Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / 4 Side Businesses? Why Multi-Tasking Will Kill Your Revenue

Transcript

4 Side Businesses? Why Multi-Tasking Will Kill Your Revenue · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:01
Today on the podcast, we're going to be talking about
0:04
finding customers. We're going to talk about
0:06
introversion. We're going to talk a little bit
0:08
about AI. That's artificial intelligence,
0:11
or as I prefer to call it, augmented intelligence.
0:14
Also going to talk about audiences.
0:17
Now, the reason why we're talking about a whole host of
0:20
all these things is because I've been having a chat with a
0:23
listener of the podcast and her name is Bertha eBay.
0:27
So shout out to Bertha. That's Bertha.
0:32
And I told her that she has the most unique name I've come
0:35
across so far because Nigerians don't generally bear these kinds
0:39
of names. And of course, I remember it
0:41
because, you know, I used to read comics when I was a kid.
0:44
And then there was this, what was it called?
0:46
I can remember it was Justice League.
0:48
And then there was this lady who was from Apocalypse.
0:51
That's the same planet as Dark Side.
0:54
And her name is Big Bertha, very big girl as a very physical, you
0:58
understand, like muscular babe. And then her husband, also a
1:01
superhero was kind of on the smaller side.
1:03
So that's the reason why I've always remembered Bertha.
1:07
So I'm not saying Bertha is big or muscular.
1:10
I'm just saying that that's the reason why I remember the name.
1:12
So Bertha is a listener to the podcast and she started
1:16
listening to the series that I had on Investors.
1:19
And to be honest, you know, I can't remember the series
1:22
because I have over 1300 episodes of the podcast so far.
1:27
And I've spoken about the whole bunch of stuff, you know,
1:30
investors, stakeholder management, you know,
1:33
maintaining good relationship with investors, the kind of
1:36
investors and stakeholders to look out to, you know, all those
1:40
sorts of things. But anyway, shout out to both
1:43
eBay. Thank you very much for
1:45
listening to the podcast and thank you very much for reaching
1:48
out. Now, Speaking of reaching out, I
1:50
give my phone number at the beginning and at the end of
1:52
every episode precisely because I like to hear from you guys.
1:55
And it is the interactions that I have with you guys that give
2:00
me interesting podcast episodes, you know, to come over here and
2:04
we can talk about. And you know, of course, that's
2:06
what we're going to be talking about today.
2:08
A couple of issues that Betha and I have been talking about,
2:12
so excuse me. So yeah, phone number.
2:15
I give my phone number at the beginning and at the end.
2:17
If you'd like to connect with me, my name is Tavishima Ayede.
2:20
I'm the host of the podcast and you can call, send me a text
2:23
message or send me a WhatsApp message on 08064662140.
2:33
Then if you also enjoy these sorts of things, please
2:36
subscribe to the podcast on Spotify, YouTube, or Apple or
2:41
any player of your choice. So forgive me, I'm still
2:45
recovering from a cold and I have a radio show I have to do
2:50
today. So it's going to be really,
2:51
really interesting. OK, I've already bought my strep
2:54
Seals, so hopefully I'll be able to make it through unscathed.
2:59
Oh, by the way, I'm making today's podcast recording at
3:01
home. And for those of you who listen,
3:03
you know, today's a Tuesday, The house gets cleaned on Tuesday.
3:05
So there's going to be noise in the background.
3:07
So let's get straight into it. Customers, introversion,
3:11
artificial intelligence audiences.
3:14
Why? Because Bertha and I have been
3:18
talking about all these sorts of things.
3:19
She's a listener of the podcast, listening for I think the last
3:23
two months and she started on the series where I was talking
3:25
about investors and she told me that she's been trying to master
3:32
some sales skills. And in fact, that's the reason
3:35
why this podcast exists. Primarily, yes, I talk about
3:38
business, but I always look at things from a sales and business
3:41
development perspective because sales or revenue or money is the
3:47
lifeblood of business. So if there is no sales, if the
3:52
heart is not being, being, being, being, being, if there is
3:55
no money, if there is nothing flowing through the veins of a
3:58
business, the business will die. It would die a dying death, like
4:03
dead. So that's the reason why I say
4:06
sales or money solves a multitude of problems.
4:09
It is when we have money flowing through the business that we can
4:11
now say, Oh yeah, branding, What we do about branding or this
4:16
management challenge, what are we going to do about this
4:17
challenge? It's only when the money is
4:19
moving. It is only when the heartbeat of
4:22
the business, the sales department, they do Bing, Bing,
4:25
Bing, Bing that we can start worrying about stuff.
4:27
So that's the focus of this broadcast.
4:29
Basically all of us, we should be trying to master sales.
4:32
Everybody, me, I mean, what do you think I'm doing?
4:35
I'm trying to master sales. So we should all keep trying to
4:39
master sales. And that is an incentive for
4:42
you, Bertha, for other people listening to the podcast to keep
4:46
on listening because that's what we tried to do over here.
