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The Science of Sales: How to Communicate, Connect, and Close Better with Shawn Karol Sandy
Most salespeople are trained to talk, not to truly communicate.
We’re told to “use this script,” “say this line,” or “overcome objections” as if we’re robots following a formula. But the reality is that the best salespeople are the ones who understand their prospect the best and LISTEN to them.
In this episode of Sales is Not a Dirty Word, I sit down with Shawn Karol Sandy, CRO and seasoned sales expert, to talk about the science of communication and why it changes everything about how we sell.
Shawn breaks down how fear, empathy, and even basic human biology affect the way we connect and…
The skinny
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