Latest / Mortgage Marketing Radio / What Does Your Out of Office Email Say About You?

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What Does Your Out of Office Email Say About You? · Mortgage Marketing Radio

• 0:00
  In today's highly competitive mortgage industry, building profitable relationships with
• 0:04
  the real estate agents is essential for success.
• 0:06
  However, finding effective ways to secure agent relationships can be a challenge.
• 0:11
  With so many mortgage loan originators vying for the attention of real estate agents, it
• 0:15
  can be difficult to stand out and establish meaningful connections.
• 0:20
  Our new case study featuring loan officer Chris Cogill is a must-read.
• 0:25
  Chris has closed a remarkable 36 million in funded loans from agent referrals.
• 0:31
  And in this case study, he shares his proven strategies for building strong relationships
• 0:34
  with real estate agents and leveraging those relationships to drive more business.
• 0:39
  To get your hands on this resource, head over to LOKestudy.com and download your free copy
• 0:45
  of the case study today.
• 0:47
  You'll find actionable insights and practical tips that Chris used to close 36 million
• 0:52
  in funded loans from agent referrals and how you can too.
• 0:56
  Don't miss out.
• 0:57
  Go check it out right now, visit LOKestudy.com and download your free copy today.
• 1:03
  Hey listeners, what's up?
• 1:04
  It's time for another episode of Mortgage Marketing Radio.
• 1:22
  Hey listeners, welcome, welcome, welcome to this episode of Mortgage Marketing Radio
• 1:26
  podcast.
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  So thrilled you have tuned in, we're going to get right into it.
• 1:31
  Okay, so a couple of bits of housekeeping first and foremost.
• 1:35
  If you've not yet joined our Facebook group, please do so today.
• 1:39
  This week when you're hearing this, go to Facebook, type in Mortgage Marketing Radio, jump
• 1:42
  on in there and you'll get access to more of what's going on with going live on Facebook,
• 1:48
  ask me anything and various other cool stuff come in your way to help you navigate this
• 1:55
  road of becoming a modern Mortgage Professional Hybrid Mortgage Professional.
• 2:02
  As you know, I've been talking a lot about that lately.
• 2:05
  Second thing is ask Jeff anything, ask GEOFF, ask Jeff anything is where you can go to leave
• 2:14
  me your question and I will try my best to take your question and answer it on the air.
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  And then everybody's question who submitted whether you go whether you get answered on the
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  air or not, you're all going to be added to a monthly contest for a swag box of cool stuff.
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  From me, you know, T-shirt stickers, all kinds of cool little giveaways and time with me
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  on the phone as well to help you with your biggest pressing problem and challenge.
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  So with that in mind, and this week's question comes from Kevin Kylie, Kevin, what's up, shout
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  out to you man, thanks for leaving me a question over at ask Jeff anything.
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  So Kevin asked me other than real estate agents, what one or two other sources of business,
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  particularly for a newer Mortgage Regenerator, what other two sources of business, what
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  I consider pursuing for building my business.
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  And so great question, Kevin, because listen, I don't believe that you should only have one
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  source of business, right?
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  There's an old saying and marketing that the worst number in businesses is one.
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  And in the case of us talking about sources of business leads and referrals, right?
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  If that one source of business becomes disrupted, goes out of business, becomes less effective,
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  right?
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  Then obviously you are disrupted equally by that.
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  Yeah, with that said, you know, I know it's been traditional for a long time for us in
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  the Mortgage space to look at real estate agents as a primary pillar of source of business.
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  And I was just talking about this earlier with somebody else on a call.
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  And I do still believe that real estate agents for me personally and for many others should
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  be a one of the key pillars you have.
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  Now I know there's some people out there that are anti real estate agent and that's fine,
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  that's your choice to make.
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  There's obviously other ways to build your mortgage business, but you're here listening
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  to me because I'm an advocate for building productive, profitable real estate relationships.
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  And I should probably say that again, productive and profitable real estate relationships.
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  Because there's a lot of noise that I hear from you all out there about like, you know,
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  how unlawful real estate agents are, how, right, would have filled in the blank.
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  Agents are blank.
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  And let me just propose to you that if an agent is unlawful, why?
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  My answer to that is give them a reason to be loyal.
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  Like so much of what's happening out there in the space is the same as lame, right?
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  Mortgage approach sales pitch.
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  It's clone marketing out there for loan officers and approaching real estate agents.
