Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Boost Your Business: Free CRM Hacks to Increase Client Engagement & Profits

Transcript

Boost Your Business: Free CRM Hacks to Increase Client Engagement & Profits · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:01
Hello and welcome to the show. Sorry about the little detour
0:05
yesterday. Yesterday, I believe what I put
0:09
up was a there was a quick AQ and answer session with someone
0:15
I met recently because I joined the APVA as the Association of
0:20
professional Podcasters and voice actors or something.
0:24
So it's this international body. So they have branches in I think
0:30
Zimbabwe, South Africa, Kenya had their Hangouts recently.
0:33
So there was the Abuja hangout. I think that was maybe two weeks
0:37
back. So I've been getting to know
0:38
other podcasters and other people in the community.
0:41
And so Tony Doe, one of the members of the community,
0:45
reached out for people who wanted to feature on this
0:47
podcast. And so the recording that you
0:51
guys got yesterday was essentially AQ and a session.
0:54
Well, he had sent in the questions via e-mail and then we
0:59
me and another chap, we recorded the responses.
1:02
And so that is what I shared yesterday.
1:04
So sorry about that Detour. And today we're back with the
1:08
regular business content and we are taking up from the yeah,
1:12
customer relationship management.
1:14
OK, Yes. So that's what we have been
1:15
discussing before the detour, customer relationship
1:18
management. What does that mean and why is
1:20
it important? And so I think two or three days
1:25
back had gone into the theory of defining customer relationship
1:30
management, broke down a couple of definitions.
1:34
What does the customer mean? What are CRM tools?
1:37
You know, stuff like that. So this is your first time of
1:39
listening to the show. Then for this thing to have
1:41
greater clarity for you to appreciate the full context,
1:45
then you have to go back to episodes and you'll get caught
1:48
up to speed. So today we're going to look at
1:50
specific examples of calendars or Diaries or reminder systems
1:55
or note taking systems or you know, whatever it is that you
2:00
can use so you don't forget anything.
2:02
And that way you're able to keep your customer relationships on
2:05
track. Why is this important?
2:07
Just skip back to two episodes and you get caught up to speed.
2:10
Summary. It's important because if you
2:12
don't have something for tracking activities,
2:16
relationships, obligations, expectations, then you're going
2:20
to drop. Lots of things are going to fall
2:23
by the wayside and you're going to end up losing lots of money.
2:26
You will lose lots of money because your follow up is going
2:28
to be crap. Your follow up is going to be
2:30
poor and with poor follow up you're going to close less
2:33
deals. And then there are times that
2:35
some obligations are going to be due on your own end, and if
2:38
you're not tracking them and things fall through the cracks,
2:42
then your customers are going to end up really, really unhappy
2:45
with you. And that doesn't help for repeat
2:47
business and referral because remember, we're trying to
2:51
maximize customer lifetime value.
2:53
If a lot of this sounds like Greek, skip back two episodes.
2:56
You'll get the whole gist. So when we came to defining CRM
3:03
tools, customer relationship management tools, what I tried
3:07
to highlight then for those of you who listened to the episode,
3:10
Please remember I was trying to stress that is not about the
3:12
tools per SE, but it's about the functions, which is the reason
3:16
why I often talk about on the podcast.
3:18
I talk about calendars or Diaries or reminder systems or
3:23
note taking systems or task organization systems or
3:28
whatever, because it's about the function, not necessarily the
3:30
tool, at least in the beginning. So eventually, when you make a
3:35
bit of money, would make sense to go and pay for HubSpot or pay
3:38
for Zoho or pay for Salesforce or pay for other CRM tools that
3:44
are out there. But now in the early days, when
3:46
it's just you and your wife, you and your boyfriend, you and your
3:50
business partners, you and your associates, there's about three
3:53
or four of you. There are some simple tools that
3:55
you can use to get the job done. And today's episode is going to
3:59
be devoted to examining, sorry, excuse me, examining some of
4:03
those tools now. First off, let's start with
4:05
paper Diaries and files. For those of you who have a
4:08
legal background like I do, you'll be familiar with this.
4:12
For those of you who have a medical background like I don't
4:14
have you, of course, you'll be familiar with it because it is
4:17
old school Nigerian in these professions to have paper
4:22
Diaries and to have files. So this is how it used to work
4:26
back in the good old days when it came to legal.
