Latest / Callum Walker | Figuring It Out / #75: The SAS Technique You Can Use With Clients TODAY! TO Finally Get Them Adhering

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#75: The SAS Technique You Can Use With Clients TODAY! TO Finally Get Them Adhering · Callum Walker | Figuring It Out

0:03
Callum Walker: If fear is the only thing stopping us from achieving our dreams and we only fear what we don't understand, then the antidote to fear is knowledge. All we have to do is find out who has the knowledge that we need to conquer our fears and achieve our entrepreneurial dreams. My name is Callum Walker, and welcome to the podcast that will help you figure it out and conquer this lonely entrepreneurial journey. Hello, everyone, and welcome to the podcast. We're back in the car.
0:33
I got a brand new little contraption, which I used to have in my old car. But unfortunately, it doesn't allow me to have super, super high quality audio. So we're have to do some AI stuff. But, yeah, what am I gonna talk to you about today? It's all about adherence today.
0:50
All about adherence and not just adherence, like, just for your clients, but also for yourself. What is adherence? What is adherence? Well, I think adherence is really can be kind of summed up into, I know what to do, but am I going to do what needs to be done? And I think that that's what adherence really is.
1:16
It's doing what you know that you need to do. How can I execute the plan that I have been given to achieve the specific goal that I want to achieve? And it's being able to consistently take that action. I've been given instructions from someone on how to achieve a specific thing. And I'm going to execute that Fundamentally, it's changing our actions because, again, like, you know, if you you take the same actions you've always taken, you're gonna get the same results that you've always got.
1:54
So, yeah, today's gonna be something that I'm just gonna share with you that I actually learned from, the SAS, which is really cool around, adherence. And this helps me with, my own food. It helps me with my clients in terms of the coaches that I coach. If I, you know, do occasionally take on the odd private client who wants to get into shape, This helps me in terms of coaching them to be able to adhere to their plans because I think when it comes to adherence, it can actually cause us an insane amount of pain. Not only us as like a coach in the sense of the frustration when you've got a client who, you know, knows exactly what they need to do, but for some reason just won't do it.
2:44
But then also for ourself, you know, we're really trying to achieve something and no matter what, for some reason, we just keep finding ways to not take that action, whether it's, posting content, whether it's jumping on sales calls, whether it's growing our business or or whatever. There's always something that we're almost kind of yeah. You can call it procrastination, but, you know, I'd prefer to almost articulate it more as like inaction. And that inaction can really kind of like batter us. And it can batter us for multiple reasons.
3:21
I think one, the obvious one is it batters you because you stay where you are. You know, you continue in the the habit loop of the actions that you've always taken. So as a result of that, you're just gonna continue getting the same results. I said this on a podcast, the other day that if you're not happy with your results, you've gotta change your actions. But to change your actions, your actions come from your decisions, which come from your thoughts.
3:48
So naturally, if we wanna if we're not happy with our results, we've gotta change our actions. And to change our actions, we've gotta change our thought processes. So again, this really kind of will be a, yeah, schooling on how we can do that. Because again, like I mentioned, that, you know, if we keep taking the same actions over and over again, we keep getting the same results, that can be really depressing because we continue to experience the same pains, same struggles, the same challenges that we're, you know, we're still experiencing now. So it causes that pain, but then also I think it causes us a more deeper pain, which is once again, there's something that I can't do.
4:35
And it's almost like you're not able to keep a promise that you made to yourself, and it makes you kind of feel like a bit of a loser. And I know that because it's, you know, what I've battled with and, you know, what I still wrestle with where it's like, why can't I seem to just do this really simple thing? And I think for me, what's the thing I procrastinate over is content. And I don't know why because I love doing this. So, you know, creating content like this, I'm sharing something that is really, really useful to you, and something I really, really enjoy sharing.
5:10
But I think for me, it's more around Instagram. I know Instagram is such a powerful vehicle for me. I get a lot of business from it, yet I procrastinate over posting content. And I think it's because it doesn't really excite me. But there's a way that I almost kind of can get myself out of that thought habit loop.