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  So that said, that's my little rant there about why agents are still viable.
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  By the way, did you know that last year, approximately 5 million total sales happened, right?
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  Homes sold.
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  Agents 89% of the time people still use a real estate agent.
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  And I talk about this, of course, in my book Disruptor Die as well as even with the disruption
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  of technology, agents are still going to be a central part of the transaction because
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  we're not hailing an Uber, we're not ordering a pizza, we're buying a house and getting
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  into the largest debt of our life.
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  And there's some certain guidance and direction for people who only do that once or twice
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  or three times in their life, they need a guide.
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  And the same with you as a mortgage professional, they need you a guide.
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  So while there may be disruption and tech, fintech around process, right, verification
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  of funds, underwriting appraisal, notary and things like that, don't forget the most
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  human company wins.
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  It's still high tech plus high touch.
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  Don't overlook that.
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  So back to the question from Kevin.
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  So that's a great question.
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  I've often thought, like, if I was going to become an active originator again, what other
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  sources of business would I pursue?
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  And I have to say one that I always come back to is the divorce niche.
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  The divorce niche, right, because I am always thinking about how do I stand out differently
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  and not be commoditized.
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  And you know, who makes more when you think about in the medical profession, who makes more,
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  who makes more in sports training, who makes more in talk about attorneys, for example,
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  who makes more generalists or specialists, specialists make more, right?
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  So if you are a specialist in, right, divorce mortgage financing, right?
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  Divorce real estate, well, first of all, the people that are in that situation have unique
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  and different needs.
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  They also see themselves differently than other people in a lot of cases and feel that
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  they have different needs and requirements.
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  And for those of you listening, if you've ever gone through a divorce, right, think about
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  you.
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  If somebody was, somebody had the mortgage divorce specialist, right, that went, and everything
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  that went with that, that went with that, everything that went with that, wouldn't you
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  feel like that speaks to you?
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  Why do you think VA loans exist, veterans loans?
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  How about first time home buyer, right, low down payment, down payment assistance, right?
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  How about self-employed, non-QM, folks?
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  I know it's cliché to say the riches are in the niches, but it's cliché for a reason
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  because oftentimes clichés are true.
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  So Kevin, to answer your question, one area I would look at would be becoming a, right,
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  quote, certified divorce mortgage specialist.
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  And we've had, divorce this house on a couple of times, Wendy and the gang over there from
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  that company in Nashville, you can look them up at divorcethishouse.com.
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  They put you through a online curriculum, education and training to get you, it's not
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  certified that they use the term, I forget what the term is that they use.
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  But anyway, they're a source of it, there's also divorce lending, you know, other sources
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  out there for that, for you to find and get educated on that, you can google that, lots
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  of different places and organizations for you to become, right, a specialist in that,
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  designated, that's what I was looking for, a designation.
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  In addition to that, like, how do you even approach attorneys?
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  And it's not through the, some of the traditional means, the, you know, like coal calling and
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  letters and all that kind of jazz.
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  And you need a team with you and you need to know what to say and how to approach them.
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  So I would definitely be looking at divorce, Kevin, and I would also be looking at what
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  other, oh, I would probably also specialize in self-employed.
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  Simply because the growth of non-QM is going to be a big thing moving forward.
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  And in the world that we live in now, and that's ever in growing, which is the gig economy,
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  where more and more people don't have traditional nine to five jobs, don't have traditional
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  W2 income.
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  That's where the non-QM loans are going to come in.
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  And you know, a few months back, I did an episode with, um, oh my God.
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  Who is it?
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  Why am I blanking?
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  Angel Oak.
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  Thank you.
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  Thank you very much.
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  Angel Oak, right?
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  And so they're obviously one of the premier non-QM providers in the country.
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  And you can go back and look them up for if you want more education about that.
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  So that'd be two places I look, Kevin.
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  Hope that helps.
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  All right.
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  Let me transition into what we're talking about with today's episode.
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  And it's a bit of a rant today.
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  I'm talking about email, email.
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  That is the last time you took a look at your email, your, and by the way, what I mean
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  by this specifically is your automated out of office email reply.
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  So I've done a little bit of an informal study, if you will, and I've collected together
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  a couple of responses of emails that I've received from mortgage lenders when they're
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  out of the office.
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  Now how do I get these?
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  Well, you know, I obviously have a number of mortgage professionals on my email list.
