Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Podcasting for Profit: A Content Marketing Guide

Transcript

Podcasting for Profit: A Content Marketing Guide · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:01
Hello and welcome to the show. Today we're not going to be
0:04
tackling a user question, but rather we're going to be
0:07
discussing an aspect of content marketing and that's how to get
0:11
your podcast discovered and how to get your podcast popular.
0:15
Now, the reason why I'm doing this today is not because I'm a
0:18
podcasting superstar, but it's because there's a former or
0:24
let's say colleague of mine, an associate somewhat, but she is a
0:28
growth management consultant. And the other day I discovered
0:32
that both our kids are in the same school and we haven't been
0:35
in touch since she had her kids so well, the her babies.
0:41
So it's been like five years or more since the last time we
0:44
spoke. And yeah, there's lots of time
0:47
catching up. You know, how the children has
0:49
business, you know, blah, blah, blah, and that sort of thing.
0:52
And and then of course, we got talking about her podcast.
0:56
So I asked her to send me the link.
0:58
She sent me a YouTube link. I had a look at her stuff.
1:01
We had a bunch of comments. And then I thought that I should
1:05
come over here and share some of those ideas, things I've
1:09
discussed with her and more just in case there are those of you
1:13
here who are considering having a podcast as part of your
1:19
content marketing strategy. So that's what we're going to be
1:22
discussing today, content marketing, how to get your
1:24
podcast discovered, how to get your podcast popular.
1:28
Now some of you might ask content marketing really.
1:32
And the answer is, yeah, sure. Podcasting is content marketing.
1:37
So let's look at the marketing angle first before we get to the
1:40
content. Marketing is just any broad
1:43
based communication that you do to let people know who you are,
1:47
the problems you solve, where they can find you, how they can
1:50
use your stuff, you know, all those sorts of things.
1:54
And like I said, it's it's broad based.
1:58
And the hope is that when people start interacting with your
2:00
business one-on-one, you know, with your salesperson or with
2:04
your technicians or with your staff or whatever, it should
2:06
make the whole process of closing the sale easier because
2:08
you've done marketing. So Indo me noodles spend a bunch
2:13
of money on on marketing so that when you do run into the latest
2:18
Indo me, OK, there's an Indo me desi flavour or something,
2:23
something, you know, like Indian flavour thing.
2:25
And I've also seen Indo Mie Zeek crayfish or crayfish flavour or
2:31
something like that. When it that's the reason why
2:32
they spend all this money on marketing TV, radio.
2:37
So that when you come in touch with any of their distributors
2:40
or the sales reps in the person, you will want to give Indo Mie
2:45
crayfish flavour a chance. And thankfully my wife, even
2:48
though she likes fish, has decided not to try the indomicre
2:51
fish flavour. So I'm safe still with the
2:53
chicken and onion flavours. So content marketing, yeah, it's
2:57
marketing, broad based messaging.
3:00
Now, content marketing as a discipline, OK.
3:06
The way I would define is to say that it's just a strategy that
3:09
is around creating and distributing valuable content.
3:13
Now, the idea is you're trying to attract an audience and
3:15
you're trying to retain an audience that hopefully over
3:19
time you're going to be able to get profitable customers out of.
3:22
Now, in academic circles and in business circles, people debate
3:25
a lot what constitutes content marketing.
3:28
For instance, I'm an 80s kid, and back in our time we had
3:31
Biker Mice from Mars, Now, Biker Mice from Mars and a bunch of
3:37
other things that we used to watch on Saturday.
3:39
Saturday morning, it was on NTA 2, Channel 5.
3:44
That's for those of you who grew up in Lagos.
3:46
Well, growing up in Abuja, we didn't have all that.
3:48
When I moved to Lagos when I was 13, that's after.
3:52
Anyway, that's personal stuff. So then I moved to Lagos when I
3:55
was 13 and that's when I discovered the magic of 24 hour
3:57
TV because back in Abuja in those days, in the 80s and in
4:01
the 90s, TV used to open at 4:00 with the national anthem and
4:06
then we'll do some Sesame Street children's belt was on till
4:09
maybe 6. Then they would start showing
4:10
sports and things like that. Then TV would close at 10.
4:14
And yes, you guys have me correctly.
4:16
Back in those days, that is what we dealt with.
4:18
So for those of you who are 1516, eighteen years old, 20
4:21
years old, you know, in Nigeria, there was a time when TV would
4:25
open in quote at four and TV would close at 10.
4:30
If you tried watching TV outside of that, you would just have
4:32
static. So yeah, that's it.
4:35
We only had six hours of TV every day.
4:37
But then we moved to Lagos and then there was 24 hours TV.
4:40
So the first time I got to Uber, our house was in Uber.
