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Why More Data Doesn't Mean Better Business Decisions | Ruchira Jain | The Collaborative Canvas

Businesses have more data than ever before. So why do they still struggle to make better decisions?

Research reports, dashboards, customer feedback, analytics and now AI have made information more accessible than ever.

But understanding what consumers truly need and translating that understanding into business growth is a different challenge altogether.

In this episode of The Collaborative Canvas Podcast, host Ankesh Saxena sits down with Ruchira Jain, Founder of Elevate Insights, for a conversation about the relationship between consumer understanding, human behaviour, business strategy and…

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