286: Why Marketing Teams Fail: Leadership Tips to Drive Business Results | Marketing ROI
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Kendra talks imperfect marketing with Samuel Winderö, Marketing Director at a global software company based in Sweden. With experience spanning from banking to running his own agency for eight years, Samuel brings unique insights on aligning marketing strategies with business objectives.
Topics covered in today's conversation include:
How to align marketing team goals with broader business objectives
Understanding the fundamental importance of knowing your customers at multiple levels
Identifying different buying centers within customer segments
Measuring marketing's impact…
The skinny
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