Latest / Influencer Confidential / How Travel Influencers Make Money in 2026 #276

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How Travel Influencers Make Money in 2026 #276 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the currentin Well,
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  Speaker 1: let's jump in. Let's talk about how travel influencers are
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  Speaker 1: making money in this industry. I feel like it's one
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  Speaker 1: of the big things that people are so curious about, like,
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  Speaker 1: is this a real job? Can people make actual money?
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  Speaker 1: As someone who has a creator community of over one
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  Speaker 1: hundred and fifty thousand creators collectively that we support through
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  Speaker 1: educational material and programs and courses, I'm here to tell
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  Speaker 1: you the amount of creators I see specifically in travel
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  Speaker 1: that are killing it, and the types of contracts they
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  Speaker 1: are signing and the types of brand partnerships and thermonetization
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  Speaker 1: strategies are just wild. I'm here to tell you absolutely
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  Speaker 1: there is a bunch of ways that you can be
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  Speaker 1: successful in this industry. Fun fact, being a travel content
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  Speaker 1: creator does not only mean you can only work with
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  Speaker 1: travel brands. Okay, we're going to dive deep in today's
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  Speaker 1: episode all about monetization, and I just had to start
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  Speaker 1: by like even revealing a little bit that this misconception
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  Speaker 1: that being a travel creator means only working with hotels
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  Speaker 1: and tourism boards is a big no no when it
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  Speaker 1: comes to mindset, because as a travel creator, you can
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  Speaker 1: work with all types of brands. I always share in
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  Speaker 1: my community the story of one of our travel influencers
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  Speaker 1: who signed a nineteen thousand dollars brand deal last year,
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  Speaker 1: and it was with a popcorn company. And I love
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  Speaker 1: sharing that story because when you think travel influencer, you
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  Speaker 1: don't necessarily think, oh, someone that works with popcorn. But
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  Speaker 1: it just goes to show there are brands everywhere, there
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  Speaker 1: are opportunities everywhere. In today's episode's going to dive deep
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  Speaker 1: on all things travel monetization. Now, if you're new to
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  Speaker 1: the channel, welcome. My name is Nina Zeta. I feel
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  Speaker 1: like I have a lot to share on this topic
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  Speaker 1: because I come from the brand side. I've managed Tourism
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  Speaker 1: board press trips and Tourism Board influencer campaigns, content creator campaigns,
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  Speaker 1: UGC campaigns. Also on the hotel side, I've worked with
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  Speaker 1: a variety of different very travel centric brands. We did
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  Speaker 1: this huge campaign for jet Sutter, which is part of
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  Speaker 1: the trip Advisor family. So I feel like I see
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  Speaker 1: the back end a lot of times from the brand perspective,
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  Speaker 1: But I also have this a robust, really awesome creator
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  Speaker 1: community that I talk too weekly and I get to
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  Speaker 1: hear their story. So monetization is something we're always talking
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  Speaker 1: about in our community because people I work with they
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  Speaker 1: want to do this as a business. They are not hobbyists.
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  Speaker 1: They want to make this their full time bread and butter.
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  Speaker 1: They want to make this their income. And I do
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  Speaker 1: have people that decide to do this as a part
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  Speaker 1: time thing, or some people just don't want to do
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  Speaker 1: this full time, and that's totally okay. There's no like
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  Speaker 1: you have to be a full time creator. But I
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  Speaker 1: tend to work with creators who are a little bit
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  Speaker 1: more advanced and they do really have a passion for
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  Speaker 1: travel and they want to make money off of it. Now,
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  Speaker 1: before we talk about income, we're going to have to
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  Speaker 1: lay down on the law of the land, which is
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  Speaker 1: in any industry, if you want to make money in
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  Speaker 1: this space, you have to treat it like a business,
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  Speaker 1: and that should come as no surprise, and that means
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  Speaker 1: investing in tools that keep your business running, especially when
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  Speaker 1: it comes to being connected travel creators, y'all are traveling
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  Speaker 1: and we cannot have you depend on Dodgy Wi Fi,
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  Speaker 1: airport Wi Fi, hotel Wi Fi. You need to be
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  Speaker 1: connected at all times. Now I'm going to share with
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  Speaker 1: you guys a story from the brand side. I remember
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  Speaker 1: we were pitching a campaign for a client and we
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  Speaker 1: literally emailed like thirty to forty creators all at once.
