Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Why Personal Branding is a Financial Strategy

Transcript

Why Personal Branding is a Financial Strategy · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:00
Hello and welcome to the podcast.
0:03
Today we're going to be talking about personal branding as a
0:06
financial asset. But before we get to that, I'd
0:10
like to apologize because I'm making today's recording at home
0:14
and my neighbor's construction work is still going on.
0:17
So expect to hear heavy thudding and drilling and buzzing and all
0:21
of that. You know, as a matter of fact,
0:23
The thing is going on right now. I'm not sure how much of it is
0:26
being picked up by the microphone.
0:28
So that's why I'm just letting you guys know what's up so that
0:31
if you hear, you know, that boom, boom, boom noise that is
0:34
going on there. You know, it's not as if you
0:37
know, there's a wrestling match going on in my house or
0:39
anything. Actually it's construction were
0:41
going on and this is also a reason why we need to work hard
0:44
and get rich, like really rich so that you don't live, you
0:47
know, in a block of flats, you know, where somebody is doing
0:50
something here and then it affects you.
0:52
Somebody does some plumbing work here and then it affects you,
0:55
you know, if you don't make that money.
0:56
So we can live in our own nice, isolated, you know, villa and
1:00
live that soft life if you hear what I'm saying.
1:04
So today, personal branding as a financial asset.
1:08
Now the reason why we're going to be looking at that today is
1:10
because your boy is going to be on TVI have been invited by
1:15
Ambassador Tina Kenichuku. She is, if you've been listening
1:19
to the podcast since January of 2026, you remember that I spoke
1:23
about her early on in the year because she was a guest on my
1:26
radio show on Radio Maria where we spoke about planning, goal
1:33
setting, goal setting and planning for business.
1:36
And so that's how we started off 2026 over on the radio.
1:41
So I think our first session was January 6th and I think after
1:44
that, January 12th and we explored goal setting for
1:48
business. Let's see what else, you know,
1:50
planning ahead in different spheres of life, you know,
1:53
business, personal, what else? Family, health, you know, you
1:59
start off the year planning. Well.
2:01
So anyway, she was really happy with her collaboration.
2:04
And so she invited me to be a guest on her TV show.
2:07
And her show is called Wealth Creation.
2:10
That's the name of her show and it's on global TV.
2:13
So your boy is going to be on DSTV.
2:17
So if you're listening to, well, depending on when you're
2:20
listening to this program, if you're as a program, forgive me
2:24
because I'm looking forward to being on TV.
2:26
So depending when you're listening to this podcast
2:29
episode, I'm going to be live on global TV.
2:33
It's on DSTV channel 365. Global TV is a one of those new
2:38
Nigerian networks, digital networks.
2:42
Then they're also available on start times channel 276.
2:47
And the show is going to air live 12:30 PM, and it's going to
2:52
be this Thursday. Sorry.
2:53
Let me check my calendar. Let me see, today is a Monday.
2:58
OK. Thursday is the 12th.
2:59
OK. Yeah.
3:00
So if you've been following the podcast and you've always
3:02
wondered, what does this guy look like?
3:04
Seth, you will have an opportunity to see me.
3:07
So just put it in your diary. Set the reminder on your phone.
3:12
I'm going to be on wealth creation with Ambassador Tina.
3:16
Kenneth, you go and it's global TV again.
3:18
The channel is on DSTV. You can find it on channel 365.
3:24
Then on start times it's channel 276 and it's going to be 12:30
3:29
PM. If you can't make it, then what
3:32
you do is you just excuse me, if you can't make it, you what you
3:36
do is you go to YouTube and then you look for Global TVNGI think
3:40
that's the name of the the YouTube YouTube channel, YouTube
3:46
handle, and you'll be able to see a replay of the show there.
3:51
So yeah, that's it. That's the good news.
3:54
Now, anyway, like I said, the reason why we're talking about
3:57
personal branding as a financial asset is because that is
4:00
precisely what Ambassador Tina wants to discuss with me on that
4:05
day. Now, usually what I do is after
4:09
the episode, I come over here and then tell you guys what went
4:12
down and, you know, give you guys a summary.
4:15
But I figured I'd try something new that instead of talking
4:19
about these things in in in the rearview, I figured let me just
4:26
let you guys know ahead of time some of the things that I'm
4:29
assuming we're going to talk about.
4:31
Because I've noticed one thing that when it comes to appearing
4:35
on other people's platforms, speaking on other people's
4:38
stages, there's always what I went to the stage prepared to
4:44
talk about. But then by the time we land
4:46
there, excuse me, because I like to keep my sessions interactive,
4:50
by the time we land there, by the time people begin to ask
4:52
questions, it turns out that I came to say one thing.
4:57
By the end of the day, I ended up saying something else.
5:00
So let me just let you guys know ahead of time what I'm assuming
5:04
Ambassador Tina wants us to talk about.
5:06
So again, personal branding as a financial asset.
5:10
If it's your first time listening to the podcast, my
5:11
name is Tavishima Ayede. I'm a former lawyer turned
5:15
business consultant. And what we do over here is
5:17
business goodness. Every single day solving
5:20
business problems. We'll try to figure out how to
5:22
make more money so that you don't end up in my situation
5:25
where you live in the middle flat and then somebody else says
5:28
is doing construction work and it's disturbing your family want
5:31
to make that good money so that when you move into your choice
5:35
estate, you buy one of the, you know, one of the nicer
5:38
buildings, you understand, one of the nicer buildings on the
5:40
main road where it's just you, just you and your own duplex.
5:44
You get you feel me? I hope you feel me.
5:47
All right, so personal branding has financial assets.
5:49
Now, First off, definitions because I always want to make
5:51
sure that we're on the same page.
5:54
So let's define assets for those of you who are lawyers or
5:59
accountants listening to the podcast, you might not be happy
6:04
with my definition, but whenever I try to make definitions over
6:08
here on the show, my primary concern is I just want people to
6:11
understand, in essence, what it is that we're talking about
6:14
South lawyers and accountants. Yes, I know my definition is not
6:18
100% correct, but remember, I'm trying to inspire action in
6:22
people. So I'll keep the definitions as
6:24
simple as possible. And also, I am a former lawyer,
6:27
so I know the technical definition.
6:30
So it's not that I don't know the definition is not that I'm
6:33
stupid. I'm just trying to inspire
6:34
change here. So the definition of asset,
6:38
excuse me, sorry about that. I'm recovering from a cold.
6:42
In fact, that reminds me, I need to go and buy Lem Sip and all
6:46
these things because when I appear on TV on Thursday, your
6:49
boy gas, they appear fresh, my voice on point.
6:53
So I need to go and buy Lem Sip. Let me soothe these vocal cords
6:58
so that when I'm on TV, you know I will come, correct.
7:03
Oh, yeah. It's going to be fun.
7:05
Now, definition of asset. So the definition of asset that
7:09
I like to use is, excuse me, a definition that I came across
7:13
when I think I was in like, primary school.
