's
• 9:43
  really
• 9:43
  good
• 9:43
  to
• 9:43
  know
• 9:44
  that
• 9:44
  online
• 9:44
  course
• 9:45
  creation
• 9:45
  and
• 9:46
  group
• 9:46
  creation
• 9:46
  is
• 9:47
  not
• 9:47
  usually
• 9:47
  something
• 9:48
  for
• 9:48
  beginners
• 9:48
  because
• 9:49
  you
• 9:49
  need
• 9:49
  a
• 9:49
  audience
• 9:50
  to
• 9:50
  sell
• 9:50
  to
• 9:51
  several
• 9:51
  people
• 9:51
  at
• 9:52
  once.
• 9:53
  A
• 9:53
  5%
• 9:54
  conversion
• 9:55
  rate
• 9:55
  is
• 9:56
  the
• 9:56
  average.
• 9:56
  Say,
• 9:57
  for
• 9:57
  example,
• 9:57
  in
• 9:58
  my
• 9:58
  challenge,
• 9:59
  I
• 9:59
  have
• 9:59
  200
• 10:00
  people
• 10:00
  currently
• 10:01
  as
• 10:01
  part
• 10:01
  of
• 10:01
  my
• 10:02
  Facebook
• 10:02
  group.
• 10:03
  And
• 10:03
  that
• 10:04
  may
• 10:04
  mean
• 10:04
  that
• 10:05
  10
• 10:05
  people
• 10:06
  buy
• 10:06
  my
• 10:06
  upsell
• 10:07
  at
• 10:07
  the
• 10:07
  end
• 10:08
  of
• 10:08
  the
• 10:08
  week,
• 10:08
  which
• 10:09
  is
• 10:09
  the
• 10:09
  step-by-step
• 10:10
  guide
• 10:11
  to
• 10:11
  every
• 10:12
  single
• 10:12
  aspect
• 10:12
  that
• 10:13
  they
• 10:13
  will
• 10:13
  need
• 10:13
  to
• 10:13
  grow
• 10:14
  their
• 10:14
  program.
• 10:15
  So
• 10:15
  you
• 10:15
  will
• 10:15
  want
• 10:16
  to
• 10:16
  know
• 10:16
  this
• 10:16
  when
• 10:16
  you
• 10:16
  are
• 10:17
  launching
• 10:17
  to.
• 10:18
  And
• 10:18
  therefore,
• 10:18
  if
• 10:19
  you
• 10:19
  can't
• 10:19
  get
• 10:20
  50
• 10:21
  to
• 10:21
  a
• 10:21
  hundred
• 10:21
  people
• 10:22
  on
• 10:22
  a
• 10:22
  webinar
• 10:23
  for
• 10:23
  example,
• 10:24
  it
• 10:24
  might
• 10:24
  be
• 10:25
  hard
• 10:26
  to
• 10:26
  fill
• 10:26
  that
• 10:27
  program.
• 10:27
  But
• 10:28
  I
• 10:28
  do
• 10:28
  teach
• 10:29
  easy
• 10:29
  starter
• 10:30
  methods
• 10:30
  as
• 10:30
  well,
• 10:30
  because
• 10:31
  often
• 10:32
  you
• 10:32
  wouldn't
• 10:32
  want
• 10:32
  to
• 10:32
  go
• 10:33
  to
• 10:33
  the
• 10:33
  first
• 10:33
  big
• 10:33
  launch
• 10:34
  if
• 10:34
  you
• 10:34
  haven't
• 10:35
  got
• 10:35
  that
• 10:35
  type
• 10:35
  of
• 10:35
  audience
• 10:36
  yet.
• 10:37
  So
• 10:37
  there
• 10:37
  are
• 10:37
  other
• 10:37
  ways
• 10:38
  that
• 10:38
  you
• 10:38
  can
• 10:39
  start
• 10:39
  getting
• 10:40
  that
• 10:40
  first
• 10:40
  program
• 10:41
  out
• 10:41
  there
• 10:41
  and
• 10:41
  over
• 10:42
  the
• 10:42
  line
• 10:42
  before
• 10:43
  you
• 10:43
  start
• 10:43
  building
• 10:43
  up
• 10:44
  to
• 10:44
  bigger
• 10:44
  launches.
