Latest / Talk Copy to Me | Content + Copywriting Podcast / Can You Really Write Your Own Website Copy? (Yes, Here's Why)

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Can You Really Write Your Own Website Copy? (Yes, Here's Why) · Talk Copy to Me | Content + Copywriting Podcast

• 0:00
  One question I've gotten from people who are interested in rewrite your site is, do you think I can really write my own website copy?
• 0:09
  I'm not a copywriter.
• 0:11
  What if it's bad?
• 0:12
  What if I don't sound like a mature business owner?
• 0:17
  Okay.
• 0:18
  I get why people are asking this.
• 0:20
  There is an entire industry telling you that you need to hire a professional copywriter, and that DIY copy always ends up sounding wrong.
• 0:32
  In fact, that messaging goes to say that you are going to mess it up if you try.
• 0:37
  But here's what I actually believe.
• 0:40
  You can absolutely write your own website copy, and today I'm gonna tell you why and what makes it possible inside of rewrite your site.
• 0:55
  So let's start with the most important thing, and that is, you know your business.
• 1:02
  Better than anyone else ever could.
• 1:04
  You know your clients, you know, with what they struggle before they find you, you know, with what they struggle during that lead to client phase.
• 1:14
  You know what they're worried about, what questions they ask, what makes them hesitate, you know how to help them and what changes for them when they work with you.
• 1:27
  You know the stories, the details, and the moments that matter to them.
• 1:33
  A copywriter can definitely interview you and capture most of that, and if the copywriter is really good at it, which they should be.
• 1:42
  Do not hire a copywriter who doesn't really get this aspect.
• 1:47
  Their job is to translate all of those things into words that make sense to you and words that really touch your future clients.
• 1:56
  Because what good copywriters do is interpret your business through their lens.
• 2:03
  But you don't need interpretation, right?
• 2:05
  Like when you write your own copy, there's no need for translation.
• 2:09
  You are the source, and that means your copy can be more authentic, more specific, and more accurate than anything that anyone else could write for you.
• 2:21
  The problem here isn't that you can't write.
• 2:24
  The problem is that you don't have a system for getting it out of your head in a clear and strategic way.
• 2:32
  You don't know where to start.
• 2:34
  You don't know what order to tackle things or even how to organize your thoughts so that they make sense to someone who has never heard of you before.
• 2:43
  Okay, well, that's what you need help with, not the writing itself, the structure and the strategy.
• 2:51
  Here's what makes this work inside.
• 2:53
  Rewrite your site first.
• 2:55
  You're gonna get a clear framework.
• 2:58
  Every week, I'll tell you exactly what to write, and in which order you're not staring at a blank page wondering where to start.
• 3:05
  You'll have prompts, templates, examples.
• 3:09
  You'll know what comes first, what comes next, and why it's done in that order.
• 3:16
  Second.
• 3:17
  There are checkpoints built into the process.
• 3:21
  This is huge.
• 3:22
  You are not writing in a vacuum.
• 3:25
  Keeping those fingers crossed and hoping that it's good every week you bring your copy and submit it, and I will edit it with you.
• 3:35
  And for you, I'll tell you what's working.
• 3:38
  What's not and how to fix it.
• 3:42
  So you are gonna get real time feedback from someone who actually does this professionally and has for well over a decade in the marketing world, and well over two decades, even though that makes me feel really old in the publishing world.
• 3:56
  So of course, yes, you are writing it, but guess what?
• 3:59
  I'm editing it.
• 4:01
  I'm helping you tighten it.
• 4:03
  Clarify it and make it stronger.
• 4:06
  So think of me as your strategic editor.
• 4:09
  You do the first draft because you know your business, and then I'll help you polish it.
• 4:14
  So it's actually effective for both search optimization and lead conversion.
• 4:22
  Okay, so third, the other thing I should point out is that you're actually doing this alongside a group of other people who are working on the same thing as you.
• 4:31
  Now, of course, your copy is going to be different, but you'll see their copy, they'll see yours, and you'll learn from each other.
• 4:38
  I should.