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  Speaker 1: We did a massive pitch because we were on a
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  Speaker 1: tight deadline and we're like, who can get back to
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  Speaker 1: us the fastest, And our whole plan was like, listen,
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  Speaker 1: if we're pitching these people, we want to work with them.
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  Speaker 1: So it really came down with who responded, you know,
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  Speaker 1: the quickest, who's going to get back to us, and
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  Speaker 1: who's going to take their sweet little time They're not
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  Speaker 1: going to get the job because we probably had around
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  Speaker 1: three to five spots at that time for the campaign
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  Speaker 1: we were working on. Why am I sharing the story?
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  Speaker 1: When someone on the brand side is sending you an
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  Speaker 1: you cannot take your sweet little time getting back to them,
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  Speaker 1: especially if you're traveling like out of offices. That does
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  Speaker 1: not exist for travel influencers you can't really have an
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  Speaker 1: out of office. Part of your job is responding to
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  Speaker 1: emails being connected because those that do not lose the partnerships.
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  Speaker 1: And I have seen it happen. I remember this girl
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  Speaker 1: wrote back and be like, oh, I'm so sorry, Like
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  Speaker 1: I was in Tanzania and some Safari. I'm back now,
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  Speaker 1: and I was like, yeah, like we already filled the spot,
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  Speaker 1: try us again. And it's such a wake up call
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  Speaker 1: to everyone, Like to not be connected means losing out
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  Speaker 1: on real paid opportunities. And that's why I'm so excited
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  Speaker 1: y'all to introduce to you the sponsor of today, which
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  Speaker 1: is Gigsky. So Gigsky is an e SIM company. If
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  Speaker 1: you've never heard of an e SIM company, I'll break
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  Speaker 1: it down really really quickly. It's basically a digital SIM
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  Speaker 1: card that is connected directly to your phone. So we're
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  Speaker 1: gonna go ahead and pull up the app Gigsky on
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  Speaker 1: my phone and here you are going to have the homepage. Okay,
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  Speaker 1: so literally, depending where your travel, you're going to then
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  Speaker 1: put in the location of where you're going to be.
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  Speaker 1: So let's just say we're going to go to Let's
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  Speaker 1: go to Australia. Like why not I've been dying ago.
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  Speaker 1: I'm going to pull Australia. You're going to see all
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  Speaker 1: the different data plans available for Australia. And here's the thing.
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  Speaker 1: And this is just again because I'm a business owner,
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  Speaker 1: I treat this as a business. They have really great
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  Speaker 1: unlimited global data subscriptions, you know, depending on what your
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  Speaker 1: needs are as a business owner. Just to give you
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  Speaker 1: guys a little bit of a reference, this is the
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  Speaker 1: pricing that they have for monthly memberships. You can buy
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  Speaker 1: three months or twelve months. When I went to Mexico
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  Speaker 1: for a business trip. When I went to Canada for
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  Speaker 1: a business trip, I was away about five six seven
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  Speaker 1: days on each trip, paying twelve dollars a day for roaming.
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  Speaker 1: That is the standard roaming fee. So how ridiculous from
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  Speaker 1: just like a math perspective to spend money on roaming
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  Speaker 1: when you can have an eSIM in your phone like
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  Speaker 1: already set up that is going to have you connected
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  Speaker 1: everywhere and enable you to connect with your community, respond
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  Speaker 1: to those brain emails, sign a contract if you have to,
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  Speaker 1: all the things that you need to make your business run.