4:44
So the time I got to Uber and there was lights, there was NTA
4:47
2, Channel 5. There was Clapper board TV,
4:49
There was a, what was it called, AITV.
4:54
What else? Lots of stations are.
4:57
I basically watch TV until like 7-8 in the morning.
5:00
It was ridiculous. So, yeah, so back then there was
5:05
Biker Mice from Mars. Obviously mice that are bikers
5:10
and that live on Mars are kind of superheroes.
5:13
But The thing is that was sponsored by Cadbury and
5:17
Cadbury. I'll explain Cadbury now.
5:21
OK, let me just assume that all of you know Cadbury.
5:22
Cadbury is the that the people behind Born Vita, Choco, Milo,
5:27
all these nice chocolatey stuff. So it was sponsored by Cadbury.
5:32
And so Mike they'll be back at my from Mars.
5:35
We'll watch our action, you know, do fight with the
5:38
villains, lots of explosions and things like that.
5:40
And then there'll be a Cadbury advertisement and those that
5:43
those things ran for years. Now some people are going to say
5:47
that is content marketing because they put out a valuable
5:50
piece of content that children liked and it was attracting an
5:54
audience and hopefully retaining an audience.
5:56
So that when those children, those of us who are watching
6:00
grew up to become adults, we would have some affinity for
6:04
Cadbury. So that when we have our own
6:06
children, we would now buy a Cadbury products.
6:08
So some people would say Biocomics from Mars is content
6:10
marketing. And there's some people who say
6:13
that Biocomics from Mars is not content marketing because those
6:17
are show and then you're doing advertising or you're trying to
6:19
do product placement or you're trying to do sponsorship, but
6:21
that is not content marketing. Then some people would say
6:25
content marketing actually is more the kind of thing that what
6:28
Cadbury would do nowadays, which is to create content around eco
6:32
friendly Coco, eco friendly coffee products, you know,
6:36
things like that, you know, environmentally conscious stuff.
6:40
They'll say that that is content marketing.
6:42
But The thing is I'm not here to delve into the academic debate.
6:45
So whether back I met from Mars or whether it's content on eco
6:50
friendly farming practices in Ethiopia or something like that,
6:54
whatever it is, just put your foot in the game, you know, put
6:59
something out there and begin. So when we meet in business
7:04
forums and technical, sorry, not technical in, you know,
7:09
professional circles, we can argue what is content marketing
7:11
and what is not. But for now, just put your stuff
7:14
out there, video, audio, photos, whatever it is the goal, create
7:21
or rather attract a valuable audience, retain a valuable
7:24
audience out of that. We're trying to grow profitable
7:26
customers. So yes, content podcasting is a
7:30
part of content marketing because for those of us who do
7:33
only audio, we're putting audio out into the world, hoping to
7:36
attract a certain kind of people, retain a certain kind of
7:39
people and from there get profitable audience, profitable
7:42
customers out of a certain number of people.
7:45
For those of you who podcast in both formats, that's, you know,
7:48
you make it a video podcast, but then you RIP the audio and and
7:51
put down your RSS feed. Then you take the video and put
7:53
that on YouTube. The scope is still the same.
7:57
You're putting out these things because you're hoping to attract
8:00
a certain kind of audience. You're hoping to retain a
8:03
certain number of them and from them, you're hoping to get a
8:07
bunch of them that turn out to be profitable customers.
8:10
And then today I was watching Brain Jotter while I was waiting
8:13
for my glasses to get fixed. I was watching Brain Jotter and
8:16
all the skits that he put out and there was this kid where
8:18
there's a Chinese girl that he was trying to swerve, you know,
8:22
trying to do Mugon. But then it turned out that she
8:25
actually has been in Nigeria for a while.
8:26
So she knows what's up. And it was just a clever way to
8:30
market the the girls. What's it called website that
8:37
does? I can't remember what the
8:38
website does anyway, but people are just finding creative ways
8:41
to poke on and out there. So you're watching Brain Jotter.
8:44
You think he's trying to swerve Chinese babe, You know, 49 moves
8:48
and stuff like that. And then it turns out that the
8:50
whole thing was just to promote the girls business.
8:52
So really creative stuff. So yeah, we're all doing it in
8:56
one way or another. So yeah, if you want to use
9:01
podcasting as part of your strategy, welcome on board.
9:04
I welcome as many people as possible.
9:06
It's not because I'm OK. Yeah.
9:11
People ask me, are you not worried about creating
9:13
competition for yourself? And my answer is no, I'm not
9:16
creating competition because actually podcasting is really,
9:20
the podcasting habits in Nigeria are really, really poor.
9:22
So the more people we have in the ecosystem better because the
9:25
more people who listen to podcasts, the better.
