Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
The Hidden Cost of Discounting Your Brand Loyalty
We dissect why aggressive discounting is quietly eroding customer lifetime value across the retail sector. Using data from a major apparel retailer’s recent shift away from flash sales, we explore how removing constant discounts forces brands to compete on product quality and brand equity instead. We break down the specific mechanics of price elasticity in retention marketing and offer a concrete framework for testing 'price integrity' without triggering churn. If you are running heavy coupon campaigns to drive repeat purchases, this episode explains the long-term damage those…
The skinny
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