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57 | How to build your profitable niche and offer pyramid · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  Women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  Arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you
• 0:04
  are
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lott,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
• 0:08
  and
• 0:08
  ICF
• 0:09
  accredited
• 0:09
  coach
• 0:10
  Microphone (Samson Q2U Microphone): and
• 0:10
  Microphone (Samson Q2U Microphone): I
• 0:10
  Microphone (Samson Q2U Microphone): help
• 0:11
  Microphone (Samson Q2U Microphone): coaches
• 0:11
  Microphone (Samson Q2U Microphone): to
• 0:11
  Microphone (Samson Q2U Microphone): build
• 0:12
  Microphone (Samson Q2U Microphone): brilliant
• 0:12
  Microphone (Samson Q2U Microphone): businesses.
• 0:14
  Microphone (Samson Q2U Microphone): I
• 0:14
  Microphone (Samson Q2U Microphone): know
• 0:15
  Microphone (Samson Q2U Microphone): that
• 0:15
  Microphone (Samson Q2U Microphone): when
• 0:15
  Microphone (Samson Q2U Microphone): you
• 0:15
  Microphone (Samson Q2U Microphone): prepare
• 0:16
  Microphone (Samson Q2U Microphone): to
• 0:16
  Microphone (Samson Q2U Microphone): enter
• 0:16
  Microphone (Samson Q2U Microphone): the
• 0:17
  Microphone (Samson Q2U Microphone): arena,
• 0:17
  Microphone (Samson Q2U Microphone): there
• 0:17
  Microphone (Samson Q2U Microphone): is
• 0:18
  Microphone (Samson Q2U Microphone): fear,
• 0:18
  Microphone (Samson Q2U Microphone): self
• 0:18
  Microphone (Samson Q2U Microphone): doubt,
• 0:19
  Microphone (Samson Q2U Microphone): comparison,
• 0:20
  Microphone (Samson Q2U Microphone): anxiety,
• 0:21
  Microphone (Samson Q2U Microphone): uncertainty.
• 0:23
  Microphone (Samson Q2U Microphone): You
• 0:23
  Microphone (Samson Q2U Microphone): can
• 0:23
  Microphone (Samson Q2U Microphone): tend
• 0:24
  Microphone (Samson Q2U Microphone): to
• 0:24
  Microphone (Samson Q2U Microphone): armor
• 0:24
  Microphone (Samson Q2U Microphone): up
• 0:25
  Microphone (Samson Q2U Microphone): and
• 0:25
  Microphone (Samson Q2U Microphone): protect
• 0:26
  Microphone (Samson Q2U Microphone): yourself
• 0:26
  Microphone (Samson Q2U Microphone): from
• 0:27
  Microphone (Samson Q2U Microphone): vulnerability.
• 0:29
  Microphone (Samson Q2U Microphone): In
• 0:29
  Microphone (Samson Q2U Microphone): this
• 0:29
  Microphone (Samson Q2U Microphone): podcast,
• 0:30
  Microphone (Samson Q2U Microphone): I'll
• 0:30
  Microphone (Samson Q2U Microphone): be
• 0:30
  Microphone (Samson Q2U Microphone): sharing
• 0:30
  Microphone (Samson Q2U Microphone): honest,
• 0:31
  Microphone (Samson Q2U Microphone): not
• 0:31
  Microphone (Samson Q2U Microphone): hype,
• 0:31
  Microphone (Samson Q2U Microphone): practical
• 0:32
  Microphone (Samson Q2U Microphone): and
• 0:32
  Microphone (Samson Q2U Microphone): emotional
• 0:33
  Microphone (Samson Q2U Microphone): tools
• 0:33
  Microphone (Samson Q2U Microphone): to
• 0:33
  Microphone (Samson Q2U Microphone): support
• 0:34
  Microphone (Samson Q2U Microphone): you
• 0:34
  Microphone (Samson Q2U Microphone): to
• 0:34
  Microphone (Samson Q2U Microphone): make
• 0:35
  Microphone (Samson Q2U Microphone): the
• 0:35
  Microphone (Samson Q2U Microphone): difference
• 0:35
  Microphone (Samson Q2U Microphone): that
• 0:35
  Microphone (Samson Q2U Microphone): you
• 0:35
  Microphone (Samson Q2U Microphone): are
• 0:36
  Microphone (Samson Q2U Microphone): here
• 0:36
  Microphone (Samson Q2U Microphone): for.
• 0:37
  Microphone (Samson Q2U Microphone): Dare
• 0:37
  Microphone (Samson Q2U Microphone): greatly.
• 0:38
  Microphone (Samson Q2U Microphone): You
• 0:38
  Microphone (Samson Q2U Microphone): belong
• 0:39
  Microphone (Samson Q2U Microphone): in
• 0:39
  Microphone (Samson Q2U Microphone): this
• 0:39
  Microphone (Samson Q2U Microphone): arena.
• 0:41
  Hello,
• 0:42
  welcome
• 0:42
  to
• 0:42
  the
• 0:42
  57th
• 0:43
  episode
• 0:44
  of
• 0:44
  women
• 0:44
  in
• 0:44
  the
• 0:44
  coaching
• 0:45
  arena.
• 0:45
  I
• 0:45
  am
• 0:45
  so
• 0:46
  glad
• 0:46
  you
• 0:46
  are
• 0:46
  here.
• 0:48
  I
• 0:48
  have
• 0:48
  thought
• 0:49
  long
• 0:49
  and
• 0:49
  hard
• 0:50
  about
• 0:50
  what
• 0:50
  to
• 0:51
  record
• 0:51
  for
• 0:51
  you
• 0:52
  today.
• 0:53
  Because
• 0:54
  I
• 0:54
  think
• 0:54
  there
• 0:55
  is
• 0:55
  so
• 0:55
  much
• 0:56
  how
• 0:56
  to
• 0:57
  content
• 0:58
  out
• 0:58
  there.
• 0:59
  And
• 0:59
  there
• 0:59
  is
• 0:59
  so
• 0:59
  much
• 1:00
  noise.
• 1:01
  That
• 1:01
  I'm
• 1:01
  really
• 1:02
  hesitant
• 1:03
  to
• 1:03
  add
• 1:04
  to
• 1:04
  that.
• 1:05
  But
• 1:06
  I
• 1:06
  do
• 1:06
  want
• 1:07
  to
• 1:08
  help.
• 1:09
  So
• 1:09
  what
• 1:09
  I
• 1:09
  thought
• 1:10
  I
• 1:10
  would
• 1:10
  do
• 1:10
  today
• 1:11
  is
• 1:11
  bring
• 1:12
  some
• 1:12
  how
• 1:13
  to
• 1:13
  content
• 1:14
  into
• 1:14
  a
• 1:14
  more
• 1:15
  holistic
• 1:15
  approach.
