433: Enabling Sales to Have More Valuable Conversations w/ Jillian Gartner and Jake Dunlap
It can feel like an eternal struggle to harmonize sales and marketing.
That’s why we asked a couple of industry titans about their take on sales and marketing alignment.
Jillian Gartner, Director of Account-Based Marketing at Thomson Reuters
Jake Dunlap, CEO of Skaled
In this episode, we cover:
Finding alignment organically
Practical tips to get marketing and sales on the same page
Tailoring ABM outreach
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The skinny
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