[biz 38] creating content vs. talking about your offers

The Confidence Project Podcast · Sep 13, 2020 · 39m

WHOA- did you know that your content and talking about your offers are two totally different things?

Yes. And if you don't know the difference, there's a good chance you're confused as to why people like your content but aren't hiring you or buying your programs or products.

Content can and should support your offer- but content in and of itself does not bring in revenue.

Someone can love your content but not be interested in your offer (your paid stuff) and the reverse can be true! Someone can not really love your content but love your offer- so they buy from you!

In this episode, I break…