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Selling on Giants: Amazon Product Launch: The 4-Step Formula for Long-Term Success with Dylan Lam · Selling on Giants: The eCommerce Marketplace Podcast

• 0:00
  SPEAKER_00: Welcome to another episode of Selling on Giants.
• 0:03
  SPEAKER_00: Today I'm thrilled to have Dylan Lamm with us.
• 0:06
  SPEAKER_00: Dylan, known as Digital Dylan, is the founder of Omirank and an expert in helping e-commerce sellers build and execute product launches that last.
• 0:16
  SPEAKER_00: In this episode, titled Future Proof Your Product Launch, the Four Step Formula for Long-Term Amazon success, we'll be unpacking the exact steps that make a product launch not just successful, but sustainable in the long term.
• 0:31
  SPEAKER_00: Dylan will walk us through his proven four-step formula, covering everything from product development to generating external traffic.
• 0:40
  SPEAKER_00: Whether you're launching a new product or rethinking your approach to product releases, you'll walk away with actionable steps to build a launch that thrives on Amazon.
• 0:51
  SPEAKER_00: So if you're looking to launch with confidence and see lasting results, this episode is for you.
• 0:57
  SPEAKER_00: Let's jump in.
• 0:58
  SPEAKER_00: Welcome back to selling on giants.
• 1:01
  SPEAKER_00: Before we dive into the interview with Dylan, I want to highlight some key takeaways that every e-commerce seller should know to future-proof their product launches.
• 1:10
  SPEAKER_00: In our conversation with Dylan, Dylan shares his four-step formula designed to create long-lasting success on Amazon and beyond.
• 1:18
  SPEAKER_00: We cover four essential steps for launching products successfully.
• 1:22
  SPEAKER_00: First, product development and validation.
• 1:25
  SPEAKER_00: Second, product audience engagement.
• 1:28
  SPEAKER_00: Third, audience building and identification.
• 1:31
  SPEAKER_00: And fourth, crowdfunding for product launch, which is one of three steps.
• 1:36
  SPEAKER_00: We start with product development and validation, where Dylan emphasizes the importance of creating a unique selling proposition by pinpointing features that set you apart from the competition and setting yourself up for greater marker differentiation and appeal.
• 1:52
  SPEAKER_00: Next, we talked about audience engagement.
• 1:55
  SPEAKER_00: Dylan explains low-cost validation techniques like using quick social media polls or looking at customer reviews to test your product concept early without a big investment.
• 2:07
  SPEAKER_00: This lets you confirm market interest before committing to a full launch.
• 2:12
  SPEAKER_00: Moving on to audience building and identification, Dylan shares how testing ads off of Amazon, particularly on platforms like Facebook and TikTok, help find engage audience segments.
• 2:24
  SPEAKER_00: This allows sellers to understand their target market more deeply and adjust their launch strategy and messaging accordingly.
• 2:32
  SPEAKER_00: Finally, Dylan introduces the concept of crowdfunding as part of a product launch.
• 2:37
  SPEAKER_00: He describes how platforms like Kickstarter not only raise funds but also create initial buzz, helping to finance your launch while building an engaged customer base.
• 2:47
  SPEAKER_00: These steps offer powerful, actionable insights that can help you structure a launch for long-term growth and market fit.
• 2:56
  SPEAKER_00: Now that you've had a preview of what's ahead, let's jump into the full interview with Dylan.
• 3:02
  SPEAKER_00: Hey Dylan, thanks for being here today.
• 3:04
  SPEAKER_00: We're super excited to have you on the show and talk about launching products on Amazon, which is a hot topic for anybody in the e-commerce space.
• 3:12
  SPEAKER_00: I understand you got a four-step formula you're going to share with us today to help us have smoother and more cost-effective launches.
• 3:20
  SPEAKER_00: So excited to have you here, Dylan.
• 3:22
  SPEAKER_00: Thanks for joining us.
• 3:24
  SPEAKER_01: Thanks for having me, Will.
• 3:25
  SPEAKER_01: I'm all things about geeking out about e-commerce.
• 3:28
  SPEAKER_01: Love it when it comes to Amazon or shopsing.
• 3:31
  SPEAKER_00: Awesome.
• 3:32
  SPEAKER_00: Man, I'm excited to dive in.
• 3:33
  SPEAKER_00: But before we dive into the main topic, I'd love to know kind of how you got into e-commerce and started selling on Amazon and what inspired you to start AmiRank.
• 3:44
  SPEAKER_01: So back in the days, uh I as a student, I was like selling like um nuts and bubs like uh on eBay.
• 3:52
  SPEAKER_01: And then like the business just grew.
• 3:54
  SPEAKER_01: Uh we started like uh talking to uh a lot of different manufacturers, and then they have things to sell.
• 4:01
  SPEAKER_01: That was like back in 2015.
• 4:03
  SPEAKER_01: And they had to keep putting us like uh product, they were like they were like, um, hey, will we generally try this?
• 4:09
  SPEAKER_01: We're gonna try that.
• 4:10
  SPEAKER_01: Like we tried cables, OTG cable, uh, we tried uh Bluetooth microphone, like back in the days.
• 4:17
  SPEAKER_01: Whatever you put on the internet, it sells.
• 4:20
  SPEAKER_01: Literally, when you put it on eBay, it sells.
• 4:23
  SPEAKER_01: Back in the days, it's a black west.
• 4:28
  SPEAKER_01: And and back in the days, um I was just a I was just a student, like a union student, and then like uh we would just snowball down the business, and then like uh and then we were like, oh my god, there's so much potential in it, right?
• 4:43
  SPEAKER_01: And I know that if I don't scale faster, then uh we know that like we will not be able to capture the market share.
• 4:51
  SPEAKER_03: Right.
• 4:52
  SPEAKER_01: So that's why we started on the rank, but we'll talk about that later.
• 4:55
  SPEAKER_01: But one of the interesting things is back in the days, I was sending pilot to my student accommodation.
• 5:01
  SPEAKER_01: Can you believe that?
• 5:02
  SPEAKER_01: So I was like holding like two uh shopping market bags, um, and then going to the uh Royal Mail offices, laying down the parcel on the floor, and then like printing the label, sticking on the box one at a time, one at a time.
• 5:18
  SPEAKER_01: Like the whole post office know me.
• 5:20
  SPEAKER_01: It's like, oh, this again, like all two bags of like supermarket bags, you know, to try to post things.
• 5:26
  SPEAKER_01: Um so that was the thing.
• 5:28
  SPEAKER_01: Like, and then like I was like putting parcel.