9:28
So the more of you hop on board and talk to your parents, your
9:31
uncles, your sisters, your girlfriends, your boyfriends to
9:33
start listening to podcasts, you know, the better because then
9:36
people might have a chance to discover my show.
9:37
So I actually welcome more people into the podcasting
9:40
field. And I really don't think it's
9:41
competition because, you know, there's enough for everybody and
9:45
we all have our own slant. So like my friend, she's
9:48
podcasting, she's a growth management consultant.
9:51
So, you know, her own scope is management consulting, mining,
9:56
sales. So it's different, you know, no
9:58
clash. If anything, there might even be
10:00
some, what's the word, some synergies.
10:03
You know, I can advertise on her show, she can advertise on mine.
10:06
OK, so now let's get into the podcasting bit since we've done
10:09
the content marketing bit now. So podcast, what is a podcast?
10:14
It depends. Some people like to be
10:16
technically correct about the whole thing and say, look, if
10:20
you don't have an RSS feed, then it's not a podcast.
10:23
An RSS feed is you know what? I can't remember what an RSS,
10:28
how to define RSS feed. So let me not bother trying.
10:30
Let me not, you know, before I get technical people angry on
10:33
the show. But basically the feed is what
10:36
shows up in podcast players and can be shared easily.
10:39
So some people say if you don't have an ISS feed, it is not a
10:41
podcast. And in the technical sense, I
10:43
say, OK, you're correct. But The thing is we have people
10:47
creating YouTube channels and saying, welcome to my podcast.
10:50
And you know, it's not like there's a podcasting police and
10:53
we can't stop them. So it depends.
10:55
But in my own opinion, the way I like to define podcasting, when
11:00
people ask because you say, oh, I have a podcast.
11:03
And then you're Auntie, when you go home in the village aunties,
11:05
like what have you been up to these days?
11:07
I'm seeing all the stuff you're doing on Facebook.
11:09
And so auntie, that's my podcast, podcasting.
11:11
And what is a podcast? How do you define it?
11:14
So to my aunties and my uncles, I just say a podcast.
11:17
It's just a radio. It's just radio that is
11:20
delivered over the Internet. So when I put it that way, they
11:23
understand it like, oh, OK, radio, OK.
11:26
And then they understand problem solved.
11:28
Whether I have an RSS feed or not, by the way, I have one.
11:31
So technically speaking, yes, I do have a podcast that's
11:33
available on YouTube as well. So I meet the RSS criteria and I
11:37
meet other criteria. Some other people choose to look
11:41
at podcasts as webinars. And the whole idea behind a
11:44
webinar is to have, excuse me, is to have a seminar that you
11:47
deliver over the Internet. So in delivering the seminar,
11:51
people come to listen to you. You get a chance to sell, you
11:53
know, market your services, sell your products or you know, so
11:56
some people choose to feed podcasts that way.
11:59
So whichever angle you come from, is a podcast something
12:02
that has an RSS feed, is a podcast a radio show that is
12:06
delivered over the Internet or is the podcast a webinar that is
12:09
just stored somewhere so you can send people to it.
12:11
I don't know, pick whatever one that catches your fancy watch do
12:16
it. Then this is considered long
12:20
form content. Long form just means the amount
12:23
of time that is invested in getting through with it.
12:26
And also because if you get people hooked on your podcast,
12:28
it's really long term relationship.
12:30
So it's like it's a podcast. People can skim through your
12:32
podcast, you know, sharp, sharp, sharp 5 minutes.
12:34
But now if you have a 20 minute show, on average, people will be
12:37
listening to you for 20 minutes every single week to get the
12:41
gist of what it is that you're saying.
12:42
So podcasting is considered long form content.
12:45
And the beauty about podcasting, like I've mentioned to you guys
12:48
over here on the show, is that it creates parasocial
12:51
relationships. Parasocial relationships.
12:53
It's just this interesting phenomenon where people listen
12:56
to your podcast for some reason, they feel emotionally bound to
12:59
you. Then they feel like they you
13:00
got, you have some connections and yeah, it's kind of weird.
13:04
Like I pick up the phone, I call somebody and you know, there's
13:08
no honour. They can't believe it's me and
13:10
blah, blah, blah. And I'm thinking like it's me,
13:14
Like I'm human, I'm normal and you know, I'm not a star.
13:19
I've not acted in movies or anything, but I've actually had
13:21
one guy like totally flip out, totally found out, you know,
13:24
when I called him because he was shocked.
13:27
He didn't think I would. He was appreciative of the
13:31
openness. He admitted that other people in
13:34
this space, you can't get a hold of anyone.