7:16
My father had just given me this book by Robert Kiyosaki called
7:19
Rich Dad, Poor Dad and Rich Dad. Robert Kiyosaki in the book, the
7:26
way he designed and he defined an asset was an asset is just
7:29
anything that puts money in your pocket.
7:31
So as a small boy, it's a definition that I never, ever
7:34
forgot. And that's the way I've tried to
7:37
look at things pretty much. So of course, the definition is
7:41
there's a much more technically precise definition of asset
7:46
because like now, some people will call crypto, you know,
7:48
digital assets, you know, the anyway, let me not go into the,
7:54
into the wheeze or some of these things, Bosha.
7:57
I just always like to keep my focus on Robert Kiyosaki's
8:00
definition. So an asset is just anything
8:03
that puts money in your pocket. If it leads to money coming into
8:07
your pocket, if it leads to pinging, pinging on your phone,
8:11
if it leads to your account balance is swelling, your
8:14
account balance is rising, then nothing is an asset.
8:18
Then Now let's look at personal brand again.
8:22
For those of you who are branding professionals, I'm
8:24
sorry, you might not like my definition.
8:26
So a personal brand, the way I like to look at it is a personal
8:29
brand is just your reputation, what people think about you.
8:32
Now, the problem is some people think that the personal brand
8:35
can be doctored, that it can be manipulated, that you can
8:41
Telegraph how you want people to think about you.
8:43
And yes, that is possible. So it can be done, but I don't
8:49
think it's worth the effort because, you know, let's be
8:51
honest, it's a small world and the truth comes out eventually.
8:55
Which is why, like, if you notice on this podcast, I know
8:57
the form I say like it is when I'm in the mechanic shop and I'm
9:02
waiting for my car. For those of you who like those
9:05
kinds of episodes, well, thank God I haven't been into the
9:08
mechanic shop in a while. You know, I, I say it like it is
9:12
because if I begin to form, like say I'm a big boy, one day, not
9:16
one day, you people will jam me somewhere where you don't expect
9:19
me to be. It will now be somehow I begin
9:22
to hype my face, you know, and I'm not about that lifestyle.
9:26
So I say it like it is, you know, I know the form.
9:32
So on this whole personal brand thing, I'm not trying to
9:34
Telegraph how I want people to think about me.
9:38
I'm sure enough, my spitting my knowledge, spitting my
9:40
expertise, talking about the clients I'm currently working
9:42
with, projects I'm currently working with.
9:44
But I keep it real about where I am, my stating life.
9:47
I know they Telegraph nothing. So I don't live on Ministers
9:52
Hill. I don't find myself, I live on
9:53
Ministers Hill and I don't form that whole, you know, influencer
9:58
big boys, something, something, something, you know.
10:00
But for some people when they say personal brand, that is
10:03
exactly what it is that they have in mind.
10:04
So yeah, you can Telegraph it, but no need, no point.
10:07
It's a small world. Eventually you'll be found out.
10:10
And you know for what? In fact, I even prefer that you
10:13
wait until substantially you don't achieve waiting in one
10:17
Telegraph, you understand. So instead of forming like, say,
10:20
you know, you do flow with big boys and big girls, like, wait,
10:23
when you start controlling some kind of assets, when you start
10:28
moving and shaking down is different.
10:33
When you have substantially arrived, OK, no problem.
10:37
You can now start broadcasting yourself all over the place.
10:42
But at least if somebody jam you, they'll see that.
10:44
Oh, OK, this thing is the way the guys say carry in the carry,
10:50
you know, the way that the baby is forming.
10:52
Nobody say should reform now I realize be that.
10:56
So this whole personal brand thing, please, let's not get it
10:59
twisted. So personal brand, your
11:01
reputation, yes, it can be telegraphed, but I prefer that
11:04
we look at things from a substantial perspective.
11:07
So the personal brand is just the sum total of experiences
11:11
that people have when they interact with you, when they see
11:15
you, when they see you, how do they feel when they talk to you?
11:20
What is the impression as they interact with you?
11:24
What are they feeling when they read you online or whatever, You
11:29
know, what's the impression? So the sum total of all these
11:33
experiences are what I like to call the personal brand.
11:36
But remember, like I say, you can Telegraph these things.
11:40
Nowadays people Telegraph all kinds of things.
11:42
I remember when Bow Wow, you know, when people were dragging
11:44
Bow Wow on the Internet because you go pose for private jet, he
11:51
posed as if it was his own private jet.
11:53
And then people found out they begin a drag arm all over on
11:56
social media. And his defense was, I didn't
11:59
say it's my private jet, but you know, he was posing as if he's
12:02
his own private jet. So don't be thinking personal
12:06
brand. You want the personal brand.
12:07
You want to Telegraph one or two things like like just relax.
12:11
If you don't get private jet, like if you don't have it, you
12:14
don't have it. Don't Telegraph nothing.
12:17
Rather, pay attention when people meet you, when they see
12:20
you, when they interact with you, when they do business with
12:22
you, when they come across your business.
12:24
What is the sum total of all those experiences?
12:27
That is a personal brand. So the personal brand goes
12:30
beyond color, it goes beyond template, it goes beyond font,
12:33
it goes beyond websites, it goes beyond fashion sense, it goes
12:38
beyond all those other things. Let's have a much more holistic
12:41
view of what a personal brand is.
12:43
So now that we know what an asset is, something that puts
12:46
money in your pocket, and we know what a personal brand is,
12:48
the sum total of all the experiences that people have
12:51
when they interact with you, The question now will be, if you get
12:55
a personal brand, can a personal brand put money in your pocket?
12:59
Now the answer obviously is yes for different reasons #1
13:04
personal brand. If you execute this thing well,
13:07
it leads to know, like and trust.
13:09
Everybody knows about know like and trust.
13:11
Now the reason why know, like and trust is important is
13:13
because a lot of us listening to this podcast today and we are
13:18
self-employed or business owners or professional salespeople.
13:20
We sell on behalf of other people.
13:23
Now nobody can buy from us. Nobody can call us up to say
13:26
what's up. How far are you available?
13:28
Do you have it in green? How much does it cost?
13:30
Can you deliver tomorrow? Do you deliver to Sukkoto?
13:35
Do you have one year warranty? You know all those nice
13:37
conversations that I want to have.
13:39
Nobody can hit you up and buzz you unless they know you in the
13:42
first place. Let me repeat, there are a
13:45
couple of you who the phone ain't ringing.
13:48
Customers know the issue. The reason why is because nobody
13:54
knows you. If they don't know you, how
13:58
would they know that you know? They suppose like communicate
14:02
with you so people guys know you first before we even talk of
14:07
liking you, then to even talk of trusting you before they do
14:12
business with you. So when you run this personal
14:15
brand thing correctly, at least know how know how people will
14:20
know you. And it's when they know you that
14:22
people can begin to slide into your DM Oh boy, what's up?
14:25
How far do you do this thing? OK, just like The Fresh Prince
14:29
in the last podcast episode, again, not his real name, you
14:32
know, Fresh Prince, he's leading to my DM.