• 5:31
  SPEAKER_01: I was living in the first floor, not even the first floor, right?
• 5:34
  SPEAKER_01: And then and then the accommodation manager just has to come to me saying that hey, okay, hey, Dylan, you just can't use this anymore.
• 5:42
  SPEAKER_01: You just you you you you occupying the lift, you're occupying the the corridor because I literally laid down the box corridor and then like sticking labels, so I can I can like uh unpack it, stick label and and pack the box back to Amazon, right?
• 5:57
  SPEAKER_01: So yeah, in and out, like there's a lot of like things there, right?
• 6:00
  SPEAKER_01: So uh I remember like when when my when my uh room uh when my uh like the same floor that said there was like um the neighbor like uh who lives just next to us, they were like, Oh my god, what are you doing again?
• 6:13
  SPEAKER_01: You know, uh it's just like the same thing again.
• 6:16
  SPEAKER_01: Hey, I'm just labeling, be bear with me, I'll finish it tonight.
• 6:19
  SPEAKER_01: So I was calling customer support, uh bear with me.
• 6:23
  SPEAKER_01: Let me let me let me finish this game first.
• 6:24
  SPEAKER_01: I was playing game while calling customer support, right?
• 6:27
  SPEAKER_01: I'm killing someone else.
• 6:28
  SPEAKER_01: I was playing Nick of Legend back in the days, you know.
• 6:30
  SPEAKER_01: And like bear with me, like and I was just having my uh the best moment of my life labeling uh while I was studying, calling some customer support while I was playing Nick of Legend.
• 6:41
  SPEAKER_01: That was my story.
• 6:42
  SPEAKER_00: Yeah, that's very cool.
• 6:44
  SPEAKER_00: Discovering your passion early, and uh uh a lot of people get the e-commerce that way where you're flipping products and uh uh getting those orders and having to fulfill them.
• 6:52
  SPEAKER_00: So that is pretty cool.
• 6:54
  SPEAKER_00: Uh, but since then you've had some experience with some eight-figure Amazon brands.
• 6:58
  SPEAKER_00: What are some of the lessons you've learned along the way that you see some of these eight-figure brands applying in their terms of uh how they approach product launches?
• 7:08
  SPEAKER_01: Yeah, so back in the days, like everyone needs a BBC manager, like uh they they're like quite they were quite intrigued about like how I went for going from eBay to Amazon, and then I was trying to bootstrack what's going on.
• 7:21
  SPEAKER_01: And then uh I started advertising myself in China, uh seeing someone else if they need it, like from network.
• 7:27
  SPEAKER_01: Uh they're just like word of mob saying that like it needs to hit help.
• 7:30
  SPEAKER_01: So everyone just came to me saying that uh how I can help them.
• 7:33
  SPEAKER_01: So I was like uh being introduced from one to second to third different company and asking us to provide like service, uh Amazon advertising service for them.
• 7:43
  SPEAKER_01: And that's what I was able to see like how how they say a manufacturer, how they wanted to get into Amazon, and then I was able to be there, help them to translate their business um from just a trading business into a um online branding to help them build a brand, to help them source certain product, to help them bundle things, help them solve the logistics.
• 8:05
  SPEAKER_01: You know, that's what we were doing.
• 8:07
  SPEAKER_01: And it was it was opening because the way that that was back in the days, I was just a six-facker seller.
• 8:13
  SPEAKER_01: And then like I was helping them with the all the things, you know, because they were manufacturer, uh they have a lot of stocks to sell, and then we were trying to send in containers after containers to the US marketplace.
• 8:24
  SPEAKER_01: And then and then uh that's what that's what I did, like, and and I was able to know, okay, we test all the strategy from their account and then implement as well uh into our account.
• 8:36
  SPEAKER_01: We uh study uh different uh methodology from back in the days.
• 8:41
  SPEAKER_01: There's no much courses, right?
• 8:43
  SPEAKER_01: That then we have to go on to all the events or webinar, and then after that, we we come up with our own strategy and formula for how to launch a product, how to maintain a product, how to scale a business on.
• 8:54
  SPEAKER_03: Yeah.
• 8:54
  SPEAKER_01: Beautiful.
• 8:55
  SPEAKER_00: So, Dale, it sounds like you got a ton of experience and starting out as a seller yourself and then helping some of these larger brands create and launch these products on Amazon and understanding the ecosystem.
• 9:06
  SPEAKER_00: And now you've kind of built out your own uh four-step formula, if you will.
• 9:11
  SPEAKER_00: So uh quite a journey, and thanks for sharing that with us.
• 9:14
  SPEAKER_00: And on that note, let's jump into the main topic future-proof your product launch, the four-step formula to long-term Amazon success.
• 9:23
  SPEAKER_00: So, first, and I guess to kick it off, what what's the first step you'd recommend in product development phase?
• 9:29
  SPEAKER_00: And and how can sellers ensure they're creating something that stands out on Amazon?
• 9:35
  SPEAKER_01: Yeah.
• 9:36
  SPEAKER_01: Um, so launching a product nowadays is all about uh having a unique starting point enough to differentiate from the vast majority of the competitors.
• 9:49
  SPEAKER_01: And that is the uh try and true method, like uh that back in 2016, uh we were widely bullying uh like some product or just like private labeling, just snapping on the logo, right?
• 10:02
  SPEAKER_01: Trying to like back in the days, we call it bundling or just trying to uh repurpose one product into our product, right?
• 10:10
  SPEAKER_01: That's that's the back in the days things.
• 10:12
  SPEAKER_01: And then we call it like I would call it private label 1.0 back in the days, right?
• 10:16
  SPEAKER_01: And nowadays, like we when we launch a product, uh it's gonna be like private label 3.0 already, because in the 2.0 you only change up the color, material, and that's it.
• 10:26
  SPEAKER_01: But nowadays you really have to think hard about what kind of feature that we want to put into that product in order to have enough unique um feature to enough to differentiate, right?
• 10:38
  SPEAKER_01: For example, uh 1.0, you're selling just a bottle, uh water bottle.
• 10:44
  SPEAKER_01: In private label 2.0, you're selling water bottle with different material, titanium bottle, uh, with maybe uh health indicator on the bottle, right?
• 10:53
  SPEAKER_01: Whereas uh private 3.0 uh uh private label 3.0, you're saying bottles with handles with different sizes and different functions.
• 11:04
  SPEAKER_01: For example, you have like food uh container, you have like tea infusion port at the bottom, you have like new PC light at the top, uh, you have this magnet uh max save at the top as well on the on the bottom bottle cap, right?