• 10:46
  I'm
• 10:46
  doing
• 10:46
  a
• 10:46
  five
• 10:47
  day
• 10:47
  challenge
• 10:47
  for
• 10:47
  this
• 10:48
  particular
• 10:48
  launch,
• 10:49
  but
• 10:49
  usually
• 10:49
  I
• 10:50
  run
• 10:50
  a
• 10:50
  one
• 10:50
  hour
• 10:51
  workshop
• 10:52
  and
• 10:52
  it
• 10:52
  really
• 10:52
  helps
• 10:53
  people
• 10:53
  to
• 10:53
  take
• 10:54
  that
• 10:54
  step
• 10:54
  towards
• 10:55
  you,
• 10:55
  learn
• 10:56
  from
• 10:56
  you,
• 10:56
  gain
• 10:56
  an
• 10:57
  insight
• 10:57
  and
• 10:57
  then
• 10:58
  decide
• 10:59
  if
• 10:59
  they
• 11:00
  want
• 11:00
  to
• 11:00
  work
• 11:00
  with
• 11:01
  you
• 11:01
  further.
• 11:02
  Filling
• 11:03
  a
• 11:03
  workshop
• 11:04
  also
• 11:04
  takes
• 11:05
  time
• 11:05
  and
• 11:06
  a
• 11:06
  lot
• 11:06
  of
• 11:06
  work.
• 11:07
  So
• 11:07
  you
• 11:08
  will
• 11:08
  want
• 11:08
  to
• 11:08
  promote
• 11:09
  it
• 11:09
  for
• 11:09
  two
• 11:09
  weeks,
• 11:10
  ideally.
• 11:11
  Daily,
• 11:12
  maybe
• 11:12
  even
• 11:12
  several
• 11:13
  times
• 11:13
  a
• 11:13
  day.
• 11:14
  For
• 11:14
  example,
• 11:15
  when
• 11:15
  I
• 11:15
  was
• 11:15
  promoting
• 11:16
  my
• 11:16
  challenge
• 11:17
  my
• 11:17
  mentor
• 11:18
  said
• 11:18
  that
• 11:19
  I
• 11:19
  needed
• 11:19
  to
• 11:19
  promote
• 11:20
  it
• 11:20
  six
• 11:20
  times
• 11:21
  a
• 11:21
  day.
• 11:22
  I
• 11:23
  must
• 11:23
  admit
• 11:23
  I
• 11:24
  did
• 11:24
  not
• 11:24
  promote
• 11:24
  it
• 11:25
  six
• 11:25
  times
• 11:25
  a
• 11:25
  day,
• 11:26
  but
• 11:26
  I
• 11:26
  did
• 11:27
  go
• 11:27
  all
• 11:27
  in.
• 11:28
  I
• 11:28
  promoted
• 11:28
  it
• 11:28
  every
• 11:29
  single
• 11:29
  day,
• 11:29
  including
• 11:30
  weekends
• 11:31
  and
• 11:31
  often
• 11:32
  twice
• 11:32
  a
• 11:32
  day.
• 11:33
  I
• 11:33
  also
• 11:33
  did
• 11:34
  some
• 11:34
  guest
• 11:34
  expert
• 11:35
  spots
• 11:35
  where
• 11:36
  I
• 11:36
  spoke
• 11:36
  in
• 11:36
  groups
• 11:37
  that
• 11:37
  have
• 11:37
  my
• 11:37
  ideal
• 11:37
  clients
• 11:38
  so
• 11:38
  those
• 11:38
  people
• 11:39
  might
• 11:39
  want
• 11:39
  to
• 11:40
  attend
• 11:40
  my
• 11:40
  challenge.
• 11:41
  So
• 11:41
  there's
• 11:41
  quite
• 11:42
  a
• 11:42
  bit
• 11:42
  involved
• 11:43
  in
• 11:43
  filling
• 11:43
  your
• 11:44
  workshop,
• 11:45
  which
• 11:45
  at
• 11:45
  the
• 11:45
  end
• 11:46
  of
• 11:46
  the
• 11:46
  workshop
• 11:46
  is
• 11:47
  when
• 11:47
  you
• 11:47
  actually
• 11:48
  sell
• 11:48
  and
• 11:48
  launch
• 11:49
  your
• 11:49
  program.