• 1:16
  So
• 1:17
  you
• 1:17
  build
• 1:17
  something
• 1:18
  really
• 1:18
  solid.
• 1:20
  So
• 1:20
  this
• 1:21
  is
• 1:21
  my
• 1:21
  profitable
• 1:22
  niche
• 1:23
  and
• 1:23
  offer
• 1:23
  pyramid.
• 1:25
  So
• 1:25
  I
• 1:25
  would
• 1:25
  love
• 1:25
  you
• 1:26
  to
• 1:26
  think
• 1:26
  of
• 1:26
  a
• 1:27
  pyramid.
• 1:28
  And
• 1:28
  we're
• 1:28
  going
• 1:28
  to
• 1:29
  start
• 1:29
  from
• 1:29
  the
• 1:29
  bottom
• 1:31
  and
• 1:31
  there
• 1:31
  are
• 1:31
  four
• 1:32
  layers
• 1:32
  to
• 1:32
  this
• 1:33
  pyramid.
• 1:34
  Our
• 1:35
  first
• 1:35
  step
• 1:36
  on
• 1:36
  the
• 1:36
  bottom
• 1:37
  of
• 1:37
  our
• 1:37
  pyramid.
• 1:38
  Is
• 1:39
  a
• 1:39
  front
• 1:39
  door
• 1:40
  focus
• 1:40
  on
• 1:41
  a
• 1:41
  simple
• 1:41
  a
• 1:42
  to
• 1:42
  B
• 1:42
  transformation.
• 1:44
  So
• 1:45
  this
• 1:45
  is
• 1:45
  your
• 1:46
  I
• 1:46
  help
• 1:46
  statement.
• 1:47
  So
• 1:48
  I
• 1:48
  help
• 1:48
  coaches
• 1:49
  to
• 1:49
  get
• 1:49
  clients
• 1:50
  with
• 1:50
  honesty,
• 1:51
  not
• 1:51
  hype.
• 1:52
  That
• 1:52
  is
• 1:52
  my
• 1:53
  I
• 1:53
  help
• 1:53
  statement.
• 1:55
  You
• 1:55
  was,
• 1:55
  might
• 1:55
  be
• 1:56
  something
• 1:56
  like
• 1:57
  I
• 1:57
  help
• 1:57
  mums
• 1:58
  who
• 1:59
  are
• 1:59
  stuck
• 1:59
  in
• 1:59
  a
• 1:59
  rant,
• 2:00
  get
• 2:00
  into
• 2:01
  a
• 2:01
  job
• 2:01
  that
• 2:01
  they
• 2:02
  love.
• 2:03
  Maybe
• 2:04
  it's
• 2:04
  I
• 2:04
  help
• 2:05
  leaders
• 2:06
  who
• 2:06
  struggle
• 2:07
  to
• 2:07
  speak
• 2:07
  up
• 2:07
  in
• 2:08
  meetings
• 2:09
  communicate
• 2:09
  clearly
• 2:10
  and
• 2:11
  concisely
• 2:12
  so
• 2:12
  that
• 2:12
  they
• 2:12
  get
• 2:13
  their
• 2:13
  next
• 2:13
  promotion.
• 2:15
  I
• 2:15
  often
• 2:16
  talk
• 2:16
  here
• 2:16
  about
• 2:17
  the
• 2:17
  front
• 2:17
  door,
• 2:18
  back
• 2:18
  door
• 2:19
  framework.
• 2:19
  So
• 2:20
  if
• 2:20
  you're
• 2:20
  thinking
• 2:20
  about
• 2:21
  your,
• 2:21
  I
• 2:21
  help
• 2:22
  statement.
• 2:23
  Really
• 2:24
  think
• 2:24
  about
• 2:24
  whether
• 2:25
  you
• 2:25
  are
• 2:25
  focusing
• 2:26
  on
• 2:26
  the
• 2:27
  front
• 2:27
  door
• 2:28
  needs,
• 2:28
  which
• 2:29
  is
• 2:29
  something
• 2:29
  that
• 2:29
  they
• 2:30
  are
• 2:30
  actively
• 2:30
  looking
• 2:31
  for,
• 2:31
  that
• 2:32
  they
• 2:32
  know
• 2:32
  that
• 2:33
  they
• 2:33
  want.
• 2:34
  So
• 2:34
  that
• 2:34
  might
• 2:34
  be
• 2:35
  for
• 2:35
  example,
• 2:36
  to
• 2:36
  get
• 2:36
  a
• 2:36
  new
• 2:36
  job.
• 2:37
  And
• 2:38
  what
• 2:38
  we
• 2:38
  can
• 2:38
  end
• 2:39
  up
• 2:39
  doing
• 2:39
  as
• 2:39
  coaches,
• 2:40
  because
• 2:40
  we
• 2:40
  know
• 2:41
  that
• 2:41
  there
• 2:41
  is
• 2:41
  so
• 2:41
  much
• 2:41
  more
• 2:42
  to
• 2:42
  getting
• 2:43
  that
• 2:43
  job.
• 2:44
  Is
• 2:44
  focusing
• 2:45
  on
• 2:45
  the
• 2:45
  back
• 2:45
  door,
• 2:46
  which
• 2:46
  is
• 2:46
  knowing
• 2:47
  their
• 2:47
  values,
• 2:47
  elevating
• 2:48
  their
• 2:48
  mindset
• 2:49
  and
• 2:49
  improving
• 2:49
  their
• 2:49
  confidence,
• 2:50
  knowing
• 2:50
  their
• 2:51
  strengths.
• 2:52
  and
• 2:52
  yes,
• 2:53
  we
• 2:53
  do
• 2:53
  need
• 2:53
  to
• 2:53
  talk
• 2:53
  about
• 2:54
  that
• 2:54
  stuff,
• 2:54
  but
• 2:54
  we
• 2:55
  always
• 2:55
  need
• 2:55
  to
• 2:55
  lead
• 2:56
  with
• 2:56
  the
• 2:57
  front
• 2:57
  door,
• 2:57
  which
• 2:58
  is
• 2:58
  the
• 2:58
  thing
• 2:58
  that
• 2:59
  they
• 2:59
  really,
• 3:00
  really
• 3:00
  want.
• 3:01
  And
• 3:02
  I
• 3:02
  often
• 3:02
  talk
• 3:02
  about
• 3:03
  when
• 3:03
  I
• 3:03
  first
• 3:04
  qualified
• 3:04
  as
• 3:04
  a
• 3:04
  coach.
• 3:06
  And
• 3:06
  my
• 3:06
  friend
• 3:07
  was
• 3:07
  applying
• 3:08
  for
• 3:09
  jobs
• 3:09
  well
• 3:10
  beneath
• 3:10
  her
• 3:11
  pay
• 3:11
  grade
• 3:11
  because
• 3:12
  she'd
• 3:12
  lost
• 3:12
  a
• 3:12
  lot
• 3:12
  of
• 3:13
  confidence
• 3:13
  in
• 3:13
  having
• 3:14
  children
• 3:14
  and
• 3:15
  taking
• 3:15
  that
• 3:15
  step
• 3:15
  back.