• 11:16
  SPEAKER_01: It's all because of the technological advancement and consumer behavior, uh uh feed that consumer uh purchase behind consumer behavior changing along the time when uh the time goes, right?
• 11:30
  SPEAKER_01: And therefore, there's no such thing as in like there's no more product to sell, it's too competitive.
• 11:35
  SPEAKER_01: No, it's always there's new kind of feature to come in to develop as a new product, right?
• 11:42
  SPEAKER_01: Um so back in the days, COVID, UVC uh sterilizer on the cap.
• 11:48
  SPEAKER_01: Uh uh, and then uh when you stay at home, uh you develop this like uh water reminder to remind you to drink water.
• 11:57
  SPEAKER_01: Right now, Maxave, right?
• 11:59
  SPEAKER_01: Just came out a few years ago from Apple ecosystem.
• 12:02
  SPEAKER_01: You have this you have this like Maxive attached on top.
• 12:05
  SPEAKER_01: And so that is about how you're gonna pick uh the product to enough to become a potential product uh to scale your product to seven figures.
• 12:16
  SPEAKER_00: That's pretty interesting, Dylan.
• 12:18
  SPEAKER_00: Could you share how you uh how you identify some of these features in the product you're launching?
• 12:23
  SPEAKER_00: Is there somewhere you go to get these indications early as you're in product development, or um are you just following the sales trends using like software like helium 10 or or jungle scat or anything like that?
• 12:35
  SPEAKER_01: Yeah, so hidden 10 is always the first go-to point uh for for inspiration.
• 12:43
  SPEAKER_01: Okay.
• 12:44
  SPEAKER_01: About that, I talk about inspiration because everyone is looking at hidden 10 uh and everyone knows uh what's going on about launching a product, it's all about hidden 10 because they have advertised on what's going on.
• 12:56
  SPEAKER_01: Nowadays, there's even better software on in China, it's called like uh I can't, I don't know what's the English name, but in in Chinese it's called uh Mai Jajingling.
• 13:06
  SPEAKER_01: Uh so that's the Chinese name.
• 13:08
  SPEAKER_01: And then and then um they even like have the comprehensive kind of like things, putting AI, they will analyze reviews, uh, and then uh they will suggest that themselves about what's going on, right?
• 13:20
  SPEAKER_01: It's again another two.
• 13:22
  SPEAKER_01: But at the end of the day, um no matter how sophisticated is one product, it's about how you do the research uh and how you're able to connect with the trend and come up with a new product, right?
• 13:35
  SPEAKER_01: So uh we first, of course, uh nowadays if you're not using AI, uh you shouldn't be selling on Amazon because analyzing the reviews and coming up a new product on what's the pain point of this customer is always the first step.
• 13:50
  SPEAKER_01: Once you analyze the pain point, um then uh you will start discussing with the manufacturer.
• 13:55
  SPEAKER_01: Ask them, hey, this is the problem with the customer.
• 13:58
  SPEAKER_01: Would you be able to come up with a better product, better material, or better feature than this, right?
• 14:03
  SPEAKER_01: Or solve this problem for us, right?
• 14:06
  SPEAKER_01: The first easiest thing to do is not to do it yourself, but ask the manufacturer, can you do this for us?
• 14:13
  SPEAKER_01: Right?
• 14:13
  SPEAKER_01: If they can, then you then you might think, okay, um, let's develop something ourselves, let's open and vote with manufacturer, right?
• 14:21
  SPEAKER_01: With the data that we have.
• 14:23
  SPEAKER_01: The data is going to be from Google Trend, uh, from PECFU that you have done your research from uh from AI Chat GP, from the uh from your market sense when you're working uh in the cantonware, when you're working CS, like when you're fixing them, you know, oh that's what's working.
• 14:42
  SPEAKER_01: That's AI should be incorporating into this product, right?
• 14:45
  SPEAKER_01: Maybe uh right now uh uh the knife is no longer just an ergonomic knife.
• 14:51
  SPEAKER_01: You know, they are looking for uh a new term called NASA, right?
• 14:55
  SPEAKER_01: So just a new term, just print the word NASA on the packaging box, that will become your new product, right?
• 15:01
  SPEAKER_01: That might be the answer, right?
• 15:03
  SPEAKER_01: So it's all about conducting the dot and getting ourselves a new product that can sell on uh different marketplace.
• 15:11
  SPEAKER_00: That's a great summary, Dylan.
• 15:13
  SPEAKER_00: So when we talk about product development, kind of what I'm hearing you say is there's a couple ways to go about it.
• 15:18
  SPEAKER_00: You know, the first and foremost is just trends in the market, and you're identifying them on a holistic scale through like Google and Amazon search trends using Helium 10.
• 15:28
  SPEAKER_00: Uh, you're also getting some information from like using PicFu.
• 15:32
  SPEAKER_00: So you're looking at some of these features and trends to see like the validity almost.
• 15:38
  SPEAKER_00: Uh, and then you're also looking at customer data.
• 15:40
  SPEAKER_00: So the reviews left by these customers, and if your manufacturing has the ability to help you pivot and it makes sense cost from a cost perspective, you kind of kind of run it through the ringer, and that is, you know, the does that sum up product development pretty much?
• 15:58
  SPEAKER_01: Okay, exactly.
• 15:59
  SPEAKER_01: That will be the first step that we do when it comes to different product, like it's all about low-cost research, uh, from how you can package the whole thing for a feed, right?
• 16:09
  SPEAKER_01: So that doesn't it doesn't involve a lot of cost, but you might be paying PECPO, you might be paying like uh uh microworkers, like about giving your opinion about it, like the lowest cost that is gonna be like going to Facebook to just start a poll to get uh the interest, whether or not if this is something that you're interested in, right?
• 16:26
  SPEAKER_01: So it's about the low cost way to find out uh the data that we need so you can proceed to the next stage, right?
• 16:32
  SPEAKER_01: It's a first step validate, and this next stage is the second validation.
• 16:37
  SPEAKER_00: Got it.
• 16:38
  SPEAKER_00: Beautiful.
• 16:38
  SPEAKER_00: So the development now let's talk about step two.
• 16:40
  SPEAKER_00: So product validation.
• 16:42
  SPEAKER_00: So um let's just say there's a feature that your manufacturer can develop.
• 16:46
  SPEAKER_00: How do you what are the steps you take to validate your product as part of this launch uh launch process?
• 16:53
  SPEAKER_01: Um so what we appreciate is when we have a product, um, if you want to scale past to seven figures, it has to be able to advertise outside of Amazon, right?
• 17:05
  SPEAKER_01: Because on Amazon, most of us, when we sell on Amazon, um because uh Amazon provide quite a big uh influx of traffics, and therefore uh your product will sell no matter what.
