Trust, Storytelling, and the Future of Brands

The Duct Tape Marketing Podcast · Oct 30, 2025 · 22m

John Jantsch talks with Ernie Ross — branding strategist, founder of Ross Rethink, and creator of the Intangence Methodology. They explore how trust, storytelling, and human connection are redefining brand value in an age of AI and skepticism. Discover why authentic storytelling drives emotional connection, how meaning creates market worth, and what the future holds for purpose-driven brands built on trust.

00:00 Introduction

00:33 Meet Ernie Ross

01:10 What Is Intangence?

04:27 Trust as Brand Currency

07:40 AI Can't Replace This

10:56 Storytelling That Connects

13:07 Ethics of Emotion

14:32…