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  Speaker 1: So that's why I'm personally really excited about this and
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  Speaker 1: just As a fun fact, we tested gigsky on a
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  Speaker 1: trip to West Africa that we were at and we
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  Speaker 1: were connected the entire time. And that's when I knew
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  Speaker 1: that I could totally put my name behind this product
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  Speaker 1: and excited to share it with my creator community. And yeah,
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  Speaker 1: just being responsive, being connected is so important. So you
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  Speaker 1: don't let any of those opportunities slide, y'all if you
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  Speaker 1: are a travel influencer that is serious about staying connected,
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  Speaker 1: treating this as a business and making sure that you
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  Speaker 1: have reliable data wherever you go, and because it works
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  Speaker 1: in over one hundred and twenty countries, you can stay
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  Speaker 1: connected almost anywhere. Like the travel influencers I work with,
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  Speaker 1: their lives are so hectic and crazy. They're like one
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  Speaker 1: week in Tanzania, then next they're in London, then they're
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  Speaker 1: traveling here. Like having that eSIM on your phone, having
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  Speaker 1: a monthly membership and just like literally being connected. What
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  Speaker 1: else do you need, truly as a travel influencer to
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  Speaker 1: invest in If it's not reliable data? To me, that's
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  Speaker 1: the number one. Definitely check out gigs guy. I'm gonna
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  Speaker 1: leave a link below with our code for fifty percent
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  Speaker 1: off your first a month so that's a little gift
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  Speaker 1: from us to you and thanks to the team at
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  Speaker 1: gigs guy for sponsoring. So when it comes to monetization,
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  Speaker 1: obviously we're gonna talk brand deals. Because content creators, travel creators,
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  Speaker 1: the ones I work with, the ones the tourism boards
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  Speaker 1: that I've worked with, are paying, etc. It's always been
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  Speaker 1: brand deals, brand deals, brand deals. When you think of
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  Speaker 1: yourself as pitching influence, okay, so pitching your community and
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  Speaker 1: doing a brand partnership, this is basically when you're going
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  Speaker 1: to the tourism board, the hotel, the tour operator, the
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  Speaker 1: suitcase company and saying, hey, I have your human, I
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  Speaker 1: have your people. You want to access them, you have
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  Speaker 1: to pay me. It's really that simple. You're like the middleman.
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  Speaker 1: You're the gatekeeper to your audience, to your person. And
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  Speaker 1: when you think of it from like a traditional ad sense,
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  Speaker 1: you know, hotels are running ads on Yelp like they're
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  Speaker 1: running ads on Facebook. So why on the ads there
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  Speaker 1: when they can run them through you. That's really when
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  Speaker 1: I think about like brand deals, what that looks like.
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  Speaker 1: And as a creator, you're gonna have so much more
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  Speaker 1: of an authentic voice, a connection with your human and
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  Speaker 1: we're seeing, you know, brand deals obviously be the top
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  Speaker 1: spot for creators. Goldmen Sacks actually release a report that
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  Speaker 1: said about seventy percent of Equator's income is coming from
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  Speaker 1: brand deals, and it is no different in the travel industry.
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  Speaker 1: This is the same thing we're seeing so many creators
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  Speaker 1: partner with brands now. Like I mentioned at the beginning,
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  Speaker 1: of partnering with brands, is not only mean tourism boards
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  Speaker 1: and hotels. Think why think large. If you're doing hiking,
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  Speaker 1: reach out to shoes and water bottles and backpack companies.
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  Speaker 1: It doesn't always have to be suitcases and imasks. Open
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  Speaker 1: your horizons in your brand pitches. Think the snack companies
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  Speaker 1: that you're bringing with you, or think about maybe even
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  Speaker 1: the medicine that you're using, you know, allergies. The health
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  Speaker 1: sector is huge right now. I'm seeing travel creators partner
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  Speaker 1: with companies you know in the health sector, talking about
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  Speaker 1: flu season, talking about seeing health you while you travel.
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  Speaker 1: Open up the types of brands you want to pitch
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  Speaker 1: and reach out to, and a big way influencers are monetizing.
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  Speaker 1: It's not just that sponsorship, but it's how the content lives.
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  Speaker 1: So adding fees for usage you know, if the hotel
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  Speaker 1: wants to just post it on their social that's very
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  Speaker 1: different than if they want to run ads to it,
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  Speaker 1: or if they want to put it on their website,
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  Speaker 1: or if they want to have it at a trade
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  Speaker 1: show and have your video be the video that's popping
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  Speaker 1: up on the big screen behind them. Right. These are
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  Speaker 1: all different usage fees. And that's how we're seeing creators
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  Speaker 1: be able to get really smart about monetization because it's
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  Speaker 1: not just a one size fits all pricing. They are
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  Speaker 1: deciding to, you know, price things separately, put packages for
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  Speaker 1: their brand partners together, and get really really, really clear
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  Speaker 1: and intentional with their offer. Yes, travel influencers are now
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  Speaker 1: making packages and offers so that they can offer it
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  Speaker 1: to their client at ease. When we talk about brand deals,
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  Speaker 1: I do want to talk about like UGC jobs as well.