• 11:50
  If
• 11:50
  you're
• 11:50
  wondering
• 11:50
  whether
• 11:51
  you
• 11:51
  definitely
• 11:51
  need
• 11:52
  to
• 11:52
  launch.
• 11:53
  You
• 11:53
  don't
• 11:54
  always,
• 11:54
  depending
• 11:55
  on,
• 11:55
  if
• 11:55
  you
• 11:55
  have
• 11:55
  a
• 11:55
  few
• 11:56
  warm
• 11:56
  people
• 11:56
  in
• 11:57
  your
• 11:57
  audience
• 11:57
  already.
• 11:58
  You
• 11:58
  may
• 11:58
  also
• 11:59
  want
• 11:59
  to
• 11:59
  sell
• 12:00
  to
• 12:00
  organizations
• 12:01
  which
• 12:01
  wouldn't
• 12:01
  need
• 12:02
  this
• 12:02
  launch
• 12:02
  phase
• 12:02
  at
• 12:03
  all.
• 12:03
  You
• 12:03
  would
• 12:04
  be
• 12:04
  more
• 12:04
  so
• 12:05
  directly
• 12:05
  contacting
• 12:06
  organizations
• 12:07
  rather
• 12:07
  than
• 12:07
  doing
• 12:08
  a
• 12:08
  workshop
• 12:08
  or
• 12:08
  webinar
• 12:09
  online.
• 12:10
  There
• 12:11
  is
• 12:11
  a
• 12:11
  lot
• 12:11
  of
• 12:11
  admin
• 12:12
  involved
• 12:13
  in
• 12:13
  this
• 12:13
  launch
• 12:13
  phase.
• 12:13
  So
• 12:14
  you
• 12:14
  would
• 12:14
  want
• 12:14
  to
• 12:15
  set
• 12:15
  up
• 12:15
  a
• 12:15
  sign
• 12:16
  up
• 12:16
  page.
• 12:16
  Thank
• 12:17
  you
• 12:17
  page.
• 12:17
  You'd
• 12:18
  want
• 12:18
  to
• 12:18
  have
• 12:18
  lots
• 12:18
  of
• 12:18
  emails
• 12:19
  scheduled
• 12:20
  to
• 12:20
  help
• 12:20
  people
• 12:20
  to
• 12:21
  gain
• 12:21
  the
• 12:22
  details
• 12:22
  of
• 12:22
  the
• 12:22
  workshop
• 12:23
  and
• 12:23
  then
• 12:23
  follow
• 12:24
  up
• 12:24
  afterwards
• 12:25
  to
• 12:25
  see
• 12:25
  if
• 12:25
  they
• 12:25
  are
• 12:25
  interested
• 12:26
  in
• 12:26
  working
• 12:26
  with
• 12:26
  you
• 12:27
  further.
• 12:28
  I
• 12:29
  feel
• 12:29
  very
• 12:29
  excited
• 12:30
  that
• 12:30
  I
• 12:30
  have
• 12:31
  all
• 12:31
  of
• 12:31
  these
• 12:31
  emails
• 12:32
  scheduled
• 12:32
  for
• 12:32
  change.
• 12:33
  Normally
• 12:33
  I
• 12:34
  am
• 12:34
  creating
• 12:35
  after
• 12:35
  the
• 12:35
  workshop,
• 12:36
  but
• 12:36
  this
• 12:36
  is
• 12:36
  a
• 12:37
  huge
• 12:37
  launch
• 12:38
  with
• 12:38
  me
• 12:38
  going
• 12:39
  live
• 12:39
  seven
• 12:40
  days
• 12:40
  a
• 12:40
  week,
• 12:41
  starting
• 12:41
  from
• 12:41
  tonight.