5:32
And again, if you've got clients who really kind of struggle to just stay on track and make the wrong decisions, this can really, really help because you can find yourself in that that sort of loop of, oh, I just suck. You know, everyone else could do this. Why can't I just do this simple thing? Once again, there's another day gone by where I've thought about doing the thing, but I haven't done the thing. Maybe I'm not cut out for it.
5:59
Maybe I'm never gonna make this thing happen. Maybe I'm just not committed enough. You know you know those thoughts. They come to your head. But this has really helped me, and it's what I got from kind of a combination of what I learned from the SAS not the SAS.
6:29
So for that, I do apologize. But, yeah, I I've loved being in that program. I really, really have. And they have he he kinda shares this thing referred to as breathe, recalibrate, deliver. And really it kind of comes down to a really kind of simple and powerful way that we can change our behavior and direct our behavior in a way that is going to be beneficial for us.
7:00
And, it kinda ties in with the Olympic rowing team. Now you'll see where I'm going here in a second. But effectively, whenever, whenever the Olympic rowing team, when they were training for the twenty two thousand and four Olympics, whenever they were presented with any form of situation, whether someone was like, you know, hey. Let's go and do this. Let's do this training session.
7:27
Or do wanna go down the pub? Or do you wanna eat this specific food? They would ask themselves this question of, will it make the boat go faster? So will it make the boat go faster? So I e, if someone asks me, do you wanna go down the pub and go and get pissed?
7:46
They would take a breath and they would ask themself the question, well, is what I'm about to do going to help me row faster in two years' time? If the answer is yes, I will do it. If the answer is no, I won't do it. Super simple. So they take a breath.
8:06
They pause for a second. They then ask themselves that question, is what we're about to do right now going to get us one step closer to the goal that we're looking to achieve? If the answer is yes, then we'll do it. If the answer is no, we won't do it. So then if the answer is yes, they then go and take the action, and they go and do it.
8:24
If the answer is no, they avoid the action, and they do something else. And it kinda ties in with, is an amazing book. It's called Man's Search for Meaning by a guy called Viktor Frankl. He basically said this thing, which is between stimulus and response, there is a gap, and it's in that gap that we can choose our mode of destiny. So if you kinda look at that gap, let's say that someone asks you the question, like, do you wanna go down the boozer and go and get pissed?
8:56
Well, then we take a breath and in between our response, whether we say yes or no, there's a gap and there's a gap where we can make a decision as to what action we're going to take. And that action will then result in the result that we're going to get. Does that make sense? So again, remember how I mentioned, if you're not happy with your results, you gotta take different actions, but to take different actions, you gotta make different decisions. So it's like last night, went out for dinner with my mom, my dad, both of my uncles, my brother, his partner, and we had a lovely time.
9:34
And I'm very low carb right now. I'm ketogenic. And we were sat there in the Indian restaurant and bearing in mind, Indian food is my favorite food in the whole wide world. Like, I absolutely adore Indian food. Like, I really, really think.
9:46
And specifically, the thing I love more than anything is a Papadom. Like, I love a Papadom. I absolutely adore a Papadom. But but but but but but when I eat a Papadom, following day, I feel like shit. I get neuro inflammation.
10:02
My brain is definitely inflamed. I feel lethargic. I feel tired, all of that sort of stuff. Same again to an Indian restaurant. My favorite meal is a chicken Madras Plus.
10:13
Okay. It's a Madras Plus. Okay. What is a Madras Plus? I can hear you ask.
10:17
Well, really love a vindaloo from certain restaurants, but a vindaloo could be a bit too hot from this restaurant. But then a Madras isn't quite hot enough. So a Madras plus is halfway between a vindaloo and a Madras. So I just love my Madras plus with rice, a garlic naan, and a taco dal. I adore it, but my god, does it make me feel like absolutely shit the following day?
10:43
It makes me feel so bad. So I had this urge and this desire to eat the Papadans yesterday, and I had to take a breath. I took a breath and I went, okay. Is this going to help me get one step closer to where I wanna be? And the answer was no.