• 17:19
  SPEAKER_01: When you turn on PPC, it's just a matter of like 100% e-cost or 200% e-cost, no matter how your product will sell on Amazon, right?
• 17:28
  SPEAKER_01: So the the golden question is will it sell off Amazon?
• 17:33
  SPEAKER_01: If it doesn't sell off Amazon, it means that you don't have a brand, you have an Amazon brand.
• 17:39
  SPEAKER_01: So, what is an Amazon brand?
• 17:40
  SPEAKER_01: What's the difference between a brand and an Amazon brand?
• 17:44
  SPEAKER_01: Uh a household brand is someone uh have it uh in your house, I mean in the house and know about your brand, they can call out your brand.
• 17:52
  SPEAKER_01: It's called Anchor, they can call a brand, it's called Apple.
• 17:55
  SPEAKER_01: That's called a household brand.
• 17:56
  SPEAKER_01: If someone asks me where do I get this, a table, uh a phone holder, I would say Amazon, right?
• 18:06
  SPEAKER_01: The branding is here, it's called Zundo.
• 18:11
  SPEAKER_01: So this is an Amazon brand because I don't care, it's just a brand.
• 18:15
  SPEAKER_01: Uh it doesn't connect me in the emotional level, it doesn't provide me um um uh the the feeling of a community, it's just a brand that solves my problem.
• 18:27
  SPEAKER_01: So it's an Amazon brand that sells commodity, right?
• 18:31
  SPEAKER_01: And so uh we wanted uh to use data to validate whether or not if it sells off of Amazon.
• 18:37
  SPEAKER_01: If it sells off Amazon, it means that we can build a community because it's a community that can help you grow to seven acres and beyond, right?
• 18:46
  SPEAKER_01: And therefore, the second step, what we do is we go on to uh run an eas on on ad.
• 18:55
  SPEAKER_01: We run ad, we just want to see uh how many audience that is engaging to with our ad.
• 19:01
  SPEAKER_01: Uh are we are they getting likes?
• 19:02
  SPEAKER_01: The way that we run ad, we don't run a uh ad that seems like e-commerce.
• 19:08
  SPEAKER_01: We run ad to just to see whether or not it's interested.
• 19:11
  SPEAKER_01: Uh if if the if the audience is interested, right?
• 19:14
  SPEAKER_01: If the audience is interested in the concept, they will start thinking, they will start to comment on the on the on the Facebook post, right?
• 19:21
  SPEAKER_01: Of course, the wording that we're gonna be finding into uh this new technology uh is helping this to solve problem, right?
• 19:29
  SPEAKER_01: It's gonna be either a video or just one picture, and then we'll gauge okay, finding the right audience, who is our target audience, right?
• 19:37
  SPEAKER_01: And that would be our second stage uh to find out the right audience, uh, to just invest$100 to see whether or not if it sells.
• 19:48
  SPEAKER_00: Beautiful.
• 19:49
  SPEAKER_00: So yeah, okay, so it's not that expensive, it could be a little as$100 over a week, let's just say, is that correct?
• 19:56
  SPEAKER_00: And then what you're saying is if it's I guess if it's more of a commodity product like your garlic presses, your lemon squeezers, where you're like, I got this from Amazon, I don't care about the brand, those are going to be harder to build a seven, eight-figure uh Amazon business around because of the inability to build any brand uh presence, no emotional attachment.
• 20:20
  SPEAKER_00: And so part of what you do in the validation phase is you're uh creating some content, advertising it, and it's seeing who's signaling, who's who does this resonate with.
• 20:31
  SPEAKER_00: Um, and then if you find that it resonates, you're moving on to step three.
• 20:35
  SPEAKER_00: And question for you is where where are you advertising this?
• 20:40
  SPEAKER_00: Is this uh is it vary based on the product?
• 20:42
  SPEAKER_00: Are you using Instagram and TikTok?
• 20:45
  SPEAKER_00: Is it is it all meta?
• 20:47
  SPEAKER_00: Uh YouTube ads, like where where do you get your data for validation?
• 20:52
  SPEAKER_01: If if that data is more of like um interactive marketing based uh video or images, right, we'll go on to Facebook, right?
• 21:01
  SPEAKER_01: If that question that we adjust that can connect emotionally with people, right?
• 21:07
  SPEAKER_01: Baby bags, right?
• 21:11
  SPEAKER_01: And start scorer, right, to attach them to stop and watch uh watch the content, right?
• 21:18
  SPEAKER_01: If that's the case, then go on to uh uh Facebook.
• 21:23
  SPEAKER_01: If not, um go on to TikTok, right?
• 21:27
  SPEAKER_01: Google is more of like a high in-the-purchase.
• 21:30
  SPEAKER_01: Uh if you go on to Google, uh what they're gonna what we find out is uh people is looking for something else, right?
• 21:36
  SPEAKER_01: People is looking for the exact product, right?
• 21:39
  SPEAKER_01: Because the exact product is there, uh so you don't technically you're not finding your new product.
• 21:44
  SPEAKER_01: People is looking for the exact product, and so we want to go for people that can visualize what's going on, which is the either Facebook or TikTok.
• 21:54
  SPEAKER_00: Okay, that makes a lot of sense.
• 21:56
  SPEAKER_00: And Facebook, TikTok, and it seems like there's like a uh There's probably some good overlap where TikTok SKUs younger, but still uh probably has a large enough audience in their 20s and 30s that engage.
• 22:08
  SPEAKER_00: And then same thing with Facebook, where Excuse a little more older, uh, definitely has some younger consumers in the 20s, 30s.
• 22:15
  SPEAKER_00: So that makes a ton of sense.
• 22:17
  SPEAKER_00: So, in that sense, so step one, we got product development, figure out what product you're gonna develop, where to look for.
• 22:24
  SPEAKER_00: Step two, product validation.
• 22:26
  SPEAKER_00: There's two types of product validation.
• 22:28
  SPEAKER_00: One is direct to the market.
• 22:31
  SPEAKER_00: So you're you're testing in the development phase using PicFu and whatever else.
• 22:36
  SPEAKER_00: And then step two, you're testing to see if there's uh the ability to build branding around uh a product.
• 22:42
  SPEAKER_00: So step three, I have, and what's unique to your approach is crowdfunding product launch.
• 22:47
  SPEAKER_00: So I guess uh explain, I guess, how all these steps work together where and what crowdfunding uh a product launch is.
• 22:55
  SPEAKER_01: Um crowdfunding is like in step form.