13:37
You know, people don't give their phone numbers, even if you
13:39
reach out, you get snubbed and stuff like that.
13:42
And it was was totally finding out.
13:43
So these are some of the dynamics that are created and
13:46
one of the reasons why I say if you can, if you podcast, because
13:49
people who listen week after week, day after day, they
13:52
actually feel like they have an emotional connection with you.
13:55
And so it makes the conversation flow a whole lot smoother.
13:58
You know, when I pick up the phone to call this person, I'm
14:00
not a stranger. When we have a discovery
14:02
conversation that can flow smoothly, they trust me.
14:05
They have listened to the breath of my expertise.
14:09
They know where I'm coming from. They know that sound more
14:15
credible. So if you can do it after you're
14:20
done listening to this show, if you're curious, then go to
14:23
YouTube because the show is available on YouTube as well.
14:26
Type in my name and then typing podcasting.
14:28
Every single podcast episode I've made about podcasting will
14:31
come up. Listen to that.
14:32
Use that as your blueprint for how to start your own podcast if
14:35
you want to come up with the podcast to promote your
14:38
business. But always remember that
14:40
podcasting, content marketing, these sorts of things are long
14:43
term strategies. So don't think you're going to
14:45
start your podcast in January of 2024 and you're going to hammer
14:49
and become a millionaire in March of 2024.
14:52
It doesn't work that way. Now there are some people that
14:56
it works for, but those are different.
14:57
You know, those are big corporations.
14:59
They have lots of money. They pump plenty of advertising
15:01
production value into the whole thing.
15:05
So yes, they are those people, you know, multi, you know,
15:10
people that create really high end production podcasts, maybe
15:13
like let's say a true crime something and in four or five
15:18
months they're the number one podcast in true crime.
15:21
And then they start getting advertising revenue and stuff,
15:24
stuff, stuff, stuff like that. But for average folks like you
15:27
and me, let's have much more realistic expectations, long
15:30
term expectations. So I don't think you will start
15:32
in January. And then by me, you're hammered
15:35
and you're a billionaire. So it doesn't work that way.
15:37
OK. So yeah, I want us to discuss
15:41
two things, OK? We've gone over how podcasting
15:44
is content marketing and we've looked at what a podcast is.
15:47
So now the important thing that I want to talk to us today about
15:51
is discoverability. It is really, really important
15:54
because it does not profit you much or does not profit you at
15:58
all. If you create a podcast and then
16:00
nobody finds you. If nobody finds you and nobody
16:04
listens to you, all this talk, we're talking about parasocial
16:07
relationships and building audiences and getting profitable
16:11
customers. 0. Nothing will happen.
16:14
So discoverability is key when we are thinking of coming up
16:20
with a podcast. So SEO, search engine
16:23
optimization doesn't apply for podcasting yet because SEO is
16:27
poor when it comes to podcasting.
16:29
The search engines don't perform really well.
16:31
If you don't believe me, go to any podcast player, try to
16:34
search for sales for the Nigerian business industry.
16:37
Type it in. You'll find that it's hard for
16:39
the show to come up, which is why I tell people to use my name
16:41
because you know how many Tara Shimans are there on the
16:44
Internet? The last time I checked, I think
16:46
there were twenty of us on Facebook.
16:48
So it's easier to find using my name than using the name of the
16:52
show. So SEO is poor.
16:53
So for now, if you're thinking of coming up with a podcast, you
16:56
have to pay lots of attention to your show title until we figure
17:01
out advertising on podcasts and SEO for podcasting.
17:08
Right now, your title of the show and the image that you use
17:13
are key to making sure people discover and get intrigued and
17:17
listen. So the first thing that I'm
17:19
going to tell you guys to abuse your minds from this thing is
17:22
that your show is not about you because too many people want to
17:26
start a podcast. And then next thing they say,
17:29
they start the podcast and then they call it the Kenneth
17:31
Ogdenbee Show. Now you Kenneth Ogdenbee, by the
17:36
way, it's not real. I'm just making it up.
17:38
And by the way, if Kenneth Ogdenbee is a real name, I'm not
17:40
taking shots at you. I'm just, you know, Miss
17:42
Ogdenbee was in my church and I also know a Kenneth.
17:45
So I don't know the name just came together.
17:47
So you call it the Kenneth Ogdenbee Show because you think
17:51
you're legit, you're proud of yourself, you're part of your
17:53
family heritage. But The thing is, nobody knows
17:56
you yet. So calling your show the Kenneth
17:59
Ogadenba Show is going to hurt your discoverability because
18:03
people open up the podcasting app and they will see the
18:05
Kenneth Ogadenba Show and they like Kenneth Ogadenba.
18:07
Who is he? And then they will move on.
