106 | Four game changing concepts that shifted how I approach business

Women in The Coaching Arena · Feb 27, 2025 · 10m · transcript

If you’re focused on building a sustainable and profitable coaching business, this episode is packed with valuable insights. Jo Lott shares the key business strategies that have transformed her coaching practice over the past five years. It’s perfect for coaches who want to avoid ineffective tactics and instead focus on what truly drives growth.

Episode Highlights:

[00:01:00] Concept 1: Your Ideal Customer Is More Important Than You Think

[00:05:00] Concept 2: Value-Based Pricing

[00:06:00] Concept 3: Evolving Your Offers

[00:08:00] Concept 4: Full Commitment

[00:10:00] Recap and Next Steps…