• 22:58
  SPEAKER_01: Like in step, um so to launch on step form, it's about what platform you're gonna choose, whether it's like Kickstarter or Shopify or Amazon.
• 23:08
  SPEAKER_01: But let's talk about the step three first.
• 23:10
  SPEAKER_01: In step three, to connect with step two, um, in step two, remember what we do is we're trying to do an engagement uh test.
• 23:16
  SPEAKER_01: We're trying to find people if there's engagement, um, whether or not we can uh get people started conversation.
• 23:24
  SPEAKER_01: So in step three, once we find our seed audience in step two, what we want to do in step three is to find uh more audience.
• 23:32
  SPEAKER_01: We call it prospecting, right?
• 23:34
  SPEAKER_01: So from just one audience in phase one, uh what we're looking for um in order to file our product that can be scaled past just Amazon, is that there must be at least three audiences that we can look for.
• 23:49
  SPEAKER_01: And we want to gauge how much does it cost for the CPC and CPA.
• 23:55
  SPEAKER_01: So the CPA and CPA is technically important to us for future launch because that will determine in the future how many how many leads that we're gonna get and how many how many sales that we're gonna translate into.
• 24:08
  SPEAKER_01: Because we can work out like, okay, now if we are gonna be uh needing 60 uh US dollar to buy a um 100 US dollar, 180 uh uh US dollar uh product, then it means that like, okay, I have to get at least 10 sales when we launch on this platform.
• 24:27
  SPEAKER_01: Uh and so I'll work out, okay, now I will set aside maybe 2000 to start to launch the product, right?
• 24:35
  SPEAKER_01: And this is important because it would tell us how many leads that we're gonna get because maybe each lead CBC is just three US dollars, and then maybe the the lead the the to get them take action is fifty dollars, right?
• 24:49
  SPEAKER_01: And so we know okay, uh now we we find out there is three audiences uh that that that is like uh resonating to my message, to my to our angle, and therefore uh we can scale now.
• 25:01
  SPEAKER_01: And when we scale, uh we'll see how much it costs uh per audience.
• 25:06
  SPEAKER_01: If this audience is cheaper in the future, we launch on Amazon, let's focus on this audience first, right?
• 25:12
  SPEAKER_01: If this angle is like a second cheaper, okay, let's see, do we need the second audience yet, or should we just focus on the first one?
• 25:19
  SPEAKER_01: And when we launch in the future, we just focus on second or third one.
• 25:23
  SPEAKER_01: So when we want to scale outside of Amazon, we know that okay, our audience should focus on one, two, and three because those are all our audience.
• 25:29
  SPEAKER_01: And you can just decide, okay, now uh with this uh TikTok credit uh from Plato, we may say, let's try out different audiences, right?
• 25:37
  SPEAKER_01: And so now you work out the CPA, CBC.
• 25:40
  SPEAKER_01: Oh, sorry, I didn't tell about I didn't talk about how do you work out C B A.
• 25:44
  SPEAKER_01: So to work on CBA, uh you want to get them to commit uh to a uh one-pound uh reservational funnel, one US dollar.
• 25:53
  SPEAKER_01: So because that one step two and step three is all about testing data, right?
• 25:57
  SPEAKER_01: Uh you want to know uh whether or not if they really want to buy a product, you can set up a funnel, an easy funnel, just about the product.
• 26:04
  SPEAKER_01: You just tell them, hey, if you really want this product, pay us like a one dollar.
• 26:09
  SPEAKER_01: We'll secure for you because for the launch, we only have like one uh unit available, right?
• 26:14
  SPEAKER_01: And then that's how you're gonna gauge, okay, people is rebuying, like how the out of this kind of uh out of like 20 leaders, there's one people that is buying, it means that a conversion late to commercial is 0.5%, right?
• 26:26
  SPEAKER_01: And therefore, that's how you're gonna work out in the future how much budget you need for the launch, either in different platform, right?
• 26:32
  SPEAKER_01: So that's exactly collecting all the data with different audiences from postpecting.
• 26:38
  SPEAKER_01: Okay.
• 26:39
  SPEAKER_01: Beautiful.
• 26:40
  SPEAKER_00: So to summarize that, because there's a lot to unpack there.
• 26:43
  SPEAKER_00: So from uh so for like if we're kind of talking about these steps, step one, product development and validation that happens up front.
• 26:51
  SPEAKER_00: We talked about features, customer reviews, testing using third-party software.
• 26:56
  SPEAKER_00: Second is product audience engagement.
• 26:58
  SPEAKER_00: So now you're seeing where your audiences is and where's the best platform uh for you to potentially operate, and then audience building.
• 27:06
  SPEAKER_00: So then you're running ads and you're testing messaging to see if it resonates, and you're trying to get them to commit to a purchase when the product's available, uh, and you're doing it as low as a dollar, but you're getting signals from people.
• 27:21
  SPEAKER_00: So you know roughly what the audience size is, what's your cost per acquisition or cost per customer?
• 27:28
  SPEAKER_00: And once you have those, you're like, okay, now that I'm launching on Amazon's my lowest cost per acquisition.
• 27:34
  SPEAKER_00: So we're gonna start there and we're gonna go until we hit some type of saturation point, and then we're gonna move on to the second lowest cost per acquisition marketplace, and we're gonna roll it out and grow from there.
• 27:47
  SPEAKER_00: And that that is kind of your formula.
• 27:50
  SPEAKER_00: Is that did I just summarize the four steps?
• 27:53
  SPEAKER_01: Uh yeah, that's right.
• 27:54
  SPEAKER_01: The fourth step.
• 27:55
  SPEAKER_01: Uh, let me let me let me let me tell you about the fourth step as well, like uh to just elaborate a bit.
• 27:59
  SPEAKER_01: In the fourth step, like uh what we have there is um we choose which platform because we have one, two, three steps already, then we know that uh this product must be working in either of the platform because we know that if you can sell outside of uh Amazon, it means that you can just scale in Amazon easy.
• 28:18
  SPEAKER_01: If you can if you can sell outside of Amazon, you can probably sell in using using chocolate by store, or you can using crowdfunding crowdfunding as a marketing strategy, right?
• 28:29
  SPEAKER_01: So you it's funny, like you mentioned like crowdfunding earlier on.
• 28:32
  SPEAKER_01: Crowfing is actually a marketing technique we use to get funding.
• 28:36
  SPEAKER_01: So the way that we launch on Amazon is we have to buy in free month worth of inventory, and then we have to go on to uh uh send it to Amazon wait for three months, and then maybe six months to get all our money back from selling from Amazon, right?