4:28
By the way, I'm sure that things have moved on since 2006 when I
4:32
graduated from OAU with my legal degree.
4:37
I'm sure that things have changed and doctors all do
4:41
things. Sorry, not doctors and lawyers
4:44
all all do things digital and computerized now.
4:46
But back in the good old days, this is how it used to work.
4:49
You would have a clan consultation.
4:51
OK, well, I was a brand new lawyer, so actually it wasn't me
4:53
having a clan consultation per SE.
4:55
My boss would have a clan consultation.
4:57
Maybe once in a while he would send me to confirm a couple of
4:59
things. But The thing is, a clan
5:01
consultation would happen whether it was your boss, the
5:05
chief lawyer doing it, or whether you were being sent out
5:07
on behalf of the firm. Now, some notes would have to be
5:11
taken because the client is going to say a bunch of stuff
5:14
now. Oh, OK, Lawyer welcome.
5:15
Sit down about this matter. This is what happened.
5:19
I was talking to this person. This person said this.
5:21
That person said that. I got angry.
5:23
And then we did this. Then we went to Chief Odogu's
5:26
house, and then we came back. And then, you know, that's
5:29
basically the person just sitting down and telling stories
5:30
for two hours. But The thing is, as the lawyer,
5:34
you are the one who has to be sharp enough, descending enough
5:37
to be able to figure out like, OK, of the things that this
5:40
person has said so far, these are the key facts.
5:43
These are the important things that we ought to pay attention
5:45
to. These are the avenues from where
5:49
the legal dispute must have arisen.
5:51
These are the obligations that were due, you know, those sorts
5:53
of things. So those are the sorts of things
5:55
that someone like me who was a junior counsel would be taking
5:58
notes. So you'd have a legal pad or
6:01
whatever and you just start taking some notes, you know,
6:03
blah, blah, blah. You know the whole thing of the
6:06
whole story that the person is saying you take the important
6:08
notes. Now, after that client
6:10
consultation, you guys would head back to the office.
6:14
And of course, during that client consultation, the thing I
6:16
would have been writing in would have been my own personal file
6:19
as a junior lawyer. So we'll go back to the general
6:23
office. It would be my responsibility to
6:26
take my own small file, or my small jotter, or my small diary,
6:31
and then endorse the larger office file or larger office,
6:38
whatever it is that the firm has.
6:39
Because even though I'm the one who went for the client
6:44
consultation, things have to be done in such a way that any
6:47
other lawyer in the office would be able to pick up the file,
6:50
open to a couple of pages, open to the diary and see that OK,
6:54
with this client, this meeting was had, this is where we are
6:57
and this is what the next step is going to be.
6:59
Because I might go and leave, I might be sacked, I might decide
7:03
to Jack back. I mean, you never know or Jack
7:06
back. That's Nigerian immigration,
7:07
particularly to Canada. So that's the reason why back in
7:11
the good old days, relatively speaking, because I'm sure
7:15
there's some people that have been lawyers since the 1950s,
7:18
but I graduated just recently, 2006.
7:21
So back then there was lots of paperwork, lots of handwriting
7:25
that had to be done. And so that is how things
7:28
worked. So once I endorsed the larger
7:31
file, and for those of you who are paralegals and junior
7:33
lawyers, you both, you all went through this.
7:36
What would I call it, you guys, right through the same
7:41
indoctrination or the same whatever.
7:43
So we all did it. Then you entered the next
7:47
engagement into the other office diary.
7:49
And so like I said, other lawyers can now see who you met,
7:53
what was discussed, items you agreed upon as next step, when
7:57
those next steps are due and all those things.
7:59
So that was how official interactions within the law firm
8:03
back in 2006 would be managed correctly and nothing would get
8:07
left to chance. So you can see that paper and
8:10
pen can work, paper file, paper Diaries, whatever, it can work.
8:17
And there are industries in Nigeria or sectors or trades
8:21
that used to do that. I've been out of legal for a
8:23
while, so I'm not sure how it works right now.
8:26
But judging with how things have changed with medical because
8:30
back in 2006, I would say it was the same thing in Nigeria.