11:01
I know that if I eat the Papadom, I know that if I have the rice, the dal, the naan, all of that stuff, it'll taste good in the moment, but my god, am I gonna feel like shit the following day? And I'm not interested in feeling like shit the following day. So I asked myself the question, is eating this food going to help me in line with my goals of what I'm trying to achieve? The answer was no, so I didn't do it. So again, how does this tie in with the SES?
11:30
Well, whatever they were faced with the situation and your habit, you know, your your your your thought habit sort of like kicks in, your habitual behavior kicks in. They had this thing called breathe, recalibrate, deliver. So you take a breath. And I remember listening to Ollie talk about this where, you know, he was in Iraq and he was in his vehicle and he got shot at. And he was being shot at.
11:57
And in that moment, you're being shot at and your your fear response is going haywire. It's going crazy because you're being shot at. And in that moment, had to take a breath. He breathed, and then he recalibrated through remembering his training. And then off the back of that, he then took the actions he delivered, which were in line with his training.
12:22
So it's almost like yesterday faced with the Papadom. I know facing a Papadom is very different to facing the Iraqi militia. I'm aware of that. But when I was facing the Papadom, I took a breath. I went, okay.
12:36
I breathe. I then had to recalibrate my thinking because my initial response to the stimulus of I want a Papadom was would normally be, I'll pick the Papadom up. I'll dunk it in the beautiful yogurt dip. I'll eat it. That'll feel amazing.
12:51
And I'll have a lovely time. Okay. That would have been the initial response, but I had to take a breath. I had to break the pattern. I had to go take a breath.
13:00
Okay. And then I had to recalibrate. I asked myself the question, is that going to serve me tomorrow? The answer is no. And then I delivered by having some water.
13:12
Saved my order. Your man comes around and he goes, the usual, mister Callum? I said, no usual today, Farooq. No usual. Today, I'm going to have my tandoori chicken.
13:24
And I had a little bit of dalp, just a little bit of dalp. And within that, again, I took a breath internally. I would automatically go, I, you know, I have the Madras Plus with the rice, with the naan, but no, that isn't going to serve me. So I took a different action. So it's the same with whatever you're procrastinating on, whatever you're putting off.
13:47
Just take a breath. When that thought comes in, I remember learning this from Michael Lennon. It's called a productivity pivot. As soon as the thing comes in your mind to do it, so as soon as the thought of I need to post some content, that's the trigger to do the thing. So it's like, I know for myself, I need to get more.
14:07
I need to commit to getting myself on Instagram like I do. I need to get on my stories and I need to get my personality out there. And I need to make sure that I post. As soon as I get that trigger on my mind of, oh, I haven't posted on Instagram today, I need to put a post up. So I need to take a breath.
14:25
I need to recalibrate by going is avoiding and ignoring this signal going to serve me? The answer will be no. And then off the back of that, I will take the action and I will put something up. So again, you know, I think that how can this help you? Well, one, if you've been putting something off, first of all, we all do it.
14:45
We all do it and it's okay. And it's completely normal. Secondly, with your clients, they will also put these things off and they will make full quality decisions, but that's okay. That's okay. But teach them that method, the breathe, recalibrate, deliver, teach them that specific method, and it will help them stay on track.
15:07
It will help them take action, and it will help them from an adherence point of view. And when they idea, do you know what happens? They get results. When they idea, do you know what also happens? It's not frustrating for you anymore.
15:20
When they get results, what happens? They're happy. When they're happy and they're getting results, they then refer. They stay longer. They keep paying you, and you don't feel like you're banging your head against a wall.
15:31
There we go. Never forget, if every one of your clients gave you just one new client, you've doubled your business. Have you got a client who isn't losing weight right now and you have absolutely no idea why? And maybe you're worrying that if nothing changes, they could drop off at any moment? Well, I've got a free nutrition masterclass for you where I reveal the secret nutrition strategy that guarantees that that stuck client loses two to four pounds in the next seven days without lowering their calories, upping their cardio, or even tracking macros.
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