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  Speaker 1: I'm actually going to pull up a website. It's called
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  Speaker 1: crowd Riff, And what I think is really saying about
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  Speaker 1: crowdrift is that it's really geared towards travel creators. So
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  Speaker 1: it appears that the way they work is with dmos, hotels, museums,
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  Speaker 1: tour operators and attractions, and they basically are a matchmaker
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  Speaker 1: for brands and travel creators specifically. So this is obviously
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  Speaker 1: a great website and there's so many tools and third
• 10:20
  Speaker 1: party sites like this, but I just wanted to share that. Obviously,
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  Speaker 1: if you are in the travel space and you're creating content,
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  Speaker 1: you know you're going to want to sign up for
• 10:28
  Speaker 1: these sort of third party sites to be able to
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  Speaker 1: create the content right. And it's not just always local.
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  Speaker 1: Like what's so interesting is that we had creators using
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  Speaker 1: crowd Rift internationally. And that's why NESIM is so important,
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  Speaker 1: because being connected, being able to respond, being able to
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  Speaker 1: upload content, being able to you know, engage on your
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  Speaker 1: sponsored content or to your client's needs, you know, are
• 10:52
  Speaker 1: getting the alert that they want to work with you.
• 10:54
  Speaker 1: It's just so very vital when it comes to being
• 10:57
  Speaker 1: a successful creator. So sharing you with these sites or
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  Speaker 1: a bunch of others, but as a UGC creator, that's
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  Speaker 1: something that you're going to want to obviously look into,
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  Speaker 1: especially creators that want to build up their portfolio. Monetization
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  Speaker 1: without a portfolio is really hard because the hotels and
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  Speaker 1: tours and boards and dmls and everyone, they need to
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  Speaker 1: see your work. They need to see what you can
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  Speaker 1: do for them. Okay, now we couldn't do a monetization
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  Speaker 1: video without affiliate marketing. Here's the thing. Affiliate marketing works
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  Speaker 1: really well when you have either a big audience or
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  Speaker 1: your video takes off. Right. It's like a mass volume game. Right.
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  Speaker 1: When your content does well and you know you're able
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  Speaker 1: to get a certain amount of clicks, then there is
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  Speaker 1: a strong monetization. One of my favorite monetization strategies with
• 11:41
  Speaker 1: affiliates is when you can negotiate for higher commissions. So,
• 11:44
  Speaker 1: if you are working with some sort of affiliate or
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  Speaker 1: brand and they're giving you a lower commission, can you
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  Speaker 1: ask for that higher commission, you know, to kind of
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  Speaker 1: then make it worth your while. I see creators that
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  Speaker 1: are really successful in this space, and then I see
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  Speaker 1: creators who have a really hard time, and I think
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  Speaker 1: that again, the grass is green where you water it.
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  Speaker 1: But being able to update your affiliates, especially while you're traveling,
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  Speaker 1: being able to you know, add things to your sore
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  Speaker 1: front or promote that link, you know. I was thinking
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  Speaker 1: about this creator who had a video go viral and
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  Speaker 1: she was like, oh my gosh, I was traveling. I
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  Speaker 1: think she was somewhere in Southeast Asia at the time.
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  Speaker 1: And I remember her being like, oh my god, Nina,
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  Speaker 1: the video went off, and like I just created a link,
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  Speaker 1: and having that downtime in the bus, being able to
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  Speaker 1: create her links, being able to promote them, having things
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  Speaker 1: ready again because she was connected, right, so she was
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  Speaker 1: able to move fast on that and monetize in affiliate marketing.
• 12:37
  Speaker 1: So just know that when it comes to like ROI
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  Speaker 1: of time and money, the affiliates with the higher commissions
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  Speaker 1: are the ones that we like here at Sidewalker Daily.