• 3:16
  And
• 3:17
  so
• 3:17
  I
• 3:17
  was
• 3:19
  wanting
• 3:19
  so
• 3:20
  eagerly
• 3:20
  to
• 3:21
  use
• 3:21
  my
• 3:21
  new
• 3:21
  coaching
• 3:22
  skills
• 3:23
  and
• 3:23
  saying,
• 3:24
  come
• 3:24
  for
• 3:24
  coaching,
• 3:25
  it
• 3:25
  really
• 3:25
  help
• 3:26
  open
• 3:26
  your
• 3:27
  mind
• 3:27
  and
• 3:28
  we'll
• 3:28
  work
• 3:29
  on
• 3:29
  your
• 3:29
  confidence
• 3:30
  and
• 3:30
  we'll
• 3:30
  do
• 3:30
  all
• 3:30
  this
• 3:30
  amazing
• 3:31
  stuff.
• 3:32
  And
• 3:32
  she
• 3:32
  said
• 3:33
  to
• 3:33
  me,
• 3:34
  That's
• 3:34
  really
• 3:35
  nice,
• 3:35
  but
• 3:36
  I
• 3:36
  haven't
• 3:36
  got
• 3:36
  time
• 3:37
  right
• 3:37
  now.
• 3:37
  I
• 3:38
  need
• 3:38
  to
• 3:38
  get
• 3:38
  a
• 3:38
  job.
• 3:39
  And
• 3:39
  what
• 3:39
  I
• 3:39
  could
• 3:40
  have
• 3:40
  done
• 3:40
  is
• 3:41
  sad.
• 3:41
  Come
• 3:42
  work
• 3:42
  with
• 3:42
  me.
• 3:43
  I
• 3:43
  will
• 3:43
  help
• 3:44
  you
• 3:44
  to
• 3:44
  get
• 3:44
  that
• 3:45
  next
• 3:45
  job
• 3:45
  that
• 3:45
  you
• 3:46
  want.
• 3:47
  And
• 3:47
  then
• 3:47
  in
• 3:47
  that
• 3:47
  first
• 3:48
  session,
• 3:48
  no
• 3:49
  doubt.
• 3:49
  She
• 3:49
  would
• 3:49
  have
• 3:49
  said.
• 3:51
  Well,
• 3:51
  the
• 3:51
  big
• 3:52
  problem
• 3:52
  really
• 3:53
  is
• 3:53
  that
• 3:54
  I
• 3:55
  feel
• 3:55
  like
• 3:55
  I
• 3:55
  can't
• 3:56
  apply
• 3:56
  for
• 3:56
  that
• 3:56
  one.
• 3:57
  And
• 3:57
  then
• 3:57
  we
• 3:57
  could
• 3:57
  have
• 3:57
  had
• 3:58
  the
• 3:58
  real
• 3:58
  backdoor
• 3:59
  discussion
• 4:00
  that
• 4:00
  we
• 4:00
  needed
• 4:00
  to
• 4:00
  have
• 4:01
  about
• 4:01
  why
• 4:02
  she
• 4:02
  wasn't
• 4:02
  applying
• 4:03
  for
• 4:03
  the
• 4:03
  jobs
• 4:03
  that
• 4:03
  she
• 4:03
  was
• 4:04
  more
• 4:04
  than
• 4:04
  capable
• 4:05
  of.
• 4:05
  But
• 4:06
  to
• 4:06
  encourage
• 4:07
  her
• 4:07
  to
• 4:08
  want
• 4:08
  to
• 4:08
  move
• 4:09
  forward
• 4:09
  on
• 4:09
  that
• 4:09
  problem.
• 4:10
  I
• 4:10
  needed
• 4:11
  to
• 4:11
  focus
• 4:11
  on
• 4:12
  her
• 4:12
  desire.
• 4:13
  Where
• 4:14
  her
• 4:14
  current
• 4:14
  awareness
• 4:15
  was,
• 4:15
  which
• 4:15
  was
• 4:16
  focusing
• 4:16
  on
• 4:16
  that
• 4:17
  goal
• 4:17
  of
• 4:17
  getting
• 4:18
  a
• 4:18
  job.
• 4:19
  So
• 4:19
  our
• 4:20
  core
• 4:20
  concept
• 4:21
  for
• 4:21
  the
• 4:21
  bottom
• 4:22
  of
• 4:22
  our
• 4:22
  pyramid
• 4:24
  is
• 4:24
  focus
• 4:25
  on
• 4:25
  the
• 4:25
  front
• 4:26
  door.
• 4:27
  So
• 4:27
  think
• 4:28
  about
• 4:28
  your
• 4:28
  particular
• 4:29
  client's
• 4:30
  front
• 4:30
  door
• 4:30
  desire.
• 4:31
  What
• 4:31
  do
• 4:31
  they
• 4:31
  say?
• 4:32
  I
• 4:32
  just
• 4:33
  need
• 4:33
  to.
• 4:34
  Fill
• 4:35
  in
• 4:35
  the
• 4:35
  blank.
• 4:36
  No
• 4:36
  one
• 4:37
  just
• 4:37
  needs
• 4:37
  to
• 4:38
  know
• 4:38
  their
• 4:39
  strengths.
• 4:39
  No
• 4:40
  one
• 4:40
  just
• 4:40
  needs
• 4:41
  to
• 4:41
  know
• 4:41
  their
• 4:41
  values.
• 4:42
  They
• 4:43
  are
• 4:43
  nice
• 4:43
  to
• 4:44
  have.
• 4:45
  In
• 4:45
  the
• 4:45
  eyes
• 4:45
  of
• 4:45
  our
• 4:46
  clients.
• 4:46
  Yes.
• 4:47
  We
• 4:47
  know
• 4:47
  as
• 4:47
  coaches
• 4:47
  that
• 4:48
  they
• 4:48
  are
• 4:48
  all
• 4:48
  very
• 4:49
  important.
• 4:50
  But
• 4:50
  in
• 4:50
  the
• 4:50
  eyes
• 4:51
  of
• 4:52
  the
• 4:52
  average
• 4:52
  person,
• 4:53
  trying
• 4:53
  to
• 4:54
  get
• 4:54
  by
• 4:54
  until
• 4:54
  next
• 4:55
  Tuesday,
• 4:56
  they
• 4:56
  are
• 4:56
  not
• 4:57
  on
• 4:57
  the
• 4:57
  to-do
• 4:58
  list.
