Latest / Gym Business Coach Podcast
Small Changes That Lead To Big Results
Clients don't like change, even if it's for the better. Whether it's a change in gym policies, equipment, class schedules, or coaching – any adjustment can cause unrest. Even when changes bring more sessions or lower charges, someone might still quit.
Simply put, change naturally brings unrest because clients love routine just as much as you do.
So when it is time to introduce changes in your gym, make them all at once instead of doing it every couple of months. Yes, you will certainly lose some clients, but that fear is often exaggerated.
Take price increases, for example – data shows that…
The skinny
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