18:10
So those of you who are naming your shows after yourself, it's
18:13
too early for somebody like Token Mackinwa, that is
18:18
different. Token Mackinwa is a socialite.
18:22
She's been doing her thing since uni.
18:24
In other words, Token Makiwa, the brand has been like 2530
18:28
years in the making. So she can call her show Moments
18:32
with Token Makiwa because Token Makiwa means something.
18:37
Somebody will see it. I'm like, yeah, Token Makiwa,
18:39
that babe that did BBL runs, girl, this that, that, that,
18:42
that, that. I beg me listen to her show.
18:44
But for now, Kenneth or getting B means nothing.
18:47
So stop naming your podcasts after yourself.
18:50
This thing just blows my mind. You want to promote your
18:53
business and he's start naming the shoe after yourself, you
18:56
know, chilling with Chukudi or something.
18:59
Like nobody knows who you are. So you guys stop that.
19:03
Then let's see what else. So it's not about you.
19:07
And then some people pick some terms that they like.
19:11
For instance, let's say I don't know, I can't think of a term.
19:17
OK, let's say you like Psalm 91. I don't know what Psalm 91 is
19:20
about, by the way, but let's just say you like Psalm 91 and
19:23
you think that Psalm 91 is the key to growth and to prosperity
19:26
and to everything. I now call your show the Psalm
19:28
91 podcast. How many people are going to
19:32
look at that and get what it is that you're about?
19:35
So if you call it the Psalm 91 podcast, by the way, forgive me.
19:40
Like I said, I don't know what Psalm 91 is about.
19:42
I don't know if it has anything to do with business growth or
19:44
personal development. But if you think Psalm 91 is the
19:47
key to business growth and personal development, and you
19:51
call this some Night One podcast, how is somebody looking
19:53
at that thing supposed to know that your show is about personal
19:56
development? A Muslim might see it and think,
19:59
oh, this is a Christian thing and then just read it.
20:02
But if the Muslims saw it and thought that it might have
20:06
Christian origins or Christian leanings, but it's ultimately
20:09
about business growth and personal development, he or she
20:11
might listen. So let's stop all these cute
20:14
phrases that we like. So it's not about you.
20:17
Forget that you like this phrase.
20:18
Forget that you like your name. One of the people that put their
20:21
face starting just that's that's the one that even just trips me
20:23
up the more now how fine do you think you are that somebody's
20:26
going to be scrolling, scrolling, scrolling and then
20:28
they'll see your handsome face or your pretty face answer like,
20:30
ah, this guy is so handsome. This baby, so beautiful.
20:32
Let me listen to the podcast. It doesn't work that way.
20:36
Oprah Winfrey. She can do that because she is
20:38
Oprah. Everybody knows her face.
20:40
You see to like, ah, Oprah, she has a podcast and you will click
20:44
because it is Oprah. The same thing with our nose
20:47
watch linger. You see his face like, oh,
20:49
Schwarzenegger, now that he's no longer a governor, the guy, my
20:52
guy, now has a podcast and it will click because his face, her
20:57
face means something. Right now.
21:00
Nobody, nobody knows you. So stop putting your face on on
21:03
this thing. The time will come.
21:06
The time will come. By the time you've been
21:08
podcasting for a while, I don't know, five years, 10 years, you
21:11
know, you blow and people now recognize your face.
21:15
That now makes sense. You can now put your face on a
21:17
podcast like this guy, Abuka, Big Brother, the host of Big
21:22
Brother. I'm sure if Abuka starts his
21:24
podcast and he calls it the Abuka Show and then he puts his
21:27
face, that's different. His Big Brother.
21:29
How many millions of Nigerians watch Big Brother, Excuse me?
21:34
Especially now that we're in Big Brother season.
21:35
Think of the millions of Nigerians that are already
21:37
watching Big Brother now. So of course, if you see the
21:39
Abuka show with his face that like my guy has a podcast and
21:43
they will click on it and then they will listen.
21:45
But for now, you're not Abuka. For now, you're not talking
21:48
marking well. So let's stop trying to be cute
21:51
with our podcast show names. Stop putting your face there.
21:53
Nobody knows who you are, by the way.
21:56
Now, don't take this personal. I've done it too for a while.
21:59
My podcast. I have my face there.
22:02
I don't know. Anyway, yeah, I had my face on
22:05
my podcast art, you know, for a while.
22:07
But now I know better. So don't use your name.
22:10
Don't use fancy phrases. Keep your face off of it, except
22:14
if you are that fine that when people see you they stop the
22:17
scrolling like who is this gift from God?
22:20
And then they click and then they open.
22:22
Well if you're not that fine, if you're average like the rest of
22:23
us and please keep your face off it.