14:34
And the question basically was, oh, I need to compile a database
14:38
of potential customers, blah, blah, blah, blah, blah.
14:40
And I told him, no, I don't do database.
14:42
But The thing is, at least Fresh Prince and other people
14:46
consuming the podcast or other people catching me on the radio
14:49
and a few people who will catch me on ATV show, at least they
14:53
will put two and two together that every time they hear my
14:55
name, they will connect my name with business so that anything
14:58
business will slide into my DM 1st and I have right of first
15:02
refusal. I'll be able to tell them Oh yes
15:05
I do and then we'll start talking money.
15:07
Or I'll be able to tell them, Oh no I don't.
15:09
And then I'll be able to refer them to someone else or show
15:11
them how they can solve their problem.
15:14
So creating a personal brand can put money in your pocket because
15:18
the people know you, like you and trust you.
15:21
They will do business with you. Opportunities will find you.
15:26
Also, a personal brand helps with your credibility.
15:29
If you are the best, you are the dawn.
15:31
You are the very dawn, you know, like you are the best in your
15:35
profession. But The thing is, you're there
15:37
inside your small house and nobody knows you then like, how
15:41
are you going to make money? In fact, after my legal studies,
15:44
it was one thing that I used to hear all the time, and the thing
15:47
just used to drive me mad. Somebody will say CCM, look at
15:51
look at this one. Look at this one.
15:52
Senior advocate, senior advocate.
15:54
The guy, no, no, no, the guy doesn't know anything.
15:55
The guy, no, no, Buku, you know, Then they'll start saying, look
15:58
at this lawyer. This other lawyer is sound.
16:00
This other lawyer is sound. This one is sound.
16:02
This one knows the law. This one masters the law, but
16:05
he's not making money. The thing used to make me
16:07
really, really angry. My opinion was like, look,
16:09
what's the nature of all this beef?
16:11
OK, this whole lawyer and ain't no book pass.
16:14
But the end of the day, he's not a good marketer.
16:16
He doesn't know how to attract clients.
16:17
He doesn't know how to network. That's the reason why the guy
16:20
never clocks son. That's the reason why he's now
16:22
is not a senior advocate of Nigeria.
16:24
That's the reason why he's not bowling because at the end of
16:26
the day, it's not about now who know book pass.
16:29
No, the same thing with doctors. Somebody can graduate first
16:33
class in medicine. It doesn't mean that she's going
16:36
to make all the money in the world.
16:39
It's not about who know book pass.
16:43
Do you know how to make yourself known?
16:44
Do you know how to sell? Do you know how to market?
16:46
Do you know how to network? Do you know how to connect?
16:49
That's the nature of the game. So if you graduate first class,
16:53
you know, and you're the best from a technical point of view,
16:55
but inside your small shop, inside your small house, you
16:59
know, you know loud yourself, you don't come outside.
17:02
Then what do you expect? What do you expect?
17:07
So yes, a personal brand can put money in your pocket.
17:09
You build credibility. People know you, they like you,
17:12
they trust you. It is from there that you'll now
17:16
be able to sell a product or you'll be able to sell a service
17:21
and then money will come into your pocket.
17:23
So that's the connection. You build a personal brand, you
17:27
achieve some know, like and trust.
17:30
You build some credibility, you build some awareness, you build
17:33
some whatever it is that we want to call it.
17:36
From there, you can sell a product, you can sell a service
17:39
and then that's how money went inside your pocket.
17:42
Now those of you who are lawyers listening will say, well,
17:45
technically speaking is not an asset.
17:47
I understand. I feel you.
17:49
Yes, technically speaking is not an asset.
17:51
But you know, for the purpose of TV, that's what the purpose of
17:56
making progress. Let's forget definitions.
17:58
Now, the most important thing is we're trying to seek and a
18:01
personal brand put money in your pocket and in the interest of
18:04
progress, it can put money in your pocket.
18:06
Whether we'll call the personal brand an asset or not, don't
18:09
worry, we'll query that query later.
18:11
What should I have? You can, yes, build a personal
18:14
brand. Although honestly speaking, I
18:16
think people are obsessed with personal brand.
18:19
I don't think you should be obsessed with personal brand and
18:21
put the cap before the horse because in my own opinion, the
18:25
personal brand is something which flows organically.
18:27
Just keep doing what you do and pay attention to good business
18:32
practices and the personal brand is going to flow from itself.
18:37
So like someone was talking to me a while ago and the person
18:41
was like, I impressed if you built a pretty good personal
18:43
brand and I have to correct the guy, say look, look, look, look,
18:46
see. The goal was not to build a
18:47
personal brand. The thing was very simple that
18:51
as a younger man I bounced around a lot from legal into
18:55
civil service, from civil service into wedding
18:58
photography, from photography. I can't manage export business
19:01
with my brother like I have been bouncing around.
19:04
But then people said that I know how to sell and people are
19:09
beginning to say come and train my people.
19:13
So if I was going to migrate into this consulting thing, I
19:16
needed to come correct. I needed to step well and I
19:19
needed to look for something that will chart my entry into
19:23
the consulting field, you know, nicely and smoothly.
19:26
And that is how the podcast and the public speaking began.
19:31
So I didn't match stage and say I'm building the personal brand.
19:35
No, I was matching the stage because if people keep viewing
19:42
me as photographer, photographer, then this
19:45
consultancy no take off. So when I climb stage, it's
19:51
because I'm trying to let people know that look, there's other
19:53
things that I know there's other value that I can provide.
19:55
You know, it's not just when I pick up a camera and, you know,
19:58
we start discussing composition and angles or we start
20:03
discussing, you know, the flow of the documentary and the
20:05
things like that. So I wasn't climbing on the
20:08
stage and I wasn't hopping on the microphone to build a
20:11
personal brand. No.
20:13
So the personal brand has flowed organically from me just trying
20:18
to do best business practices in starting as a consultant, so.
20:25
Yes, build a personal brand if you can, but please do not be
20:28
obsessed with the personal brand.
20:31
But I think being obsessed with the personal brand can lead you
20:33
astray. You will lose focus.
20:36
You know, you'll be wasting your time, you know, buying expensive
20:38
suits, doing photo shoot, blah, blah, blah.
20:41
Just keep on doing good business practice and the professional
20:45
brand is going to unfold. Because remember I said
20:48
professional brand. The personal brand is going to
20:49
unfold because remember that our definition of personal brand is
20:54
your reputation. What do people think about you,
20:58
the way you are doing business normally, Your reputation will
21:01
unfold. It will just grow on his own.
21:03
Then it's also the sum total of all the experiences that people
21:07
have when they interact with you.
21:09
Now, if you are arranging your activities, you are arranging
21:13
your footsteps, you are arranging everything, well, then
21:17
all those experiences that people are having with you will
21:20
be positive. So if you can build a personal
21:23
brand, good. But I don't think you should
21:25
wake up and say, you know what, today I'm a build a personal
21:28
brand. No, no, no, just continue doing
21:31
business to the best of your ability.
