Fundraising Goals: Jo McPartland on Selling the Why, Not the Item | Nonprofit411
People don't say yes to the item. They say yes to the reason you're asking.
Jo McPartland is the fundraising coach at Dutch Mill Bulbs, a fundraising company founded in central Pennsylvania in 1960. She ran fundraisers as a teacher and as a volunteer leader before she moved to the other side of the table. Dutch Mill Bulbs works with hundreds of groups every season, and Jo coaches them through it, from Scout troops and churches to sports teams and animal rescues.
One group Jo works with has to travel for every field trip. They hit their goal every single year. The kids could say they're…
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