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Navigating the Real Estate Minefield: 5 Critical Mistakes Realtors Must Evade for Success · The Real Estate Agent Playbook

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  This new year has been labeled one of the most important years
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  for your real estate career.
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  From the commission lawsuits to everything that's going on, this year will make
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  or break your real estate career.
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  So what are the five mistakes that you need to avoid so that
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  you can be on top come 2025?
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  Stay tuned, we'll talk about them and we'll talk about how to avoid them.
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  Let's go.
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  What's up, everyone?
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  Jeremy Kane with the Real Estate Agent Playbook.
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  Very excited for this one and want to wish you guys all a Happy New Year.
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  I took a little bit of time off from content creation, about 10
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  days, and here we are back at it.
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  Super excited for all the things that the channel and the podcast have in store.
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  So as always, please share the content however you consume it with
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  your favorite real estate agent.
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  And I'd be so grateful for your likes and subscriptions on the YouTube channel.
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  Bye.
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  And any reviews you want to leave on the podcast, but let's get into it.
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  So first things first with this massive, new influencer age that we are in, we
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  have been in for the last few years.
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  We must avoid imposter syndrome.
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  This is one of the biggest things.
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  Imposter syndrome also comes as kind of a, a hot word.
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  And essentially, as real estate agents, we've all been there.
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  We're doom scrolling.
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  We're looking through and we're like, wow, that person's closing so many deals.
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  Why are they doing?
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  How are they doing that?
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  Why am I not that?
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  And comparing yourself to them literally is the thief of joy and
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  could mean a tailspin that will lead you to no success in 2024.
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  So, really work hard and, and here's the deal, I'm going to challenge you,
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  if you are out there and you're looking at other people's content, take notes
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  and understand that, you know, you can take the ideas and create your own
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  content and bring it to your audience.
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  And that's the only thing we should be doing when we're looking at other agents.
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  You know, social medias and comparing ourselves to them.
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  One thing that Mike Sherrard taught me is do not compare your chapter
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  1 to my chapter 5 or my chapter 20.
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  And, and take that all the way through, right?
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  When you start to feel like, dang, that person's killing it and I'm just not.
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  Turn the script and say, okay, that's our chapter 20 and this is my chapter 1.
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  How am I going to get there?
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  To that point or to that level that they're putting out there, right?
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  And understand that content is content, right?
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  It's fluffed up, it's edited, it's, it's all the things made to look pretty.
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  And sometimes it's not 100 percent the authentic truth.
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  So that's mistake number one, especially in this age of social media.
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  Is just write your own story, write your own book.
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  And I think that that'll take you a lot further than saying,
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  Oh, look at that person.
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  Look at that person.
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  My success is dictated by what this person is doing.
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  No, that is not the case.
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  And I hope that you can avoid imposter syndrome, especially this year, right?
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  This year is, is very important to our real estate careers with
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  changing industry, with the market, you know, coming and going
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  with the high interest rates.
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  This is a year for you to gain market share because so many people are
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  falling victim to that imposter syndrome and eventually leaving the industry.
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  And so you have the opportunity to take that market share and do that and
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  don't fall into that imposter syndrome category and let that bring you down.
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  Number two, and one of my favorite, shiny object syndrome.
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  And this is something that all agents do.
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  There's so much stuff out there.
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  We are, are so connected.
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  We're looking at all these other people's ideas, hopefully not
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  getting an imposter syndrome.
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  But we try and do every single thing that we see, right?
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  I do this all the time where, you know, I'll grab a new idea, a
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  new lead generation tactic, a new funnel, a new this, a new that.
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  And ultimately, when you really step back and you look at it and you, you
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  measure what you're doing, you look and you say, okay, well I'm, I'm okay at
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  that, I'm okay at that, I'm okay at that.
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  And if you're not really dialing in to your things, You're just average
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  and we can't continue to advance in this industry for just doing a lot
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  of things average or below average.
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  And so I always talk to my agents and say, okay, let's do the 75, 25.
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  What works right?
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  One of my favorite things is to look at the past year.
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  And obviously if you're a new agent, you don't, you don't really have
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  this, this luxury, but you look at the past year and where did every
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  single one of your closed transactions.
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  Come from every single, you know, income producing event.