• 4:39
  Preface that is if you all come to office hours, you don't have to show anyone your copy.
• 4:43
  If it's something that's just private to you and you just want to submit questions or submit your writing via our like course submission form, but there's a lot you can learn from other people's processes or from what's working for, for them or what's not working.
• 5:01
  So when you come to office hours, you'll start to recognize, you know, what's clear and what's confusing.
• 5:08
  You can develop an eye for good copy from being part of the process, and then you can use those same skills to improve your own website Copy.
• 5:18
  By the end of eight weeks, you're not just walking away with a finished website though.
• 5:23
  That's the, that's the, that's the real gold.
• 5:26
  What you're walking away with though, is understanding how to write strategically.
• 5:32
  You're gonna be able to do this again and again, and.
• 5:35
  You need to, you will be writing emails for your business.
• 5:40
  You are writing social media, you are creating sales pages.
• 5:44
  All of that is going to be strengthened and easier in the future because you learned how to do it.
• 5:53
  You didn't just pay someone else to do it for you.
• 5:57
  So before I end, let's talk about what you don't need to be in order to be successful in writing your own website copy.
• 6:05
  You don't need to be a naturally gifted writer because this is not creative writing.
• 6:10
  It's not poetry.
• 6:12
  It's not fiction.
• 6:13
  And, and yeah, even if you have an about page, it's not creative nonfiction either.
• 6:18
  It is strategic business communications.
• 6:22
  If you can have a conversation about your business, I surely believe that you can write the copy about your business, and you also don't need to know all of the copywriting formulas and frameworks I will give you the ones that matter and show you how to apply them, but you are not taking this program to become a copywriter while you will.
• 6:45
  Strengthen that ability.
• 6:46
  You're taking the program to learn how these frameworks can help you rate for your business now and into the future.
• 6:54
  And you know, I really wanna point out that you do not need to get it perfect on the first try.
• 7:01
  That is what the feedback and editing are for.
• 7:05
  First.
• 7:06
  Drafts are supposed to be messy.
• 7:08
  If you allowed yourself to make mistakes and just get things out of your head and onto the page, you would be in a lot better place than you are now.
• 7:19
  Make a messy first draft, submit it.
• 7:21
  To me.
• 7:22
  That is totally normal and I want that to be the expectation.
• 7:27
  What you do need though, is a willingness to try, a willingness to receive feedback, and then a willingness to revise the work that you have done.
• 7:38
  That is it.
• 7:39
  If you can do those three things, you can absolutely write your own website copy.
• 7:45
  I. DIYing your website copy alone.
• 7:50
  I get, it's really hard.
• 7:52
  I am not going to pretend it's not.
• 7:55
  You get stuck.
• 7:56
  You don't know if what you wrote is any good and you spend a heck of a lot of time, second guessing yourself.
• 8:03
  But DIYing, your website copy with structure and expert feedback, I think that's completely different because you're still writing it.
• 8:14
  You're still the one who knows your business and your clients, but you're not doing it alone.
• 8:19
  You have a roadmap.
• 8:21
  You have checkpoints.
• 8:23
  You have someone who can say, this part's great.
• 8:27
  That part needs work, but let me show you how to fix it.
• 8:30
  And that's what rewrite your site, gives you the ability to write your own copy without drowning in overwhelm or uncertainty.
• 8:41
  So yes, you can write your own website copy.
• 8:44
  You don't need to be a professional copywriter, you just need the right structure and support.
• 8:52
  If you've been thinking that you want to write your own site, but you don't know if you can, this program is designed exactly for this.
• 9:00
  You can.
• 9:01
  And I'm gonna help you do it.
• 9:03
  Enrollment is open now through the end of the day on November 27th for early bird bonuses.
• 9:11
  The links to join us is in the show notes and pretty much anywhere you find me on social media.
• 9:17
  At this point in time, you are going to hear me talking about rewrite your site.
• 9:21
  I hope you join us.
• 9:23
  I'll be back tomorrow where we keep talking copy, specifically a short episode like this about what you can expect week by week in Rewrite your site.