Latest / GUT TALK with Jill & Jenna
The Bear-y Smart Business of Ice Cream for Bears with Founder & CEO, Tim Berg
In this episode, we sit down with Tim Berg, founder of Ice Cream for Bears, to talk about building a better-for-you ice cream brand from the ground up.
We cover:
The origin story behind Ice Cream for Bears (and the name)
Why Tim chose ice cream over launching a traditional “health” product
Key business milestones and the moment he knew it could take off
What it’s like landing in national grocery chains like Sprouts and Whole Foods
Navigating pushback from health-conscious consumers
We also dive into what sets ICFB apart:
- Grass-fed dairy
- No refined sugars
- No gums
- No seed oils
-…
The skinny
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