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  Speaker 1: Now a lot of creators are doing more and more
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  Speaker 1: in person events, tours, meetups, photo tours, retreats. Sort of
• 12:53
  Speaker 1: like these in person travel events, they either host them
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  Speaker 1: themselves or they get a company to do it for them,
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  Speaker 1: doing like a day meetup. That's different. Now you may
• 13:02
  Speaker 1: be asking, you know, how can you monetize that? Well,
• 13:04
  Speaker 1: obviously in the beginning, like if one person shows up,
• 13:07
  Speaker 1: you cannot, But if you build momentum, then this becomes
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  Speaker 1: a ticketed thing. From the tour girls that I have met,
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  Speaker 1: they don't do full on day trips. They just do
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  Speaker 1: quick tours three hour, five hour, and they're in and out,
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  Speaker 1: and of course they're selling spots for those tours, so
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  Speaker 1: that's really great. And again, if you know a destination
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  Speaker 1: really well, or it's an international destination that you've been
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  Speaker 1: too many times and you want to bring your audience
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  Speaker 1: with you. We have seen creators have a lot of
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  Speaker 1: success in like longer trips, shorter trips, whatever do you decide.
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  Speaker 1: But having this idea of like the tours is obviously
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  Speaker 1: can be very profitable. And that's why I'm drilling in
• 13:42
  Speaker 1: the importance of Gigsky as your ESAM when you are
• 13:45
  Speaker 1: abroad doing business abroad to not feel like stressed and scared,
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  Speaker 1: because I would be very stressed and scared if I
• 13:51
  Speaker 1: was abroad and did not have reliable data to help
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  Speaker 1: me if I had other people coming on this trip.
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  Speaker 1: So something to consider now digital products and course is
• 14:00
  Speaker 1: this is obviously a big one. And I think where
• 14:02
  Speaker 1: travel creators always get this wrong is they feel like, oh,
• 14:05
  Speaker 1: I'm a travel creator, so I have to make a
• 14:07
  Speaker 1: course teaching you how to be a travel creator. This
• 14:09
  Speaker 1: is absolutely not the case. You can be a travel
• 14:12
  Speaker 1: creator creating a course on your favorite destination. We worked
• 14:15
  Speaker 1: with this influencer. She made an entire course all about
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  Speaker 1: Greece Grease with kids Greece for Honeymoons Greece for family reunions.
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  Speaker 1: Like she knew this destination in and out, so she
• 14:26
  Speaker 1: made an entire product course video course about the destination.
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  Speaker 1: I loved that. And inside her course she included affiliates
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  Speaker 1: to places to stay and things to buy and what
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  Speaker 1: to book and what to pack et cetera. So that
• 14:39
  Speaker 1: was a really nice way of creating a program and
• 14:41
  Speaker 1: also having affiliates bundled into it. The guides paid itineraries
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  Speaker 1: are things that you, as a travel creator probably get
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  Speaker 1: asked all the time anyway, you know, having this guide
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  Speaker 1: from the get that is paywalled, so your audience has
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  Speaker 1: to pay for it. You know, I think it's a
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  Speaker 1: fair ask. You know, it doesn't have to be overly expensive,
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  Speaker 1: but it's it took you time to put it together,
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  Speaker 1: and you deserve to be compensated for your time. We
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  Speaker 1: have a lot of creators that opt into selling their content,
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  Speaker 1: especially if they're not in it. They're like, I don't care,
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  Speaker 1: I'm not in it. There's a website called SmugMug, I believe,
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  Speaker 1: and creators love this one to just sell their travel
• 15:15
  Speaker 1: photos instead of like pitching direct, they're using it. These
• 15:18
  Speaker 1: third party sites to license images for them and tends
• 15:22
  Speaker 1: to be a travel creator's crowd favorite. Y'all should check
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  Speaker 1: it out. But just in general, like these stock sites,
• 15:28
  Speaker 1: especially if it's just footage that's going to be collecting
• 15:30
  Speaker 1: dust and never being used again, why not upload it
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  Speaker 1: and see if there is potential to sell those images. Now,
• 15:37
  Speaker 1: if you have a membership, which is a way to monetize, Okay,
• 15:41
  Speaker 1: we have a membership here at side Walker Daily, and
• 15:43
  Speaker 1: if you have a membership community, there is so much
• 15:46
  Speaker 1: good to it because it's true community, it's true value.
• 15:51
  Speaker 1: But they could be labor intensive in the sense that
• 15:53
  Speaker 1: you have to show up for your community. So my
• 15:55
  Speaker 1: membership is something I have to show up weekly for.
• 15:57
  Speaker 1: Some people have other memberships they show up once a month.
