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How To Use Friction To Draw People In or Push Them Away | Bob Sutton

In today’s episode, we tackle friction with Bob Sutton. Bob is an organizational psychologist and professor at Stanford, a New York Times bestselling author, and is here with us to discuss his upcoming book, The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder.

Bob Sutton sheds light on the double-edged sword of 'friction' in both professional and personal interactions, so why is friction a double-edged sword that you need to master to be successful, what strategies can you use to identify (and minimize) friction in your daily interactions, and how…

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