121 - Do We Actually Know What Renters Want?
Renters are not asking for more technology. They are asking for less friction.
Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ breaks down the gap between what multifamily operators think residents want and what renter data actually shows, using research from SatisFacts, Zillow, Apartments.com, and Buildium to challenge some of the industry's biggest assumptions.
If you've ever wondered whether chatbots, self-service, amenity upgrades, or pricing strategies are truly improving the resident experience, this episode will make you rethink the playbook.
You'll discover why human…
The skinny
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