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Continental shift: who's up and who's down in the European sponsorship market?
This week, Ben Cronin and the SportBusiness Sponsorship editorial team host a live recording of the podcast at L’Escargot restaurant in London to mark the launch of the European Sponsorship Report.
They discuss:
THE SIZE OF THE MARKET: How much was the European sponsorship market worth in 2025 and which two sports accounted for 67% of the overall value?
SPONSORSHIP SURVEY: The team reads the mood of the sponsorship industry and unpacks the findings from this year’s reader survey. Which sponsorship categories are expected to grow over the next 12 months and how is AI changing the way people…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.