Latest / The Real Estate Agent Playbook / 2023's Closing: RAMP UP Your Real Estate Business Now

Transcript

2023's Closing: RAMP UP Your Real Estate Business Now · The Real Estate Agent Playbook

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  Are these high interest rates, these lawsuits, big corporations
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  buying your CRM, bringing you down?
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  Well, here's the deal.
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  Everyone is distracted.
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  You have 45 days from right now to dial it in and not forget your 2023
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  goals and not start focusing on 2024 because that's 45 days away.
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  So let's focus in.
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  Let's finish these 45 days and let's change your business.
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  This year moving into next year.
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  What's up guys.
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  Welcome back.
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  I have mentioned this several times, but it frustrates me that everyone is so
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  focused on business planning for 2024.
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  That clock hit November, the clocks turned back in most States and now
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  everyone's like, I'm doing this.
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  I'm going to focus on 2024.
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  That's not what we do here.
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  I'm Jeremy Cain, the real estate agent playbook, and we're
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  going to give you a blueprint.
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  for success to dive into the rest of 2023 and not give up on those
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  goals that we spent so much time.
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  Please like, comment, subscribe.
• 1:08
  I provide information like this, marketing ideas, all the strategies.
• 1:13
  I bring on other agents and I would love to have you in my community.
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  We're also on the podcast if you're on the road and you
• 1:19
  would like to tune in that way.
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  Check that out, share it with your favorite real estate agent.
• 1:23
  But let's get into it because we got 45 days left and I
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  don't want to waste any time.
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  Let's just face these headlines head on, right?
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  Are they going to affect our business today, right now, anything?
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  Sure, adjust any practices that you might need based on the
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  buyer's commission lawsuit.
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  Adjust your CRM if, you know, you're a follow up boss, you don't want
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  to be under the new ownership, which I wouldn't be if I were you.
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  And let's put that behind us.
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  Everyone else is going to be focused on that.
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  So what's that mean for you?
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  That's opportunity.
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  And I know that I have goals that are still left open ended
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  that, you know, I set back last year and, and I want to get them.
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  I want to continue to strive for them.
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  I may come up a little bit short due to, you know, unforeseen
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  circumstances, but that's okay.
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  At the end of the day, I'm going to make sure I give it my all.
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  and make sure that I give those, those goals the credit they're due.
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  Uh, my mentor Mike Sherrard said the other day, he said, if you are giving up
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  now on your 2023 goals, you're taking one sixth of the year and throwing it away.
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  Think about if we did that.
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  Every six years you've wasted an entire year of going to reach your
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  goals and achieving those dreams.
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  And think about how far that puts us behind.
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  If you know anything about our industry, It does take time to
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  build momentum and get things going.
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  Obviously if you put a house under contract today, you probably will
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  close by the end of the year.
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  But if you put a contract under, you know, in 30 days, that'll
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  probably roll into the next year.
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  And there's nothing that says that that January 1st is like, you
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  know, the end all be all right.
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  We still have the business as a continuum and we need to
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  start treating it like that.
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  But I'm over the fact that everyone's like, Oh, 2024 business plan.
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  I got it done.
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  I'm deadline focused.
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  And here's the deal.
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  I don't want to say don't take a weekend or don't take a
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  couple hours to build that out.
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  That is important myself.
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  I wait to the very end of December to make that happen because I'm
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  going to give 2023 everything I can.
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  And so that's what I'm going to do.
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  And so here's the deal.
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  How do we build momentum?
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  Obviously, we're continuing to dial it in, do all the things that we've done,
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  but how are we going to make these, these holiday transactions the best?
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  I've had great months in December, closing five and six and seven transactions.
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  I've also had, you know, in the beginning of, of time, I used to
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  take the, take the whole month off.
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  So.
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  How are we going to dial in our strategies?
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  How are we going to be ultra focused?
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  And here's the deal.
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  There's a lot of distractions, but there's also a lot of people taking time off.
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  I saw a real estate agent that said she was going on vacation for a month
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  because it's traditionally slow.
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  See you later.
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  I'm going to be here on the ground working.
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  Also, Thanksgiving is one day.
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  Christmas is one day, maybe two.
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  New Year's is one day.
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  Do we need to take an entire week around them?
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  Certainly spend time with your family.
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  It is a little bit slower time.