• 12:42
  So
• 12:42
  I
• 12:42
  really
• 12:43
  do
• 12:43
  need
• 12:43
  to
• 12:43
  have
• 12:44
  those
• 12:44
  things
• 12:44
  scheduled
• 12:45
  or
• 12:45
  it
• 12:45
  just
• 12:46
  wouldn't
• 12:46
  be
• 12:46
  possible.
• 12:47
  The
• 12:48
  benefit
• 12:48
  of
• 12:48
  doing
• 12:48
  a
• 12:48
  five
• 12:49
  day
• 12:49
  challenge
• 12:50
  is
• 12:50
  that
• 12:50
  people
• 12:50
  get
• 12:50
  to
• 12:51
  know
• 12:51
  like,
• 12:51
  and
• 12:51
  trust
• 12:52
  you
• 12:52
  even
• 12:52
  more
• 12:53
  than
• 12:53
  a
• 12:53
  workshop.
• 12:54
  But
• 12:55
  this
• 12:55
  is
• 12:55
  not
• 12:56
  for
• 12:56
  the
• 12:56
  faint
• 12:56
  hearted.
• 12:57
  This
• 12:57
  has
• 12:57
  taken
• 12:57
  a
• 12:58
  huge
• 12:58
  process.
• 12:59
  A
• 12:59
  lot
• 13:00
  of
• 13:00
  step-by-step
• 13:00
  instructions,
• 13:01
  a
• 13:01
  system
• 13:02
  I'm
• 13:02
  following.
• 13:04
  So
• 13:04
  much
• 13:04
  tech
• 13:05
  that
• 13:05
  it's
• 13:05
  actually
• 13:06
  mind
• 13:06
  blowing.
• 13:07
  And
• 13:07
  I'm
• 13:07
  very
• 13:08
  proud
• 13:08
  that
• 13:08
  I
• 13:08
  have
• 13:08
  somehow
• 13:09
  managed
• 13:10
  to
• 13:10
  get
• 13:10
  all
• 13:10
  this
• 13:10
  tech
• 13:11
  flying
• 13:11
  out
• 13:11
  there.
• 13:12
  But
• 13:13
  this
• 13:13
  is
• 13:13
  definitely
• 13:14
  a
• 13:14
  more
• 13:14
  advanced
• 13:15
  strategy
• 13:15
  and
• 13:16
  not
• 13:16
  something
• 13:17
  I
• 13:17
  would
• 13:17
  be
• 13:17
  recommending
• 13:18
  if
• 13:18
  you
• 13:18
  are
• 13:18
  just
• 13:19
  starting
• 13:19
  out.
• 13:20
  So
• 13:21
  huge.
• 13:21
  Congratulations.
• 13:22
  If
• 13:22
  you
• 13:22
  are
• 13:23
  at
• 13:23
  this
• 13:23
  stage,
• 13:24
  you
• 13:24
  may
• 13:24
  have
• 13:24
  launched
• 13:25
  your
• 13:25
  program.
• 13:26
  And
• 13:26
  congratulate
• 13:27
  yourself
• 13:27
  now
• 13:28
  because
• 13:28
  you
• 13:28
  are
• 13:28
  starting
• 13:29
  your
• 13:29
  program.
• 13:30
  So
• 13:30
  now
• 13:31
  you
• 13:31
  can
• 13:31
  create
• 13:32
  an
• 13:32
  amazing
• 13:32
  onboarding
• 13:33
  experience
• 13:34
  for
• 13:34
  your
• 13:34
  clients
• 13:35
  depending
• 13:35
  on
• 13:35
  how
• 13:35
  you
• 13:36
  decided
• 13:36
  to
• 13:36
  create
• 13:37
  your
• 13:37
  content
• 13:37
  you
• 13:38
  may
• 13:38
  still
• 13:38
  be
• 13:38
  creating
• 13:39
  week
• 13:39
  on
• 13:39
  week.
• 13:39
  If
• 13:39
  you
• 13:40
  are
• 13:40
  drip
• 13:40
  feeding
• 13:40
  your
• 13:40
  content.