• 28:52
  SPEAKER_01: If if you know it, like most probably you don't you don't use six months, it's actually the timing is about like six to one year to get like all the money back because you are trying to uh scroll uh you're trying to rank the ranking of the keyword, you buy in more stuff four months, fifth month, uh uh seven months, right?
• 29:09
  SPEAKER_01: And therefore, like the funding is quite tight at that time.
• 29:12
  SPEAKER_01: So, what we do is we launch product on Kickstarter as in not as a carpenting, but a marketing.
• 29:20
  SPEAKER_01: We use Kickstarter as a marketing platform to sell our new product.
• 29:24
  SPEAKER_01: So the difference is now you pre-sell your product, which is like the reservation that I talked about.
• 29:32
  SPEAKER_01: Right, you pre-sell your product and then you launch your product on on carboning, you haven't buy any stock yet, right?
• 29:39
  SPEAKER_01: And then you get a thousand unit uh that in in in in in in sales, and then after that, you just pay manufacturer afterwards.
• 29:48
  SPEAKER_01: So the difference is in Amazon is uh you have to pay first and then get back the money later on carboning.
• 29:56
  SPEAKER_01: You you get the money first from customer and then you start launching a business.
• 30:01
  SPEAKER_01: So that's another way that we are able to assess more fun, uh boost up the business rather than just focus on um selling on Amazon immediately.
• 30:10
  SPEAKER_03: Yeah.
• 30:11
  SPEAKER_00: And it sounds like it's based on the size of the business for somebody who might be paying this out of pocket and this is their first type of launch.
• 30:18
  SPEAKER_00: Uh, the Kickstarter may be a great way because it does provide validation.
• 30:21
  SPEAKER_00: If they somebody's willing to contribute a dollar, it means they're saying, hey, this messaging brand product story resonates with me as a consumer.
• 30:31
  SPEAKER_00: Um, whereas on Amazon, you know, there's definitely ways to get validation.
• 30:34
  SPEAKER_00: And you share it here.
• 30:35
  SPEAKER_00: Uh we're we're we're partners with PicFu.
• 30:38
  SPEAKER_00: So I think they're a great platform to test certain aspects of the market, but nothing is uh truer than actual uh market data from like selling on Amazon.
• 30:48
  SPEAKER_00: But there's risk with that, obviously.
• 30:49
  SPEAKER_00: And you've mentioned it, you're buying the inventory, you're assuming it's gonna sell.
• 30:53
  SPEAKER_00: And I think all of us who have sold online, at some point you pick a bad product and you end up with a garage or attic full of this one product that uh that'll be living with you for years.
• 31:04
  SPEAKER_00: Um, so that makes a lot of sense, and that's a journey.
• 31:08
  SPEAKER_00: So on that note, Dylan, is there anything else you'd like to add to this four-step um launch strategy?
• 31:14
  SPEAKER_00: Anything else to give additional context for any sellers who might be interested in trying this as they're either launching for the first time on marketplaces or uh they're looking to launch a product, an extension of their current brand uh online.
• 31:28
  SPEAKER_01: Yeah.
• 31:29
  SPEAKER_01: Um, I mean, if you're able to do the Fujiproof launch formula that I'm preaching uh in the past years, I mean, especially like right now, A10, or it's we know no longer at A9 already, right?
• 31:42
  SPEAKER_01: A10 is all about external traffics.
• 31:44
  SPEAKER_01: So if your product is like just it's not like proven outside of Amazon, you won't be able to um to generate all the buzz like for the signal for you to rank higher, right?
• 31:56
  SPEAKER_01: So it's all about like for the A9 algorithms, it's all about understanding your external traffic.
• 32:01
  SPEAKER_01: Um, and then even though if you've done uh one to four steps already, um you are you are able to get a huge email list.
• 32:10
  SPEAKER_01: You're able to get all the creatives, you're getting all the uh uh video as well, right?
• 32:16
  SPEAKER_01: Creative images from from the uh from the launch, uh, image uh video from from the campaign itself, right?
• 32:22
  SPEAKER_01: And so the benefit of it is actually just huge, right?
• 32:25
  SPEAKER_01: You can just like um uh utiliz all of those to uh to to present yourself to um retailer, distributor, or or shop, small shop owners well, right?
• 32:39
  SPEAKER_01: So emerge if you sell on Amazon, you are just setting up the listing, just focusing on the keyword, right?
• 32:46
  SPEAKER_01: And and that's it.
• 32:47
  SPEAKER_01: Like I always say people sell on Amazon because they don't own the skill set on properly launching a product on running a Facebook app, right?
• 32:55
  SPEAKER_01: And that's how they that's the reason why I started on Amazon back in the days.
• 32:59
  SPEAKER_01: I started on eBay.
• 33:00
  SPEAKER_01: I thought we I can just write a thing and that's it.
• 33:03
  SPEAKER_01: But no, true brand building comes with a lot of multi-channel, comes together and to create this synergy and then to expand outside of just Amazon and shopping, right?
• 33:18
  SPEAKER_01: And that's the idea of it.
• 33:19
  SPEAKER_01: And if we talk about funding, right?
• 33:21
  SPEAKER_01: If I talk about funding, right, we talk about funding, of course, we can talk about personal funding, you can talk about crowdsource funding from crowdfunding, uh, we can talk about government funding, right?
• 33:33
  SPEAKER_01: I mean, this is really the first time I'm showing on a podcast about this, about funding, how to get government funding.
• 33:41
  SPEAKER_01: So does everyone know that if you have a Hong Kong company, you can claim 700 uh thousand, hey, 700 a thousand British pounds, not yes dollar, okay, from the Hong Kong government.
• 33:57
  SPEAKER_01: Okay, but of course you can't claim at all at once, you know, you have to have a proper uh uh uh and then uh each of the time that you can only claim 100,000 uh from the government uh if they approve your uh proposal.
• 34:12
  SPEAKER_01: So that's what we have been doing as well.
• 34:13
  SPEAKER_01: We helped several uh Chinese uh um uh business uh businesses to help them.
• 34:19
  SPEAKER_01: Uh we help Chinese manufacturers have business in Hong Kong and then we help them create government funding, we help them scale the whole business from scratch and went past seven figures.
• 34:27
  SPEAKER_01: Um hey, I'm surprised that I never heard talk about the funding part, but then but then like but this is the time that this is if you guys are interested, you can talk to me about it.
• 34:36
  SPEAKER_01: I haven't had anything to say about the funding, but I'm interested.
• 34:39
  SPEAKER_01: Like, how do you guys uh like react to the funding part?
• 34:42
  SPEAKER_01: So I can talk about that more in the future.
