skinny.

Latest / Billion Dollar Sellers

Amazon Moved Your Product While You Weren't Looking

Date: July 30th, 2026

Summary: Kevin King breaks down how Amazon has been silently re-categorizing products behind sellers' backs and why your Item Type Keyword decides which keywords you are even eligible to rank for, plus the decoy pricing trick hiding at every movie theater in America, a free browser extension that erases junk brand names from Amazon search, and why the smart influencer money is now going small.

Link to written version of the newsletter: [Insert link here]

Key Points Discussed

Amazon has been silently re-categorizing products, and sellers who used to rank number 1 and now…

The skinny

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