Higher Ed SEO & Digital Strategy: What Universities Get Wrong (and How to Fix It) with Paula French

The Enrollment Clinic · Feb 11, 2025 · 36m

Higher education marketing is evolving, and universities that fail tooptimize for SEO are missing out on thousands of potential students.

In this episode ofThe Enrollment Clinic, I sit down withPaula French, Director of Sales and Marketing atSearch Influence, to break down howsearch engine optimization (SEO) can drive enrollment growth for universities.

We cover:

✅Why 51% of universities lack an SEO strategy (despite 84% of leaders saying it's crucial)

✅The biggest SEO mistakes in higher education and how to fix them

✅How prospective students search for online and adult learning programs…