8:33
Anyway, Please remember all the things I'm saying.
8:35
I mean for now, Nigeria specific in the cultural sense.
8:38
So I don't know about how things used to be 2006 in the UK or in
8:44
most cities in America or in Australia or in Nigeria.
8:47
That's how it used to be. So medical, yes, back then you
8:50
would sit down the the doctor would have a pen and write out
8:53
the oh, OK, 26 year old came in, she has a headache, she has a
8:59
hemorrhage on the lower left tibia and she has something,
9:02
something, something, you know, the write all those things down.
9:04
But now I've noticed that all the hospitals are entering into
9:08
everything is all computed up. So doctors are Clackity clack on
9:11
the keyboard writing everything down but long and short.
9:15
What I'm trying to say is when we're trying to manage customer
9:18
relationships and we're trying to keep track of who we're
9:20
talking to, what stage of the relationship are we at?
9:23
What do they owe us? What do we owe them?
9:25
Who should I be following up on paper and diary can still work
9:29
because old school legal profession, old school medical,
9:32
that's how they used to do stuff.
9:36
So now the problem that some people have with it and there's
9:39
the question is this high tech? And my response always is, does
9:44
it have to be high tech? Because there's a wedding
9:46
planner that I spoke with and I think that was a main thing like
9:50
this thing is not high tech. But then that's my response
9:52
like, does it have to be high tech?
9:54
Why not just start with what is comfortable, what is available,
9:57
what you can easily train people on what will work for your
10:00
business now and then maybe later on, try the high tech
10:03
thing because as a wedding planner, if you're think you
10:06
want to be for thinking and or what not and you want to get
10:09
some fancy CRM. But I mean, The thing is, look
10:12
at the culture, Look at the time where we are, look at the staff
10:15
that you have. Is this something that they're
10:17
going to use? So I'm not saying everybody
10:20
should get your pen and papers and Diaries and paper files.
10:23
I'm not advocating for the use of paper.
10:25
I'm just saying that it's not such a problem with you guys are
10:28
starting out with paper. Paper does have some drawbacks,
10:30
but we'll get to that eventually.
10:32
So it doesn't have to be tight high tech.
10:34
Start with work works and give it a try because if you are
10:38
doing nothing for now, this will help you increase your profits.
10:42
Please note that is what I'm driving at right now.
10:44
Some of you are doing nothing. You wake up every day and you're
10:48
just freestyling. You try and remember from the
10:50
top of your head. Now last week I saw Odogo and I
10:53
saw Ajia Halima, so maybe I should follow up with them this
10:56
week. You're running things from
10:57
memory. You might have forgotten that
10:59
apart from Odogo and Ajia Halima, you also saw Otumba
11:04
Benga but you forgot about Banga.
11:06
You follow up on these two. You end up missing on Bangas
11:08
business. So for someone who is
11:10
freestyling now and you start doing paper pen, diary folders,
11:19
you see things fall out of the cracks less you end up making
11:23
much more money then. So there's paper Diaries and
11:26
files. Now back to my wedding planner
11:29
friend when we're having this conversation, there's online
11:32
cloud based, which is what she was trying to do for her own
11:35
wedding planning practice using free things in the Google,
11:39
Google Suite. But back then it wasn't called
11:41
Google Suite. It was just Google and all these
11:44
things were separate and stand alone.
11:46
So what she was trying to do at the time was this, which is also
11:49
a workable solution that after the client meeting, someone
11:54
would take notes and then store it in Google Docs.
11:56
So instead of writing it in the office file, somebody would type
12:00
it into Google Docs under the client's name.
12:02
So let's say you met with Madam. Let me see Madam OK, Madam BC,
12:09
Let's say Madam B CS daughter is getting married.
12:11
You had a meeting with Madam BC. Then there would be a file
12:14
labeled Madam BC. So that after each meeting, but
12:19
the file, Madam BC would be endorsed with the records of all
12:22
the things that were discussed, the ideas that people want to
12:24
try out, and then things like that.