• 4:58
  So
• 4:59
  really
• 4:59
  think
• 4:59
  about
• 5:00
  what
• 5:00
  is
• 5:00
  that
• 5:00
  front
• 5:01
  door
• 5:01
  focus
• 5:01
  that
• 5:01
  you
• 5:02
  need
• 5:02
  to
• 5:02
  think
• 5:02
  about
• 5:03
  for
• 5:03
  your
• 5:03
  ideal
• 5:03
  clients?
• 5:05
  So
• 5:05
  we're
• 5:05
  moving
• 5:06
  up
• 5:06
  our
• 5:06
  pyramid
• 5:06
  now.
• 5:07
  So
• 5:07
  we
• 5:07
  are
• 5:07
  on
• 5:07
  level
• 5:08
  two
• 5:09
  of
• 5:09
  our
• 5:09
  pyramid.
• 5:11
  Which
• 5:11
  is
• 5:11
  is
• 5:11
  that
• 5:12
  a
• 5:12
  bleeding
• 5:12
  neck
• 5:12
  problem.
• 5:14
  So
• 5:15
  for
• 5:15
  your
• 5:15
  ideal
• 5:15
  client.
• 5:17
  Is
• 5:17
  this
• 5:18
  a
• 5:18
  bleeding
• 5:19
  neck
• 5:19
  issue.
• 5:20
  So
• 5:20
  John
• 5:21
  Mendoca
• 5:22
  I
• 5:22
  think
• 5:22
  he's
• 5:23
  called
• 5:23
  is
• 5:23
  the
• 5:24
  first
• 5:24
  person
• 5:24
  who
• 5:25
  I've
• 5:25
  heard
• 5:25
  say
• 5:26
  this
• 5:26
  bleeding
• 5:27
  neck
• 5:27
  issue,
• 5:28
  but
• 5:28
  I
• 5:28
  think
• 5:28
  it's
• 5:28
  a
• 5:28
  really
• 5:29
  great
• 5:30
  analogy
• 5:31
  for.
• 5:32
  Is
• 5:32
  this
• 5:32
  an
• 5:32
  urgent
• 5:33
  problem
• 5:33
  that
• 5:34
  I
• 5:34
  need
• 5:34
  to
• 5:34
  sort
• 5:34
  out
• 5:35
  right
• 5:35
  now?
• 5:36
  Or
• 5:37
  is
• 5:37
  this
• 5:38
  a
• 5:38
  sprained
• 5:39
  ankle
• 5:40
  where
• 5:40
  I
• 5:41
  can
• 5:41
  just
• 5:41
  hop
• 5:41
  along,
• 5:42
  which
• 5:42
  in
• 5:42
  marketing
• 5:43
  terms,
• 5:43
  sadly
• 5:44
  means
• 5:45
  never.
• 5:46
  And
• 5:46
  in
• 5:46
  a
• 5:46
  world
• 5:47
  where
• 5:47
  I
• 5:47
  would
• 5:47
  love
• 5:48
  people
• 5:48
  to
• 5:48
  prioritize
• 5:49
  nice
• 5:50
  to
• 5:50
  have
• 5:50
  things.
• 5:52
  There
• 5:52
  is
• 5:53
  nothing
• 5:53
  you
• 5:54
  can
• 5:54
  do
• 5:54
  if
• 5:55
  the
• 5:55
  people
• 5:56
  you
• 5:56
  want
• 5:56
  to
• 5:56
  help
• 5:57
  won't
• 5:58
  prioritize
• 5:58
  that
• 5:59
  problem
• 5:59
  in
• 5:59
  their
• 5:59
  life.
• 6:01
  Yes.
• 6:01
  If
• 6:01
  you
• 6:02
  really
• 6:02
  go
• 6:02
  all
• 6:03
  in,
• 6:03
  maybe
• 6:04
  you
• 6:04
  might
• 6:04
  be
• 6:05
  the
• 6:05
  one
• 6:05
  in
• 6:05
  a
• 6:05
  million
• 6:06
  who
• 6:06
  can
• 6:07
  really
• 6:07
  frame
• 6:08
  their
• 6:08
  problem
• 6:09
  as
• 6:09
  essential
• 6:10
  to
• 6:10
  sort
• 6:10
  out.
• 6:12
  But
• 6:12
  your
• 6:12
  life
• 6:13
  will
• 6:13
  be
• 6:13
  really
• 6:13
  hard
• 6:14
  if
• 6:14
  you
• 6:15
  try
• 6:15
  and
• 6:16
  focus
• 6:16
  on
• 6:16
  a
• 6:16
  problem
• 6:17
  that
• 6:17
  your
• 6:18
  ideal
• 6:18
  client
• 6:18
  isn't
• 6:19
  prioritizing
• 6:20
  in
• 6:20
  their
• 6:20
  life.
• 6:21
  There's
• 6:22
  a
• 6:22
  quote
• 6:22
  from
• 6:22
  Perry
• 6:23
  Marshall,
• 6:24
  which
• 6:24
  is
• 6:24
  from
• 6:24
  the
• 6:24
  80,
• 6:25
  20
• 6:25
  sales
• 6:26
  and
• 6:26
  marketing
• 6:26
  book,
• 6:27
  which
• 6:27
  says,
• 6:28
  "if
• 6:28
  you
• 6:28
  want
• 6:29
  to
• 6:29
  make
• 6:29
  money,
• 6:30
  your
• 6:30
  service
• 6:30
  has
• 6:31
  to
• 6:31
  deal
• 6:31
  with
• 6:31
  something
• 6:31
  that
• 6:32
  involves
• 6:32
  one
• 6:33
  or
• 6:33
  both
• 6:33
  of
• 6:33
  the
• 6:34
  following.
• 6:35
  One
• 6:36
  is
• 6:36
  pain
• 6:37
  and
• 6:37
  great
• 6:37
  inconvenience,
• 6:38
  loss
• 6:39
  of
• 6:39
  money,
• 6:40
  threat
• 6:40
  of
• 6:40
  loss.
• 6:42
  And,
• 6:42
  or
• 6:43
  number
• 6:44
  two.
• 6:45
  Some
• 6:45
  craving
• 6:46
  for
• 6:46
  pleasure
• 6:47
  that
• 6:47
  borders
• 6:48
  on
• 6:48
  the
• 6:48
  irrational.
• 6:50
  So
• 6:50
  we
• 6:50
  buy
• 6:51
  to
• 6:52
  move
• 6:52
  away
• 6:52
  from
• 6:52
  pain
• 6:53
  or
• 6:53
  move
• 6:53
  towards
• 6:54
  pleasure.
• 6:55
  Usually
• 6:55
  to
• 6:56
  move
• 6:56
  away
• 6:56
  from
• 6:56
  pain.
• 6:58
  So
• 6:58
  what
• 6:58
  is
• 6:59
  a
• 6:59
  painful
• 7:00
  enough,
• 7:00
  very
• 7:00
  specific
• 7:01
  problem
• 7:02
  that
• 7:02
  you
• 7:02
  could
• 7:02
  solve
• 7:03
  for
• 7:03
  your
• 7:03
  ideal
• 7:04
  client?