4:48
Now, Bertha has a previous background in MLMS that is multi
4:52
level marketing, but she said she burned out because she
4:55
started this thing when she was in school.
4:58
And yeah, you know, I've seen this thing happens happen from
5:02
time to time. But this is the reason why I
5:05
always address students in particular on the podcast.
5:08
I tell you guys from the get go that look, a lot of your
5:12
classmates, they've come to school to flex, you know, they
5:16
don't get problem. They don't have worry.
5:19
So as far as they're concerned, you know, babes are coming and
5:21
they think that, you know, they're guys on campus and
5:24
definitely guys are coming and they know that they're babes on
5:27
campus. You know, it's not a problem,
5:31
especially for you boys listening, you know, that's part
5:33
of the things that make life sweet.
5:35
So enjoy. But for those of you who have
5:38
decided that you'll be entrepreneurial in school, just
5:41
to know that you have to be stronger than your classmates,
5:44
you have to because it's not easy.
5:48
You go to class, you know of course personal runs the you
5:52
know, you get your heart broken you break somebody's heart, of
5:54
course you got to do fellowship as well.
5:58
So you already have a full docket to not go and add
6:02
business to it. It will be tough, but you can do
6:05
it don't worry. It's only four years, five
6:09
years. You can do it, you can do it.
6:12
And the reason why I try to encourage you students going
6:15
through this right now is because even if you fail in all
6:19
these businesses that you started now, because you have
6:22
tried to do some kind runs in university, by the time you come
6:25
out, you are stronger than your classmates.
6:29
You already have a leg up. You've tried some things,
6:33
negotiation, sales, marketing, handling yourself, packaging.
6:38
There are some things that you've already been practicing
6:40
for four years your classmates have never even thought of.
6:43
Believe me, this thing pays mad dividends.
6:47
For those of you who listen to the podcast, you remember when I
6:50
was in Grand Square just chilling there, sort of my old
6:52
classmates, I was like, Francis, what's up now?
6:56
Long time, have you been blah, blah, blah.
6:58
You know, because back in uni, her and her boyfriend at the
7:03
time, you know, do I doing one or two things, you know, show
7:05
out my business and this sort of thing and I'm like, oh, now what
7:09
brings you to Abuja? Because I know she was not based
7:12
in Abuja says, oh, now I'm just checking up on some of my
7:15
clients that I supplied chicken, blah, blah, blah.
7:17
Really. She said, yeah, this is my
7:18
brand. I say, hey, you supply to Grand
7:21
Square. She say yes.
7:22
Now I also supply to blah, blah, blah, blah, blah.
7:25
She mentioned a couple of places and I would just go talking, you
7:28
know, family life, this, this, this, that, that, that, you
7:31
know, just move, talk. Believe me, these things make a
7:34
difference. So from doing shawarma business,
7:39
shawarma, suya, small, small things like that in school,
7:43
that's the thing that gives you the gumption that by the time
7:48
you leave school, all your classmates define work.
7:51
You, you've already started supplying chicken to big, big
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shops in Abuja, up and down and in Lagos.
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That's how it starts. That's how it starts.
8:01
So Bertha, you've left university, you're starting off
8:05
a new knife. Now, excuse me, moving to Lagos.
8:09
So excuse me. So it is my prayer and the
8:12
prayer of other people listening to this podcast that God will
8:14
remain with you and he will guide you into your new
8:17
endeavors. But for the rest of you who are
8:19
in school, I know it's not easy, but just keep on, keep on.
8:24
Just just hanging there, hanging there.
8:27
So both has previous background multi level marketing.
8:30
Yeah, but she burnt out. But still it's not a bad thing
8:33
because she has gotten some experience.
8:35
Now you who are currently in university right now and you're
8:38
not doing anything, I mean, of course you're, excuse me, you're
8:43
trying to pass your exams and that's a good thing to do.
8:45
But you know, Bertha has learned one of two things, one or two
8:48
things that you haven't. But anyway, it's not as if you
8:53
should not go and rush and start a business everything in due
8:58
time. So at your own pace.
9:00
So Bertha started off in skin care and beauty.
9:05
And why did I remember that? OK, so I remember that because
9:09
in yesterday's podcast episode, I spoke about how those of you
9:12
in the beauty and the skin care space, because they teach you
9:15
people to sell with emotions, you know, be excited, be
9:17
enthusiastic. And so yesterday when I was
9:22
talking about the importance of having sales systems.
9:26
So for those of you in the beauty and skin care space, it
9:28
really is important that you learn how to understand value
9:31
and you learn how to have you sell with systems instead of
9:34
selling with emotions. So there is no part in, there's
9:39
no reason for me to rehash the whole thing because I was just
9:43
at this podcast episode and I think it was about 20 or maybe
9:46
30 minutes. So if you want to hear about how
9:48
you can sell, have a systems based way to sell instead of
9:54
trying to sell using emotions. Then when you're done listening
9:59
to this episode, just get back, listen to another one and you'll
10:02
get some good stuff from there. Then Betha also mentioned that
10:07
she wants to get into luxury shopping.
