Latest / Selling on Giants: The eCommerce Marketplace Podcast / Last-Minute Playbook for Prime Day, Walmart Deals, and Target Circle Week

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Last-Minute Playbook for Prime Day, Walmart Deals, and Target Circle Week · Selling on Giants: The eCommerce Marketplace Podcast

• 0:00
  SPEAKER_00: Selling on Giants, last-minute playbook for Prime Day, Walmart Deals, and Target Circle Week.
• 0:05
  SPEAKER_00: Week of June 30th, 2025.
• 0:08
  SPEAKER_00: Welcome back to Selling on Giants, e-commerce news and updates.
• 0:11
  SPEAKER_00: I'm Mr.
• 0:12
  SPEAKER_00: Will, host of the SOG podcast, and every week I break down what's happening across Amazon, Walmart, and Shopify so you don't have to scroll through forums or decode vague press releases.
• 0:26
  SPEAKER_00: This week, we're throwing the format out the window and going all in on Prime Day and its retail siblings.
• 0:32
  SPEAKER_00: It's crunch time.
• 0:33
  SPEAKER_00: And whether you're selling on Amazon, Walmart, or Target, this episode is your last minute survival kit to make the most of July's retail showdown.
• 0:42
  SPEAKER_00: Let's get into it.
• 0:43
  SPEAKER_00: Prime Day Prep, your 72-hour offensive strategy.
• 0:47
  SPEAKER_00: First up, Amazon.
• 0:48
  SPEAKER_00: Prime Day's not coming.
• 0:49
  SPEAKER_00: It's practically already here, which means this isn't about planning anymore.
• 0:53
  SPEAKER_00: It's about executing under pressure.
• 0:55
  SPEAKER_00: If your campaigns aren't live by now, pause this episode and go fix that.
• 1:00
  SPEAKER_00: But assuming you're running, here's what sellers should be focusing on between now and go time.
• 1:06
  SPEAKER_00: One, test don't guess.
• 1:07
  SPEAKER_00: Start running three to five versions of your top sponsored products and sponsored brands ads right now.
• 1:14
  SPEAKER_00: Don't wait to A B test creative during Prime Day.
• 1:18
  SPEAKER_00: The data you gather in the next few days will tell you exactly which angles convert under pressure.
• 1:23
  SPEAKER_00: Raise your bids on winners, cut the rest.
• 1:26
  SPEAKER_00: Two, stack coupons with Prime Exclusive Deals.
• 1:29
  SPEAKER_00: If you're not stacking, you're losing clicks.
• 1:32
  SPEAKER_00: Customers are conditioned to sniff out the green tag and the orange badge.
• 1:36
  SPEAKER_00: Double up your offer visibility and make sure it runs through both days of the event.
• 1:42
  SPEAKER_00: 3.
• 1:42
  SPEAKER_00: Retarget like you mean it.
• 1:44
  SPEAKER_00: Use sponsored display audiences to hit shoppers who viewed your product but didn't convert.
• 1:49
  SPEAKER_00: These are warm leads, especially if you're in a gifting or impulse by category.
• 1:54
  SPEAKER_00: Think beauty, pet, or home.
• 1:56
  SPEAKER_00: Target the consideration window before your competitors do.
• 2:00
  SPEAKER_00: And a quick reminder Amazon's still rewarding brands that use posts, even if they're burying the feature.
• 2:06
  SPEAKER_00: Drop one to two branded lifestyle images a day through Prime Day.
• 2:11
  SPEAKER_00: Worst case, you get bonus impressions.
• 2:13
  SPEAKER_00: Best case, you snag upper funnel traffic your ads might miss.
• 2:18
  SPEAKER_00: Walmart deals, the new kid finally shows up to recess.
• 2:22
  SPEAKER_00: Now, while everyone's eyes are on Amazon, Walmart's quietly going full court press.
• 2:26
  SPEAKER_00: This year, they've turned their Walmart deals event into a full omnichannel blitz with in-store promotions for the first time ever.
• 2:36
  SPEAKER_00: Which means if you're enrolled in Walmart Connect or using WFS, your products could benefit from increased foot traffic and online spillover.
• 2:46
  SPEAKER_00: Here's how to capitalize.
• 2:47
  SPEAKER_00: One run sponsored products now, not later.
• 2:50
  SPEAKER_00: Walmart's auction is less competitive than Amazon's, but the CPCs are rising fast.
• 2:56
  SPEAKER_00: Lock in your targeting this week to claim visibility before budget blowouts hit.
• 3:01
  SPEAKER_00: Focus on branded keywords and competitors' brand terms.
• 3:05
  SPEAKER_00: Targeting mainstays if you sell home goods, do it.
• 3:09
  SPEAKER_00: 2.
• 3:10
  SPEAKER_00: Leverage price leadership.
• 3:11
  SPEAKER_00: Walmart doesn't play games with prime-like loyalty.
• 3:14
  SPEAKER_00: They reward lowest price and availability.
• 3:17
  SPEAKER_00: So if you've got deep inventory/slash your price for 48 hours and take market share from competitors who are caught watching Amazon.
• 3:25
  SPEAKER_00: 3.
• 3:25
  SPEAKER_00: Bundle for basket building.
• 3:27
  SPEAKER_00: If you've got adjacent products, say a lunchbox and a water bottle, bundle them with a discount.
• 3:33
  SPEAKER_00: Walmart's algorithm loves high AOV during deal periods.
• 3:38
  SPEAKER_00: This tactic also lets you move stale SKUs without a fire sale.
• 3:42
  SPEAKER_00: And don't forget, Walmart Connect offers on-site display and off-site DSP style placements now.
• 3:49
  SPEAKER_00: If you've never explored it, this is the week to test one campaign, especially for hero SKUs with margin room.