• 34:45
  SPEAKER_00: Beautiful.
• 34:45
  SPEAKER_00: Yeah, so a lot to unpack there.
• 34:47
  SPEAKER_00: So the funding is definitely a big part of it.
• 34:49
  SPEAKER_00: Anybody starting their business, you know, it's your people, it's your money or it's other people's money.
• 34:53
  SPEAKER_00: What do they say?
• 34:54
  SPEAKER_00: Uh, friends, families, and fools is generally the first round of uh of fundraising.
• 34:59
  SPEAKER_00: So I totally understand that.
• 35:00
  SPEAKER_00: Uh, and to unpack some other really good points you made earlier.
• 35:04
  SPEAKER_00: Um, Amazon is training wheels for e-commerce sellers, and it's a big difference between a seller and a brand.
• 35:11
  SPEAKER_00: Uh, and some of the things you mentioned with AI technology, you could create your own images, your videos on Amazon.
• 35:18
  SPEAKER_00: Um, so it does lend some feature advantages that uh a Shopify may not order where you have to build a lot of that yourself.
• 35:24
  SPEAKER_00: But true brand building, and I think you summed it up really well, true brand building is the omni-channel experience and the correlation within a category to your actual brand benefit and unique selling proposition that you bring to the market.
• 35:38
  SPEAKER_00: So that is really interesting.
• 35:41
  SPEAKER_00: And I like your insights on kind of how you look at launching, how you iterate.
• 35:45
  SPEAKER_00: And I love, I love experimentation and iteration.
• 35:48
  SPEAKER_00: And I appreciate your openness to share every step of the process from you know, from development, validation, how to do some testing, uh, but also how to uncover some financing uh if you are in the market for that.
• 36:01
  SPEAKER_00: Um so with that being said, I want to jump on uh to chat a bit about your business, omni rank, and how you have kind of what you do differently and what's been your role as an agency.
• 36:13
  SPEAKER_00: So with that being said, what sets OmniRank apart uh from other digital marketing agencies in the e-commerce space?
• 36:20
  SPEAKER_00: And how do you approach product launches differently uh in terms of your competitors?
• 36:26
  SPEAKER_01: Okay.
• 36:27
  SPEAKER_01: Um what sets apart uh uh I would say um we mainly help like uh business that is six foot curse who scale to help them to scale six uh sell past six uh to seven seven curves.
• 36:39
  SPEAKER_01: Um the thing is like we don't treat Amazon as in a uh so business.
• 36:47
  SPEAKER_01: We we treat it as like a platform.
• 36:49
  SPEAKER_01: I think that's the biggest uh thing that we appreciate.
• 36:52
  SPEAKER_01: You can see there's like agency that's focused on Amazon, that which is like what we what we do in the past, right?
• 36:57
  SPEAKER_01: But then we have prevention from just Amazon into an overchannel marketing for our business.
• 37:03
  SPEAKER_01: We offer free courses on how to run PVC because everyone should know how to run PVC.
• 37:08
  SPEAKER_01: We offer three courses on how to run uh TikTok uh shop, uh how to create a shop, right?
• 37:13
  SPEAKER_01: Because again, to us, TikTok, Amazon, they are just a platform.
• 37:19
  SPEAKER_01: Um, and then the real business is the one who is the one behind building a true business brand using affiliate marketing, using ad to help them to scale past six figures or seven figures, right?
• 37:32
  SPEAKER_01: And that sets us apart that uh we are we we know inside about ranking Amazon, how the survivor looks like, but no, that's not enough.
• 37:40
  SPEAKER_01: There's more behind, and that's how our business to fill the gap in the market that uh everyone would just think about oh, Amazon is Amazon.
• 37:48
  SPEAKER_01: No, there's so much behind about the brand attribution, the brand referral, uh the AP signal.
• 37:54
  SPEAKER_01: That's that's on rank.
• 37:56
  SPEAKER_00: Beautiful.
• 37:57
  SPEAKER_00: Well said, too.
• 37:58
  SPEAKER_00: I like that you're in a lot of different marketplaces and you provide education on tactics that you guys are implementing there at your agency.
• 38:06
  SPEAKER_00: Um, last question about your business, and I think this is great.
• 38:09
  SPEAKER_00: So anybody who's considered working, if you're a seller, uh it's always what's onboarding look like?
• 38:13
  SPEAKER_00: What's the first 90 days working with your agency looks like?
• 38:17
  SPEAKER_00: So take me through that that journey.
• 38:19
  SPEAKER_00: If I'm uh I'm a supplement brand selling on Amazon and I'm looking to uh come to you to work together to help increase sales and build a brand.
• 38:28
  SPEAKER_01: When you come to us, like what we first do is we want to assess your brand, uh, whether or not if your brand can um can launch outside of Amazon, right?
• 38:37
  SPEAKER_01: Um a supplement brand typically is a uh we use native ad in the past.
• 38:41
  SPEAKER_01: Uh we have a supplement brand to use native native ad.
• 38:43
  SPEAKER_01: Like we test, we test our Facebook ad, uh Google ad.
• 38:47
  SPEAKER_01: We realize native ad is actually the way to go for Superman, and that's what we do.
• 38:52
  SPEAKER_01: So we help them assess their adventure, their marketing, and then we provide audit, like nobody whether or not you're gonna continue with us or we cannot work with you.
• 39:02
  SPEAKER_01: Um, it's gonna be you're gonna be able to benefit from our audit because you will know uh what is a building brand looks like, uh, what's lacking for your brand, and you can just use those uh to help you to continue to uh develop your whole branding strategy.
• 39:18
  SPEAKER_01: We use Slack.
• 39:19
  SPEAKER_01: Uh you can contact me uh when you when you're on board.
• 39:22
  SPEAKER_01: Uh we use uh we we have like this dedicated like client portal for you uh to submit all your questions.
• 39:29
  SPEAKER_01: The aim of the first 90 days is to help you settle down uh to understand uh what does it mean by building a seven-figure brand, and then let us handle the rest afterward on the first 90 days.
• 39:42
  SPEAKER_00: Awesome, very exciting.
• 39:43
  SPEAKER_00: Well, cool.
• 39:44
  SPEAKER_00: Well, hey, uh Dylan, thanks for being here.
• 39:46
  SPEAKER_00: It's been great getting to know you, picking your brain about launching products on uh on marketplaces and in general.
• 39:53
  SPEAKER_00: Um, but before we go, before I let you go, we have one tradition here.
• 39:56
  SPEAKER_00: We talk about the future of e-commerce, and I ask you uh for you to pull out your crystal ball and tell us a bit about how you think uh e-commerce and technology is impacting the space.