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  And when I send out updates about the podcast, if they're automated out of office reply is
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  on, well, I get these responses from them.
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  And I want you to remember something or consider something is that you're always branding.
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  You're always branding.
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  What is the impression that you're leaving that you're creating?
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  And maybe it's time for you to do a little bit of an audit.
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  Maybe it's time for you to opt in to your automated out of office email response.
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  Maybe it's time for you to have somebody check it out and ask them, what do they think?
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  Because you tell me, when did you actually put together your automated out of office response?
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  How long ago was that?
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  When's the last time you looked at it?
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  Have you had anybody check it out yourself to give you feedback on that?
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  Let's talk about a couple that I have here.
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  Now, keep in mind, this is from somebody who is a mortgage originator and they're out
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  of office is turned on.
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  So that means whoever is emailing them an agent, a client, a prospect, this is the email
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  response being received.
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  Are you ready?
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  Here we go.
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  Thank you for emailing.
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  I'm out of the office at this time.
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  Okay, so far, not so bad.
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  I will be checking email intermittently and returning messages when I can.
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  Thanks and make it a great day.
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  That's it.
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  Now, if you received that email and you were in the middle of a transaction, right, of
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  a sizable loan and you got that email, what do you feel is missing from that?
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  I mean, first of all, it actually doesn't even have the person's name at the bottom.
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  Literally, it's missing that.
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  And I'll get back to you when I can.
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  Thanks.
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  And oh, by the way, let me just point out in this email, it says thanks and make all
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  caps.
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  It a great all caps day exclamation, exclamation, exclamation.
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  By the way, intermittently is spelled wrong.
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  There's a little thing called spelled check, right, or Grammarly if you haven't heard
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  of that free Chrome extension and help you make you a better writer.
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  So guys, what's the impression this email is creating?
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  Like, let me read another one.
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  Let me, you tell me if you think this one's better.
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  Astrix.
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  Stop.
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  Please read.
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  End of Astrix.
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  I will be out of the office with limited access to email and voicemail until Monday, December
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  4th.
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  Not to worry.
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  For immediate attention, please call my team at number, phone number, or email, right?
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  The such and such team is available seven days a week from 8 a.m. to 8 p.m.
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  Thanks.
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  Signed.
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  Lone Officer.
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  Immediately under Lone Officer's signature, address, email, website, link to bio, NMLS
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  information, links to social to follow, connect, and then further down below specific links
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  to website features that says, click the blue links below, apply now online, document
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  upload, commonly required mortgage documents and explanations, oh, by the way, what do
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  you think's there?
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  If I click that link, it goes over to a page on the website that provides further explanation
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  about some of the additional documents that are normally going to be required in the process.
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  Like that?
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  Feel that one's better?
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  I think so.
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  Are you learning anything now about what you could add to your out of office email?
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  What do you think is missing for you?
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  Now, there's some other ones out here that are good.
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  They're basic, right?
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  Hello, and thank you for your email.
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  I'm in appointments.
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  It's actually abbreviated, APPTS, I'm in apps for the remainder of the day.
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  If you need assistance in my absence, please contact such an email address.
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  You can also text me at.
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  I will do my best to respond as soon as possible.
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  Thank you.
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  Name of Lone Officer.
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  And then, of course, disclaimers at the bottom.
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  Let me see if I can find another one here that might be.
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  Aha.
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  Hello.
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  I'm currently out of the office in unavailable typo misspelled.
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  During my absence, please redirect all emails to this person on my team or call my office
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  at.
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  Thank you and have a blessed day.
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  Again, I don't want to come across as being overly critical.
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  I've been guilty of this myself.
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  And I think we're missing an opportunity to create an impression.
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  Here's another one.
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  Thank you for your email.
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  If this is in reference to pre-approval, please contact such and such person at email address
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  or by calling phone number.
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  If this is in reference to anything else, please contact someone else who handles everything
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  else.
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  Email phone number for immediate assistance.
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  Thank you.
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  Hmm.
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  Let me try one more and we'll talk about how to make these better.
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  All right.
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  Hello.
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  Hello.
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  And by the way, this is in the text in this email is red in color and it's in italics.
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  The entire two or three sentences, all italics, all one single line not separated by paragraphs.
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  Hello.
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  Thank you for your email.
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  I'll be out of the office from 11, 12, 21 with limited access to phone and email.
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  Now I respond to your messages as soon as I can upon my return, 11, 15, 21.
