Dating Your Clients

Gym Business Coach Podcast · May 11, 2023 · 20m

In the fitness industry, trial offers are a popular marketing strategy to attract and retain new clients.

As a gym owner, it's important to understand the different types of trials and front-end offers you can use to attract new members.

Trials are essentially trial memberships for a shorter period of time, but it should be the same delivery system a regular member would receive. Front-end offers, or challenges are not the same as trials, as these are standalone programs with different delivery systems.

In this episode, Tim and Randy explore 4 different types of trial offers and their pros…