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  Where did that come from?
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  And if you kind of divide it up, you have sphere of influence, or maybe it's
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  advertising, or maybe it's, you know, your IG channel or whatever that is.
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  You look at those things, that's where that person came and that's
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  where that person came from.
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  You will eventually find where your.
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  Best assets and time is spent.
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  And so you look at that and here's the deal.
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  A lot of agents are like, well, I want to go from 10 to 20 deals.
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  Well, you can do that.
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  But the first way that you're going to do that is you're going to do what
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  you're already doing, that's working.
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  And so you look at that.
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  I tell my agents, absolutely.
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  We want to grow, right?
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  We don't want to just stay and do the same thing.
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  Just keep pounding that severe influence, but spend 75 percent of the time doing the
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  things that work, that, you know, work and do them consistently on a regular basis
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  and stay consistent throughout the year.
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  And then, yeah, certainly you're watching somebody that have a good
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  idea, put it on a note, a list, and then take 25 percent of your time for
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  new projects and trying to explore.
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  And maybe once that works, try it for 12 weeks, get good at it.
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  Once that works, maybe that then slides into your 75%.
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  And so we're always growing.
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  We're always looking for.
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  You know, something new, but we're not focusing on so many new things, right?
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  It's really specific if it's, you know, 75, 25, maybe it's one day a week where
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  you're working on, you know, something a little bit news, new business or new, you
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  know, lead generation or whatever that is.
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  And then spend the other three days on what you already know works and
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  then take the third day off, right?
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  What's wrong with the three day weekend every time.
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  You do need to take care of that self self care time as well.
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  So definitely shiny object syndrome just being average or below average
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  at a bunch of things is much be in proximity to people that you want
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  to, you know, don't be a jerk, right?
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  There's other realtors that are out there trying to make it.
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  It's a hustle.
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  You know, it's a grind.
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  If you've made it, then absolutely.
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  That's that's awesome.
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  But don't.
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  You know, look down upon the people that are trying to do it.
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  I see this all the time, especially in Facebook groups and things
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  where people ask for advice and people just light them up, right?
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  I just posted, you know, not too long ago in a group and I had
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  like 311 comments in an hour.
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  About how I had no idea what I was doing and no idea what I was talking
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  about and so on I did it kind of for for fun and to prove a point.
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  However Take it easy on each other You never know who's going to end up on
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  the other end of a deal or the other end of a referral and if you always
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  conduct yourself with professionalism and You know give people grace.
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  I think you would go a lot further in the industry And and so I'm always one to
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  you know, bring other agents in and help other agents and answer any questions So
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  obviously if you ever want to do that, I have a link below that I do exactly that.
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  Let's talk about your business Let's see how I can help you I can give
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  you some ideas, you can say, those are dumb, or you can say, oh, those
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  work, and they might change your life.
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  So, definitely book a call below if you, you're interested in that.
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  But the power of your network is absolutely key, and it's not just the
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  five people you surround yourself with.
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  It's an ongoing continuum of where you put yourself, in the, what rooms
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  are you in, who are you talking to, and how do you treat others, right?
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  Do unto others as you want done unto yourself.
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  So the golden rule kind of definitely, speaks volumes when it comes to
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  the real estate market, especially in pivotal years like 2024.
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  Oh, this one's my favorite here.
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  Number four, letting the headlines dictate your client's psyche and their
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  opinion of the real estate market.
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  So essentially, as an agent, you have the duty to stay up to date on your market.
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  One thing that is unique about you is you have a hyper local market
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  with a specific consumer that they cannot get on the evening news, right?
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  The evening news is grabbing these national fear mongering
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  headlines, the market's going to crash, the interest rate's this.
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  You know, millions of realtors are leaving the business, whatever that may be.
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  And they're dictating what your clients are thinking.
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  And so you need to at least be on the scene.
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  Now, I'm not saying be a news channel.
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  I'm not saying do that, but you need to be out there.
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  You need to be present.
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  You need to be understanding what the market is.
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  So when your phone rings or when someone's posting on Facebook and they say, Oh man,
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  I'm never going to be able to buy a house.
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  You know, the cost of living this cost living that you can get in to that.
