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Avoiding the 'Winner's Curse' with the Buyer Process
Today marks the second installment in Matt and Garrett's series focusing on buyers in which they look at one of the possible reasons for such a high percentage of deals falling out these days – the dreaded 'Winner's Curse'. It is a very real phenomenon which is covered in Ninja installations, and seems to be more prevalent in the current market, so the timing is perfect to take a look at both the curse, and the way to avoid it, in today's episode.
Matt and Garrett begin by explaining what the curse is, and the important role that communication and the Buyer Process play in avoiding it. They…
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