21:33
Your personal brand is already evolving and it's already
21:36
growing. OK now, But for those of you who
21:39
say I must build personal brand in 2026 because I'm making this
21:43
recording in 2026. And Please remember that this
21:46
advice is context specific because you might be listening
21:51
to this podcast in 2056 or in 2083 or in 3024, and maybe
22:00
things might have changed. But for now in 2026, if you're
22:06
listening in 2027, I'm sure things haven't changed that
22:10
much. Maybe you never know.
22:12
So how to build a personal brand?
22:14
In my own opinion, if you're going to do that, you will do it
22:17
through content. Content just means anything that
22:20
you put out over on the Internet.
22:24
If you put out texts, blog posts, that is content.
22:28
If you put out photos, graphics, that is content.
22:33
If you put out videos, that is content.
22:35
If you put out audio like podcasts and all that is
22:40
content. So whatever it is that you put
22:41
out on the Internet, let's just call that content.
22:46
Now, for those of you who are regular listeners of the
22:47
podcast, you already know my philosophy on these things.
22:50
There are two kinds of content. There's educational content, and
22:53
then there's entertaining content.
22:56
Now, entertaining content. That's the one that all of you
22:58
know and all of you love. And it is my biggest desire in
23:03
creating this podcast, all right, online.
23:07
It is not my biggest desires in making this podcast is I'm
23:09
trying to disabuse this whole thing of entertaining content
23:13
and I'm trying to get as many of you as possible, especially
23:16
those of us who are knowledgeable professionals.
23:19
I'm trying to get as many of you as possible to run away from
23:21
this entertaining content. All right, Too many of you are
23:25
being seduced by it. But for those of us who are
23:27
knowledge professionals, you think, you know, to, you know,
23:30
to pay. But those are the ones that are
23:36
loud and are glamorous. So I understand that, you know,
23:39
everybody wants to do that because you look at what's his
23:43
name? This guy paid off.
23:46
No, What's his name? I can't remember what this guy's
23:49
name. Bring Jotter.
23:51
Bring Jotter, Mr. Macaroni. And, you know, the rest of them,
23:56
you know, comedians, you know, basically.
24:00
Yeah. So they have the huge
24:02
followings, you know, millions and millions and millions of or
24:05
followers, and then they have these huge endorsement deals and
24:09
they seem to be, you know, living their life, you know,
24:13
because it looks sweet, like you're just there doing your
24:16
funny little skits. Next thing, Globe Globalcom
24:19
reaches out to you and then they fly you to Dubai.
24:22
And then before you do it, you're recording a commercial
24:24
for Globe. And then off on top of that,
24:26
they're paying you some good money again, you know, so it
24:29
looks like it's the life. But anyway, let me not go on
24:35
Iran. So if you're going to create an
24:38
entertaining content, then the goal actually is to amass a huge
24:41
audience. When you get a huge audience,
24:45
then you're going to make money from either advertising.
24:48
That is you have a huge audience, you have access to
24:51
let's say 50 million Nigerians and then people come and you
24:54
know, pay you money to advertise something.
24:56
So advertising, endorsements, you know, those sorts of things.
24:58
That's how you are going to make money basically.
25:03
So you amass an audience, let's say 100 million Nigerians and
25:07
then other people will pay you money to access that audience in
25:11
whatever form. So whether it is that you are
25:13
going to do a, an endorsement of a product or whether you're
25:18
going to be an affiliate of a product or whether you're going
25:22
to advertise a product or a service or let's see what else.
25:28
And then certain kinds of lifestyle stuff, because those
25:30
people make good money. Like some people just pay them
25:32
to show up in the club. That's one that surprised me.
25:34
I had no idea, but I was listening to the honors bunch
25:38
and there was this other guy there.
25:39
I can't remember the guys name was a musician.
25:42
And the guy admitted that look that he he doesn't like club
25:45
that is a homeboy. And so he told them that look,
25:48
if any of you jammy for club money is involved and being
25:52
paid. They say, eh, even meet us like,
25:54
eh, the guys say, yes, that if you see him in the club, money
25:59
is involved, that they have paid him to show up in the club.
26:03
Now all those drinks, all that champagne, all those things went
26:05
in a pop. Nobody say like, it's not his
26:08
own money that he's using. They have paid him to be in the
26:11
club because the club promoter, the owner of the club, you know,
26:15
they feel as if, OK, if this particular musician shows up,
26:18
you know, you will need to like, people will be like, ah, OK,
26:22
this is the main place. This is the main, like this is
26:24
joint. So I'm surprised I didn't know
26:27
that that was the level of income.
26:28
But yes, you get to a certain level of notoriety, a certain
26:32
level of fame that people just say, hey, you know what I'm
26:35
doing house warming this come to the house warming and then they
26:39
pay you just to show up. Come to think of it now, I think
26:45
I should become an entertainment influencer so that people can
26:50
pay me just to show up. Anyway, I'll look at that later.
26:54
So that's entertaining content. Then there's educational
26:57
content. Now the whole point of
26:59
educational content is that you're trying to position
27:01
yourself as an authority now, because you're an authority, you
27:05
will have the credibility, you'll have the trust so that
27:08
you can now be, you can now sell products or you can now sell
27:11
services. So as I keep on in the game and
27:16
as I keep on working with clients and as I keep on making
27:19
the podcast episodes, after a while people will begin to see
27:23
that this guy knows his onions, that this guy is the truth, that
27:27
this guy knows what he's saying. And then from there, I'll be
27:31
able to sell training programs. From there, I'll be able to sell
27:36
coaching, public speaking. Let's see, what else?
27:41
What else? What else?
27:42
Anyway, I'll be able to sell stuff here.
27:43
But that's how it works. OK?
27:45
So to create the personal brand, create content, other
27:49
entertaining content or educational content.
27:51
If you're creating entertaining content, the focus is to try and
27:56
amass a huge audience so that people will pay you to access
28:00
that audience. So that's the whole point of
28:03
having 50 million followers in Niger.
28:06
It's not just so that you can boast and say, oh, I have 50
28:08
million followers. The goal is if you have 50
28:10
million followers, maybe GT Bank will come and say organ
28:13
influencer, Madam influencer, how far?
28:17
Let's do some work together, you know, we want to roll out this
28:21
banking product or this investment product or whatever,
28:24
whatever, whatever. And then you guys come up with a
28:26
deal, you put together something, you create some
28:29
interesting skit. And then you know, and that is
28:33
one thing that I really admire this guy for Brain Jutter
28:36
because the guy is mad. The guy is really mad.
28:38
I remember this skit that Brain Jutter did where like was a babe
28:44
that like she was in distress and then so she called her
28:47
boyfriend. Her boyfriend was Brain Jutter
28:49
and I think so she needed some some small coins, you know, like
28:52
that kind 2030 K. And the guy was like, no problem
28:55
now that I'll send it to you. And he had to send it using
29:00
those people's particular app. Then the transaction went
29:03
through and then something, something, you know, But in the
29:06
midst of comedy, I was like I said, that is smooth.