• 16:00
  Speaker 1: It's very different. But again, when you develop your membership
• 16:04
  Speaker 1: or maybe like a paid newsletter, it's something people expect
• 16:07
  Speaker 1: like they are paying for you to show up, or
• 16:09
  Speaker 1: they're paying for that newsletter, or they're paying for something,
• 16:12
  Speaker 1: and they're paying for that consistency around it. I've had
• 16:14
  Speaker 1: my membership for many years now, so my audience knows
• 16:17
  Speaker 1: I'm quite reliable on Tuesdays and Fridays, but I have
• 16:21
  Speaker 1: this set into my business because I personally love my
• 16:24
  Speaker 1: membership and I love being able to connect with people.
• 16:27
  Speaker 1: Memberships are great monetizations, especially around reoccurring revenue and stable revenue. However,
• 16:33
  Speaker 1: when I am traveling, which I do as my own
• 16:36
  Speaker 1: business owner, oftentimes international like and I need to email
• 16:40
  Speaker 1: my team or I need to send a What'sapp communication
• 16:43
  Speaker 1: to my inner circle, and if I have a membership,
• 16:46
  Speaker 1: and if you have a membership, the connectivity piece again
• 16:49
  Speaker 1: is no longer a choice, it is a necessity. If
• 16:52
  Speaker 1: something happens, I need to email my community or what's
• 16:54
  Speaker 1: up them or let them know. It's having that ability,
• 16:58
  Speaker 1: that reliable day where I can jump in and send
• 17:01
  Speaker 1: a message to everyone on my team as well as
• 17:05
  Speaker 1: my members. Sometimes they don't even know I'm traveling, you know,
• 17:07
  Speaker 1: because I'm not posting it, but I'm still connected to
• 17:10
  Speaker 1: them and I'm still engaging in the chat. So again,
• 17:12
  Speaker 1: having a membership, I love it. I would recommend it
• 17:15
  Speaker 1: for you all, but just knowing if you do travel
• 17:17
  Speaker 1: a lot because your travel influencer, you probably do. Having
• 17:20
  Speaker 1: gigs guy having your ESUM set up so that everything
• 17:23
  Speaker 1: can go off without a hitch is instrumental. I see
• 17:27
  Speaker 1: a lot of creators do freelance work when they are
• 17:30
  Speaker 1: working and trying to monetize as a travel creator, especially
• 17:33
  Speaker 1: in the beginning, they're like working on sites like fiver
• 17:35
  Speaker 1: and upwork, or maybe even backstage and just doing like
• 17:38
  Speaker 1: freelance gigs, especially around social media management. I know a
• 17:41
  Speaker 1: lot of creators are doing that while they travel. They
• 17:45
  Speaker 1: want a nomadic lifestyle, but they're like, Okay, I'm not
• 17:47
  Speaker 1: doing the influencer thing, but I need to make money,
• 17:50
  Speaker 1: so I'm going to manage someone else's social media. So again,
• 17:53
  Speaker 1: if you're managing someone else's social media, they're paying you
• 17:56
  Speaker 1: a monthly retainer to post for them or to engage
• 17:59
  Speaker 1: on their pay and that's now part of your job. Amazing,
• 18:03
  Speaker 1: Especially as a travel influencer, we see a lot of
• 18:05
  Speaker 1: travel creators do this. It gives them steady income while
• 18:08
  Speaker 1: they are traveling. The big takeaways here there's no one
• 18:11
  Speaker 1: size fits all as a content creator or travel influencer.
• 18:14
  Speaker 1: There's so many different revenue streams. There's so much for monetization.
• 18:18
  Speaker 1: You guys know, I'm team brand deals. I love brand partnerships,
• 18:21
  Speaker 1: but again, you can't just depend on one egg. So
• 18:24
  Speaker 1: it's great to diversify, and I hope today kind of
• 18:26
  Speaker 1: shined a path to all the different ways that you,
• 18:28
  Speaker 1: as a travel influencer can monetize and get you thinking
• 18:32
  Speaker 1: about your business again in this really serious way and
• 18:36
  Speaker 1: treating it with the respect it deserves. I hope you
• 18:39
  Speaker 1: enjoyed today's episode. If you did, make sure to rate, review,
• 18:43
  Speaker 1: and subscribe to our show and visit Sidewalkerdaily dot com
• 18:47
  Speaker 1: for more resources on all things influencer, marketing and social media.
• 18:51
  Speaker 1: Until next time,