Marketing leadership through story, data, and growth bets
In this episode of Frankly E-commerce, host Patrick Scott Pitman sits down with e-commerce veteran Rabah Rahil (CMO at Tie, former CMO at Fermat and Triple Whale) to unpack the high-stakes reality of modern growth marketing and what it actually takes to scale brands today.
Together, they explore why the CMO role carries the highest pressure in the C-suite, how to structure your budget like a poker hand with cascading bets, and why human taste and storytelling will always beat AI-generated output. Rabah also shares how to prepare for Black Friday without burning margins, the bold "moonshot"…
The skinny
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