29:10
That is smooth because the story was flowing organically.
29:13
You know his babe was doing her own thing.
29:16
She antag basic she's in the bind.
29:18
She needs boyfriend to bail house.
29:20
The boyfriend bailed her out and of course, you know, they're
29:23
focusing on the app and then the everything the people that were
29:27
with her was surprised like oh that she got the money quick and
29:29
this and this and that and that. I think I can't remember anyway,
29:33
but the way that the thing just flowed organically.
29:37
So Brain daughter is particularly good about all
29:40
these public placements and stuff like that.
29:44
And then this one that they did on I think sickles.
29:49
I suspect he was being paid by a sickle cell NGO or something
29:54
like they're trying to bring awareness for sickle cell.
29:56
That was the one where, you know, brain jotter walk up to a
29:59
girl, maybe like in a in a bar or something.
30:01
Then the baby would smile and then he would say, look, before
30:03
we talk. What's your what do they call
30:06
that thing again? What's your what do you call
30:12
this thing now? Is it blood group?
30:15
Abby, is it was your blood group was your some I can't remember
30:19
what they call it, whether it's blood group or something.
30:21
So that's the first thing has to look before we continue talking.
30:23
What's your blood group? And then you be able like, is
30:25
all this necessary? You say, look, you see, we can't
30:28
be talking much like I need to know genotype was your genotype.
30:33
Are you as are you s s? Are you AB?
30:35
Are you disease? Now we need to talk was your
30:37
genotype and I think that was a really brilliant campaign as
30:41
well. So yeah, so that's the goal,
30:44
amass audience of 50 million people.
30:47
And if NGO wants to do awareness on sickle cell, they pay you.
30:53
Or if an investment bank or whatever is releasing a new
30:55
product to the Nigerian public, they pay you and then you come
30:59
up with entertaining content that's going to reach people.
31:01
By the way, you see why I say stay away from entertaining
31:03
content because, you know, you have to be born funny or you
31:07
have to learn all these funny, entertaining, comedic elements.
31:11
And these things are hard to learn.
31:12
And then the element of creativity that is involved in
31:15
pulling off a successful campaign is hard.
31:17
But you see what I'm doing here? I just pick up the mic and then
31:20
I educate you people. This is easy.
31:23
Like for the TV show that I'm being invited for again, again,
31:29
just so that you have all the details, it's called Wealth
31:32
Creation with Ambassador Tina Kinichuku, Global TV.
31:36
That's the name of the channel. And it's on DSTV channel 365.
31:40
And then Start Times, channel 276 is going to be on, I'm going
31:46
to be on the show 12:30 PM until 1:00 PM.
31:49
It's also going to be streamed live on on YouTube.
31:54
So I'm going to on the show and I'm not under any pressure.
31:59
I don't have to look handsome. I don't have to sound funny.
32:03
I don't have to make anybody laugh.
32:05
I don't have to be charming. All I have to do is just go
32:08
there, open my mouth and say what I already know.
32:14
Please, for those of us who are knowledge professionals, because
32:17
I see all of you jumping on trends, another trend will come,
32:21
you know, go, go, go, trend. And then you see lawyers doing
32:24
go, go, go of financial people doing go, go, go.
32:27
And like, what is all this you will acknowledge professionals,
32:32
please just show up and say what you know.
32:36
Let people associate you with certain ideas.
32:39
There is no point with jumping on all these trends.
32:44
It is hard, it is a waste of your time.
32:47
And here's a sad thing that lots of you don't talk about.
32:51
Yes, you will train and you'll attract audience, but it is the
32:54
wrong kind of audience. So if you do go, go, go trend
32:57
and people come because they think you're a good dancer.
32:59
But at the end of the day, you're trying to sell insurance
33:01
services, you're trying to sell legal services, you're trying to
33:04
sell accounting services. People who come because you're a
33:07
fine babe or that you're a boy who knows how to step, do you
33:11
think they are interested in your legal services?
33:14
Just show up and say what you know.
33:18
Knowledge professionals, service professionals, please forget
33:21
this entertaining thing. Show up and say what you know.
33:25
The funny thing is when you relax and you start saying what
33:28
you know, your personality shines anyway.
33:32
So what I'm doing here on this microphone, I am not my, I'm not
33:35
manufacturing anything because I'm saying what I know.
33:38
I can relax and speak freely. Now, the problem is, because
33:41
it's a podcast, I'm in control of my time.
33:44
You know, once in a while I get carried away and I start yawning
33:46
off points. So when I'm on TV and on the
33:50
radio, I have to be tight. I have to be dialed in, I have
33:53
to be focused. But The thing is, just relax and
33:55
be yourself. Say what you know, the
33:57
entertaining part, the charming part, the whatever part is going
34:00
to come out eventually. Because to be honest, it's nice
34:02
if you can hide your personality.
34:04
If you're a cool person, you're a cool person.
34:06
If you're a wicked person, you're a wicked person.
34:08
The thing will come out eventually.
34:11
So for educational content, there are two ways to go about
34:16
it #1 is to talk about your expertise.
34:18
Because there are some people who have expertise.
34:21
Granted, there are some people that you know, you're the ish,
34:25
you're the ish. You graduated first class, you
34:27
graduated first class. After that, you went to Harvard
34:30
or Oxford. After that, you got your PhD.
34:33
After that, you did this, you did this, you did this before
34:36
you relocated back to Nigeria. So there are some people that
34:39
look you on paper, you are the expert.
34:41
Nobody can contest it good if you are that person, you
34:45
producing content is just you showing up and saying here is my
34:49
specialized knowledge. Now you don't even have to be
34:52
too big, big big like that because look at this guy Aproco
34:56
Dr. He's a medical doctor, is he not?
34:59
He has qualified, is he not? He has been practicing, is he
35:03
not? What is he talking about?
35:04
Medical issues and he's not even talking about advanced medical
35:07
issues. He's talking about the same
35:08
medical issues that all of us face, you know, malaria,
35:11
typhoid, big stomach, diabetes, what else?
35:17
Sickle cell, nutrition, all these sorts of things.
35:21
He's sharing his expertise. He's the expert by knowledge of
35:24
the fact that he didn't go medical school.
35:28
So he's the expert and he's sharing specialized knowledge,
35:31
and he's sharing this in a way that is easy and accessible to
35:33
people. So in his own case, he's doing
35:35
more of an edutainment kind of thing.
35:37
He's educating people and then he's also informing.
35:42
He's educating people, excuse me.
35:44
And then he's also entertaining people as well.
35:48
See. But The thing is, he's leading
35:49
with his specialized knowledge. So if you're the expert, you're
35:52
the expert. If you don't qualify, you don't
35:54
qualify. So go ahead, share that
35:57
knowledge. That is 1.
35:58
When you have the expertise, then #2 there's some people who
36:02
you're either humble or you're not sure of yourself and you
36:05
know, I'm not really an expert and be am I an expert?