• 7:06
  I'm
• 7:06
  running
• 7:06
  a
• 7:06
  program
• 7:07
  to
• 7:07
  help
• 7:07
  people
• 7:07
  to
• 7:07
  create
• 7:08
  an
• 7:08
  online
• 7:08
  course
• 7:09
  and
• 7:09
  group
• 7:09
  program.
• 7:11
  And,
• 7:11
  what
• 7:11
  I
• 7:11
  talk
• 7:12
  about
• 7:12
  in
• 7:12
  that
• 7:13
  program
• 7:13
  is
• 7:14
  different
• 7:14
  options
• 7:15
  to
• 7:15
  help
• 7:15
  people
• 7:15
  to
• 7:16
  see
• 7:16
  that
• 7:16
  there
• 7:16
  are
• 7:17
  various
• 7:18
  solutions.
• 7:19
  So,
• 7:19
  for
• 7:20
  example,
• 7:20
  do
• 7:21
  you
• 7:21
  want
• 7:21
  to
• 7:21
  do
• 7:21
  a
• 7:22
  flagship
• 7:23
  course,
• 7:23
  which
• 7:23
  is
• 7:24
  a
• 7:24
  really
• 7:25
  long
• 7:26
  in-depth.
• 7:27
  Program
• 7:28
  about
• 7:28
  a
• 7:28
  big,
• 7:29
  broad
• 7:30
  issue.
• 7:32
  Do
• 7:32
  you
• 7:32
  want
• 7:32
  to
• 7:32
  do
• 7:33
  a
• 7:33
  focused
• 7:34
  course,
• 7:34
  which
• 7:35
  is
• 7:35
  one
• 7:36
  tiny
• 7:36
  part
• 7:37
  of
• 7:37
  that
• 7:37
  problem.
• 7:38
  So
• 7:38
  for
• 7:39
  example,
• 7:39
  instead
• 7:40
  of
• 7:40
  having
• 7:40
  a
• 7:40
  leadership
• 7:41
  course,
• 7:42
  You
• 7:42
  could
• 7:42
  have
• 7:42
  a
• 7:43
  course
• 7:43
  to
• 7:44
  help
• 7:44
  people
• 7:44
  to
• 7:44
  communicate
• 7:45
  effectively
• 7:46
  in
• 7:47
  team
• 7:47
  meetings.
• 7:48
  So
• 7:48
  that
• 7:49
  is
• 7:49
  a
• 7:49
  really
• 7:49
  great
• 7:50
  way
• 7:50
  of
• 7:50
  trying
• 7:51
  to
• 7:51
  identify
• 7:52
  actual
• 7:53
  specific
• 7:54
  problems
• 7:55
  that
• 7:55
  you
• 7:55
  could
• 7:55
  solve
• 7:56
  and
• 7:56
  sell
• 7:57
  quite
• 7:57
  quickly
• 7:58
  in
• 7:58
  your
• 7:58
  marketing.
• 7:59
  So
• 7:59
  really
• 8:00
  do
• 8:00
  think
• 8:00
  about
• 8:01
  how
• 8:01
  you
• 8:01
  can
• 8:01
  break
• 8:02
  down
• 8:03
  that
• 8:03
  big
• 8:04
  goal
• 8:04
  into
• 8:05
  a
• 8:05
  very
• 8:05
  specific
• 8:06
  problem
• 8:07
  that
• 8:08
  you
• 8:08
  can
• 8:08
  help
• 8:08
  them
• 8:08
  to
• 8:09
  solve.
• 8:10
  That
• 8:10
  can
• 8:11
  often
• 8:11
  be
• 8:11
  a
• 8:11
  way
• 8:12
  of
• 8:12
  really
• 8:12
  focusing
• 8:13
  on
• 8:13
  a
• 8:14
  bleeding
• 8:14
  neck
• 8:14
  issue,
• 8:15
  an
• 8:15
  actual
• 8:15
  problem
• 8:16
  that
• 8:16
  they
• 8:16
  are
• 8:17
  actively
• 8:17
  aware
• 8:18
  of
• 8:18
  and
• 8:18
  wanting
• 8:19
  to
• 8:19
  solve.
• 8:20
  We're
• 8:20
  on
• 8:20
  step
• 8:21
  three
• 8:21
  of
• 8:22
  our
• 8:22
  pyramid
• 8:22
  now.
• 8:23
  Firstly,
• 8:23
  we've
• 8:24
  had
• 8:25
  our,
• 8:25
  I
• 8:25
  help
• 8:25
  statement
• 8:26
  at
• 8:26
  the
• 8:26
  bottom.
• 8:27
  Next
• 8:28
  up
• 8:28
  was
• 8:28
  is
• 8:29
  that
• 8:29
  bleeding
• 8:29
  neck
• 8:29
  issue.
• 8:30
  We
• 8:30
  are
• 8:30
  on
• 8:31
  the
• 8:31
  third
• 8:31
  layer
• 8:31
  of
• 8:32
  our
• 8:32
  pyramid
• 8:32
  now,
• 8:33
  which
• 8:33
  is,
• 8:34
  is
• 8:34
  it
• 8:34
  demonstrated
• 8:35
  through
• 8:35
  concrete
• 8:36
  ideas?
• 8:37
  So,
• 8:37
  this
• 8:37
  is
• 8:37
  when
• 8:38
  your
• 8:38
  offer
• 8:38
  comes
• 8:39
  in.
• 8:39
  So
• 8:39
  just
• 8:39
  like
• 8:40
  I
• 8:40
  talked
• 8:40
  about
• 8:40
  that
• 8:41
  in
• 8:41
  that
• 8:41
  last
• 8:41
  example.
• 8:43
  You
• 8:43
  could
• 8:43
  have
• 8:44
  a
• 8:44
  specific
• 8:45
  offer.
• 8:46
  It
• 8:46
  can
• 8:46
  even
• 8:46
  be
• 8:47
  a
• 8:47
  half
• 8:47
  day
• 8:48
  thing.
• 8:48
  Where
• 8:49
  you
• 8:49
  work
• 8:50
  on
• 8:50
  helping
• 8:51
  someone
• 8:51
  to
• 8:51
  communicate
• 8:52
  effectively
• 8:53
  in
• 8:53
  the
• 8:53
  next
• 8:54
  team
• 8:54
  meeting?
• 8:56
  That's
• 8:56
  a
• 8:56
  really
• 8:57
  easy
• 8:57
  offer
• 8:58
  to
• 8:58
  get
• 8:59
  out
• 8:59
  there
• 8:59
  and
• 8:59
  start
• 9:00
  talking
• 9:00
  about
• 9:01
  rather
• 9:01
  than
• 9:02
  spending
• 9:02
  months
• 9:03
  and
• 9:03
  months
• 9:03
  behind
• 9:04
  the
• 9:04
  scenes,
• 9:04
  trying
• 9:05
  to
• 9:05
  come
• 9:05
  up
• 9:05
  with
• 9:05
  your
• 9:06
  signature
• 9:06
  framework.
