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Understanding Mindset in Messaging & Marketing with Linda Perry
It’s not enough to just have a great product or service offer, as much as you may wish that were the case. For your marketing efforts to be both strategic and successful, it’s important to understand the mindsets of both your leads and yourself.
Let’s play a game of pretend for a moment. You just got a new job (congratulations!). You’re responsible for selling winter jackets to the residents of Aruba or ice to individuals in Alaska. Which would you choose?
If neither sounds good to you, that’s because those two groups don’t have a need for what you’re trying to sell. And no need means a…
The skinny
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