• 13:42
  But
• 13:42
  just
• 13:42
  know
• 13:43
  that
• 13:43
  say
• 13:44
  at
• 13:44
  the
• 13:44
  end
• 13:44
  of
• 13:44
  that
• 13:44
  12
• 13:44
  weeks,
• 13:45
  you
• 13:45
  will
• 13:45
  have
• 13:45
  created
• 13:46
  an
• 13:46
  asset
• 13:47
  in
• 13:47
  your
• 13:47
  business,
• 13:47
  which
• 13:47
  will
• 13:48
  work
• 13:48
  hard
• 13:48
  for
• 13:48
  you
• 13:49
  time
• 13:49
  and
• 13:49
  time
• 13:50
  again.
• 13:51
  That
• 13:51
  makes
• 13:52
  me
• 13:52
  realize
• 13:52
  I
• 13:52
  haven't
• 13:52
  talked
• 13:53
  much
• 13:53
  about
• 13:53
  the
• 13:53
  tech
• 13:54
  of
• 13:54
  hosting
• 13:55
  your
• 13:55
  course.
• 13:57
  It
• 13:57
  doesn't
• 13:57
  need
• 13:57
  to
• 13:57
  be
• 13:58
  as
• 13:58
  complicated
• 13:59
  as
• 13:59
  everybody
• 14:00
  thinks.
• 14:00
  Yes,
• 14:01
  you
• 14:01
  might
• 14:01
  want
• 14:01
  a
• 14:01
  portal
• 14:02
  but
• 14:03
  there
• 14:03
  are
• 14:03
  also
• 14:04
  other
• 14:04
  ways
• 14:04
  and
• 14:04
  I'm
• 14:04
  going
• 14:05
  to
• 14:05
  be
• 14:05
  covering
• 14:05
  those
• 14:05
  in
• 14:05
  the
• 14:06
  challenge
• 14:06
  this
• 14:06
  week.
• 14:07
  And
• 14:08
  they're
• 14:08
  suitable
• 14:08
  for
• 14:09
  one-on-one
• 14:09
  as
• 14:10
  well.
• 14:10
  So
• 14:10
  I
• 14:10
  love
• 14:11
  some
• 14:11
  simple
• 14:12
  systems
• 14:12
  that
• 14:12
  I
• 14:12
  use
• 14:13
  to
• 14:13
  collaborate
• 14:13
  with
• 14:13
  clients
• 14:14
  and
• 14:14
  move
• 14:14
  them
• 14:14
  through
• 14:15
  an.
• 14:15
  A
• 14:15
  to
• 14:15
  B
• 14:16
  transformation
• 14:17
  really,
• 14:17
  really
• 14:17
  easily.
• 14:19
  So,
• 14:19
  as
• 14:19
  long
• 14:20
  as
• 14:20
  you
• 14:21
  set
• 14:21
  your
• 14:21
  date,
• 14:22
  creating
• 14:22
  an
• 14:22
  online
• 14:23
  course
• 14:23
  or
• 14:23
  group,
• 14:24
  doesn't
• 14:24
  ,have
• 14:24
  to
• 14:24
  take
• 14:25
  years.
• 14:26
  Understand
• 14:27
  your
• 14:27
  audience
• 14:28
  outline
• 14:28
  that
• 14:28
  program,
• 14:29
  set
• 14:30
  your
• 14:30
  day,
• 14:30
  create
• 14:31
  engaging
• 14:31
  content,
• 14:32
  leverage
• 14:33
  your
• 14:33
  existing
• 14:33
  resources
• 14:34
  and
• 14:34
  network
• 14:35
  and
• 14:36
  launched
• 14:36
  that
• 14:36
  course
• 14:37
  quickly.
• 14:38
  Your
• 14:38
  goal
• 14:39
  is
• 14:39
  to
• 14:39
  share
• 14:39
  your
• 14:39
  knowledge
• 14:40
  more
• 14:40
  widely
• 14:41
  in
• 14:41
  less
• 14:41
  time.
• 14:42
  So
• 14:42
  it
• 14:42
  is
• 14:42
  so
• 14:43
  worth
• 14:43
  your
• 14:43
  time.
• 14:44
  As
• 14:45
  long
• 14:45
  as
• 14:45
  you
• 14:46
  have
• 14:46
  your
• 14:46
  priority
• 14:47
  set
• 14:47
  and
• 14:47
  your
• 14:47
  business.