• 3:57
  SPEAKER_00: Target Circle Week, it's all about Roundell Reach.
• 4:00
  SPEAKER_00: Now let's talk Target.
• 4:01
  SPEAKER_00: It's not a third wheel, it's a stealth operator.
• 4:04
  SPEAKER_00: Circle Week doesn't always make headlines, but it moves serious volume, especially in beauty, baby, home, and household.
• 4:11
  SPEAKER_00: The Edge?
• 4:12
  SPEAKER_00: Roundell Target's retail media network?
• 4:14
  SPEAKER_00: If you're brand registered and selling on Target.com, here's what to focus on.
• 4:19
  SPEAKER_00: One, tap into product ads.
• 4:21
  SPEAKER_00: Roundell's native ad placements, especially through sponsored products, show up directly in category and search.
• 4:29
  SPEAKER_00: Unlike Amazon, where ads flood every pixel, Target keeps it cleaner.
• 4:34
  SPEAKER_00: That means higher click-throughs if your targeting's tight.
• 4:38
  SPEAKER_00: Two, use contextual targeting to own the aisle.
• 4:41
  SPEAKER_00: With Roundell, you can target ads based on the page a shopper's on, not just the keyword.
• 4:46
  SPEAKER_00: So if they're browsing diapers and you sell wipes, your product shows up.
• 4:51
  SPEAKER_00: Old school contextual is back and it works.
• 4:54
  SPEAKER_00: 3.
• 4:54
  SPEAKER_00: Syncressing to Target's Vibe.
• 4:57
  SPEAKER_00: This is not the time to shout discounts like a used car ad.
• 5:12
  SPEAKER_00: Clean lifestyle imagery with subtle price mentions wins.
• 5:16
  SPEAKER_00: One more tip, Target Plus sellers, don't forget to preload inventory with buffers.
• 5:21
  SPEAKER_00: Target doesn't play when it comes to fast shipping, and if you miss SLA targets this week, you'll lose eligibility for future events.
• 5:30
  SPEAKER_00: Now before we jump into final moves, quick sidebar because if you're trying to make sense of all this, that's literally what we do.
• 5:38
  SPEAKER_00: At Bellavics, we've helped brands sell over$500 million on Amazon.
• 5:44
  SPEAKER_00: We're a verified ad partner, and we specialize in hands-on growth strategies that turn complex marketplace challenges into clear plans of action.
• 5:54
  SPEAKER_00: Whether it's scaling ads, cleaning up your catalog, or prepping for a retail pitch, this is what we do all day.
• 6:03
  SPEAKER_00: Head to Bellovics.com if you want a team that actually knows what the inside of Seller Central looks like.
• 6:10
  SPEAKER_00: Alright, back to the tactics.
• 6:12
  SPEAKER_00: Prime Day Lightning deals.
• 6:14
  SPEAKER_00: Risky?
• 6:14
  SPEAKER_00: Yes, worth it?
• 6:16
  SPEAKER_00: Sometimes.
• 6:16
  SPEAKER_00: If you've got a lightning deal scheduled, make sure you double check your inventory thresholds.
• 6:21
  SPEAKER_00: Raise your budget on ads for those time windows.
• 6:24
  SPEAKER_00: Layer in your own social promo to extend reach.
• 6:27
  SPEAKER_00: Because here's the reality lightning deals don't work in isolation anymore.
• 6:32
  SPEAKER_00: They're a spark, not a fire.
• 6:34
  SPEAKER_00: Your ads and listings still have to carry the weight.
• 6:37
  SPEAKER_00: Make sure your listing has at least 15 reviews and a 4 plus star average before leaning on a lightning deal to drive rank.
• 6:45
  SPEAKER_00: Walmart Fulfillment, the underrated power move.
• 6:48
  SPEAKER_00: Back to Walmart for a moment.
• 6:50
  SPEAKER_00: If you're not using WFS, Walmart Fulfillment Services, you're losing eligibility for two-day shipping tags.
• 6:57
  SPEAKER_00: That alone can cut your conversion rate in half.
• 7:00
  SPEAKER_00: If you can't get into WFS before this year's event, fine.
• 7:04
  SPEAKER_00: But make a note to apply now so you're eligible by Q4.
• 7:07
  SPEAKER_00: And if you are in WFS, triple check your in-stock rates and delivery estimates.
• 7:12
  SPEAKER_00: Walmart penalizes sellers hard for late shipments this week.
• 7:16
  SPEAKER_00: Final word, don't chase convert.
• 7:18
  SPEAKER_00: Here's the truth.
• 7:19
  SPEAKER_00: You're not going to win the week by guessing.
• 7:21
  SPEAKER_00: You win it by narrowing in.
• 7:22
  SPEAKER_00: Pick your top two SKUs per channel and go all in.
• 7:26
  SPEAKER_00: Optimize the listing, boost the ad, run the coupon, and check your page traffic every six hours.
• 7:32
  SPEAKER_00: Let everyone else chase ROAS dreams, you, you convert.
• 7:35
  SPEAKER_00: That's your selling on Giants news and updates for the week.
• 7:38
  SPEAKER_00: We covered Amazon's ad stack power moves, Walmart's in store pivot, and Target's roundell advantage, plus the tactics to turn chaos into clarity.
• 7:47
  SPEAKER_00: If this saved you hours of forum scrolls and internal Slack debates, do us a solid, leave a review wherever you're tuning in.
• 7:55
  SPEAKER_00: It helps us keep the lights on and gets us better guests for interviews down the road.
• 8:00
  SPEAKER_00: I'm Mr.
• 8:00
  SPEAKER_00: Will from Bellavics.
• 8:01
  SPEAKER_00: See you next week.