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The Playbook Behind Organic Social Success with Jori Evans, Director of Social at MANSCAPED | Ep. 386
How do you measure organic social when likes don’t matter anymore? What happens when you let creators cook…and get out of the way?
Jori Evans joins Daniel to share how MANSCAPED built a creator-first marketing engine that consistently breaks through culture. From film students to meme creators to Bravo influencers, Jori explains how MANSCAPED finds talent, gives them creative freedom, and turns organic social into massive earned reach.
They break down viral campaigns like Face Pics vs. D*** Pics, how meme culture actually drives brand conversations, why shares beat impressions, and what it’s…
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