12:26
Then when you're done with that, the next follow up date, you
12:29
would schedule the client's name or the documents name in the
12:33
Google Calendar. So that all you have to do is
12:35
when you guys wake up and you see on Google Calendar something
12:39
that says Madam BC Whoever is in the office back then, whoever is
12:44
in the office then in the wedding planning business, all
12:48
the person has to do is open that file, Madam Busy, read
12:52
through it. And then they will see at the
12:53
end that oh, OK, a meeting has been scheduled for Madam Busy
12:57
for next week Wednesday. And you people are supposed to
13:00
go over samples for which kind of table napkins she likes or
13:04
you know, stuff like that. And then you get the show on the
13:07
road. So that's how it works.
13:09
It's the same paper file diary idea, but it's now done online.
13:16
And the advantage of this, and I can testify to this actually,
13:21
because even though I started off doing Diaries and pen and
13:24
paper, I was notoriously forgetting my diary, my pencil
13:27
and my paper. I show for the client meeting.
13:29
I was like, I can't believe this.
13:31
I drove all the way here. I forgot to bring my diary.
13:34
And now start wondering, OK, how am I going to keep track of all
13:37
the things that we talk about? So the main advantage of this is
13:40
if someone forgets the physical file, yeah, it's not a problem
13:42
because you can access your material anywhere and anytime as
13:47
long as somebody has a phone or somebody has a computer.
13:51
Now the other options that you can use to track customer
13:55
interactions, track customer relationships, to track all
13:58
these sorts of things. There are some people that use
14:01
Excel sheets. I must admit there are only two
14:05
instances where I've seen this. One was also a wedding planner
14:08
based in Abuja. That's my good friend Manny of
14:11
Sculptors Wedding events. I don't know what they do now,
14:14
but back when we used to do a lot of work together, maybe some
14:19
actually we haven't worked together, maybe like, you know,
14:21
for five years, I'd say. So back then they had an Excel
14:25
sheet. The tabs would be like the main,
14:28
the first list would be the list of everybody.
14:31
The first tab would be the list of everybody that they met at
14:33
the bridal show. Then the following tabs would be
14:37
for those of you who use Excel, you know what it is I'm talking
14:39
about. But if you don't use Excel
14:41
'cause I would like describe it, that was a tab.
14:45
OK, let me just pretend that everybody knows what Excel is.
14:48
So the individual tabs as follow will be the names of customers
14:52
and then all the details will be there in Excel.
14:54
So you'll be able to go in and then search and all those sorts
14:57
of things. Personally, I thought it was
14:59
cumbersome, but you know my own attitude on these things.
15:02
If it is what works for you guys, everybody in the team
15:05
understands, everybody in the team has been using it for
15:07
several years, then you know what's a problem.
15:09
So yeah, that's it. Now, apart from Excel sheet.
15:14
Oh yeah. The second situation was my
15:16
brother. That's in the family export
15:18
business that we run now. My brother is a, comparatively
15:22
speaking, in our family. He's sort of like a numbers
15:24
geek. He's a quant.
15:26
He's a, he's a yeah, quantitative person like my wife
15:29
as well. So he used to excel up all kinds
15:33
of things and I thought it was crap until one day when we were
15:37
analysing where our revenues are coming from and things like
15:39
that. And I thought it was pretty cool
15:41
that in one app we could look and see details about particular
15:45
clients and know what's supposed to do next.
15:47
But then we could also enter some kind of function.
15:50
And then next thing you see how much of your profits are coming
15:53
from here or how many, what's the percentage of your inquiries
15:56
that are coming from this place And Excel, wonderful tool.
15:59
That's for those of you who are math inclined.
16:02
So, yeah, so that's the Excel. But I have been making a lot of
16:06
noise about using your mobile phone to serve these functions
16:10
precisely because now everybody has a smart phone in their
16:14
pocket. So this is actually something
16:17
that can work because everybody has one and nobody has the old
16:22
Nokia 33 six, you know, those analogue, you know.
16:26
OK, well, wasn't analogue, was it?
16:27
Yeah, analogue. The Nokia 3610, the one that you
16:32
play Snake on and things like that.
16:34
And then the Nokia 1100, the one that had the light bulb on top,
16:38
that was a wonderful phone. The battery could last for one
16:41
whole week. I mean, that was the best phone
16:43
I ever had. Wonderful phone.
16:45
So now we all have mobile phones with that have different
16:50
functions. It has no taking functions.
