Why Large Group Training Is Dead and How Your Gym Can Adapt

Gym Business Coach Podcast · Nov 22, 2023 · 19m

The large group training model is on its way out, and this isn't just guesswork. It's what the numbers from many gym chains are showing.

Take Orangetheory, for example. At their recent convention, they revealed that most members stick around for only three to four months. This short stay means gyms like these are always hustling to get new members. It's a hard way to keep a gym going.

Of course, new gyms will continue to open with large group models because it's easy to start: you just need a big open space, basic equipment, and coaches who focus more on motivation than deep training skills…