Latest / The Marketing Millennials
Why Marketing Works: Stanley Tumbler
What’s got Karen caught in a Target tizzy of absolute madness?
Stanley Cup— that’s who.
How did a 110-year-old brand that was barely making a blip on the radar cause mass hysteria overnight?
Aidan breaks down the tumbler’s battle-hardy past and explains how, with the help of one little alum from “The Bachelor,” three women on a mission to make Stanley great again turned around the entire marketing prospectus and brought life into the fledgling flask company.
How did Stanley capitalize on influencer marketing and brand collaborations to position themselves as the top tumbler in the TikTok…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.