16:53
It has calendar functions, reminder functions, I mean all
16:56
kinds of functions. Wonderful.
16:58
And you can use a mobile phone, you can access the Google suite
17:04
or you can use the the ones that are native to the phone.
17:06
Like I use a Xiaomi 13 C and I've noticed that the Jiaomi has
17:11
its own calendar, its own note taking functions, you know, all
17:14
those sorts of things. Although I stick to the Google
17:16
suite because in theory, if my phone gets stolen or missing, I
17:20
want to be able to buy another Android phone.
17:23
Just sign in and then everything is exactly where I left it.
17:27
Now let us see how all of this works so that you guys can
17:31
appreciate why having some sort of ACRM tool is important to
17:37
getting your business objectives going.
17:40
So let's say you want to raise funds and then you visit Odoku
17:45
Malay because you want to get a $1000 investment.
17:49
At the time of recording this podcast episode on 26th of May,
17:52
if you raise $1000 for your investment, that is currently
17:55
1.468 million naira. Yes, that is the state of our
18:01
forex nowadays. But anyway, who's to complain if
18:05
you're able to get $1000? It might be chicken change for
18:08
the investor, but for us that is 1.46, basically 1.5 million
18:12
naira. And so you want to raise the
18:15
funds because you have an idea for fisheries.
18:17
So you discuss your fisheries idea with Odogo Malay, but
18:21
unfortunately you didn't do your research ahead of time.
18:24
And MODOK, Odogo Malay is only comfortable with the textile
18:27
industry because that is how he has made his millions and
18:29
billions from buying Ankara in Sweden or whatever and importing
18:35
it to Nigeria and then selling to to distributors and
18:41
wholesalers. So let's say that's how he's
18:42
made his money. So he's uncomfortable with
18:44
textiles, but he points out during the meeting that he'll be
18:47
willing to invest if you can show detailed profits and
18:51
expense figures. Because after all, Odogo male,
18:54
he's a the businessman, he's an able businessman.
18:56
So he understands Naira and COBOL, so he understands if.
19:00
OK, the core idea might not know it, but I can see that you put
19:03
money in here. This is how much comes out at
19:05
the end of the day. So it gives you 2 conditions.
19:08
I will invest if you show me profit and expense.
19:11
Let me see how where the money comes in, where it goes out, how
19:14
much comes out and if you can find another investor and you
19:17
say oh thank you very much or Google Malay, I really
19:20
appreciate it. You stand up, you don't ballet,
19:22
you know that's the like the bow something 'cause you have to
19:25
acknowledge now or Google Malay is a Bros.
19:28
So you stand up, you acknowledge Bros and then you leave.
19:30
Both of you agree to see again in one month.
19:34
Now what happens next? The usual guy man attitude.
19:39
Now the usual Nigerian attitude is you go along, you try and run
19:44
a few things but then you forget that yon Odogo Malay said we'll
19:48
meet in one month. By the time you remember, six
19:51
weeks have passed and you try to hit up Odogo Malay again.
19:55
At this point Odogo Malay, the serious businessman and he
19:58
thinks this idiot is not serious.
20:02
And you start going into voicemail and you say that Odogo
20:05
Malay has entered ghost mode and you think the problem is Odogo
20:08
Malay. The problem is not with Odogo,
20:11
the problem is with you. He actually were not serious.
20:14
You're trying to run this thing from memory, and it will happen
20:18
eventually when you run these things from memory that you and
20:21
somebody agree they're supposed to meet on Wednesday and you
20:25
will now wake up on Friday and like, oh gosh, I was supposed to
20:28
have been two days ago, blah, blah, blah, blah, blah.
20:30
I start thinking the other person, so why didn't he send a
20:33
reminder? I mean, like, who is the person
20:35
who's chasing after something here?
20:36
You are the one who's chasing after something.
20:38
Why do you think this other person is going to remind you?
20:40
Take the initiative. This is why CRM tools are really
20:44
important and like I said, doesn't have to be expensive,
20:47
doesn't have to be fancy. If you did paper and pen with
20:51
diary, provided you take the diary every day, this mistake
20:54
would not have happened. If you used mobile phone with no
20:57
taking scheduling and all these sorts of apps, these sorts of
21:00
things would not happen. So that is option one.