10:09
She also has a travel agency and she's trying to upgrade because
10:15
upgrade her audience because you know, she started this MLM thing
10:19
in school and she's now trying to move to an audience that has
10:23
greater purchasing power. Because those of you who start
10:26
businesses in university, you know, you're, you know, you're
10:28
with a student community and you know, the thing with students
10:31
is, you know, money, not today, if you understand what I mean.
10:37
They have limited purchasing power.
10:39
So now that she's coming out of university, she's trying to
10:41
upgrade and stop dealing with broker sobs.
10:45
You know, it wants to do people that have money and it's good.
10:49
It's good. So it's not as if we're
10:51
despising the student market, but it's just one of those
10:54
things that eventually you guys to step up your clientele.
10:58
In fact, I advise people that reach our clientele, I prefer it
11:04
because time will pass 24 hours is still going to pass.
11:09
I think you're better off using the 24 hours that you have to
11:12
serve a richer client base because you know any which way
11:15
the time is passing anyway. Also, I've discovered that
11:19
people with more disposable income, they have less hassles.
11:23
At first I used to use it to judge, you know, broke people
11:26
harshly. But I just thought about it.
11:29
When somebody is broke, like really, really broke.
11:31
And then they give you their last 150K and you know, they
11:35
procure a service from you for them.
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Now 150K is only 150 K they have and that's the reason why they
11:43
would die on your neck and they will squeeze your neck until
11:45
they get every last ounce of value from it.
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Because for some people 150K is quite a bit of cash.
11:51
But then when you start dealing with richer clientele, somebody
11:56
just drove 500K casual or you like that and it's not as if
12:02
they want to kill you, you know, it's just one of those things.
12:05
So when you find audiences or customers with greater
12:11
purchasing power usually comes with less hassles as well.
12:15
In fact, I remember my wedding photography days.
12:19
Remember the first time I told a customer, sorry, I apologize
12:23
because how goods were delayed in Lagos because the customs
12:28
officials had just gone on strike back then.
12:32
And she was like, oh, it's OK. Listen, the news, I understand.
12:35
And in my mind I was like, so Nigerians, they hear sorry, like
12:39
I was really, really tripped, you know?
12:41
But it's just one of those things, like I said, if you
12:45
collect 150K from somebody who is broke, that's his last
12:48
whatever. And the person who shouted you
12:50
and say, what do you mean that my goods are delayed in customs.
12:55
You promised me this diseases, you had better social person.
12:58
We shout, you know, don't be angry.
13:01
The guys broke, that's why. But therefore people that have
13:05
money. So that's OK.
13:07
It's in the news. We know that this thing is
13:08
happening. So yeah.
13:12
So don't judge better and don't judge me.
13:15
If you can find richer clientele, people with greater
13:20
purchasing power is worth it. If you can, it's worth the move.
13:26
But the reason why I'm making today's podcast episode is this,
13:30
if you've noticed now with Bertha, we've spoken about a
13:33
couple of things. Abby, we're talking about travel
13:36
agency, OK? She also mentioned that she's
13:39
doing some real estate moves. Then we've spoken about multi
13:42
level marketing and we've spoken about luxury shopping.
13:48
There are some of you who reach out to me.
13:50
You want some helpful advice about what to do next?
13:55
Well, there are some of you that I can't help you because to be
13:58
honest there, let's use this one as a case study.
14:01
Travel agency, real estate, multi level marketing, luxury
14:05
shopping. Who's the ICPICP is ideal
14:10
customer profile. That means the audience that
14:14
we're trying to target the people that we're trying to run
14:17
after. If you noticed, the target
14:21
audience for travel is different from the target audience for
14:26
real estate. The target audience audience for
14:29
real estate is different than the audience for multi level
14:32
marketing. And the audience for that is
14:35
different from luxury shopping. So from a practical point of
14:40
view now, because on this podcast, you know that I don't
14:43
talk theory, I only talk practice.
14:45
We only have 8 hours in a day. So you wake up today on the
14:48
Tuesday morning and if truly, truly, you want to run travel
14:51
agency, real estate, multi level marketing and luxury shopping
14:55
via today on a Tuesday with the 8 hours that you have to work
14:58
from 9:00 until around that time, maybe four or five.
15:02
You know when your boyfriend comes over, what are you going
15:04
to do? Who are you going to call?
15:08
What kind of content are you going to produce?
15:10
Which meetings are you going to schedule?
15:13
What kind of advertising are you going to run?
15:15
Pick which one will you do today?
15:21
Of course it's overwhelming. Of course you'll be overwhelmed
15:25
by the level of work that lies before you because phone calls.
15:30
How many meaningful calls can you make today that will cover
15:33
travel, real estate, multi level marketing and luxury shopping?
15:39
OK, creating content. You want to create content on
15:41
LinkedIn or you want to create content on Instagram?