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  You know, slide into their DMS and help them and encourage them and understand.
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  And, you know, at some point, certainly there are tough situations that this
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  market will present, but you have to understand that the real estate
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  market, you have to be able to speak to the real estate market at all times.
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  You have to understand the power of real estate investment, and you have
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  to be an asset to help drag those people away from those headlines.
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  And start being the influence that actually helps them understand the
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  market and pick their time and pick the right time for them to get in
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  or get out or whatever that may be.
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  And I think a lot of times like with social media, we're all about it and
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  we're doing some things and we're talking about the process and whatever.
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  But we ignore the market, right?
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  We ignore something that we can actually bring.
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  And you have something that's individualistic and specialized for the
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  specific consumer that you serve in your hyper local market, the news and the
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  mass media companies cannot possibly.
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  Get that information to them in a realistic format, right?
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  They're going to grab that headline.
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  It's going to be overgeneralized and if they are dictating your client's psyches,
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  then you're going to have a tough year in 2024 because there's going to be ups.
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  There's going to be downs and also like that goes the other way.
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  Oh, the market's amazing.
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  It's hot.
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  It's coming back.
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  Blah, blah, blah.
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  Well, okay, but is it?
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  Is, are you in multiple offer situations?
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  Is there opportunities?
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  You have to be understanding of your market and dictate what your consumer
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  and client feels about that by the content you put out and by the fact
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  of just being Johnny on the spot.
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  When that conversation does pop up, you have to be able to know.
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  You can't be like, oh, let me go see what the average price point is or.
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  Let me go see, you know, what the interest rate is.
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  You have to know all of these things in the market.
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  So you have to stay up to date and then there you go.
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  There's so much content you can put out there about the market
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  and about what's going on.
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  And you don't have to put out the silly, you know, Tik Toks where you're pointing
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  to, you know, you don't need 20 percent down to buy a house every single day.
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  And the fifth and final one is a massive one.
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  And you must embrace technology, right?
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  And I'm literally here to tell you, if you're not on AI, if you're not
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  on chat, GBT, you are literally like yourself 10 years ago, refusing to
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  get on Facebook or yourself five years ago, refusing to get on Instagram.
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  These are things that we absolutely must use and.
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  Tools that we must adapt to.
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  Certainly there are free versions.
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  The paid version isn't very expensive.
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  But the utilization of AI will be absolutely key to your
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  success in 2024 moving forward.
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  You must find your niche.
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  You must get comfortable with it.
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  Just like computers, right?
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  I was just sitting at my wife's grandmother's, you
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  know, condo the other day.
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  And she was like, you guys seem to know these computers.
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  Well, we grew up with it, right?
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  And so we're a little bit, we're a little bit ahead of the game there.
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  And so AI is, is no different than those other things.
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  Computers from the eighties, Facebook 10 years ago, Instagram five years ago,
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  whatever, get on AI, start to utilize it, start to see what you can make of it.
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  Because those that use it as a tool will absolutely crush their business.
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  And I hate to tell you this, but you just not using it is not going to allow it not
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  to take over your real estate business.
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  So, use it, make it a tool, utilize it appropriately, and you will absolutely
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  love the results you get in 2024.
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  And so if you just dive in, just get familiar with it, as
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  you advance, it's not too late.
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  Things change every single day.
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  So you can get in, start to use it and see where you can fit it in, in your business.
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  And maybe it's nowhere, but the familiarity of using AI will
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  absolutely pay dividends down the road.
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  And so I just want to, you know, encourage everyone to get out there,
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  take a chance, try it out and see how it can help you save time and energy.
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  I promise you that AI will be a huge part of the 2024 real estate
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  story and probably moving forward.
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  The agents that use it and are familiar with it.
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  Will absolutely be several steps ahead and so that's, that's kind of all I got.
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  And I hope that, you have an amazing 2024.
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  I'm always here to chat.
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  Please like, comment, subscribe, share the show.
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  I would be forever grateful to have a conversation with you.
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  If, you know, you want to say, hey, you didn't make a lot of sense in this one.
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  What did I, you know, what can I do to help you get to your goals in 2024?
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  Is absolutely my passion and what I want to do for you.
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  So we'll talk to you guys soon and let's go crush 2024 and beyond.