21:02
What happens a lot of the time you do your guy man thing and
21:06
you remember by the time the time is too late.
21:09
Now option B, you've left the meeting, you say thank you to
21:13
Odogo because it's a bigger Bros.
21:16
You go outside, you get into the car.
21:18
Before you drive away, you take out your phone and then record
21:23
the details of the meeting, whether you want to do voice
21:27
note or whatever, but you put some sort of record.
21:30
The thing is, you're supposed to put it down so that there's
21:32
something you refer to in the future.
21:33
So you can remember that when me and Odogo had a meeting in his
21:37
office, what did we talk about? What are we supposed to do,
21:39
blah, blah, blah, blah. If you're going to do it as a
21:42
text and you're using an Android phone just like I am, then what
21:47
you do is you enter into your contact whatever, where you have
21:50
stored Odogo Malay's phone number under Odogo Malay, you
21:54
will see a section there that says details or notes.
21:56
I think in iPhones it's notes, but I think in some Android
21:59
phones it's details. Under details you can type a
22:02
whole lot. I don't know what the character
22:04
limit is. I think there are some that I've
22:05
typed up to like 2000 characters and it hasn't blocked me yet to
22:09
say you've run out of space. So you type out everything
22:12
there. That way every single time you
22:15
grab your phone and you tap Odogo Malay before you call, you
22:20
can see the notes there about all the interactions you guys
22:24
have had in the past. By the way, try and make it a
22:26
summary. You know thing you're not trying
22:29
to write out scripture here. So just key points.
22:31
October 26th Odogo Malay meeting objections, agreement, follow
22:38
up, action points, you know, blah blah blah. 5-6 lines just
22:41
to remember. So every time you open your
22:45
phone, I check or do Kumali, you'll be able to see the
22:48
history of all the interactions. Then once you record nothing in
22:52
your phone, remember you do all this before you drive away from
22:56
the venue because this was going to happen.
22:58
You drive away from the venue. While you're driving, Mom C
23:00
calls. She has just one of your cousins
23:03
who's getting married or this thing is happening in the family
23:07
or she's coming to town. You should pick up at the
23:09
airport. Just pick up at the park.
23:11
And before you know it, that is how like 910 hours would have
23:15
passed. You had the meeting with Odogo.
23:16
You didn't write anything down. You started forgetting some of
23:19
the things that Odogo said. So do this in your car before
23:23
you take off. You now schedule a reminder.
23:26
Put that reminder then on your phone for one month.
23:29
That way you are not going to forget this meeting.
23:33
You won't wake up six weeks later and think, ah, I should
23:36
have had a follow up meeting with Odogu about raising 1000
23:39
lbs for my business. Then you also set another
23:42
reminder to call Odogu in three weeks and three days.
23:46
Remember he said one month, One month is 4 weeks.
23:49
So it's not a bad idea. If you call him up after 3 1/2
23:51
weeks, you say ah Odogu and let's say I should greet you,
23:56
remember our meeting, blah blah blah.
23:57
You say we should see again in four weeks, should I come back
24:01
to the office, blah blah blah. You know that whole thing.
24:03
But basically a reminder call. So this is also useful because
24:09
Odogo is a busy man, he might have forgotten.
24:12
So this is also a good way to make sure that he remembers and
24:15
he will now tell his PA to schedule the meeting and then
24:17
all that. So the chances of this meeting
24:20
going forward increase because you have set this reminder and
24:26
you've taken action. So excuse me then before you
24:30
leave. I know this sounds like a lot,
24:31
but The thing is the more you do it, the easier it gets and you
24:35
develop shorthand for taking your notes.
24:37
So it actually happens. Sharp, sharp, sharp.
24:39
Then you can also now call your business partner Yamasi.
24:43
Let's say you met with Odogu Friday, you now call Yamasi.
24:46
Yamasi, what's up? Let's meet on Friday.
24:48
You now shall do that in the calendar.
24:51
Now the whole point. So excuse me, sorry about that.
24:56
The sore throat is gone, but unfortunately, I had a couple of
25:00
speaking and coaching engagements, so my voice is
25:03
being stretched to the Max right now.