15:44
How much content can you create that will cover travel and real
15:48
estate? A multi level marketing at their
15:50
luxury shopping OK meetings? Let's say you're able to
15:53
schedule a couple of meetings now, even for those of us who
15:56
are based in Abuja where traffic is not really bad.
15:59
You have 4 businesses, travel, real estate, multi level
16:02
marketing, luxury shopping. How many meetings can you
16:04
schedule today because you have to drive back and forth.
16:09
Then advertising campaign, you have limited resources
16:12
available. Where are you going to
16:13
advertise? The travel agency, the real
16:15
estate agency, the multi level marketing or your luxury
16:18
shopping business? Some of you don't like hearing
16:23
this, but honestly, you guys to pick one, you're really not
16:27
helping yourself. I've made lots of podcast
16:29
episodes where I've spoken about how why are they called now
16:33
serial entrepreneurs. Serial entrepreneurs don't build
16:37
multiple businesses at a time. They build one business first.
16:40
When that one is standing, they move.
16:42
When the business 2 is standing, they move.
16:45
Business 3 is standing, they move.
16:47
And that is the reason why your favorite entrepreneurs have 456
16:50
businesses. They didn't build all 5 or 6 at
16:53
the same time. Pick one, gain traction, then
16:59
move. Is the travel agency doing very
17:03
well or good? In fact, you can even take
17:05
profits from the travel agency and start using it to acquire
17:09
real estate. Is the real estate business
17:12
really moving and you're making lots of good contacts.
17:15
OK, maybe some of those contacts cannot be part of your multi
17:18
level marketing ideas, your multi level mark level
17:25
marketing. Is that really popping off?
17:28
Is it a good level of clientele? Who knows?
17:30
You can even start doing luxury shopping now to meet their other
17:33
needs as well. But to be running four of them
17:36
at the same time, it's hard. And most of us want to have a
17:42
life. So Bertha, she never married.
17:45
So definitely that means she want to date, she want to flex,
17:49
she want to relax, you want to watch the STV, you know, stuff
17:52
like that. If you don't have a life at all,
17:56
no problem. You don't go to church, you
17:58
don't watch TV, you don't you know yours, you just wake up and
18:01
they also from sunup to sundown here, no problem.
18:04
Maybe you stand a chance. Or for the average person,
18:06
please pick one. Make life easy for yourself.
18:12
So that's all reasons why I'm making today's episode now.
18:16
Sometimes it's hard to pick because you love travel, you
18:20
love real estate, you love MLM, love luxury shopping.
18:23
I understand. So one of the yardsticks that we
18:26
use traditionally in sales and business development is
18:29
traction. Which one has traction?
18:31
Which one is already bringing home some money?
18:33
Which one is already bringing some coins?
18:35
Which one is already making some progress?
18:39
Take that one and start with that one.
18:43
Whichever one that has traction, start there because remember,
18:46
money solves a multitude of problems.
18:50
So if you're gaining traction on one, making money from one, that
18:56
money is affording you revenue is affording you options, is
19:01
affording you time that you can now go and spend elsewhere.
19:04
So start with the one that has traction.
19:09
Then there's some other issues that came up in our
19:12
conversation. OK, Bertha, she mentions that
19:16
she's young and introverted. You should never say a lady's
19:19
age, so I'm not going to say how young she is, but yet she's on
19:22
the young side and she claims to be introverted.
19:27
Please note that I said she claims.
19:29
The reason why I say she claims is because I sincerely doubt it.
19:35
And for some reason, those of you who reach out to me
19:37
eventually, you mentioned that you're introverted.
19:40
I seriously doubt it. First of all, the meaning of
19:47
introversion that people use is wrong.
19:48
But let's stick to the Niger meaning, which is, you know,
19:51
whether you're outgoing or whatever, people who are, who
19:55
have a problem or who are not outgoing, you know what they
19:57
don't do? Listen carefully.
19:59
Those people do not start businesses.
20:05
So if you have started some businesses, just like in
20:10
Bertha's case, she has thousands of contacts on her phones.
20:14
That's what the MLM and through Dash was able to get hundreds of
20:16
buyers for the MLM business. If you've been able to do that,
20:21
then my dear friend, my dear Bethan, you are not introverted
20:26
in the Niger sense. Yes, you didn't go out and have
20:30
meetings, you didn't go for party and everything, but you
20:32
put up your phone by yourself, started messaging thousands of
20:38
strangers and from there you got hundreds of customers and you
20:42
tell yourself that you're introverted.
20:44
Come on now and there may know of you that I meet like that or
20:49
I'm introverted. I'm introverted and I told them,
20:52
look, you don't have problems. You think you're introverted
20:55
because it's hard. The business is hard.
20:57
So it's normal. I know everybody likes talking
20:59
to people, so it's it's normal business is introverted.
21:04
It's just that the path we have chosen is difficult.
21:07
The easy thing to do is look for a nice job.