• 9:07
  I
• 9:07
  would
• 9:07
  really
• 9:08
  encourage
• 9:08
  you
• 9:09
  to
• 9:09
  spend
• 9:09
  as
• 9:10
  little
• 9:10
  time
• 9:11
  behind
• 9:11
  the
• 9:11
  scenes
• 9:12
  as
• 9:12
  possible.
• 9:13
  Building
• 9:14
  these
• 9:14
  offers
• 9:15
  that
• 9:15
  no
• 9:15
  one
• 9:15
  will
• 9:15
  probably
• 9:16
  ever
• 9:17
  see.
• 9:18
  Because
• 9:18
  you
• 9:18
  will
• 9:19
  procrastinate,
• 9:20
  you
• 9:20
  will
• 9:20
  go
• 9:20
  round
• 9:20
  around
• 9:21
  in
• 9:21
  circles
• 9:21
  thinking
• 9:22
  should
• 9:22
  there
• 9:22
  be
• 9:23
  five
• 9:23
  steps
• 9:23
  or
• 9:23
  should
• 9:24
  they
• 9:24
  be
• 9:24
  four
• 9:24
  steps?
• 9:25
  And
• 9:25
  it
• 9:25
  really
• 9:25
  doesn't
• 9:26
  matter
• 9:26
  .What
• 9:26
  matters
• 9:27
  is,
• 9:28
  this
• 9:28
  person
• 9:29
  is
• 9:29
  struggling
• 9:30
  to
• 9:30
  speak
• 9:30
  up
• 9:31
  in
• 9:31
  their
• 9:31
  team
• 9:31
  meeting.
• 9:32
  What
• 9:32
  is
• 9:32
  the
• 9:33
  quickest,
• 9:33
  easiest
• 9:34
  way
• 9:34
  you
• 9:34
  can
• 9:35
  help
• 9:35
  that
• 9:35
  person
• 9:36
  to
• 9:36
  solve
• 9:36
  that
• 9:36
  specific
• 9:37
  problem?
• 9:38
  And
• 9:38
  package
• 9:38
  it
• 9:39
  up
• 9:39
  in
• 9:39
  a
• 9:39
  way
• 9:40
  that
• 9:40
  helps
• 9:40
  them
• 9:40
  to
• 9:41
  want
• 9:41
  to
• 9:42
  take
• 9:42
  part
• 9:42
  in
• 9:43
  what
• 9:43
  you're
• 9:43
  doing.
• 9:44
  So,
• 9:44
  for
• 9:44
  example,
• 9:45
  what
• 9:45
  Joe
• 9:45
  Wicks
• 9:46
  did
• 9:46
  with
• 9:46
  cooking
• 9:47
  is
• 9:48
  he's
• 9:48
  not
• 9:48
  selling,
• 9:49
  cooking.
• 9:49
  He
• 9:49
  is
• 9:49
  selling
• 9:50
  lean
• 9:51
  in
• 9:51
  15,
• 9:52
  so
• 9:52
  15
• 9:53
  minute
• 9:53
  meals
• 9:54
  and
• 9:54
  workouts
• 9:54
  to
• 9:54
  keep
• 9:55
  lean
• 9:55
  and
• 9:55
  healthy.
• 9:56
  So
• 9:56
  he
• 9:57
  has
• 9:57
  taken
• 9:57
  that
• 9:58
  big
• 9:58
  concept
• 9:59
  of
• 9:59
  cooking.
• 10:00
  We
• 10:00
  can
• 10:00
  take
• 10:01
  our
• 10:01
  big
• 10:01
  concepts
• 10:02
  of
• 10:02
  coaching
• 10:03
  and
• 10:04
  think
• 10:04
  about
• 10:04
  a
• 10:04
  way
• 10:04
  of
• 10:05
  packaging
• 10:05
  it
• 10:06
  up
• 10:06
  so
• 10:06
  it's
• 10:06
  exciting.
• 10:07
  So,
• 10:08
  is
• 10:08
  it
• 10:08
  something
• 10:08
  like
• 10:09
  15
• 10:09
  minute
• 10:10
  meeting
• 10:10
  mastery?
• 10:11
  I've
• 10:11
  just
• 10:12
  made
• 10:12
  that
• 10:12
  up
• 10:12
  off
• 10:12
  the
• 10:13
  top
• 10:13
  of
• 10:13
  my
• 10:13
  head,
• 10:13
  so
• 10:14
  I'm
• 10:14
  sure
• 10:14
  you
• 10:14
  can
• 10:14
  do
• 10:14
  it
• 10:14
  better
• 10:15
  job.
• 10:15
  But
• 10:16
  hopefully
• 10:16
  you
• 10:16
  see
• 10:17
  my
• 10:17
  point
• 10:18
  in
• 10:18
  that
• 10:18
  we
• 10:18
  want
• 10:18
  to
• 10:19
  package
• 10:19
  it
• 10:19
  up.
• 10:19
  So
• 10:20
  it's
• 10:20
  exciting.
• 10:22
  And
• 10:22
  so
• 10:22
  that
• 10:22
  person
• 10:23
  wants
• 10:23
  to
• 10:24
  do
• 10:24
  something
• 10:24
  about
• 10:25
  it.
• 10:26
  Another
• 10:26
  example
• 10:27
  is
• 10:27
  the
• 10:27
  book
• 10:27
  the
• 10:28
  first
• 10:28
  90
• 10:28
  days
• 10:29
  where
• 10:29
  they
• 10:29
  have
• 10:30
  focused
• 10:30
  on
• 10:30
  the
• 10:30
  first
• 10:31
  90
• 10:31
  days
• 10:32
  in
• 10:32
  a
• 10:32
  new
• 10:32
  role.
• 10:33
  They
• 10:33
  understand
• 10:34
  what
• 10:34
  that's
• 10:34
  focusing
• 10:34
  on
• 10:35
  enough
• 10:35
  to
• 10:36
  buy
• 10:36
  it.
• 10:37
  90
• 10:37
  day
• 10:38
  bootcamp
• 10:38
  is
• 10:39
  another
• 10:39
  example.
• 10:40
  Where
• 10:41
  we
• 10:41
  can
• 10:41
  visualize
• 10:42
  where
• 10:42
  we
• 10:42
  want
• 10:42
  to
• 10:42
  be
• 10:42
  by
• 10:42
  summer.
• 10:43
  So
• 10:43
  we
• 10:43
  think,
• 10:44
  yes,
• 10:44
  I
• 10:44
  do
• 10:44
  want
• 10:45
  a
• 10:45
  90
• 10:45
  day
• 10:45
  boot
• 10:45
  camp.