22:25
If you think you are like who should I say?
22:30
I was going to say Beyoncé fine, but my wife doesn't think
22:32
Beyoncé is fine. So I'm sure that some of you
22:35
also don't think Beyoncé is fine.
22:36
But anyway, you catch my drift. If you are not, you are savage.
22:41
Fine. OK, no Tua savage, Some people
22:44
who say she's not fine, you catch my drift.
22:47
Shot, if you're not a stunner, no point in putting your face
22:49
down. I don't think it helps you
22:51
anyway until you hammer and you become somebody.
22:53
Then your face actually means something.
22:55
Like Dangote for instance. OK, so Dangote.
22:58
Dangote is not fine. Well, he's not ugly, but I'm
23:00
better looking at Dangote but when he has more money than me,
23:03
so props to him. So if Dangote starts a podcast
23:07
and he calls it the Dangote Show, the name Dangote, it means
23:10
something. People will click his face,
23:12
people recognize it. So that's that guy.
23:14
Don't go to the Dwantos Refinery, do click, don't
23:16
listen. So until then, keep your name,
23:21
keep your face. None of those cute things.
23:23
So it's not about you. So what should we name our
23:25
podcast after? We should actually be looking
23:28
for terms that the audience might be searching for or
23:31
problems that they have or visions that they're trying to
23:33
solve, which is the reason why my show has the most boring name
23:37
on the face of the earth. It is called Sales for the
23:40
Nigerian business person. That is not a name that tinkles
23:44
your fancy or sounds creative or anything, but it's very
23:47
functional. And there are people who have
23:48
found me that way because I ask is the first thing I ask, Hey,
23:51
thanks for listening to the show.
23:52
I appreciate your kind words, blah, blah.
23:55
Hope you're sharing it. By the way, how did you find it?
23:57
And the guy says, oh, I just clicked on sales.
24:00
I saw a bunch of podcasts by Weibo guys and then I saw you
24:04
and I'm like, Nigerians have podcasts on sales.
24:06
And then they clicked on it and voila, we now have a
24:09
relationship. So that's how it works.
24:11
So we have to be very boring. We have to be very unsexy.
24:14
Now at this stage where you're a non entity and nobody knows you.
24:18
When I say you're a non entity, I, I just, I'm not saying you're
24:21
useless because I relatively speaking, I'm a non entity right
24:24
now. I'm not saying I'm useless or
24:26
that you're useless. I'm just saying relatively
24:28
speaking, now nobody knows us. People know Oprah, people know
24:31
Ibuka, people know Tiwa Savage, people know talking marking.
24:35
Well, that's what I mean. So I'm not talking about our
24:39
relative worth, I'm just talking about notoriety.
24:42
So we haven't achieved public notoriety yet.
24:44
So for now, keep it boring and keep it functional.
24:47
So sales for the Nigerian business person, show it.
24:51
It works because if anybody types Nigeria, my show will come
24:55
up. If anybody types sales, my show
24:58
will come up. In the info about my show, I put
25:01
something about marketing. So if anybody types marketing,
25:03
my show will show up. So that's the formula, That's
25:09
how it works, and that's how you get discovered for now on
25:13
podcasting. So keep the name on sexy so you
25:16
can see the scope that I'm using and the other podcasters use to
25:20
get discovered. Eventually you get popular and
25:26
then you can now start putting your name on all over places.
25:29
So that's the scope. If people open the podcast, you
25:32
open Spotify, you open iTunes, you open whatever you wanted,
25:34
that if they type a certain term, the podcast will show the
25:38
term that you want. Find a way to work it into the
25:41
title of your podcast. Let's see, what else.
25:47
OK, Yeah. So that's just a pretty much
25:50
what terms are people searching for?
25:51
What problems do they have? Let that be in the name of your
25:53
podcast. Now, one thing that a lot of
25:55
people don't pay attention to that I want to stress.
25:58
Some people think you create the show, you start publishing and
26:00
then problem solved. No, doesn't work that way.
26:06
Distribution is key when it comes to podcasting,
26:09
distribution or promotion. You want to make sure that
26:12
you're on as many platforms as possible.
26:13
So start your podcast, yes, to promote your business, but make
26:17
sure you're on Spotify, make sure you're on iTunes, make sure
26:22
you're on Overcast, make sure you're on Listen Notes, make
26:25
sure you're on Amazon Music. Make sure you are everywhere.
26:28
Well, not everywhere, as many places as possible that you
26:31
think Nigerians might be listening.
26:35
So how do you do that? OK, I've made a podcast episode
26:39
on that. So just check YouTube, type in
26:41
my name, Tavishima, type podcasting.
