Selling Fitness Vs. Selling Your Service

Gym Business Coach Podcast · Dec 22, 2022 · 22m

For the longest time, fitness marketing has only targeted a small population segment. This small segment lives at the top of the fitness awareness triangle.

You can think of it as the warm traffic that readily responds to a fitness ad and is likely to change gym membership from one gym to another fairly frequently.

At the bottom of the fitness awareness triangle is the vast population who don’t even know the connection between fitness, weight, and the health problems they face.

We are leaving a lot on the table by failing to educate these masses about the benefits of working out regularly…