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Loyalty Live Session | Tom Madden, Senior Partner, ICF Next
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Loyalty360 Loyalty Live Interview: Tom Madden, senior partner for ICF Next, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape.
A few topics that were covered include:
• What is the biggest challenge or opportunity you see in customer loyalty today?
• What is one brand (or a few) that you think do an exceptional job of creating customer loyalty and why?
• What is a brand (or a few) you are most loyal to and why?
• How have you seen COVID impact your clients and how have you helped them through transitions, pivots, etc.?
• Is…
The skinny
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