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Your ROI Calculations Are Probably Wrong — Here's How Yara Banks Uses Data to Fix That

Most business owners track revenue. Very few track the actual return on every dollar and hour invested — and the gap between those two habits is often the difference between a business that grows sustainably and one that stays busy without getting ahead. Yara Banks is a business strategist who works specifically with the data-driven side of ROI that most leaders avoid because it feels complicated or because the gut feeling has always felt good enough. What she shares with Stacey Chillemi about the biggest mistakes businesses make when calculating ROI, how to align your HR strategies with your…

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