• 14:48
  And
• 14:49
  if
• 14:49
  you
• 14:49
  are
• 14:49
  starting
• 14:49
  out,
• 14:50
  for
• 14:50
  example,
• 14:50
  this
• 14:51
  would
• 14:51
  not
• 14:51
  be
• 14:51
  your
• 14:52
  first
• 14:52
  step
• 14:52
  usually.
• 14:53
  I
• 14:54
  would
• 14:54
  be
• 14:54
  focusing
• 14:55
  on
• 14:55
  one-to-one
• 14:56
  clients,
• 14:56
  which
• 14:56
  is
• 14:56
  higher
• 14:57
  ticket
• 14:57
  usually
• 14:58
  than
• 14:58
  a
• 14:58
  group
• 14:59
  or
• 14:59
  a
• 14:59
  course
• 14:59
  and
• 15:00
  therefore
• 15:00
  you
• 15:00
  will
• 15:00
  be
• 15:00
  able
• 15:00
  to
• 15:01
  bring
• 15:01
  in
• 15:01
  the
• 15:01
  income
• 15:01
  that
• 15:02
  you
• 15:02
  need
• 15:02
  when
• 15:02
  you're
• 15:02
  starting.
• 15:04
  So
• 15:04
  it
• 15:04
  all
• 15:04
  depends
• 15:04
  on
• 15:05
  you
• 15:05
  and
• 15:05
  your
• 15:05
  goals
• 15:06
  as
• 15:06
  to
• 15:06
  whether
• 15:07
  this
• 15:07
  is
• 15:07
  the
• 15:07
  right
• 15:07
  next
• 15:08
  step
• 15:08
  for
• 15:09
  you.
• 15:10
  So,
• 15:11
  let
• 15:11
  me
• 15:11
  summarize
• 15:11
  today's
• 15:12
  episode.
• 15:14
  We
• 15:14
  covered
• 15:14
  four
• 15:15
  phases.
• 15:15
  So
• 15:15
  phase
• 15:16
  one
• 15:16
  was
• 15:16
  idea
• 15:17
  creation,
• 15:18
  phase
• 15:18
  two,
• 15:19
  was
• 15:19
  validating
• 15:20
  your
• 15:20
  offer.
• 15:21
  Phase
• 15:21
  three
• 15:21
  was
• 15:22
  creation
• 15:22
  of
• 15:22
  your
• 15:23
  program
• 15:24
  and
• 15:24
  phase
• 15:24
  four
• 15:24
  was
• 15:25
  launch.
• 15:26
  And
• 15:26
  then
• 15:26
  we
• 15:27
  congratulated
• 15:27
  you
• 15:28
  for
• 15:28
  starting
• 15:29
  your
• 15:29
  program.
• 15:30
  So
• 15:30
  I
• 15:31
  hope
• 15:31
  it
• 15:31
  was
• 15:31
  helpful
• 15:32
  to
• 15:32
  get
• 15:32
  a
• 15:32
  quick
• 15:33
  overview
• 15:34
  of
• 15:34
  the
• 15:34
  phases
• 15:35
  involved
• 15:35
  in
• 15:36
  creating
• 15:36
  your
• 15:36
  course
• 15:37
  or
• 15:37
  online
• 15:37
  program.
• 15:39
  If
• 15:39
  you
• 15:39
  want
• 15:39
  to
• 15:39
  join
• 15:40
  Elevate,
• 15:40
  where
• 15:40
  I
• 15:40
  take
• 15:41
  you
• 15:41
  by
• 15:41
  the
• 15:41
  hand
• 15:42
  and
• 15:42
  share
• 15:43
  all
• 15:43
  of
• 15:43
  the
• 15:43
  resources,
• 15:44
  and
• 15:44
  all
• 15:44
  of
• 15:44
  the,
• 15:44
  know
• 15:45
  how
• 15:46
  the
• 15:46
  canvas
• 15:46
  templates,
• 15:47
  the
• 15:47
  tech
• 15:48
  stuff,
• 15:48
  all
• 15:48
  of
• 15:48
  the
• 15:49
  things
• 15:49
  that
• 15:49
  you
• 15:50
  will
• 15:50
  need
• 15:50
  to
• 15:50
  think
• 15:50
  about
• 15:51
  then
• 15:51
  do
• 15:51
  join
• 15:52
  elevate.
