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Latest / Master The Inbox

The KPI That Reveals Whether Your Email List Has Buyers or Just Readers

Your open rates look fine. Your list is growing. So why isn't revenue following? In this episode, Monica Badiu introduces the one metric that tells you whether your email list is actually profitable — revenue per subscriber — and walks through a real example of a course creator with 16,000 subscribers who discovered his list had doubled in size while his results stayed flat. If you've ever wondered whether you're building an audience of buyers or just readers, this episode will show you how to find out.

What You'll Learn in This Episode

Why open rate, click rate, and list size can all look…

The skinny

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