21:09
You know, if you're you graduate first class in accounting, you
21:12
go and get an accounting job. You show up to the office, you
21:14
do your work. At the end of the day, you
21:16
collect your salary 400K. That's the easier path.
21:20
But deciding that even though you graduated first class, you
21:23
use your own 2 left leg be running up and down.
21:26
You say you're going to build accounting agency, man, you've
21:29
picked a hard path. You've picked a very, very hard
21:31
path. So it's not that you're
21:34
introverted, no, it's just are running a business.
21:37
It's hard. That's it.
21:38
You don't have a problem and please, please, please, please
21:43
Bertha and other people who reach out to me.
21:46
This is a Nigerian problem and an American problem.
21:50
Stop self diagnosing yourself. All these things, OCD, obsessive
21:55
compulsive disorder, somebody will say I have OCD.
21:57
Who told you that you have OCDOCD is a clinical diagnosis.
22:03
There are doctors. I be psychologists, I be
22:05
psychiatrists who will diagnose you.
22:07
Stop diagnosing yourself. I'm dyslexic who told you I have
22:13
OCD who told you I'm introverted?
22:16
Who told you I have father wound mother wounds?
22:20
I have post traumatic PTSD, post traumatic stress disorder who
22:25
told you? Stop listening to podcasts and
22:28
diagnosing yourself #1 there's risk of misdiagnosis.
22:33
Maybe you have a problem, but you get you give yourself the
22:37
wrong diagnosis and you're treating the wrong thing.
22:40
Who told you go and see a doctor?
22:44
Sometimes there's nothing wrong with any of you and you're
22:46
giving yourself some limiting beliefs.
22:48
I've told you guys on the podcast how as a younger man, I
22:50
thought I was depressed. I went to go and talk to a
22:51
doctor and the doctor told me that young man, you don't have
22:55
problem. And I say, how do you know I'm
22:56
not depressed? And the guy gave me a metaphor.
23:00
He said, you see dark clouds, Abby.
23:01
I say yes. I see dark clouds.
23:04
And he said, does the sunrise? I say, yes, now the sun rises.
23:08
And then he said very good for people who are clinically
23:10
depressed. The sun never rises.
23:14
Are my eyes open? I say, what is that?
23:17
I knew that people are suffering in this world.
23:18
I say, eh, there are some people that for them the sun never
23:22
rises, that this dark cloud that I'm feeling now that that's how
23:25
they live their life. Monday, dark cloud, Tuesday,
23:28
dark cloud, Wednesday, Thursday, Friday, Saturday, Sunday, dark
23:33
cloud. And then next week you continue
23:35
again, dark cloud. It was then I was able to
23:39
appreciate that what I was going through was just the normal,
23:42
normal mood swings of a young teenage boy.
23:47
School stress, family matter, stress, boyfriend, girlfriend
23:52
matter, stress. And I say, oh, I'm depressed.
23:55
It was just a normal part of life.
23:58
And now I have a lot of empathy, a lot of understanding.
24:02
And in fact, my mind goes out to people and I pray for people who
24:04
are clinically depressed because I could not believe that there
24:07
are some people that the cloud never rises.
24:10
But the reason why I know that I was not depressed was because I
24:14
spoke to a doctor. I thought I am depressed.
24:18
I went to go and see a doctor and I said doctor.
24:21
He said yes. I said, doctor, help me.
24:22
I beg, I'm depressed, I won't die.
24:25
And then we had the conversation and I realized that there was no
24:27
problem. Go and talk to a doctor.
24:33
Please stop Americans and Nigerians, stop self diagnosing.
24:39
Please. All these things are clinical
24:41
diagnosis. We have not been trained in the
24:44
field. Even for those people who have
24:46
been trained in the field, they are not allowed to diagnose
24:48
themselves. So if I was a medical doctor and
24:51
I was a psychiatrist, I am not allowed to diagnose myself.
24:55
Say I did get depression or that I have OCD, it is another of my
25:01
colleague that would to me that boss, this is the level now.
25:06
So the team be they're the ones that would diagnose me.
25:10
So please stop diagnosing yourselves.
25:14
And some of you are giving yourself some limiting beliefs.
25:16
So I thought I was a depressed, introverted somebody.
25:19
Meanwhile I'm not. It's just I was a teenager,
25:24
hormones was everywhere, that's all.
25:31
So stop diagnosing yourself. Go and see a doctor.
25:37
Which doctor should you see? It's very simple.
25:40
Go to your normal regular hospital, talk to that doctor.
25:44
That doctor doesn't have the skills to diagnose you, but they
25:48
know who to refer you to. Go and talk to that regular
25:52
doctor first. So like that doctor that I spoke
25:54
to, if he thought I was depressed, he would have said,
25:57
oh, you know what? Come back on Thursday.
26:00
My colleague who is around, who is a clinical blah, blah, blah,
26:03
blah, blah, he's the person you should talk to.
26:06
I would have come back and I would have spoken to somebody
26:08
else. So go and see your regular
26:09
doctor or go to any General Hospital in Nigeria.