26:44
All the episodes I've done around podcasting will be there
26:46
and then listen pen and the paper, write down, take notes,
26:50
execute or use ChatGPT or Google Gemini and type it in there.
26:56
I'm a Nigerian podcaster blah blah blah.
26:57
Status of my show. I want more discoverability.
27:00
What tips will you recommend? It will give you a bunch of
27:03
tips. Follow it and then give a follow
27:05
up question. How do I get my show on Amazon
27:08
Music? You know, send, it'll give you
27:09
the steps, steps 12345 execute and then problem solved.
27:14
So distribution, make sure you're on as many platforms as
27:17
possible. Then next is promotion.
27:19
You actually need to be promoting your show.
27:21
People are not just going to find your show.
27:23
That's the reason why I spend a lot of time every day sharing my
27:28
podcast links on LinkedIn. Sometimes I do Facebook,
27:32
probably I have a Facebook that Facebook is full of stuff like
27:35
Brain Jotter, Mr. Macaroni, and then this ridiculous debate that
27:38
is going on now on Facebook like Nigeria and Yash versus Ghanian
27:41
Yash. Which is better?
27:42
Which is bigger? I mean, who starts all these
27:44
debates? So yeah, I try to avoid
27:48
Facebook. But yeah, I, I promote also
27:51
share on what's it called, Spot. No, not WhatsApp.
27:56
I share on WhatsApp because there are people who just watch
27:59
WhatsApp status. I pray to save you.
28:01
But I've noticed lots of people say watch I was watching status.
28:04
So some people watch WhatsApp status.
28:07
So yeah, that's how you get the word out about your show.
28:09
And I've already given my testimony working on the podcast
28:12
about how in the first five years, I only had 3000
28:15
downloads. That's because I would just put
28:18
it up and then I'll leave it. Put it up and then I'll leave
28:21
it. And then one day I thought,
28:23
well, let me get yours about this thing.
28:24
And then I started sharing. And then in six months, I went
28:26
from 3000 to 3000 downloads to 10,000 down, almost 11,000
28:33
downloads in the space of six months.
28:35
Sorry, six months. So promotion, you guys, trust
28:40
me, promotion makes a difference.
28:42
And my own promotion is not even sexy.
28:43
I don't create podcast art. I don't create this, create
28:46
that. I just copy the link and then I
28:48
paste and then I go away. That's all I do.
28:52
And you can see that doing that three to four times a day over
28:56
the course of six months. I more than doubled the
29:00
downloads that I had for the show.
29:03
So these things make a whole whole host of a difference.
29:07
So yeah, you're thinking of getting a podcast.
29:11
Yes, by all means, get the podcast.
29:12
But have realistic expectations. You know, when they be a
29:15
millionaire in six months or maybe one year, it can happen,
29:17
but don't expect it then. Sorry, one moment.
29:25
OK, Sorry about that. The house has been cleaned, so I
29:28
had to leave the room. So that.
29:31
OK, I was like, yeah, so I was saying, yeah, you won't have a
29:36
podcast. By all means, welcome on board.
29:37
Have realistic expectations. Then let's see.
29:43
Remember that it's all about it's all about discoverability.
29:45
People need to discover you. The podcast can be crap or it
29:49
can be the best thing since sliced bread, but if nobody can
29:51
discover you, then no progress. So because discoverability is
29:55
the Coco, it's the main thing. Pay attention to your podcast
29:59
title, to the podcast name. Keep it functional, keep it on
30:03
sexy. For now, we just want people to
30:06
type in something and find you. So if you want to sell Igbo for
30:11
non Nigerian listeners, Igbo is weed, Mary J marijuana.
30:16
So if you want people to find you, you want to use a podcast
30:21
to promote your Igbo business or your spread botting your sport
30:25
betting business, then make sure you have something about IBO or
30:29
marijuana or weed or sport betting or gambling or whatever
30:35
in the title. So that if somebody opens up the
30:38
app and let's say what they're trying to do is not to become a
30:41
millionaire by betting on sports betting sites, then by all means
30:45
have sport betting in the title or gambling in the title or
30:49
something like that. The keywords should be in the
30:52
title and it's not about cute phrases that you like.
30:56
So if you think Psalm 91 is the key to life, you know, learn
31:00
Psalm 91. Chance I'm 91, you'll be rich,
31:02
you'll be sexy, you'll be this in the beginning, you know, I
31:08
don't know, just have personal development there.
31:11
Try to have wealth there. Let's see what else if you think
31:15
the biblical angle is, is good, then maybe you can have Bible as
31:18
well. So maybe your podcast can be
31:20
called growth and wealth principles from the Bible or
31:24
something is not as cute as the Psalm 91 podcast, but it's
31:28
functional. Someone can search for it and
31:31
they might run into it and then enjoy it.