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  For urgent matters, please kindly contact this person.
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  Have an awesome day.
• 17:44
  Thank you.
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  No links.
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  Now this is multiple examples you've heard of me give right now.
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  There was only one example, right, where there was some personality put in there that said,
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  right, the such and such team is available, right?
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  Seven days a week, eight to eight, right?
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  Here's the links, my website.
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  Here's the links to the docs to upload to apply, my social media links, my whatever.
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  Missed opportunity.
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  What impression are you creating?
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  Guys, same as lame.
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  We engagement and interaction is an opportunity to create moments of impact.
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  Now I thought I'd do a little research and find out what are some examples of good out
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  of office emails and I found HubSpot who had some examples of funny out of office emails
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  and I'm not implying that you should just be funny, right?
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  But I am implying that you should have personality.
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  And remember, people would rather be entertained than educated.
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  And to the degree you can be entertaining or meaning have a personality, create a connection,
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  the more trust you're going to build, the more like ability, the more referability, right?
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  So what should you be putting on your out of office message?
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  Now clearly it should have some basics.
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  You've heard the basics.
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  A quick, I'm out of the office, phrase is helpful, the data time range that you'll be out
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  is helpful, who to reach out to in case the sender needs immediate attention.
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  And by the way, how you structure it and how you write it I think is very important.
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  Meaning is it easy to read?
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  Is it a long run on sentence?
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  Is there typos and misspellings?
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  Is it grammatically correct?
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  Is it structured that it's easy to read on a mobile device?
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  Which means creating spacing and perhaps adding some bold, where appropriate.
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  So putting it all together, right?
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  Some of the basics are right.
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  You've already heard, thanks for your email.
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  I'm currently out of the office until here's the date if you need help email my colleague.
• 20:15
  By the way, the other thing that I didn't really notice in here, even when it said if
• 20:19
  you have questions, please email this person.
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  It doesn't say who they are.
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  Like this one right here, for urgent matters, please kindly contact so and so.
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  Well, who are they?
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  And what if I can't reach them?
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  Please contact so and so.
• 20:39
  Well, what I would love to see is, here's who to contact and like based on your need,
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  right?
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  If this is regarding a loan in process, please contact, right?
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  Suzy Smith, here's your phone number.
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  Here's a email.
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  By the way, you can text her at this number, right?
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  For loans in process, right?
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  For new loans or to thought on online application, like you heard in that one example, right?
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  Click here to be taken to my mobile friendly online app, right?
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  If it's urgent, right?
• 21:08
  So you have this stack of people, right, who are lined up and ready to handle things
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  while you're out of the office.
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  And I'm going down a little bit deep on this right now, and you may not think it's that
• 21:22
  big of a deal, but let me just tell you, perception is everything.
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  What do people say about you when you're not in the room?
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  What do people say when they get this email, right, of completely vagueness with no structure,
• 21:39
  all written in red, all italicized that I can barely even read on a mobile phone.
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  And I just like, hey, I'm out of the office with limited access to phone and I'll respond
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  as soon as I can when I get back in five days, right?
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  And I know the tendency is to think this isn't a big deal and I'm here to tell you it is.
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  So maybe you want to rethink your out of office automated response email and put something
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  of personality in there.
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  Here's a couple of examples.
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  Have fun, by the way, with people.
• 22:16
  Okay, here's some funny out of office messages.
• 22:18
  I'll email you back once I've defrosted, okay?
• 22:23
  And in this example right here, there's a picture of the forecast for Mount Hood that
• 22:28
  shows three to five inches of snow, five to seven feet the next day, 22 degrees, right?
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  And the person's writing got to go, my fingers are frostbitten.
• 22:38
  If you really need me, either get a shovel and dig me out of here or reach out to my colleague
• 22:43
  Anna, who's not frozen under snow, under snow with frostbitten fingers at, here's how
• 22:50
  Anna can help you.
• 22:52
  Here's Anna's super powers.
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  If your email client allows it, you could just write, you could put in an image and I'll
• 23:02
  put a link to this in the show notes just so you can see it for fun, but visual content
• 23:06
  is essential to conveying emotion, right, to conveying a message and so forth.
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  Here's another one.
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  I'll get back to you when I return to civilization.
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  If you're traveling to a remote mountainous area, why not jab some fun at your lack of
• 23:26
  Wi-Fi in your auto responder plus that makes it less likely that people expected immediate
• 23:30
  response or continue to email you after the first try.