26:16
When I was a young boy, they used to be called general
26:17
hospitals. I've been told now that they're
26:19
not called general, general hospitals anymore.
26:20
So I'm not sure what they're called now.
26:22
Forgive me. But The thing is, there's a
26:24
General Hospital everywhere in Abuja is in Area 8, Abu, Area 8
26:30
near the Catholic Cathedral in Makudi, It's where is it again?
26:37
There's one in my way. There's one everywhere, every
26:40
single General Hospital, they have a psychiat department.
26:45
They may not have too many doctors there, but they have a
26:48
department that deals with mental health issues.
26:51
So if you suspect you're going through any of these things, you
26:53
have OCD, you are clinically depressed, you're introverted,
26:57
you're whatever, go there, pay for consultation.
27:01
It's not expensive. The time I did my own, well it
27:04
was by force because Rd. safety because they saw me driving one
27:07
way, they seized my car. They said I have mental issue
27:10
that I should go and see Psychea.
27:11
So back then it was 4K that I paid right now let's assume that
27:16
the cost has doubled, so let's or tripled.
27:18
So let's say you pay 12K15 K excuse me but the consultation
27:25
is open for I think 2 weeks in General Hospital is 2 weeks.
27:28
You can go there and you can have as many conversations as
27:31
possible. If you suspect you're having
27:33
issues, please go and see a professional.
27:39
Go talk to a doctor so that they will diagnose you.
27:42
And if there's a problem, don't start giving you proper
27:44
treatment. Because some of you you say
27:47
you're you're clinically depressed, but then you're
27:49
trying to motivate yourself. Motivate yourself to what if
27:53
there's a serious problem, will you go and see a doctor and get
27:56
this thing handled so that the doctor will start giving you
28:00
medication or giving you the proper prescribe the proper
28:07
sorry, forgive me. You know one of my classmates
28:09
committed suicide over these things.
28:11
So it's something I get very passionate about when I hear
28:15
people over diagnosing or misdiagnosing.
28:20
If you suspect there's a problem, go and speak to a
28:22
professional. Let them give you the proper
28:24
treatment. If you have OCD, don't assume
28:28
that you can kill yourself. If you're introverted and is a
28:30
problem, don't assume you can kill yourself.
28:32
If you have depression or you think you have depression and
28:36
it's a problem, don't. Don't think you can kill
28:38
yourself. Please.
28:40
It's not by listening to podcasts and doing positive self
28:42
talk. Go on and talk to a professional
28:44
please. There are people who die over
28:46
these things. I told you that one of my
28:49
classmates drank sniper. We all thought he was OK.
28:55
That's how one day we just said that you know the guy don't buy.
28:58
So what thing happened is he drank sniper Anyway, Shawn, just
29:04
trying to let you guys know that doctors are available.
29:07
All right, if you live far from a General Hospital, then just
29:12
try mental health and physical health.
29:14
You know all join. Just try.
29:16
I beg go and get yourself checked out.
29:20
Then Betha also talking about how she's young.
29:25
I just want you guys to know that youth is an advantage.
29:29
It's an advantage. Some of you think it's a
29:30
disadvantage. The fact that you're 18192426 is
29:34
not a bad thing. Or I know some people will look
29:37
at you like what do you know? But look, turn it to your
29:40
advantage. There's not anything you can do
29:43
if you're 19. You think it's a disadvantage.
29:44
What are you going to do? Wait until you're 30 before you
29:47
start? No, just start.
29:50
It's an advantage. If somebody says you're too
29:54
young, you say yes, yes I am. I'm young because I'm young.
30:00
I have energy, I have enthusiasm.
30:02
Because of that, I'll be able to run around and I'll be able to
30:05
die on top your matter. That's the reason why I deserve
30:07
your business. All the other people that are
30:09
talking to, they are 4050 years old.
30:11
They are old and they have other clients.
30:13
They'll look at you as a small somebody.
30:15
Me, I'm 19 and I'm new in the business.
30:17
I have energy, I have him. I'm here for you, Sir.
30:20
That is the reason why I deserve your money, Madam.
30:22
That's the reason why I deserve your money.
30:25
That's the reason why I deserve your business.
30:29
It's an advantage. Do it as an advantage because
30:34
there's nothing else you can do. It's not as if you can sit down
30:36
and wait until you're 30 before you start.
30:38
So you're 19. You started, my friend.
30:41
Frame your youth as an advantage.
30:44
You have energy, you have enthusiasm.
30:46
You're not jaded. You're new.
30:49
You have fresh lens, you have a modern take.
30:56
Whichever way frame, your youth has an advantage.
30:58
Don't let your youth hold you back.
31:01
And when you're old is the same thing.
31:04
Use your old age as an advantage.
31:06
You say yes, I'm 60 years old. By the way, I'm not 60.
31:10
I'm not that old. I'm still a very young man.
31:14
When you get to 60, you say yes, I'm 60 years old and I've been
31:18
in the business for 45 years. I have the benefit of four
31:21
decades of experience with me because of that.