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  Please don't blow up your clients and say oh Christmas dinner's over.
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  Let's go look at the house I'm not saying that but understand that if
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  you zero in and focus your family time on the actual holidays and you know
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  the day around it or whatever And you don't expand those into a week, you can
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  really focus and you can get a lot done.
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  As Ed Milette talks about winter in, you know, the economy or your industry.
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  And how, you know, they often talk about like the tortoise and the
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  hare and how people stop, right?
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  And winter, they freeze.
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  They're like, oh man, panic, what's going on?
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  This happened.
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  A bunch of things I can't control happened.
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  And I'm gonna freeze until we figure it out.
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  Well, if you just keep running...
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  You know, maybe jog, maybe pay attention, maybe proceed with caution.
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  But if you are keeping running, you're gaining ground.
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  Eventually you're going to pass the competition and
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  that's what we're doing here.
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  So if we're focused on this, we're going to dive into strategies, right?
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  We're going to make sure that we are executing at the very highest level.
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  Okay.
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  Reaching out and connecting and, and doing the things.
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  And Oh, we need to make sure that we're Having this conversation.
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  Boom.
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  I'm going to start scripting it out.
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  I'm going to get into it.
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  I'm going to put it in a practice right now.
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  I'm not going to wait till the lawsuits come down.
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  I'm going to make sure that I am above board with everything I
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  do with the commissions, right?
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  And so you kind of build that into your business, but keep running, keep
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  going and keep putting in the time.
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  If you put 40 hours a weekend over every single week until the end of
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  the year, I promise you that you will be making an impact on your business.
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  So.
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  Right now take a look put that 2024 business plan aside.
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  Look back here 2023 goals What can you do to get a little bit closer and
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  certainly some may be out of reach But how can you do do it closer, right?
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  if you get two thirds of the way instead of Half of the way you are
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  absolutely doing something special.
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  And so is there anything you can do right?
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  Is there A list you can call that, you know, is, is on your prospects list
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  and you're just, you know, kind of let it be and you haven't followed up.
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  Is there something you can do to get that, get those rolling?
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  Because here's the deal in this time, you could have an upper hand in negotiation
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  and oh wait, rates just went down.
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  Let's make this happen.
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  And so you need to be adaptive.
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  You need to make sure you're available.
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  You need to make sure you're spending time in your business right now.
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  but I would put those goals back on the front of, you know, your desk or in front
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  of you and put the 2024 ones behind.
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  And obviously there'll come a time where we can changing of the guard
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  and switch that out, but let's get this done right now in 2023.
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  And right now let's join in the conversation.
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  What are you doing?
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  If you need accountability groups, let's bring this
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  community together and get going.
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  So stay on it, stay on track.
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  We're going to talk about what you can do in the holidays in the next video.
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  But right now, I just want you to take a refocus point, look at those goals,
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  dial it in, see what you can reach.
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  Maybe set some micro goals that you're going to reach in the next
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  45 days, because this is the time where you can gain market share.
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  And I promise you that.
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  And if they don't close by the end of the year, Okay, but if they're ready to
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  roll because of the work you do now into the next year, that's where we're at.
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  That's, you can attribute that closing next year to that 2023 goal to staying
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  focused and really diving in while everyone else is reading the headlines,
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  while everyone else is freaking out because buyer's agents are never going to
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  get paid again according to some, right?
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  You can focus in, dial in your systems, make sure you're Ultra focus on
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  your goals and we will get it done.
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  So if you're doing something special, if you need that support,
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  let's build this community out.
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  Comment below, DM me.
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  If you're listening on the podcast, I'd be happy to help and happy to motivate
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  as we move forward and absolutely take advantage of this last 45 days, a
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  little under one sixth, as I mentioned earlier, like comment, subscribe to this.
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  I hope that this helps and this motivates you.
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  to go out and knock it out of the park for the next 45 days.
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  And if you do, I would love to hear about it.
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  So send me an email, send me a DM, shoot me a text and say, Hey, I
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  listened to this podcast or this video and this is what I did.
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  And thank you.
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  That would make my day.
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  That's why I do what I do.
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  I hope that helps and we'll talk to you soon.
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  Bye bye.