• 10:46
  They're
• 10:46
  not
• 10:47
  branding
• 10:47
  it
• 10:47
  as
• 10:48
  fitness.
• 10:49
  Like
• 10:49
  no
• 10:49
  one
• 10:49
  wants
• 10:50
  fitness,
• 10:51
  but
• 10:51
  what
• 10:51
  we
• 10:51
  do
• 10:51
  on
• 10:52
  is
• 10:52
  the
• 10:53
  vision
• 10:53
  that
• 10:54
  by
• 10:54
  summer
• 10:54
  we
• 10:55
  are
• 10:55
  going
• 10:55
  to
• 10:56
  have
• 10:56
  an
• 10:56
  amazing
• 10:56
  body
• 10:57
  and
• 10:57
  90
• 10:58
  day
• 10:58
  boot
• 10:58
  camp
• 10:59
  really
• 11:00
  encapsulates
• 11:01
  that.
• 11:01
  So,
• 11:02
  how
• 11:02
  can
• 11:02
  you
• 11:02
  encapsulate
• 11:03
  your
• 11:04
  offer
• 11:04
  into
• 11:05
  something
• 11:05
  that's
• 11:06
  exciting
• 11:07
  and
• 11:07
  appealing
• 11:07
  for
• 11:08
  people?
• 11:09
  So
• 11:09
  we're
• 11:09
  at
• 11:10
  the
• 11:10
  top
• 11:10
  of
• 11:10
  our
• 11:10
  pyramid.
• 11:11
  You
• 11:11
  have
• 11:11
  made
• 11:11
  it.
• 11:12
  So
• 11:12
  step
• 11:12
  four,
• 11:13
  the
• 11:13
  top
• 11:14
  of
• 11:14
  our
• 11:14
  pyramid
• 11:14
  is
• 11:15
  your
• 11:15
  point
• 11:15
  of
• 11:16
  view.
• 11:17
  So
• 11:17
  start
• 11:17
  sharing
• 11:18
  your
• 11:18
  thoughts,
• 11:19
  your
• 11:19
  opinions,
• 11:20
  your
• 11:20
  why,
• 11:21
  your
• 11:21
  vision,
• 11:22
  your
• 11:22
  school
• 11:23
  of
• 11:23
  thought.
• 11:23
  Your
• 11:24
  desired
• 11:24
  impact,
• 11:25
  your
• 11:25
  story,
• 11:26
  your
• 11:26
  beliefs.
• 11:27
  Anything
• 11:28
  that
• 11:28
  makes
• 11:28
  you
• 11:29
  different
• 11:30
  because
• 11:30
  that
• 11:30
  is
• 11:31
  something
• 11:31
  that
• 11:32
  is
• 11:32
  your
• 11:32
  edge.
• 11:33
  And
• 11:33
  no
• 11:33
  one
• 11:33
  else
• 11:34
  in
• 11:34
  this
• 11:34
  industry
• 11:35
  can
• 11:35
  copy.
• 11:37
  And
• 11:37
  why
• 11:37
  people
• 11:38
  will
• 11:38
  want
• 11:38
  to
• 11:38
  work
• 11:39
  with
• 11:39
  you.
• 11:40
  So
• 11:41
  do
• 11:41
  really
• 11:41
  pin
• 11:42
  down
• 11:42
  what
• 11:42
  is
• 11:42
  your
• 11:43
  point
• 11:43
  of
• 11:43
  view
• 11:43
  in
• 11:44
  relation
• 11:44
  to
• 11:44
  your
• 11:45
  niche?
• 11:46
  Why
• 11:47
  is
• 11:47
  this
• 11:47
  so
• 11:47
  important
• 11:48
  to
• 11:48
  you?
• 11:49
  And
• 11:49
  how
• 11:49
  can
• 11:49
  you
• 11:49
  start
• 11:50
  weaving
• 11:50
  that
• 11:51
  into
• 11:51
  your
• 11:51
  message?.
• 11:53
  So
• 11:53
  you
• 11:53
  have
• 11:53
  made
• 11:54
  it.
• 11:54
  We
• 11:54
  built
• 11:55
  our
• 11:55
  four
• 11:55
  step
• 11:56
  profitable
• 11:56
  niche
• 11:57
  and
• 11:57
  offer
• 11:57
  pyramid.
• 11:58
  So
• 11:59
  to
• 11:59
  recap,
• 12:00
  the
• 12:00
  first
• 12:01
  step
• 12:01
  at
• 12:01
  the
• 12:02
  bottom
• 12:02
  of
• 12:02
  our
• 12:02
  pyramid
• 12:03
  was
• 12:03
  focusing
• 12:03
  on
• 12:04
  a
• 12:04
  front
• 12:04
  door
• 12:05
  transformation.
• 12:08
  Next
• 12:08
  up
• 12:08
  was,
• 12:09
  is
• 12:09
  it
• 12:09
  a
• 12:09
  bleeding
• 12:10
  neck
• 12:10
  problem
• 12:11
  to
• 12:11
  solve?
• 12:12
  Our
• 12:13
  third
• 12:13
  layer
• 12:13
  of
• 12:14
  our
• 12:14
  pyramid
• 12:14
  is,
• 12:15
  is
• 12:15
  it
• 12:15
  demonstrated
• 12:16
  through
• 12:16
  concrete
• 12:17
  ideas?
• 12:19
  And
• 12:19
  the
• 12:19
  top
• 12:19
  of
• 12:19
  our
• 12:19
  pyramid
• 12:20
  is
• 12:20
  your
• 12:21
  point
• 12:21
  of
• 12:21
  view.
• 12:21
  How
• 12:22
  can
• 12:22
  you
• 12:22
  weave
• 12:23
  your
• 12:23
  point
• 12:23
  of
• 12:24
  view
• 12:24
  into
• 12:24
  your
• 12:24
  message?
• 12:25
  So
• 12:25
  you
• 12:25
  stand
• 12:26
  out
• 12:26
  and
• 12:26
  create
• 12:26
  your
• 12:27
  own
• 12:27
  niche
• 12:28
  of
• 12:28
  one.
• 12:29
  So
• 12:30
  I
• 12:30
  hope
• 12:30
  that
• 12:30
  was
• 12:31
  helpful
• 12:31
  in
• 12:32
  helping
• 12:32
  you
• 12:32
  to
• 12:33
  lay
• 12:33
  your
• 12:33
  business
• 12:34
  with
• 12:35
  an
• 12:35
  even
• 12:35
  greater
• 12:36
  edge.
