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EFR 497: The Buff Bunny Story - Small Town Girl to Worldwide Fitness Sensation with Heidi Somers
Hailing from the small town of North Pole, Alaska, young Heidi Somers never saw herself as the face of a fitness brand with over 1.7 million followers on Instagram and 765,000 subscribers on YouTube. At the age of 20, the self-proclaimed introvert was working four jobs and left for San Antonio the following year to pursue medical school.
It was in university when she began sharing her passion for health and fitness on social media, just for fun. Before she knew it, she'd grown a sizable audience and had company after company at her doorstep.
Eventually, Heidi made the big decision to quit…
The skinny
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