36:09
No problem. That is other people like me.
36:14
So my expertise when it comes to sales is not because I studied
36:20
business administration in school.
36:24
Besides, there's no college, no university in Nigeria that
36:29
offers selling as an undergraduate degree.
36:32
Those schools are only in America.
36:35
Then there's one in the UK, but that one is a master's program
36:38
in sales. So there is none of us they are
36:42
looking at who specialize in sales in Nigeria.
36:45
There's none of us that went to school for this thing, None.
36:50
So we've picked up our knowledge through experience, through
36:54
personal study, you know, applying ourselves in the field.
36:57
So sometimes, you know, it's, it's, it's arguable, it's
37:01
doubtful. Is this guy really a special, an
37:04
expert or or not? So if you're in that kind of
37:08
field and you don't want to stick your neck out, you don't
37:10
want to shout, I'm the expert, I'm the expert, no problem.
37:13
What you do is you take a journaling approach and the
37:16
journaling approach just says, this is me, this is what I'm
37:20
interested in. This is what I'm doing, Here is
37:24
how I'm growing, here is how I'm evolving.
37:27
People will be along with you for the ride.
37:29
The people who think this is a small boy or this is a small
37:32
girl, they won't reach out to you.
37:35
The people who think this boy or this girl actually is
37:39
considerably skilled so I can reach out to them because it
37:43
will help me solve one or two problems, they will reach out to
37:45
you. So you don't have to wait until
37:49
you have all the credentials that you need.
37:51
You can start using a journaling approach.
37:53
So people in health and fitness space, that is what they do.
37:56
A lot of them didn't go to university and study physical
37:59
education and they didn't study medicine.
38:01
It's just that, you know, they go to gym, they know how to use
38:04
machine, they know how to plan their diet and so they start
38:08
producing content. This is me.
38:10
I want to have 6 pack. I want to do this, I want to do
38:13
that. I'm a long come along for the
38:16
journey. Watch me grow, watch me evolve.
38:18
Eventually some people look at themselves up and down.
38:22
They'll say that they have Potbelly and you'll see that
38:25
this guy doesn't have Potbelly. Then I'll call the guy and they
38:28
say, can you design the program for me?
38:30
Or how much for me to pay you so that you will accompany me to
38:34
the gym? So educational content, there's
38:38
expertise like you are the expert.
38:40
If you are the expert, say with your food chest, go there, say
38:45
with your food chest, I'm the expert and then start your own
38:47
content. If you're not the experts or if
38:51
you they fear, you know, you don't want to be unethical.
38:54
You're trying to be completely honest and then all of that, no
38:57
problem. Your strategy is a journaling
38:59
kind of strategy. This is me.
39:02
This is what I know, this is what I like.
39:05
I'm growing, I'm evolving, I'm exploring.
39:08
Dear audience, follow me along for the journey.
39:10
So it's like you guys, I'm doing a journaling thing.
39:12
I don't stick my neck out and say I am the expert because to
39:16
be honest, you know, there is no experts like that.
39:21
You know, experts quotation mark in Niger because none of us went
39:25
to school for this. And even the certificate in
39:28
America, these are recent things like, you know, within the last
39:32
5-10 years. So it's not even as if the
39:35
courses were available like 20-30 years ago for somebody to
39:38
go and study sales and business development.
39:42
So where was I? So a journaling approach.
39:46
Now remember, if you're going to take the educational content
39:49
approach, the focus is you should be trying to talk about
39:52
questions or talk about problems.
39:55
I'm trying to answer issues that your potential audience has,
40:00
which is why I talk about things that Nigerian business people
40:04
are preoccupied with because those are the kinds of people
40:08
that I want to sell my products or my services to.
40:12
So I answer questions on the podcast.
40:15
That real live Nigerian people are asking me, hence the last
40:20
episode with Fresh Prince. Again, that's not his real name.
40:24
So that was a real live conversation about questions
40:28
that the real live Nigerian has. And chances are, if one or two
40:32
Nigerians are asking me those kind of questions, there are
40:35
probably hundreds of thousands of you more who have those
40:38
questions as well and you can't find them answered on the
40:41
Internet in a way that resonates with the Nigerian context.
40:47
So that is what I do. So whether you are shouting your
40:49
expertise or you're taking a journaling approach and people
40:53
are working along with you for the journey, just make sure that
40:56
it is real life questions, real life problems that the audience
40:59
has. Don't be too academic.
41:03
All right? Then at the end of the day,
41:06
you're going to sell or promote your product or promote your
41:12
service. So to make these things work,
41:16
building a personal brand, putting our content, there are
41:19
certain skills that are required.
41:22
If you're going to be one of these entertainment people, you
41:25
have to be very good at monitoring trends.
41:28
You cannot avoid it. So that's the reason why I pick
41:32
your favorite influencer. Whenever there's something
41:35
trending, they're on it. So whether it's Very Darkman,
41:38
whether it's Brain Jotter, whether it's who else, Sorry,
41:47
forgive me. I don't really follow the
41:48
influencer space. So I know some of you wouldn't
41:50
be laughing to be saying that. Why are you calling people from
41:53
3-4 years ago? I'm sorry.
41:54
The reason why I'm calling you from 3-4 years ago is because
41:57
honestly speaking, whenever things are going down in Niger,
41:59
I'm the last person to know because I'll come home and I'll
42:02
say, hey, my dear, did you hear this?
42:03
You hear this mouthful say, yes, I heard it.
42:05
It actually happened two months ago.
42:07
I'm like, oh, oh, OK, so I'm always out of date.
42:10
But either way, whoever the current influencers are the gas
42:14
beyond trend. So they monitor the trends, They
42:18
know what's going on and their content reflects the trends
42:21
accordingly. So it's a skill that you have to
42:23
build. You have to learn how to be
42:25
sharp. You have to learn how to be
42:27
monitoring what's newsworthy, what are people talking about,
42:31
like what's going on, what's going on?
42:33
What are the things that people are talking about?
42:35
What is moving, what is gaining currency in social circles?
42:39
You need to be able to know what's up.
42:41
So can you see why I say this? Entertainment, whatever is hard
42:46
is hard enough, how I put it, trying to build a legal practice
42:50
or build your accounting practice or build your
42:52
architectural practice. You now want to come and be
42:54
paying attention to what the president is saying or what
42:58
scandal is going on, or this and this and that and that.
43:03
Then another skill that's going to be required is audience
43:06
engagement. You have to be able to engage
43:07
with your audience if you're this entertainment content space
43:11
because you have to be interacting with them to know
43:12
exactly what's going on, what are they feeling, You know, what
43:15
is moving, what are they interested in.
43:18
And then at the end of the day, remember, if you're going to be
43:21
one of those influencer types, influencer lifestyle types,
43:27
since you're going to be selling access to your audience, you're
43:29
going to have to learn some skills in sponsor engagement.
43:33
Sponsor. How will I put it now?
43:35
Yeah, let me say sponsor engagement.