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  Here's an example.
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  Sorry I missed you, I'm unable to get back to my email right this second.
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  Why?
• 23:38
  I'm on a backpacking trip, so I'm having a spam, really good water and trail mix.
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  You should see the stars out here.
• 23:44
  I'll get back to you when I return to civilization or do an area with Wi-Fi or to the office on
• 23:50
  May 10th, whichever comes first.
• 23:51
  If you need help right now, email, right, Anna, on my team, if this is your need, email
• 23:57
  contact this person.
• 23:58
  If this is your need, email contact this person.
• 24:03
  If you're, listen, people, right, you're allowed to take vacation.
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  Why not?
• 24:08
  If you're on vacation, if you provide confidence and certainty that their needs are still going
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  to be met with you out of the office, I think it's okay to say, hey, I'm out backpacking
• 24:19
  in the Himalayas surviving on trail mix and good spam, right?
• 24:26
  Here's another example.
• 24:27
  Hey, I'm on vacation until July 18th, if you need to reach me, here's what you'll need
• 24:30
  to do.
• 24:31
  Travel to my homeland of Florida, climb the highest peak of the tallest mountain, find
• 24:35
  a rare flower, no specifics, of course, to be cheating, put the flower back because
• 24:40
  the old hiking rule goes, leave everything as you've found it.
• 24:43
  When you understand that flower, you'll know how to reach me, trust me, you'll know.
• 24:47
  If your message requires a response faster than that, please email dot dot dot dot.
• 25:00
  Here's a good one.
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  My favorite right here.
• 25:04
  This is the response to the automated email, respond to right.
• 25:10
  It basically says, I know I'm supposed to say I'll have limited access to email, but
• 25:15
  I'm currently out of the office on vacation.
• 25:19
  Oh my gosh, that's funny.
• 25:21
  That said, I promise my wife I'm going to try to disconnect, get away and enjoy our
• 25:25
  vacation as much as possible, so I'm going to experiment with something new.
• 25:28
  I'm going to leave the decision in your hands.
• 25:30
  If your email is truly urgent and you need a response while I'm on vacation, please
• 25:34
  resend it to interrupt your vacation at blank dot com and I'll try to respond it promptly.
• 25:41
  If you think someone else at XYZ company might be able to help you feel free to contact
• 25:46
  my assistant, blah, blah, blah, blah, and she'll point you in the right direction.
• 25:51
  Otherwise I'll respond when I return to warmer guards.
• 25:59
  Very interesting.
• 26:00
  Very interesting.
• 26:01
  You can take what you want from this.
• 26:02
  Again, I'm not saying you want to come across as sarcastic, but listen, be honest and transparent
• 26:08
  and have a little fun with it if you can.
• 26:13
  Here's another one.
• 26:14
  The bad news I'm out of the office.
• 26:15
  The good news I'm out of the office.
• 26:17
  You can show just how thrilled you are about your vacation while still providing an apology
• 26:20
  sort of.
• 26:21
  Here's the example.
• 26:22
  Hey there, I've got good news and bad news for you.
• 26:23
  Let's go with the bad first.
• 26:24
  Bad news is I'm out of the office.
• 26:26
  Good news is I'm out of the office and enjoying Cancun.
• 26:29
  If you can't wait for a response, my colleague will be happy to take care of you.
• 26:32
  Just contact them here.
• 26:34
  I'll be back on February 7th.
• 26:38
  There's other examples here.
• 26:39
  I'm going to put them in the show notes.
• 26:40
  Like you said, you could probably grab some creative ideas out of this, but look, guys,
• 26:44
  get creative.
• 26:45
  Have a personality.
• 26:46
  Make it fun to do business with you.
• 26:51
  Do an audit of your automated out-of-office replies.
• 26:55
  Some of these are just very, very much in need of improvement.
• 27:02
  Okay.
• 27:03
  That's my rant for the day.
• 27:04
  Let me close it out by saying this.
• 27:06
  We're entering or we've already entered a market, right?
• 27:10
  You guys are in a...
• 27:11
  You know what's happening.
• 27:12
  Refers are down and look, you want more referrals from real estate agents.
• 27:16
  You want more relationships.
• 27:17
  You want more referrals.
• 27:19
  As you know, there's lots of you, lots of loan officers going after agents, by and
• 27:25
  large bringing no value, showing up at the same as lame, and it's become a number game
• 27:30
  for you.