• 15:52
  It
• 15:53
  closes
• 15:53
  on
• 15:53
  Friday.
• 15:54
  the
• 15:54
  8th
• 15:54
  of
• 15:54
  March.
• 15:55
  This
• 15:55
  isn't
• 15:55
  an
• 15:56
  evergreen
• 15:56
  program.
• 15:56
  So
• 15:57
  this
• 15:57
  isn't
• 15:57
  running
• 15:57
  all
• 15:57
  the
• 15:58
  time.
• 15:58
  So
• 15:58
  join
• 15:59
  now
• 15:59
  as
• 15:59
  it
• 15:59
  won't
• 16:00
  be
• 16:00
  running
• 16:00
  again
• 16:01
  until
• 16:01
  at
• 16:01
  least
• 16:02
  the
• 16:02
  end
• 16:02
  of
• 16:02
  this
• 16:03
  year.
• 16:03
  So,
• 16:03
  like
• 16:03
  I
• 16:04
  say,
• 16:04
  at
• 16:04
  the
• 16:04
  end
• 16:04
  of
• 16:04
  every
• 16:04
  episode,
• 16:05
  trust
• 16:05
  yourself,
• 16:06
  believe
• 16:06
  in
• 16:07
  yourself
• 16:07
  and
• 16:07
  be
• 16:08
  the
• 16:08
  wise
• 16:08
  Gardner
• 16:09
  who
• 16:09
  keeps
• 16:09
  on
• 16:09
  watering
• 16:10
  the
• 16:10
  seed.
• 16:11
  Microphone (Samson Q2U Microphone): Thank
• 16:11
  Microphone (Samson Q2U Microphone): you
• 16:11
  Microphone (Samson Q2U Microphone): so
• 16:11
  Microphone (Samson Q2U Microphone): much
• 16:12
  Microphone (Samson Q2U Microphone): for
• 16:12
  Microphone (Samson Q2U Microphone): listening
• 16:12
  Microphone (Samson Q2U Microphone): to
• 16:13
  Microphone (Samson Q2U Microphone): this
• 16:13
  Microphone (Samson Q2U Microphone): episode
• 16:13
  Microphone (Samson Q2U Microphone): of
• 16:14
  Microphone (Samson Q2U Microphone): Women
• 16:14
  Microphone (Samson Q2U Microphone): in
• 16:14
  Microphone (Samson Q2U Microphone): the
• 16:14
  Microphone (Samson Q2U Microphone): Coaching
• 16:15
  Microphone (Samson Q2U Microphone): Arena.
• 16:16
  Microphone (Samson Q2U Microphone): I
• 16:16
  Microphone (Samson Q2U Microphone): have
• 16:16
  Microphone (Samson Q2U Microphone): a
• 16:16
  Microphone (Samson Q2U Microphone): mess
• 16:17
  Microphone (Samson Q2U Microphone): of
• 16:17
  Microphone (Samson Q2U Microphone): free
• 16:17
  Microphone (Samson Q2U Microphone): resources
• 16:18
  Microphone (Samson Q2U Microphone): on
• 16:18
  Microphone (Samson Q2U Microphone): my
• 16:18
  Microphone (Samson Q2U Microphone): website
• 16:19
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 16:22
  Microphone (Samson Q2U Microphone): That's
• 16:22
  Microphone (Samson Q2U Microphone): Joanna
• 16:23
  Microphone (Samson Q2U Microphone): with
• 16:23
  Microphone (Samson Q2U Microphone): an
• 16:23
  Microphone (Samson Q2U Microphone): A
• 16:24
  Microphone (Samson Q2U Microphone): and
• 16:24
  Microphone (Samson Q2U Microphone): Lott
• 16:24
  Microphone (Samson Q2U Microphone): with
• 16:25
  Microphone (Samson Q2U Microphone): two
• 16:25
  Microphone (Samson Q2U Microphone): T's.
