Taking Green Mainstream: Consumers & The Future of Sustainable Shopping
In this episode of CMO Moves, three sustainability trailblazers discuss sustainability efforts with Adweek CXO Jenny Rooney in an effort to bring awareness to the Mainstream Green Action Plan.
CMO Sustainability Accelerator (CSA) and Boston Consulting Group (BCG) created this report to highlight the work CMOs must do to drive sustainable practices in their businesses. CSA is a new industry-wide collaboration led by Adweek, ANA and Sustainable Brands, and powered by BCG in which CMOs and sustainability leaders come together to advance the growth agenda inside their organizations, supply chains…
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