• 40:06
  SPEAKER_00: So, that being said, how do you see the development of AI and technology shaping the future of product launches on the platform?
• 40:14
  SPEAKER_00: What are some skills or what are some things we should be looking out for as sellers?
• 40:20
  SPEAKER_01: Um I think the skills of a seller, uh knowing SEO listing is no longer like playing quite a big role right now.
• 40:30
  SPEAKER_01: Like in the past, we talked about you can own like a 500 character, you can you can like you have to stuff, QB just do QBS stuff thing, like all those things, right?
• 40:40
  SPEAKER_01: Um, I think those are gonna be deteriorate, but we played by AI, right?
• 40:45
  SPEAKER_01: Um I I I think what what is gonna unchange is the the horrible kind of like Amazon AI that would ignore something just just delete your listing, uh, or like you have to constantly call in support.
• 40:59
  SPEAKER_01: That is not gonna change because that is irrelevant to the AI.
• 41:02
  SPEAKER_01: This is just how ignoring is the platform about what changed is um uh AI would play a big role uh in optimizing your your operational efficiency.
• 41:16
  SPEAKER_01: For example, uh how how the way how you uh uh do photo shoot in the past, you have to sell light bulbs to shoot it by itself for low cost be uh for low cost, right?
• 41:29
  SPEAKER_01: Um now you can just use AI to just uh use your your phone, uh just as soon as you have good lighting, just shoot it, shoot it and put it on AI, and then they will just help you to change the background, right?
• 41:41
  SPEAKER_01: Another one is about UGC.
• 41:43
  SPEAKER_01: Um, if you are not using a lot of UGC for your brand, uh it means that you're missing out because channel out UGC is real easy right now.
• 41:53
  SPEAKER_01: You don't have you don't even have to contact a man uh a uh YouTube uh influencer.
• 41:59
  SPEAKER_01: You can just go on to uh use AI advertisers, AI voice, come up with a script, and then describe the uh describe the biggest problem from the why, what, when, how, and about about the product, and then you can come up with a easy video.
• 42:14
  SPEAKER_01: And you can just put it onto uh Amazon or or uh like use it for advertising on Facebook, you know, and then just channel different variations uh until you find the right one, then you find the authentic like uh YouTube influencer to go for this formula, and that is how easy you can scale uh uh the message and the angle by using AI, right?
• 42:37
  SPEAKER_01: That's another thing.
• 42:39
  SPEAKER_01: Um, so we talk about uh efficiency.
• 42:42
  SPEAKER_01: So um efficiency on AI on predating shipment, uh, we are using that already, as in like uh of course it's all about formula, but then what AI can play a role here when it comes to shipment is about uh knowing like uh the season, you just tell them you just put in all data inside on the past uh past itself.
• 43:02
  SPEAKER_01: Because if you use formula, it doesn't consider the seasonal thing, right?
• 43:06
  SPEAKER_01: But then if you put in the if you put in the formula uh back in day one when you're selling the product, then they will know, oh, during this year when you start launching a product uh from November to um to January, you normally sell the most, right?
• 43:22
  SPEAKER_01: So we use AI to predict how much capital that we need by the end of the year, how much stops that we need uh for the month that we uh that is coming, and that's what AI is coming up.
• 43:34
  SPEAKER_01: Um this is what we're doing it right now.
• 43:37
  SPEAKER_01: Uh we use we do it manually, but I'm sure that there will be software to come out when you talk about like AI kind of like inventory management because it's a pain in the ass sometimes to do that.
• 43:48
  SPEAKER_00: Definitely yes.
• 43:48
  SPEAKER_00: Yeah, but I could see that AI is shaking up the game.
• 43:50
  SPEAKER_00: And to your point, from everything you said, from generating images, you know, where you would need marketing departments, resources, and dollars, AI can pick up a lot of the slack when it comes to nuances.
• 44:00
  SPEAKER_00: There'll always be a human element, uh, but what that human does is changing.
• 44:04
  SPEAKER_00: Um, so you heard it here first.
• 44:06
  SPEAKER_00: Dylan, thank you for sharing your valuable insights and expertise with us today.
• 44:10
  SPEAKER_00: It's been a pleasure having you on the show.
• 44:12
  SPEAKER_00: Before we wrap up, could you let the listeners know where they can find you and if you have any fun projects or anything you'd like to share with the audience?
• 44:19
  SPEAKER_01: Um uh if you guys want to learn like how we run ad on on Amazon ad, just go on to uh uh umbarank.com.
• 44:30
  SPEAKER_01: You will see, you'll be able to find uh the course.
• 44:33
  SPEAKER_01: If you want to learn about Facebook ad, like again, we have a course about that.
• 44:37
  SPEAKER_01: If you want to know about like uh the funding, contact me on uh LinkedIn, digital Dylan, uh Digital Official, I can't remember.
• 44:45
  SPEAKER_01: Uh I wish you that you put it in the show notes.
• 44:48
  SPEAKER_01: Um just guys want to chat.
• 44:50
  SPEAKER_01: If you just want to geek out about Amazon, hey, just contact me on LinkedIn.
• 44:53
  SPEAKER_01: I would love to chat about it.
• 44:55
  SPEAKER_00: Beautiful, awesome, Dylan.
• 44:57
  SPEAKER_00: Just so everybody knows the links will be in the show notes.
• 45:00
  SPEAKER_00: So be sure to check out Dylan if thought with any questions.
• 45:02
  SPEAKER_00: Dylan, thanks for joining us today.
• 45:04
  SPEAKER_00: Pleasure having you on.
• 45:05
  SPEAKER_00: Thank you.
• 45:05
  SPEAKER_00: We all have everybody here.
• 45:09
  SPEAKER_00: That wraps up our conversation with Dylan on future-proofing your product launches.
• 45:15
  SPEAKER_00: I hope you gained valuable insights into creating a launch strategy that doesn't just work now, but sets your product up for lasting success.
• 45:25
  SPEAKER_00: Remember, Dylan's four-step formula offers a clear path from validation and crowdfunding to leveraging external traffic.
• 45:34
  SPEAKER_00: So don't hesitate to apply these techniques to your own products.
• 45:38
  SPEAKER_00: If you enjoyed this episode of Selling on Giants, please leave us a review, follow, or subscribe wherever you're tuning in.
• 45:46
  SPEAKER_00: Your support helps us bring you more expert insights that can take your e-commerce business to new heights.
• 45:53
  SPEAKER_00: Thank you for tuning in, and we'll see you next time on the next episode.
• 45:57
  SPEAKER_00: Stay classy people.