43:38
Yes, 'cause you have to engage with sponsors, business people,
43:42
other business interests who want to have access to your
43:45
audience. So managing those people is a
43:48
skill, finding those people is a skill.
43:51
Negotiating with those people is a skill.
43:54
So you have to learn all of these things.
43:57
All right, so please, those of you who just say I want to be an
44:00
influencer because there's some people who reach out to me and
44:02
they say they just want to be an influencer.
44:04
And the thing confuses me, like, OK, you just want to be an
44:08
influencer. Like, are you thinking this
44:10
thing through? Like what's the end game here?
44:14
And do you realize that cause some of them, you know, don't
44:17
want hard life, you do realize that you're picking a hard way
44:22
to make money because you can be funny, you can be sexy, you can
44:25
be entertaining and all that. But at the end of the day, the
44:29
audience engagement and then dealing with all these sponsors
44:32
and other stakeholders want access to the audience.
44:34
Can't you see that there's some serious business conversations
44:37
that have to be had here? We should all be adults, please.
44:42
All these people that were saying up and down who are
44:44
popular and who are making money and making endorsements and
44:46
everything, they make it look, you know, fun and they can seem,
44:50
you know, childish and stupid at times.
44:51
But look, it's a business, it is a business.
44:55
So wise up, wise up. Then if you're going to go
44:58
through the educational route, audience engagement is also key.
45:02
That's the reason why I interact with you guys one-on-one.
45:05
If there's anybody who wants to connect with me, you can call,
45:08
you can send me a text message or a WhatsApp message on
45:10
08064662140. That's why I always give up my
45:15
phone number. I want to be sure that the
45:17
things that I'm talking about are questions that, you know,
45:20
people have, things are on people's minds.
45:23
So when people discover the podcast for the first time and
45:25
they scroll through and they say that your topics are on point.
45:28
It's not because I'm smart. I'm only just talking about the
45:31
things that people actually want to know.
45:33
Some problems have been coming up.
45:35
People have been asking me some questions.
45:37
You know, I go on a stage or I go on a show, somebody calls in
45:40
and they ask me a question and I say that's a question for the
45:43
podcast. And then I come back later on, I
45:45
speak, I now talk about it on the podcast.
45:49
So that's how so this engagement thing, it's, it's a big deal.
45:54
If you don't like audience engagement, then don't begin or
45:57
pay somebody to do the engagement on your behalf.
46:00
Then another skill that's going to be required if you're going
46:03
to do the educational route is conversions.
46:06
Now, what conversions means is this, whenever you have tons of
46:10
people liking your stuff, listening to your stuff,
46:12
enjoying your stuff, you know, following along with you, before
46:16
we sell them a product or service, we need to guide them
46:19
through several stages of the relationship.
46:23
Now, traditionally in Nigeria, people have spoken about either,
46:26
that is Aida, awareness, interest, desire, and then
46:30
action. So in the beginning, you want
46:32
people to be aware of you. Like I get this babe, when it
46:36
comes to accounting and the new tax regime, she's the bomb.
46:40
See, that's awareness. People know you then apart from
46:45
knowledge, you know you're going to get them interested using
46:48
some case studies in the things you talk about the new
46:51
accounting law and then stuff like that.
46:53
You put in case studies solving real problems, you know, maybe
46:56
interview stakeholders in that space.
47:00
You know, people are now becoming interested.
47:02
This one is no longer awareness. Awareness just means when they
47:05
call you themselves. Oh, OK, I've heard of her.
47:08
I've heard of her. Interest is now goes beyond
47:12
like, oh, I've heard of her, you know, go, begin.
47:14
They consume the content. Go, you know, begin.
47:16
They engage, watch one or two video, share one or two video,
47:19
ask one or two questions, you know, comments, you know, things
47:22
like that. Then desire now means you get
47:24
them to the stage where you know, inside their mind there's
47:28
a staring, there's a longing that you know what?
47:30
This business that I want to start, I don't want to enter
47:33
into any tax issue with Ginubo and his people at all.
47:37
So I need somebody, a specialist to guide me so that I'll set up
47:41
my tax infrastructure. Well, when I start this
47:43
business, that's the desire stage.
47:45
Then action stages where you make them to take the next step,
47:50
which is they call you or they send you an e-mail or they come
47:53
to your office or they send you Adm or whatever the next step is
47:59
supposed to be. Now conversions in sales is how
48:04
we get people to walk through all these stages.
48:07
We get someone to take the next step.
48:09
So remember, for those of you who are regular listeners, the
48:13
way I explain confessions using my experience as a former
48:17
wedding photographer was through bridal shows because I really
48:21
like, I preferred bridal shows. I like meeting brides and
48:23
grooms, you know, live and in the flesh, you know, let's talk.
48:27
I get to know you, you get to know me.
48:28
That's the one I prefer the most.
48:30
So I liked being on the floor. You talk to 50 people, you try
48:39
and get them to come to your booth.
48:41
Not everybody will come to your booth.
48:43
There's some people who say, oh, unfortunately my uncle has
48:46
already gifted me a photographer.
48:47
Or you know what? I really like you, but my
48:50
girlfriend is set on. So as a photographer, blah,
48:53
blah, blah, you know, all these things happen.
48:54
So you talk to 50 people on the floor, maybe 35 will come to
48:59
your booth. That is a conversion.
49:02
You spoke to 5035, came to the booth and from the 35 that come
49:07
to the booth, you will continue to talk.
49:08
You look at samples, then you now try and get their phone
49:11
number because you guys follow up after this event.
49:13
Now, not everybody's going to drop their phone number.
49:16
In fact, I think if some people are hesitant to drop their phone
49:19
numbers, no portion too much because some people just drop
49:22
the phone number just to stop you from pestering.
49:25
By the time you try calling, you will see that this old phone
49:28
number that they gave you or that the phone number is fake or
49:30
the e-mail address is fake. So if somebody in feeling you,
49:33
the person in feeling you say my own opinion, you know, if you're
49:37
pushing for phone number, they see, no, they work, just let it
49:39
go. There's no point in gathering
49:41
fake phone number and fake e-mail addresses for follow up
49:44
after the event. So let's Add all that 35, maybe
49:48
28 will drop phone number or drop e-mail address.
49:52
That is a conversion. 35 got to the desk, only 28 dropped phone
49:56
number, that is a conversion. Then you now call them on Monday
50:02
after the event to try and book meeting or you know, something
50:05
like that. You call them.
50:07
Then some people who goes to you, some people who say yes,
50:11
let's have a meeting. Maybe people who say yes, let's
50:13
have a meeting, that is maybe 10.
50:15
OK, so you call 28, you're able to fix meeting with 10, that is
50:19
a conversion. From 28 phone calls, you got 10
50:22
meetings. Now from the 10 meetings, maybe
50:27
from there you show them sample and then maybe 6 people agreed
50:31
to go ahead with you and pay you.
50:34
That is also a conversion. You got 10 meetings.