31:24
We understand the landscape. We understand this and this and
31:27
that and that. Because I'm 60 and I'm the one
31:30
who deserves your business. Because I've been around the
31:34
world and I I know where everything is.
31:39
We're the ones that can sort you out.
31:42
So if you're old, it's an advantage.
31:45
If you're young, it's an advantage.
31:47
The reason why I should look at it as an advantage is because
31:49
there's nothing you can do to change that.
31:51
If you're 60, there's nothing you will do that will make you
31:53
30. Again, if you're 19, there was
31:55
nothing that will make you 25 overnight.
31:57
So it's an advantage. So you remember that Bertha and
32:02
I were talking about, you know, upscaling, looking for new
32:06
people, new audiences. And she says that the money
32:08
where she defined now billionaires and billionaires
32:11
hold that money. I understand.
32:12
I feel you cause me to the money where they find now billionaires
32:16
is in their pocket. I want to reach inside that
32:18
pocket. I removed that money.
32:20
I said, don't go to where are you, give me that money and I'll
32:23
remove the money from his pocket.
32:28
But you're looking for bigger audiences or trying to upscale.
32:32
Remember that is business. Business is a value for value.
32:35
Something you provide value, you give value, you provide value,
32:39
then you extract value. So as you're looking for
32:43
billionaires and millionaires, just know that we're also
32:46
thinking about the kind of value that we're going to be providing
32:48
to these people. That's all justify for me to
32:51
call down with and say, hey, D money, you know, Dangote now, so
32:56
D say D money, what's up Now you get this thing, blah, blah,
33:01
blah. By the time we discuss, we'll
33:04
see how we can grow his bottom line.
33:05
I saw in exchange, just give me 500 M.
33:08
So that's how it works. Provide value, then you extract
33:11
value. What ideas?
33:15
I have absolutely no idea that is the reason why artificial
33:20
intelligence tools or augmented intelligence tools have been
33:23
invented. They are very good for ideation,
33:28
coming up with ideas, play around with these things, create
33:31
a prompt and put it in. I'm a 35 year old young female,
33:37
used to be in so. So by the way, Bertha is not 35.
33:40
She's still fresh, much younger than that.
33:42
For those of you who define wife.
33:45
So what was that? So I'm a 35 year old female
33:49
business also. So business interests like this,
33:51
business interests like that. I've tried this in the past,
33:53
I've tried that. I want to upscale, find a new
33:55
audience. Looking at high net worth
33:59
individuals, probably millionaires or billionaires,
34:02
you know. What kind of services can I
34:04
provide? Yeah.
34:06
What kind of services can I provide?
34:08
What kind of business ideas? What kind of agencies can I
34:10
build? You know, just fool around
34:12
random prompts like you don't have anything doing.
34:15
Just turn off the STV, pick up your phone.
34:17
Just stop fooling around with these things.
34:21
Some ideas will make sense. Ignore them.
34:23
Some ideas make sense. Take them, apply them.
34:27
Start working with them. You never know.
34:32
Then, Betha. She also lost access to her
34:34
social media accounts. Unfortunately, it happens.
34:37
Some people get blocked, some people hack your account.
34:39
It happens. Now what do you do?
34:42
We can't just stay there and be moping.
34:44
Now you start again. Everybody starts from zero.
34:48
So right now on this podcast, I have over 3500 subscribers on
34:52
Spotify alone. I didn't start with 3005, I
34:57
started with 0. Everybody starts from zero.
35:01
You've lost your social media. Don't cry.
35:04
You start again but now you start with some small sense.
35:11
The thing is when you were starting the first time, you
35:13
started with 0, you had 0 followers, 0 whatever and you
35:19
also had zero contacts because you are new in business.
35:23
Now The thing is, now that you've been doing business for
35:25
four or five years, this is your birthday situation.
35:29
You might be starting from zero from social media wise, but The
35:32
thing is you have been doing business for the past five
35:34
years. You have now built up some
35:36
contacts as you start again from zero.
35:38
What you do is you're going to be calling people every day,
35:41
call them maybe in 10-10 batches of 10/10 and then start the
35:45
outreach all over. Hello.
35:47
So, so, so and so Remember Me? We did business before.
35:51
How you doing, how the kids, how family, blah, blah, blah.
35:54
Oh, by the way, there's been some changes in my business.
35:57
Just in case you're looking for so, so, and so that handle is
35:59
not active anymore. This is the new handle or this
36:02
is the new business. This is what I do.
36:04
You see, you're taking advantage of previous contacts now.
36:07
So you start again from zero, but now you'll be calling up
36:09
people every day. Call them a 55 every day, 10/10
36:12
every day. So that's how you do it.
36:18
It's a nice way to restart. So sorry for those people who it
36:22
has happened to, but what will you do?
36:27
OK, well, there's another option.
36:29
You can write to Facebook, write to Instagram, tell them I've
36:32
been the platform of this, of that, and then you do the whole
36:35
customer care thing. Yeah, you can do that.
