Latest / The Wellness in Hospitality Podcast
15. Story – Your Concept from Your Ideal Guest’s Perspective
There are two sides to creating a wellness concept, what you as a hotelier or wellness professional wants to offer, and what your ideal guest, as a consumer of those services, wants to consume. In the first stage of the ESSENCE model, we looked at the concept from your perspective as the hotelier or wellness professional. In Story, we sense check our concept from our ideal guest’s perspective.
In episode 14, I talked about the first stage of my ESSENCE model: Expectation – How to Create the Right Wellness Concept for your hotel. In today’s episode, I’d like to talke about the second stage of…
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