Latest / AdTech Heroes - Interviews with Advertising Technology Executives
Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative
In this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack.
During the conversation, they discussed:
- How to build strategic partnerships.
- Ownership of the ad stack and who plays a role.
- Adaptability for success.
The skinny
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