Are You Chasing a Prize You Don’t Even Want? | Bree Groff
What if the reason change feels so hard is because you're using the wrong psychological model to navigate it? In this episode, AJ and Johnny sit down with transformation expert Bree Groff to break down the hidden mechanics of personal and organizational change. Bree reveals why people resist transitions, how to diagnose the real source of friction, and the counterintuitive moves that make change stick—whether you're shifting a habit, a relationship dynamic, or an entire team culture. You’ll learn simple, science-backed frameworks to reduce overwhelm, increase adaptability, and guide yourself…
The skinny
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