• 12:37
  So
• 12:37
  think
• 12:37
  of
• 12:37
  it
• 12:37
  like
• 12:38
  a
• 12:38
  diamond
• 12:39
  with
• 12:40
  loads
• 12:41
  and
• 12:41
  loads
• 12:41
  of
• 12:41
  edges
• 12:42
  and
• 12:42
  what
• 12:42
  I
• 12:43
  encourage
• 12:43
  my
• 12:43
  clients
• 12:44
  to
• 12:44
  do.
• 12:45
  Is
• 12:45
  keep
• 12:46
  finding
• 12:47
  your
• 12:47
  edge
• 12:47
  again
• 12:48
  and
• 12:48
  again
• 12:48
  and
• 12:49
  again,
• 12:49
  and
• 12:50
  that
• 12:50
  is
• 12:50
  really
• 12:50
  what
• 12:51
  it
• 12:51
  requires
• 12:51
  to
• 12:51
  build
• 12:52
  an
• 12:52
  amazing
• 12:52
  business.
• 12:53
  It
• 12:54
  isn't
• 12:54
  enough
• 12:55
  to
• 12:55
  just
• 12:56
  hire
• 12:56
  someone
• 12:57
  to
• 12:57
  do
• 12:57
  DMS
• 12:58
  for
• 12:58
  you
• 12:58
  or
• 12:58
  put
• 12:59
  Facebook
• 12:59
  ads
• 12:59
  out.
• 13:00
  It's
• 13:00
  about
• 13:01
  really
• 13:01
  having
• 13:02
  a
• 13:02
  solid
• 13:03
  business
• 13:04
  and
• 13:04
  being
• 13:05
  committed
• 13:05
  to
• 13:05
  build
• 13:06
  that
• 13:06
  business
• 13:07
  and
• 13:07
  continue
• 13:08
  to
• 13:08
  find
• 13:08
  your
• 13:08
  edge
• 13:09
  in
• 13:09
  this
• 13:09
  industry.
• 13:11
  So
• 13:11
  I
• 13:11
  hope
• 13:11
  you
• 13:11
  had
• 13:12
  a
• 13:12
  wonderful
• 13:13
  Easter
• 13:13
  holidays,
• 13:14
  or
• 13:14
  if
• 13:14
  you
• 13:15
  are
• 13:15
  still
• 13:15
  on
• 13:15
  holiday,
• 13:16
  that
• 13:16
  you
• 13:16
  are
• 13:16
  having
• 13:16
  a
• 13:17
  great
• 13:17
  time.
• 13:18
  And
• 13:18
  like
• 13:19
  I
• 13:19
  say,
• 13:19
  at
• 13:19
  the
• 13:19
  end
• 13:20
  of
• 13:20
  every
• 13:20
  episode,
• 13:21
  trust
• 13:21
  yourself,
• 13:22
  believe
• 13:22
  in
• 13:22
  yourself.
• 13:23
  and
• 13:23
  be
• 13:23
  the
• 13:23
  wise
• 13:23
  Gardner
• 13:24
  who
• 13:24
  keeps
• 13:24
  on
• 13:25
  watering
• 13:25
  the
• 13:25
  seed.
• 13:26
  Microphone (Samson Q2U Microphone): Thank
• 13:27
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• 13:27
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• 13:27
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  Microphone (Samson Q2U Microphone): for
• 13:28
  Microphone (Samson Q2U Microphone): listening
• 13:28
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• 13:28
  Microphone (Samson Q2U Microphone): this
• 13:28
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• 13:29
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• 13:29
  Microphone (Samson Q2U Microphone): Women
• 13:29
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  Microphone (Samson Q2U Microphone): Arena.
• 13:31
  Microphone (Samson Q2U Microphone): I
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• 13:32
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• 13:32
  Microphone (Samson Q2U Microphone): free
• 13:33
  Microphone (Samson Q2U Microphone): resources
• 13:34
  Microphone (Samson Q2U Microphone): on
• 13:34
  Microphone (Samson Q2U Microphone): my
• 13:34
  Microphone (Samson Q2U Microphone): website
• 13:35
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 13:38
  Microphone (Samson Q2U Microphone): That's
• 13:38
  Microphone (Samson Q2U Microphone): Joanna
• 13:39
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  Microphone (Samson Q2U Microphone): Lott
• 13:40
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• 13:41
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• 13:41
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 13:44
  Microphone (Samson Q2U Microphone): And
• 13:44
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• 13:44
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• 13:45
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• 13:45
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• 13:45
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• 13:46
  Microphone (Samson Q2U Microphone): notes.
• 13:48
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• 13:48
  Microphone (Samson Q2U Microphone): if
• 13:48
  Microphone (Samson Q2U Microphone): you
• 13:48
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• 13:49
  Microphone (Samson Q2U Microphone): this
• 13:49
  Microphone (Samson Q2U Microphone): episode
• 13:49
  Microphone (Samson Q2U Microphone): useful.
• 13:50
  Microphone (Samson Q2U Microphone): Share
• 13:51
  Microphone (Samson Q2U Microphone): it
• 13:51
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• 13:51
  Microphone (Samson Q2U Microphone): friend
• 13:51
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• 13:52
  Microphone (Samson Q2U Microphone): leave
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• 13:52
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• 13:52
  Microphone (Samson Q2U Microphone): review,
• 13:53
  Microphone (Samson Q2U Microphone): and
• 13:53
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  Microphone (Samson Q2U Microphone): will
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• 13:54
  Microphone (Samson Q2U Microphone): thank
• 13:54
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• 13:55
  Microphone (Samson Q2U Microphone): for
• 13:55
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• 13:56
  Microphone (Samson Q2U Microphone): Remember
• 13:57
  Microphone (Samson Q2U Microphone): to
• 13:57
  Microphone (Samson Q2U Microphone): trust
• 13:57
  Microphone (Samson Q2U Microphone): yourself,
• 13:58
  Microphone (Samson Q2U Microphone): believe
• 13:58
  Microphone (Samson Q2U Microphone): in
• 13:58
  Microphone (Samson Q2U Microphone): yourself
• 13:59
  Microphone (Samson Q2U Microphone): and
• 13:59
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• 13:59
  Microphone (Samson Q2U Microphone): the
• 14:00
  Microphone (Samson Q2U Microphone): wise
• 14:00
  Microphone (Samson Q2U Microphone): Gardner
• 14:00
  Microphone (Samson Q2U Microphone): who
• 14:01
  Microphone (Samson Q2U Microphone): keeps
• 14:01
  Microphone (Samson Q2U Microphone): on
• 14:01
  Microphone (Samson Q2U Microphone): watering
• 14:02
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• 14:02
  Microphone (Samson Q2U Microphone): seed.
• 14:03
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• 14:03
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• 14:03
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• 14:03
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• 14:04
  Microphone (Samson Q2U Microphone): dare,
• 14:04
  Microphone (Samson Q2U Microphone): greatly
• 14:05
  Microphone (Samson Q2U Microphone): and
• 14:05
  Microphone (Samson Q2U Microphone): try.