25:05
So I need to start researching, you know, all those funny things
25:08
that people do, you know, drink ginger in the morning, drink
25:10
honey in the afternoon and blah, blah, blah.
25:11
And maybe I should get the voice coach.
25:15
OK. What was that?
25:15
Yeah. So you call Yamasi and you shell
25:17
into your phone. And the reason why you're
25:19
calling Yamasi is because Yamasi is your business partner.
25:22
She studied accounting, so she's better at numbers than you.
25:25
So the whole point of having this meeting with her is to tell
25:28
her, look, I'm able to go on Friday.
25:30
Odogo said no problem, $1000, I'll be, I can get you that
25:33
money so long as you provide these numbers for me.
25:36
I tell ya Missy, why I start working on these numbers so we
25:39
can get her $1000. So you tell her.
25:43
She starts preparing the figures.
25:44
Of course you also schedule reminders to be sure that
25:46
everything on track. Because if you tell ya Missy
25:48
start getting these numbers, but you don't follow up on her, you
25:51
find out now find out in three weeks that it's almost time for
25:54
the meeting with Odogo and ya Missy doesn't have the thing
25:56
there. So maybe even set a rolling
25:58
reminder for every five days so that you can now check about
26:02
Yamisi. Yamisi offer profit and loss
26:05
share everything is there. The figures Abego, the meeting
26:08
with Odogu is coming is $1000. There's no small money.
26:12
So please, Yamisi, I beg do this thing.
26:14
This is our future. Then Odogo also said that he
26:19
would drop the money if you can find another, another investor.
26:24
So you now schedule on your phone that OK, this is Friday,
26:29
Sunday when I'm in church, let me stop by Deaconess Okuni
26:32
because she's a respected member of the community.
26:35
And the idea is that if she can invest, then Odogo might also be
26:38
convinced because Deaconess Okuni is somebody that everybody
26:41
knows. So Odogo, he respects her.
26:44
If she drops money, he too he will drop.
26:47
Then you also now schedule a note so that you can call the PA
26:50
of Malam Sanusi and then schedule a meeting.
26:53
You also put that on your calendar.
26:55
Your rationale for doing this is the more the better with the
26:58
Kanesukuni in my click, Well, if it doesn't click, at least
27:01
you're still talking to my Amazon, UC, and a couple of
27:03
other people to see how you can raise money through them.
27:06
So the more investors, the better.
27:09
Now, let me stop with all these details because my story is
27:12
getting stretched and stretched and stretched.
27:13
But the point that I'm trying to recommend and that I hope you
27:16
guys get is because of all these pings, because of all these
27:20
notifications, because of all these notes, because of all
27:24
these reminders, you can see that you're now getting closer
27:27
to getting your $1000 investments and for your
27:29
business to succeed because you're not running things from
27:33
memory. And there's something external
27:36
to you that is going to be reminding you and prodding you
27:40
that this is what you haven't done.
27:42
This is who you need to see. This is who you need to follow
27:45
up on. This is what you have to do
27:47
next. So these are examples of free
27:51
tools that you can use if you're a lawyer or if you're a startup
27:56
founder, you want to set up a fish factory, you're a wedding
27:59
planner or whatever it is you want to do.
28:02
This is how you can manage relationships and dealings with
28:04
clients and other stakeholders. So it doesn't matter what
28:08
industry you're in. These are examples of free
28:10
tools. This is where you will start.
28:14
Eventually you would need something more complex, but when
28:17
we get there, we'll get there. Today.
28:19
It is fine to start with your phone.
28:21
It is time. It is fine to start with pen and
28:23
paper. It's fine to start with diary
28:25
because you're not trying to run things from memory.
28:29
So plan your dealings with customers and stakeholders
28:32
properly, make sure you don't drop the ball and you should be
28:36
fine. 30 minutes. So let me bring today's episode
28:39
to a close. So that's all for today.
28:41
Please connect with me on WhatsApp.
28:42
The phone number is 08064662140. The country code is +234.
28:48
For those of you who are not Nigerian, then connect with me
28:51
on LinkedIn. The name is Tavishima Ayede.
28:53
Can confirm the spelling of my name and my e-mail address from
28:56
the link. We're currently listening to
28:57
this episode, so thanks for your time and attention.
28:59
I'll catch you guys at the next recording.