31:34
Then after you've been doing it for a while, three years, five
31:36
years, you get thousands of listeners, you know, you get
31:39
popular, you start speaking on some stages and things like
31:41
that. Then you can change it to,
31:44
excuse me, the Psalm 91 podcast with Kenneth Ogadingbay.
31:48
And then you put your face there because by the time you've been
31:50
doing it for a while, three years, five years, the name
31:53
Kenneth Ogadingbay might mean something, something in
31:56
Christian and business circles. And maybe you've spoken enough
31:59
that people know who you are. So you put your name, you put
32:03
your face, you do a rebrand. So that's how we've done, that's
32:06
how it's done. So keep it on sexy for now.
32:09
Keep it very, very practical. And then remember that
32:12
distribution and promotion is key.
32:14
So make sure you're on Spotify, iTunes, Amazon Music, Overcast,
32:19
Okay, Google Podcast has been discontinued.
32:21
Let's see what else but you catch adrift.
32:23
Be wherever you can be and then promote the hell out of it.
32:27
You can promote it in very, very sexy ways.
32:29
Like people who create podcast art and try to repurpose the
32:31
content and things like that. I don't do that because it takes
32:34
time. It's easy for me to just copy
32:35
the link and paste. And really, that's all I do.
32:37
I just copy and paste. In fact, by the time I'm done
32:40
recording this podcast, before I upload it, I'm going to just
32:43
copy the link for another episode and paste on LinkedIn
32:46
and then I'll be on my merry way.
32:48
And yeah, so that's how I've been making it work for me.
32:51
So you can do the gish bound thing, sit on Canva design
32:54
something is the colour, right? Is the font of this?
32:57
Is the that, that, yeah, you can go through all those things.
33:00
But if you do the lazy way, which is what I do, copy the
33:04
link control, copy control, paste, even that works as well.
33:09
So yeah, that's it. Connect with me on WhatsApp.
33:12
The phone number is 08064662140. The country code is +234.
33:18
Then also connect with me on LinkedIn.
33:21
If you are interested in business and personal
33:23
development and all that good jazz, that is where you should
33:26
be because we talk about these things unashamedly over there.
33:30
You keep talking about these sorts of thing on Facebook.
33:32
Somebody will write a comment under your stuff.
33:34
The person will say there's more to life than money and I can't
33:38
stand those idiots by putting my content.
33:41
Did I tell you that money is the most important thing in life?
33:44
Somebody would now put money cannot buy happiness.
33:47
Just a bunch of idiots. In fact, my wife says if you
33:49
believe that money can buy happiness, you've not been
33:51
shopping in the right place. And I agree with her.
33:55
Not like money can buy happiness.
33:57
Happiness fulfillment comes from other stuff.
33:59
But The thing is, money creates options.
34:02
Money is a medium of exchange. And I've started telling my boys
34:05
now don't listen to all this crap that people say money is
34:09
good, name is better than money. Who told you that both of them
34:12
have to be mutually exclusive? That if I have money therefore I
34:15
will have a bad name? I mean, who says so?
34:19
Chasing money buys gives you options.
34:24
Nobody treats you at the hospital for free.
34:26
Nobody will educate your children for free.
34:28
Nobody will give you food for free.
34:30
The holidays that you want, nobody's going to do that for
34:33
free. The thrill that you want to give
34:34
your kids, nobody's going to give it to you for free.
34:37
In fact, hyperinflation going on in Nigeria right now.
34:40
If you like, sit down there and be saying money doesn't buy
34:44
happiness. What to get money is not the
34:47
most important thing in life. Sit down there and keep saying
34:50
that. We'll see who who will sort you
34:53
out anyway. Where was I?
34:55
How did I get here? What I was just trying to say
34:59
was, yeah, if you're interested in all these things, then you
35:01
should be on LinkedIn. Nobody will blast you.
35:03
Nobody will tell you that, Luke young man, you're talking too
35:05
much about money on LinkedIn. In fact, people want to hear
35:08
what's the young man saying about LinkedIn and they will
35:10
listen. And you also get good
35:13
constructive disagreements because on LinkedIn you hear
35:16
things like, OK, oh, wonderful, nice podcast.
35:18
But I disagree on this, this, this and this and that and that,
35:21
you know, and that's constructive activity on the on
35:25
the Internet. So yeah, that's it.
35:29
Down with Facebook and up with LinkedIn.
35:31
So the name to search for, establish my ID.
35:33
That's the name. That's my name.
35:36
It's on every single link. We're listening to this episode.
35:39
So search for me connect. I'd like to have a chat with you
35:41
guys, so thanks for your time and attention.
35:44
I'll catch you guys at the next episode.