50:36
Out of that you got 6 clients. So you see the floor, You see as
50:39
everything they stack at first is 50 people on the floor, then
50:44
you got 35 to the booth. So I'm making up figures so I
50:47
can't remember, but you understand what I'm saying. 50
50:50
people on the floor. You got 35 to the booth, but the
50:53
fire showed up to the booth. 28th dropped their contact
50:56
details. 28 dropped their contact details. 15 agreed for a
51:01
meeting, 15 agreed for a meeting.
51:05
You send proposals to 8 out of the eight people that you send
51:09
proposals to. You close the deal with six.
51:12
Every single step as we go down, down, down, down, down, down,
51:15
down, down, down like that, those are conversions.
51:17
Now, when you enter into this educational space, you're going
51:20
to have to become good at conversions.
51:24
People watch your podcasts, OK, Or people watch your YouTube
51:27
video, OK, Or people come to your public speech from the
51:31
stage. What is the step that you want
51:33
people to do next from the podcast?
51:37
What is the step they want people to do?
51:38
See me giving out my phone number like this every single
51:41
episode. What do you think I'm doing now?
51:43
Conventions be that if anybody calls me, that is the next step.
51:49
So as you're putting out this content, you have to be working
51:52
on conversions. You have to.
51:55
Now, for those of you who have been putting our contents, you
51:57
know, five years, 10 years, you're not making any money.
51:59
Can you see some of the reasons why you haven't locked down this
52:03
conversion game? You haven't come up with a
52:05
strategy for how you're going to be walking people along, moving
52:09
them into a deeper relationship with you?
52:11
So if you're going down this educational route, man, you, you
52:15
guys, yeah, you have to work on your conversions.
52:21
You do the entertainment thing is different.
52:23
If you build the audience do come like today, today, today
52:26
when people if OK, I only have a small audience.
52:29
So on Spotify only have about 4300 subscribers.
52:34
But let's just say I do a good job and by the end of this year,
52:37
maybe next year, I have 100 million subscribers on Spotify.
52:40
By the time the world gets out, yeah, that there's one guy in
52:45
Abuja and he can get 100 million subscribers on Spotify, maybe
52:49
200 million subscribers on iTunes.
52:51
And then maybe all the other podcasting channels, again, all
52:56
the other podcast catchers he can get like, you know, 200
53:01
million subscribers. You combine everything, that's
53:04
like 800 million. Definitely, definitely.
53:09
Businesses will begin to hit me up.
53:11
So boy, how far, how much to advertise?
53:15
So on the entertainment thing, the hard work is to build the
53:19
audience. If you build the audience, they
53:20
definitely will rush you. They will rush you.
53:25
But then for on the educational route, it's not just a matter of
53:32
the audience. So because if you have an
53:33
audience of 100 million, but nobody's calling you for
53:36
consulting, nobody's calling you for project, nobody's calling
53:39
you for speech. Ogao, serious problem.
53:43
So we have to get good at this conversion game.
53:46
So wow. OK, one hour.
53:49
Let me round it up. Personal branding as a financial
53:53
asset. Yes, a personal brand can be an
53:56
asset, but just in the sense that it can help you make money,
54:01
you'll be able to do that by putting out content.
54:04
The content you put out will either be educational content or
54:07
entertaining content. And please, I beg of you, if
54:10
you're a service professional, forget all these entertaining
54:13
things. Put out educational content
54:17
first because it is your thing. You'll be relaxed and who knows,
54:21
you'll be able to make a few people laugh along the way like
54:24
a proco Dr. I don't think he set out to be a comedian.
54:27
He was just saying what you already knows, what he learned
54:29
from medical school. But because he's answering
54:32
questions and because you can't hide your personality for long,
54:37
so the jokes are in him come out right.
54:41
But I don't think he set out to be a comedian.
54:43
I know any of you who know him. Just let me know in case I'm
54:46
wrong that he actually set out to be a comedian.
54:51
But then he said, you know what, to break into the comedy.
54:53
I'm better. I'm better off going through
54:55
medical route. But just let me know.
54:57
I could be wrong. You know, nobody knows
54:59
everything. So where was I?
55:03
Anyway? That's it.
55:05
If you're going through the entertainment route, make sure
55:08
you amass a huge audience, A relevant audience because if
55:12
your audience is just full of spambots and robots, then
55:15
nobody's going to give you money.
55:17
Then if it's educational route, you have to be good at
55:19
conversions because that's the only way that you make money
55:22
Because as a consultant, you have 500 million followers.
55:25
It does not mean that you will necessarily be making money
55:30
because people love free advice and people keep on listening for
55:33
free from now till you know, God knows when.
55:37
In fact, Speaking of conversions, if you'd love to
55:39
connect with me, you have a question, You want to pick my
55:43
brains about something, call me 08064662140.
55:51
Also, remember that your boy is going to be on TV.
55:56
Finally, it's not my TV show. So yes, I'm still working on my
55:59
TV show. I'll let you guys know when that
56:01
materializes. But finally, your boy is going
56:04
to be on TV. The show is called Wealth
56:07
Creation with Ambassador Tina. It's going to be on Global TV.
56:12
When I say global TV, Global TV is the name of the channel.
56:14
Oh, it's not as if I'm big. I'm not saying I'm on Cnni will
56:19
get there one day, but I'm just saying that name of the channel
56:21
is Global TV. If you're looking for the
56:23
YouTube channel is Global TVNG or something like that.
56:26
So it's on DSTV channel 365. It's also OnStar Times Channel
56:32
276. The show is going to be live at
56:36
12:30 PM this week on the 12th of on Thursday, the 12th of
56:43
March. So if you're listening to this
56:45
ahead of time, show up, support your boy and also send me a
56:49
message, say that you saw me on the air and let me know what you
56:52
agree with. Let me know what it is I
56:53
disagree with. I've already told you what I
56:55
think me and Ambassador Tina are going to talk about.
56:58
But like I said, you know, these things now we'll show, and then
57:00
she'll ask one or two questions before we know, we don't divert,
57:03
you know, we begin the talk on another level.
57:08
So yeah, that's it. Thank you very much for your
57:10
time and attention. I will catch you all some other
57:13
time. And please enjoy the rest of
57:15
your day. If you're listening to this,
57:17
after the program has gone live, you can just go on YouTube and
57:20
then, yeah, go on YouTube and have a look.
57:25
OK, I have a conversion to make on the podcast.
57:27
I've always spoken about how, you know, I'm a fine boy and I
57:31
have yellow skin and I have pointed nose and I have long
57:34
hair. Actually, I lied, I don't have
57:36
long hair. So when you see me, don't be
57:39
disappointed. And then my nose is not pointed.
57:41
Although if you look at me from the side, my nose is kind of
57:44
pointed. And then no, I'm not light
57:46
skinned. So although I'm kind of brown
57:50
skinned. So for those of you who have
57:52
been thinking of me as, you know, a tall yellow pointed
57:55
nose, fine boy, Yeah, yeah, sorry for lying.
58:00
You know, I make up stuff once in a while on the podcast.
58:02
So anyway, I'll catch you guys some other time.