• 27:31
  That's how agents respond to you with numbness and no response, because there's no unique
• 27:35
  value offered to them.
• 27:38
  That's the same message of, we closed in six days, try me, I work 24-7, all that kind
• 27:43
  of stuff.
• 27:44
  Therefore, loan officers need a system to rise above the noise, right?
• 27:50
  To not become a number and to get agent relationships and referrals.
• 27:57
  We provide a turnkey proven platform to help loan officers do that and do that at scale.
• 28:05
  As a matter of fact, I think of two of our members, Kerry Cobb, who's first year in the business,
• 28:10
  approximately 75 loans, 40% of them came exclusively from our platform, Chris Cogel, who
• 28:16
  within six months or less, closed 25 loans and over $5 million in production.
• 28:22
  How do we do that?
• 28:23
  We do that with the MyAgentClasses platform, which is a turnkey, completely done for you
• 28:27
  platform, for you to get in front of agents at scale by teaching agent classes, be it
• 28:33
  in person, be it over Zoom, and by the way, this is for people who've never delivered a
• 28:37
  class before.
• 28:38
  This is for people who think, how can I deliver a class?
• 28:42
  I'm not an expert on that topic.
• 28:43
  We've solved all of that for you because everything is provided for you.
• 28:47
  The PowerPoints, the train, the trainer videos, the speaker notes, the handouts, the invitations,
• 28:52
  the emails, the SMS text messages, the flyers, you name it.
• 28:56
  All you need to do is turn the key, practice the presentation a couple of times, and join
• 29:00
  our weekly coaching call, and you too will be rising above the noise, getting agent conversations
• 29:06
  and referrals.
• 29:07
  Want to learn more?
• 29:09
  Go to mortgagemarketing.pro, check out the short video, and if it's for you, we'll see
• 29:15
  on the other side.
• 29:16
  If not, you just close the browser window and you keep on going.
• 29:20
  Mortgagemarketing.pro, check it out, love to see you over there.
• 29:24
  That's it for this week's episode, and I appreciate you tuning in as always, and listen,
• 29:28
  we are getting ready to release some of the guest interviews that I've been doing, and
• 29:32
  I'm really excited to bring those people your way, so stay tuned for that.
• 29:35
  If you're up for it, hey, feel free to leave me a review wherever you're listening
• 29:37
  to this podcast.
• 29:39
  Until then, we'll see you on the next one.
• 29:41
  Bye for now.
• 29:42
  Hey, guys, what's up, real quick?
• 29:59
  You've heard about the mortgagemarketing.pro membership before, and I just want to quickly remind
• 30:02
  you of that you're in a place in your business where you simply need more purchased loans.
• 30:07
  You need to fill your pipeline with purchase business.
• 30:09
  Let's just face it, agents are still a solid pillar of business and sources of purchase
• 30:14
  business for you.
• 30:15
  Well, good news.
• 30:17
  Our mortgagemarketing.pro membership helps loan officers like you close more loans without
• 30:20
  the hassle of chasing agents or cold calling.
• 30:24
  Done for you, agent classes, expert training videos, a marketing automation platform that
• 30:28
  automates the entire process for you, everything you need to build your personal brand in
• 30:33
  your local market, attract and convert agents into referral partners, plus done for you
• 30:39
  proven marketing materials and plug and play content to make promoting your class, getting
• 30:43
  agents, butts and seeds, partnering with affiliates, real easy, but that's not all.
• 30:49
  You'll also get access to our weekly mastermind calls with top L.O.'s authors, speakers and
• 30:55
  coaches to learn the best strategies to grow your business right now in today's market.
• 31:01
  And as an extra bonus for limited time, for all new members, you'll get access to a database
• 31:06
  of 200 agents in your local market that have closed anywhere to from 8 to 50 transactions
• 31:12
  in the last 12 months, and we'll provide that list uploaded into our platform for you
• 31:17
  so you can get off to a fast start in reaching actually productive agents.
• 31:22
  So what are you waiting for?
• 31:23
  You can check out more at mortgagedmarketing.pro, see more of the success stories there.
• 31:27
  And if you feel compelled to do so, book a call, we'll have a chat, we'll see if it's
• 31:31
  a fit.
• 31:32
  Don't miss out on this opportunity to take your mortgage business to the next level right
• 31:36
  now.
• 31:37
  Head over to mortgagedmarketing.pro.