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E38 Managing Global Clients with Paul Newton
In this episode, host Granger Forson sits down with Paul Newton, co-founder of the offline marketing agency JHET. Paul shares his 20-year background in print and direct mail marketing, detailing how he and his business partner established JHET three years ago to deliver modern, performance-led direct mail campaigns. They explore how offline marketing targets "attainable luxury" brands (like travel, fashion, and premium food), the shift from passive order-taking to proactive campaign design, and a tactical coaching session on managing cross-time-zone client relationships using asymmetric video…
The skinny
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