• 16:26
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 16:28
  Microphone (Samson Q2U Microphone): And
• 16:29
  Microphone (Samson Q2U Microphone): I'll
• 16:29
  Microphone (Samson Q2U Microphone): also
• 16:29
  Microphone (Samson Q2U Microphone): put
• 16:29
  Microphone (Samson Q2U Microphone): links
• 16:30
  Microphone (Samson Q2U Microphone): in
• 16:30
  Microphone (Samson Q2U Microphone): the
• 16:30
  Microphone (Samson Q2U Microphone): show
• 16:30
  Microphone (Samson Q2U Microphone): notes.
• 16:32
  Microphone (Samson Q2U Microphone): Let
• 16:32
  Microphone (Samson Q2U Microphone): me
• 16:32
  Microphone (Samson Q2U Microphone): know
• 16:33
  Microphone (Samson Q2U Microphone): if
• 16:33
  Microphone (Samson Q2U Microphone): you
• 16:33
  Microphone (Samson Q2U Microphone): found
• 16:33
  Microphone (Samson Q2U Microphone): this
• 16:33
  Microphone (Samson Q2U Microphone): episode
• 16:34
  Microphone (Samson Q2U Microphone): useful.
• 16:35
  Microphone (Samson Q2U Microphone): Share
• 16:35
  Microphone (Samson Q2U Microphone): it
• 16:35
  Microphone (Samson Q2U Microphone): with
• 16:35
  Microphone (Samson Q2U Microphone): a
• 16:35
  Microphone (Samson Q2U Microphone): friend
• 16:36
  Microphone (Samson Q2U Microphone): and
• 16:36
  Microphone (Samson Q2U Microphone): leave
• 16:36
  Microphone (Samson Q2U Microphone): me
• 16:37
  Microphone (Samson Q2U Microphone): a
• 16:37
  Microphone (Samson Q2U Microphone): review,
• 16:37
  Microphone (Samson Q2U Microphone): and
• 16:37
  Microphone (Samson Q2U Microphone): I
• 16:38
  Microphone (Samson Q2U Microphone): will
• 16:38
  Microphone (Samson Q2U Microphone): personally
• 16:38
  Microphone (Samson Q2U Microphone): thank
• 16:39
  Microphone (Samson Q2U Microphone): you
• 16:39
  Microphone (Samson Q2U Microphone): for
• 16:39
  Microphone (Samson Q2U Microphone): that.
• 16:41
  Microphone (Samson Q2U Microphone): Remember
• 16:41
  Microphone (Samson Q2U Microphone): to
• 16:41
  Microphone (Samson Q2U Microphone): trust
• 16:42
  Microphone (Samson Q2U Microphone): yourself,
• 16:42
  Microphone (Samson Q2U Microphone): believe
• 16:43
  Microphone (Samson Q2U Microphone): in
• 16:43
  Microphone (Samson Q2U Microphone): yourself
• 16:43
  Microphone (Samson Q2U Microphone): and
• 16:44
  Microphone (Samson Q2U Microphone): be
• 16:44
  Microphone (Samson Q2U Microphone): the
• 16:44
  Microphone (Samson Q2U Microphone): wise
• 16:44
  Microphone (Samson Q2U Microphone): Gardner
• 16:45
  Microphone (Samson Q2U Microphone): who
• 16:45
  Microphone (Samson Q2U Microphone): keeps
• 16:45
  Microphone (Samson Q2U Microphone): on
• 16:46
  Microphone (Samson Q2U Microphone): watering
• 16:46
  Microphone (Samson Q2U Microphone): the
• 16:46
  Microphone (Samson Q2U Microphone): seed.
• 16:47
  Microphone (Samson Q2U Microphone): Get
• 16:47
  Microphone (Samson Q2U Microphone): into
• 16:48
  Microphone (Samson Q2U Microphone): the
• 16:48
  Microphone (Samson Q2U Microphone): arena
• 16:48
  Microphone (Samson Q2U Microphone): dare,
• 16:49
  Microphone (Samson Q2U Microphone): greatly
• 16:49
  Microphone (Samson Q2U Microphone): and
• 16:50
  Microphone (Samson Q2U Microphone): try.