36:37
There's one of my colleagues who still is in the event planning
36:42
business. So that's what she did.
36:43
It took about a month, but she got her handle back.
36:46
So you can be doing it side by side.
36:50
Anyway, the options is not always a tragedy when you lose
36:53
your social media account, then let's see what else.
36:58
Anyway, we spoke about a whole bunch of stuff and whenever you
37:01
guys reach out, you know, this is part of the pleasure that I
37:04
have in chatting with you guys and interacting with people who
37:06
are in different stages of life and trying to navigate different
37:08
things. So there's plenty of things to
37:12
talk about, but my biggest suggestion or my biggest rant is
37:16
this, especially for those of you who consider yourselves to
37:19
be multi hyphenates or, you know, serial entrepreneurs,
37:23
creative people or whatever. Sales one O 1.
37:27
Let's pretend that we're in a university and I'm teaching a
37:29
course. Sales one O 1.
37:30
Sales one O 1 begins with targeting.
37:34
Are you targeting the right persona?
37:36
Are you targeting the right audience?
37:39
Are you targeting the might, the right market segment?
37:43
Are you doing the right revenue generating activities?
37:47
Anything that is sales related, sales one O 1 will always start
37:50
with your targeting. So you guys to pick one, you
37:55
can't build a business by chasing 4 personas at the same
37:57
time. It will hard you.
38:00
You can't be chasing 6 audiences at the same time.
38:02
You go hard you. You can't start off by chasing
38:07
10 market segments in the beginning.
38:10
Why are you making life difficult for yourself?
38:15
Then it comes to the daily daily tactics, the daily execution.
38:18
If you're trying to do revenue generating activities like phone
38:20
calls, meetings, advertising, you know, whatever, but then
38:26
you're trying to do that across 5 or 6 different audiences and
38:32
maybe to two different activities in a day, like you're
38:36
giving yourself stress. Business is hard enough as it
38:38
is. I beg everybody, pick one.
38:43
When that one stands, move on. When the second one stands, move
38:49
on. That's why I become a serial
38:50
entrepreneur. So pick one.
38:54
However, I told her if you insist on everything because
38:58
there's one guy who took up my challenge and he was able to
39:02
find a way to tie everything through for all his different
39:05
ideas. We found our shot that
39:06
everything revolves around the home.
39:09
So that's why he was able to sell all his things at the same
39:12
time. So if it is painting the outside
39:15
of the building, he can do that. Painting the inside of the
39:17
building, he can do that. Interior decor, you know he can
39:20
do that. If it is printing for Flyers,
39:22
business purpose, he can do that.
39:24
So we found the unifying factor, or rather he found because I'm
39:28
not going to go through all that work, especially if you're not
39:31
paying me. And that's the reason why we
39:33
have AI tools. So what you do if you're in her
39:37
own case, you also like real estate, skin care, travel
39:40
agency, luxury shopping and you're trying to reach out to
39:43
clientele who are high net worth individuals, millionaires,
39:47
billionaires. No problem.
39:48
Prompt it in AI, you say? I'm a Nigerian boy aged 26 and I
39:55
like the real estate business, skin care.
39:57
I have a travel agency and I do luxury shopping.
40:01
Is there any audience overlap with these different products,
40:06
with these different services, these different agencies?
40:08
Is there any audience overlap? And what kind of execution
40:11
strategy would you recommend that can help me reach all these
40:17
audiences at the same time? That's one prompt.
40:21
Send it and I see what charge EPT or Google Gemini or whatever
40:28
has to say. Because to be honest, I'm not
40:31
that smart. Although if you pay me, OK, I'll
40:36
sit down. Let's say we can solve that
40:37
problem. But honestly, I'm not that
40:38
smart. And to be frank, I keep saying
40:41
it today. Ideas are cheap.
40:44
Execution is what's going to make you thrive.
40:45
And that's one reason why I share ideas really, because
40:49
ideas are cheap, ideas are free. It's not safe if I don't give
40:53
you the answer. It's not as if you can't find it
40:54
using an AI tool. You can where execution.
40:59
That is what people pay me for. So if your system must do all of
41:04
them, I'll give you the answer. Go and use AI tool, run the
41:08
search, see what it says, and then get in touch with me so I
41:12
can come and make a podcast episode and tell people that,
41:14
oh, you know what? This is 1 angle that I didn't
41:16
consider. Like that guy who I thought was
41:18
doing too much. He found the unifying factor
41:22
that everything is around the home and everything is around
41:25
paint. But if you only take the old
41:30
school approach, the old school approach, which is the easier
41:35
approach? Just pick one and you should be.
41:38
All right. So that's it.
41:41
And that's all for today. Thank you very much for lending
41:44
me your ears. Remember, if you'd love to
41:47
connect, you can call, send me a text message or a WhatsApp
41:49
message on 08064662140. So thank you very much for your
41:57
time and attention. I'll catch you also Mother time.